Dania Perry - Top Agent Magazine

Dania PerryDania Perry has done what many might considerto be the impossible. During one of the worsteconomic recessions in history, Dania thrived,achieving such coveted titles as #1 selling Century21 real estate agent in Florida, #1 east of theRocky Mountains, and #2 in the entire country.and high honors, she went on to work in veryanalytical type, technical positions, includingdesigning and manufacturing for the Departmentof Energy before joining the power industry whereshe took on more sales-oriented executive roles atGE, TECO Energy and Progress Energy.One might think that she’d been in this businessfor decades and had a client list a mile long toprosper during these difficult times. But you’d bewrong. Surprisingly, Dania became a real estateagent at the end of 2006 just when the residentialreal estate market started its downward spiral.She laughs thinking how horrified her father waswhen she told him of her intention to changecareers. He couldn’t believe she was choosing toleave a high-paying, high-powered job to join thefray of nearly 6,000-plus real estate professionalsin Florida’s Tampa Bay Area.Up to that point, Dania had pursued her firstlove—math. Not just any math, but the mostdifficult math she could find. “I wanted to explore‘real world‘ mathematics in a way that would trulychallenge me,” she said. She found it in electricalengineering. Graduating with a master’s degreeCopyright Top Agent MagazineWhile engineering was motivating and fulfilling,Dania couldn’t shake her growing interest in realestate. “I grew up with the mindset that every bit ofmoney you have, you should go out and buy propertywith,” she said. Additionally, she came from a familyof entrepreneurs. In Cuba her relatives owned restaurants;here in the United States, they own jewelrystores. Entrepreneurship was in her blood.Like everything in her life, Dania approached realestate with an analytical mind. She immediatelytargeted Tampa Bay’s luxury and waterfronthome market. Having lived in the Tampa-St.Petersburg area since she was just four years old,Dania felt strongly that people coming to Floridaseek a waterfront lifestyle. She also enjoyed thecomplexity of that market. It was by no meanscookie cutter, with the location of the home, typeof waterfront, and size of the lot significantlyinfluencing the price.“Knowledge is critical to delivering the greatest value to my clients.With the ever changing dynamics of the market, I am constantly learningabout the details and changes behind the factors that influence and drive pricing.”

What sets Dania apart fromher competitors are the marketanalysis she does every night.“Knowledge is critical to deliveringthe greatest value tomy clients. With the everchanging dynamics of themarket, I am constantly learningabout the details and changesbehind the factors thatinfluence and drive pricing,”she said.A couple of years ago, Daniapersuaded her husband to leavehis corporate career to assisther growing real estate business.Together they offer thecomplete professional packagewith Dania showing the listings,handling the negotiations,and performing the intricateanalysis, and Rick managingall of the behind-the-scenesoperations, including marketing,media and technology.“The combination that myhusband and I offer is veryhard to find,” she said.Dania’s analytical approachand ability to really understandthe marketplace has helped herachieve $35 million in sales in2009 and a projected $51million in sales for 2010. “I amnot a tour guide. I am there toadvise and represent my clientsin one of the biggest investmentsthey will ever make.”To learn more about Dania Perry, please call her directly on her cell at (727) 215-2045or her Century 21 Jim White & Associates office at (727) 367-3795, or email her atDania@TampaBayWaterfront.net. You can also visit www.TampaBayWaterfront.net.Copyright Top Agent Magazine