annual report 2007 where City meets Country - the RNA

On ShowThe appeal of the RNA showgrounds todayFor ten days in August every year the RNA Showgrounds opens itsdoors to Queensland’s largest annual event, the EkkA! So what doesit do for the rest of the year?The RNA Showgrounds’ central location and ability to hostOpen for businessThe sheer size, versatility and character of the indoorand outdoor venues spread throughout the RNAShowgrounds is testament to the diversity of events heldhere throughout the year.Brisbane’s population is growing fast and its residentsare demanding more public activity and culturalexperience. The RNA Showgrounds’ central locationand ability to host events, only limited to the imagination,adds to its appeal.Live music concerts and festivals, incorporatingmultiple stages and experiences is a favourite here. RNAShowgrounds events throughout its 132 year historyhave personified fun, vocalised a cause, helped others,showcased initiatives and artists and set history. It’s thatcharacter, rustic charm and rich history that make thisvenue rather special. The RNA Showgrounds is a greatpeople focused event venue for Brisbane.Showgrounds marketingIn 2007 the RNA launched its new brand for the RNAShowgrounds, Ever Eventful.The RNA Showgrounds have made a significantcontribution to Brisbane’s tourism industry and corporatesector. We are in the business of staging events and thebiggest event we stage is Queensland’s largest, the EkkA.Over the past year there has been a significant shift in thebusiness direction of the RNA Showgrounds to focuson the different venues on site, and so to expand thecommercial use of our facilities throughout the year. Thecreation of a venue sales team and dedicated marketingcollateral aimed at attracting festivals, large and smallcorporate functions, tradeshows, exhibitions, weddings,and other events, has resulted in the meetings and eventsindustry taking another look at the RNA Showgrounds.In 2008, a dedicated venues website will launch and theRNA will participate in interstate trade shows, cementingthe message that the RNA Showgrounds is ‘open forbusiness’ all year round.