FA National Game Strategy

03/05/2013FA National GameStrategyKelly Simmons MBEDirector of National Game and Women’sFootballNational Game StrategyBuilding on the NGS 08-12• Four year £200m investment into children’s and grassrootsfootball• Based on 4 Goals:• Growth and Retention• Raising standards and improving behaviour• Developing better young players• Running the game effectively• And an investment in 2 ‘enablers’ - workforce andfacilities• Underpinned by investment in 50 CFA, ESFA, BritishUniversities and Colleges Sport plans and targets• Created 11,800 new teams• 70% of all youth football achieving the FACharter Standard• Created over 500 FA Community Clubs• Qualified and retained 4,246 additionalreferees and 55,000 coaches• 56% of our stakeholders think Respect isimproving their experience• Total project costs of c£300m into facilities• Reputational improvement -70% FA / 67%CFAsPriorities to 2015Retention and Growth• Developing 3 ‘offers’ to meetconsumers needs 11v 11 SSF Just Play• Targeted investment to meetlatent demand• Tackling drop offPriorities to 2015Raising Standards• Invest in CharterStandard Clubs(80% target) andLeagues• Grow and develop650 FA CommunityClubs• Promote RespectProgramme (65%positive perception)1

03/05/2013Priorities 2015Better PlayersPriorities 2015• Implement the YouthReview• Expand FA Skills• Coach CPD and mentoring• Workforce – investment inCFA and partner footballworkforce• Technology-Whole GameSystem• Investment – Partnerprogramme• Facilities - £150m totalinvestmentWhole Sport Plan Investment• £30m additional investment• Retention and growth – building on2.126m that play every week• Funding to support key areas:‣ 14-17 drop off via FA Mash Ups youthprogramme and Team 16‣ 16-19 Team 19 project supported by CollegeOfficers‣ Just Play – new audience and returning tofootball‣ Women’s 14-25 and addressing latent demandTheFA.com2