annual report 2007 where City meets Country - the RNA

annual report 2007where City meets CountryRNA Annual Report 2007 1

In 2007 we launched a new brand and ‘look and ‘feel’ for the RNA Showgrounds, with the

table of contentsAbout the RNA 2On Show for more than 100 years 4President’s and Chief Executives Report 8Highlights for 2007 12On Show• the appeal of the RNA Showgrounds today 14• RNA Showgrounds events and festivals 16• The Main Event - Ekka 2007 18• Your space and your place of tomorrow 22• The people behind the RNA showgrounds 26Financial Statements 31aim of broadening its venue appeal throughout the year. “Showgrounds…ever eventful”RNA Annual Report 2007 1

Aboutthe RNAOur mission and visionThe RNA was formed in 1875 with a clear mission to promote andencourage the development of the agricultural, pastoral, horticultural,industrial, manufacturing and cultural resources of the State of Queensland.This is an exciting time for Queensland and for all of us to recreate this grThe staging of the annual Royal QueenslandShow (EkkA) provides a stunning showcase ofthese resources and the people and industriesbehind them. It unites Queensland’s country andcity and enables us all to better understand andappreciate the great resources of our State.The RNA’s vision for the future of theShowgrounds is clear. It will become a lifestyleand cultural hub with educational and eventfacilities and activities available all year round forevery Queenslander.Quite simply, we want to provide a visuallystunning location and facilities which integrateseamlessly with the surrounding areas of SpringHill, Fortitude Valley, Bowen Hills and Herstonand engage the community in work, pleasure,learning and relaxation.Operational objectivesSustainability PrinciplesThe RNA Showgrounds has been an iconicQueensland site for more than 130 years and isused to unite the country and city. In 2008, weare returning to our roots. As part of our effortsto safeguard the RNA Showgrounds for futuregenerations and to remain relevant to today’sQueenslanders, we will rejuvenate the site tocreate a cultural and social destination - one whichBrisbane and Queensland will be proud of.Self-SufficiencyMaintain and enhance physical assets throughtargeted investment and redevelopment of theRNA Showgrounds to create high quality, mixeduse precinct with year-round vitality.

On ShowFor more than 100 years“NationalAgriculturaland IndustrialAssociation ofQLD” is formedby a group ofcolonistsThe first“IntercolonialExhibition of1876” is heldat Bowen Parkwith more than17, 000 attendees(Brisbane’s totalpopulationis 22,000)John Phillips,the proprietorof the RoyalHotel, QueenStreet, erectedrefreshmentRooms. Thiswas a largetimber and ironbuilding.At this firstshow, thesample bag is abag containingcoalFirst railwaystation opensat the RNAShowgrounds -as an extensionof theSandgate LineThe firstexhibitionbuilding iserectedAdmission:5 shillings(50 cents) –Judging Day2/6 (25 cents)– OpeningCeremony1 shilling(10 cents) –After openingceremonySchoolstudents freeThe RNAShowgroundsbecomes thecentre of socialactivities –musical anddrama groups,football,cricket,lacrosse,athletics andcycling all hadheadquartersat theexhibitiongrounds

It’s one of Brisbane’s most historic and culturally significantsites, spanning 22 hectares just outside the CBD of Brisbane.Main pavilion(corner ofBowen BridgeRoad andGregoryTerrace)destroyed byfireFirst motorcar paradeincorporatedinto showJohnMacDonaldstand builtAmericanaviator ArthurBurr Stoneuses the mainoval to takeoff and land aMetz BleriotMonoplanefor the firstflight over theBrisbane CityMain pavilionSix acres ofreplaced withland is boughtnew brickoff Mrs Pettybuilding on the(land borderedcorner of Bowenby GregoryBridge RoadTerrace,and GregoryAlexandriaTerrace (OldStreet, ScienceQueenslandStreet andMuseum).Water Street)It contains1,300,000 bricksand is completedin 23 weeks.300 men areconstantly atwork during itsconstruction. Atits completionin 1892, Thebuilding isequipped witha massive pipeorgan by Wallisand Co ofLondon.RNA Annual Report 2007 55

Visit from HerMajesty QueenElizabeth IIand PrincePhillipAutomaticchairliftopenedInternationalSpringbokTour wherea two metrechain wirefence waserected toseparate theplayers fromthe spectatorsYear ofWorld Expo88. The EkkAattendancewas morethan 800, 000– the highestattendanceever recordedInner CityBypass isconstructed inBrisbane andSideshow Alleyand WoodchopArena areredeveloped asa resultFluffyFestival at theShowgrounds199620002005If the RNA Showgrounds couldtalk, its stories would have uscaptivated. For that we have tothank the wonderful foresight of asmall group of Queenslanders whomet in the Brisbane Town Hallin 1875 (less than two decadesafter separation from New SouthWales), to form the ‘NationalAgricultural and IndustrialAssociation of Queensland’.They purchased the land for theRNA Showgrounds and set outto promote the agricultural andindustrial development of the-thencolony, and provide an opportunityfor country and urban residentsto come together in celebration ofQueensland life and leisure.Over the years, the RNAShowgrounds have hosted allmanner of people and events fromthe international cricket in 1928to the Livid Music Festivals andof course the Royal QueenslandShow; our EkkA!In 1876 the EkkA – or, to use itsthen-official title, The IntercolonialExhibition – began. From thestart it was a success. Around17,000 people (close to the entirepopulation of Brisbane) dressed upin their finery, paid around 25 centsand poured through the gates of theBowen Hills RNA Showgrounds.One hundred and thirty twoyears later, the anticipation andexcitement of the Show (nowofficially the Royal QueenslandShow) coming to town is as strongas ever.The RNA Showgrounds embodysomething different to everyone,but one thing is certain, it is theessence of Queensland culture,lifestyle and people – steeped inBrisbane’s history. And we love it!Commerce andExhibitionBuildings areconstructedat the RNAShowgroundsThe firstHumanCannonballis the hitattractionat EkkA;and the RNAredevelopmentMasterplan islaunched inNovember ofthis yearRNA Annual Report 2007 7

aim of broadening its venue appeal throughout the year. “Showgrounds…ever eventful”RNA Annual Report 2007 9

EkkA 2007Thanks to the dedication and drive of our exhibitors,competitors, entertainers, sponsors, staff and councillors,EkkA 2007 was nothing short of an outstanding event.Many of our competitions had increased entry numbersand for the first time, we staged the InternationalShowjumping Championships as well as a dedicatedcompetition for small breeds. Education was again a bigfocus for the Show. The inaugural Rural Youth CareersExpo and Animal Boulevard were successful initiatives.The Animal Boulevard, where for the first time everybreed of animal at the Show was showcased alongpicturesque Alexandria Street, was particularly popular.Combining the animal nursery into one pavilion in thislocation, resulted in a more comfortable environment forour young animals and young visitors. The operationscentre, combining RNA, Workplace Health and Safetyand Queensland Emergency Services staff, ran smoothly.No major incidents were reported at EkkA 2007 and allsmall incidents were handled professionally and swiftly.Infrastructure and developmentThe RNA Development Scheme Strategy wasprogressed throughout the year and is now closerthan ever to being realised. It draws upon the RNAShowgrounds Masterplan Report (launched inNovember 2005) with the purpose of aligning it withthe Queensland Government’s strategy to create a majorTransit-Orientated Development precinct at BowenHills. The main RNA Showgrounds precinct occupiesmore than 20 hectares and sits pivotally betweenBowen Hills and Fortitude Valley. It was identified in theGovernment’s ‘Smart Cities: rethinking the City Centre’strategy as playing an integral role in the Brisbane CityCentre’s future urban growth.If you take a walk around the RNA Showgrounds,you will fast realise that our buildings are in a rapidlydepreciating state. The RNA faces a challenge interms of generating sufficient cash flows from theRoyal Queensland Show and other events to fund itsmaintenance and capital replacement programmes.Thanks to the dedication and drive of our exhibitors, competitors, entertainers, spoAs with every event, there are certain elements thatdirectly affect attendance numbers, but are out of ourcontrol, namely the weather and the flu. Unfortunately,just prior to the gates opening for our event, Brisbaneexperienced the early onset of the worst influenza seasonit had seen in six years. Alleged flu related deaths amongthe young and old, were reported in the media and GP’swere reporting a spike in genuine flu cases. Just two daysbefore EkkA, Queensland Health asked for the RNA’scooperation in minimising the spread of the flu, byallowing them to distribute bacterial gel and wipesto visitors.In 2008 the RNA will work closely with QueenslandHealth in the early prepration, planning andcommunication for this for this year.In 2007, the RNA engaged Cox Rayner Architectsand Planners to investigate the potentials the RNAShowgrounds site offers and to develop a revised RNADevelopment Scheme Strategy for consideration bythe Minister of Infrastructure and Planning to form aninterim Land Use Plan.Throughout the year, the RNA in conjunction withQueensland’s Office of Urban Management, has beenworking diligently with a number of stakeholders to alignthe Queensland Government’s Bowen HillsTransport Orientated Development Master Plan andthe newly revised RNA Showgrounds DevelopmentScheme. These plans will form separate but inter-relatedDevelopment Schemes within the recently declaredUrban Development Area, which takes in Bowen Hills,the RNA Showgrounds, Royal Brisbane Hospital precinctand Fortitude Valley.

The RNA Showgrounds will be the catalyst site in therealisation of the Queensland Government’s BowenHills Transport Orientated Development Project andwill become the vital link between these areas. Throughthe RNA Development Scheme, the RNA will, in time,realise a key objective: to engage the community in thecreation of a vibrant destination.A destination with high quality, sustainable venues,capable of staging the EkkA and attracting other events.A place where Queensland’s industries, talents andinitiatives are always on show.Calling on the communityOver the next six months, our members, stakeholders andthe wider community will be asked to play a vital role incommunicating what they see as the future of their RNAShowgrounds and Royal Queensland Show. Thebuildings throughout the grounds must be revitalised toprovide better revenue earning capability and to providea better space for the people of Queensland to enjoy anduse all year round.OutlookOur members, stakeholders and the people ofQueensland have good grounds to be confident aboutthe outlook for the RNA Showgrounds and for the RoyalQueensland Show. We are about to embark on a journeyof change and change is a good thing. It can be toughalong the way, but the outcomes will be beneficial for all.Our balance sheet is healthy and we have a strong teamin place to deliver a successful EkkA 2008 and to executethe RNA Development Scheme Strategy over the nextfive years. We have a lot of work to do and a lot to lookforward to.nsors, staff and councillors, EkkA 2007 was nothing short of an outstanding event.Through a dedicated community information andconsultation program, as well as quantitative andqualitative research, the RNA seeks inputon a range of questions. Redevelopment of the RNAShowgrounds presents a timely opportunity to betterunderstand what people love about the Show and whatthey would like to see changed. If you could paint apicture of EkkA 2020, what would it look like? Similarly,we want to know how the people of Brisbane would liketo use the RNA Showgrounds outside of Showtime.This is an exciting time for Queensland and for all of usto recreate this great landmark into a lively and colourfuldestination every day of the year.Dr Vivian Edwards OAMPresidentJonathan TunnyChief ExecutiveRNA Annual Report 2007 11

Highlights for 2007Financial highlights for 2007> Surplus of $1.55m, despite a reduction in gate receipts> Exhibitor revenue increase of 2.5%> Increase in the number of RNA Life Memberships> An improvement of $1.1 million on cash holdings and investments> Revenue increase of $1.4m, due mainly to realised gain on saleof investments> Non EkkA Rental revenue (including car parking) increase of 13%The RNA adopted a new brand to draw focus to the RNA ShowOperational Highlights> The RNA adopted a new brand to draw focus tothe RNA Showgrounds as a major venue open forbusiness all year round. “RNA Showgrounds...evereventful” is the new tagline accompanying a new RNAShowgrounds logo.> The Animal Boulevard initiative proved a greatsuccess for EkkA 2007. More than 10,000 visitors dailymoved through the interconnecting pavilions alongAlexandria Street to see the most comprehensivedisplay of animal breeds in one location. The RACQInsurance Animal Nursery and Dairy Farmers MilkingBarn was a firm favourite with the crowds.> The RNA Showgrounds iconic Main Arenaunderwent a major renovation. The new state-ofthe-artoval was the result of the RNA’s co-operationwith the Leighton Contractors and BaulderstoneHornibrook Bilfinger Berger Joint Venture in theconstruction of the North South Bypass Tunnel.The stunning new arena has been designed to copewith a 100-year rainfall event in Brisbane of 120mlsper hour. Two large water tanks are located underthe surface of the oval and above the track with acombined storage capacity of 250,000 litres.> The RNA was a finalist in the 2007 QueenslandTourism Awards (Festivals and Events Category)for the 2006 EkkA.> The RNA received significant increases in competitionentries for District Exhibits and Fruit, Alpaca Fleeces,Wool and Chainsawing.> The RNA Development Scheme Strategy wasprepared this year to reflect the inclusion of the RNAShowgrounds in the State Government’s plans totransform Bowen Hills and Fortitude Valley intosignificant urban growth precincts.

grounds as a major venue open for business all year round.RNA Annual Report 2007 13

On ShowThe appeal of the RNA showgrounds todayFor ten days in August every year the RNA Showgrounds opens itsdoors to Queensland’s largest annual event, the EkkA! So what doesit do for the rest of the year?The RNA Showgrounds’ central location and ability to hostOpen for businessThe sheer size, versatility and character of the indoorand outdoor venues spread throughout the RNAShowgrounds is testament to the diversity of events heldhere throughout the year.Brisbane’s population is growing fast and its residentsare demanding more public activity and culturalexperience. The RNA Showgrounds’ central locationand ability to host events, only limited to the imagination,adds to its appeal.Live music concerts and festivals, incorporatingmultiple stages and experiences is a favourite here. RNAShowgrounds events throughout its 132 year historyhave personified fun, vocalised a cause, helped others,showcased initiatives and artists and set history. It’s thatcharacter, rustic charm and rich history that make thisvenue rather special. The RNA Showgrounds is a greatpeople focused event venue for Brisbane.Showgrounds marketingIn 2007 the RNA launched its new brand for the RNAShowgrounds, Ever Eventful.The RNA Showgrounds have made a significantcontribution to Brisbane’s tourism industry and corporatesector. We are in the business of staging events and thebiggest event we stage is Queensland’s largest, the EkkA.Over the past year there has been a significant shift in thebusiness direction of the RNA Showgrounds to focuson the different venues on site, and so to expand thecommercial use of our facilities throughout the year. Thecreation of a venue sales team and dedicated marketingcollateral aimed at attracting festivals, large and smallcorporate functions, tradeshows, exhibitions, weddings,and other events, has resulted in the meetings and eventsindustry taking another look at the RNA Showgrounds.In 2008, a dedicated venues website will launch and theRNA will participate in interstate trade shows, cementingthe message that the RNA Showgrounds is ‘open forbusiness’ all year round.

events, only limited to the imagination, adds to its appeal.RNA Annual Report 2007 15

RNA Showgrounds eventsand festivalsMore than 250 events were held at the RNA Showgrounds throughout2007. Following is a selection highlighting the versatility of the RNAShowground’s venues.In October, more than 1000 hopefuls turned out for the Brisbane auditions of So YouFluffy FestivalIn Spring 2007, Fortitude Valley’s famous Familynightclub held its first outdoor Fluffy Festival at the RNAShowgrounds. The Fluffy Festival transformed the siteinto a no-expense spared fluff-tastic wonderland. Ticketholders rejoiced in our City’s fine culture through music,live acts, DJs, performers, shows, roaming colour andentertainment. With colourful creatures, fine-spun fabricsand easy on the eye entertainers, visitors reveled in theirSunday best among some of the most decadent décor toever grace the grounds!Back to Brisbane Charity BallWith Hills Hoist clothes lines in the Coffee ClubAuditorium Foyer, kewpie dolls on sticks and Brisbanebands to entertain, 400 Back to Brissie Charity Ballgoers immersed themselves in a celebration of Brisbaneat the RNA Showgrounds in May. The event was puttogether by two Brisbane women to raise money for theYoungcare charity. And what a success the event was.They raised more than $73,000 on the night, anamazing achievement.Queensland Truck and Machinery ShowOrganised by the Commercial Vehicle IndustryAssociation of Queensland, the Queensland Truck &Machinery Show is held every two years and attracts inexcess of 260 exhibitors and close to 50,000 attendees.As the largest exhibition of its type in the SouthernHemisphere, the Queensland Truck & Machinery Showstands alone as the premier event in Australia for thetransport industry showcasing the latest in heavy vehicles,technology, engineering and innovation. The largeopen indoor and outdoor spaces throughout the RNAShowgrounds clearly work well for this magnificenttrade event.Caravan, Camping and Touring Holiday ShowThis week long event has been held at the RNAShowgrounds for many years and is one of the mostpopular yearly events. Organised by CaravanningQueensland, the event is a showcase of our State’s caravandealers, manufacturers, camping suppliers, serviceproviders and caravan park operators. The Show utilisesevery inch of the RNA Showgrounds site and attractsmore than 80,000 eager holiday makers.

Think You Can Dance, held in the Frank Nicklin Building at the RNA Showgrounds.Thiess Corporate EventThis event was to celebrate the careers of two seniorexecutives who both had a shared love of trains andautomobiles. This being the central theme for the dinner,the organiser was required to consider venues in Brisbanewhich could offer a surprise element, considerable space,an unusual venue and a location which was close to arailway. The RNA Showgrounds proved an ideal venue,just minutes from the CBD, with 22 tree-lined hectaresand a train station with two platforms generally onlyused for the annual Royal Queensland Show and specialevents. A Queensland Rail train was chartered to bringthe 110 invited guests to the RNA Showgrounds Stationplatform where they had exclusive access. Guests weregreeted by acoustic guitar entertainment as well as waitersserving champagne and canapés before moving onto adinner under the stars.“The RNA Showgrounds answered all my needs for this eventperfectly – the direct train access with exclusive use of theplatforms for arrival, the picturesque location and the natureof the Stockmen’s Rest ensured it was an event to remember.”So You Think You Can DanceIn October, more than 1,000 hopefuls turned out forthe Brisbane auditions of ‘So You Think You CanDance,’ held in The Coffee Club Auditorium at the RNAShowgrounds. A dance floor and some lighting weremoved in and the dancing began. Tensions ran high andlimbs were continually stretched as our young dancerswaited patiently for their big moment.“I want to thank the RNA venues team for your assistancein arranging our Brisbane auditions for the first series of‘So You Think You Can Dance’ at the RNA Showgrounds.Organising a nationwide tour from a desk in Sydney had thepotential to prove problematic but with your attentive responseto every query and request I could throw at you, I felt like Iknew the venue intimately before even boarding the plane! Ourevent ran smoothly and seamlessly - the RNA Showgroundswere ideal for our needs.”Tim Whiddon, Location Manager,FremantleMedia AustraliaMichael N. Fallon, Director,Pubtastic Pty LtdRNA Annual Report 2007 17

The Main EventEkkA! 2007Ask a small child today what the EkkA means to them and most likelythey’ll wax lyrical about the show bags, rides, animals and the chance toeat a dagwood dog. What makes the EkkA extra special is that an adultmight say exactly the same thing, and also note that the exhibitions,competitions and displays aren’t half-bad either.No other event in Queensland is as unique and as character filled as tNo other event in Queensland is as unique andas character filled as the EkkA. This uniqueness isdemonstrated in the very people it attracts – frombackgrounds, age groups and addresses as diverseas the event itself. Every year it engenders immensecommunity spirit and excitement across industry, schooland community groups, neighbours, friends and family,as they prepare their competition entries, practice theirdance routines and performances and plan their day outat the EkkA.EkkA 2007 was no exception. While overall attendanceswere down this year, due to unforseen circumstancesassociated with the early onset of the worst influenzaseason Brisbane has seen in years, the EkkA still attractedhundreds of thousands of people.The new Animal Boulevard was extremely popular, withmore than 10,000 visitors moving through the avenueand animal nursery daily. Visitors to EkkA 2007 enjoyedgreat exhibits, entertainment, the best of Queenslandproduce and an outstanding level of competition.EkkA SponsorsThe RNA thanks its EkkA sponsors and media partnersfor their continuing support and love of the Show. Whatsets our sponsors apart from others is their recognitionthat there are some things that can be measured indollars, but most can’t. What the EkkA provides oursponsors varies depending on their overall objectivesfor being a part of our event. But the consensus amongour great sponsor team is that it is more about theirreturn on objective, rather than a return on investment.It’s about goodwill, it’s about connecting with a trulyloved Queensland event, it’s about significant exposureto their product from a captured market who alreadyhave a good feeling about being at the EkkA. It’s aboutbrand recognition and it’s about community spirit andfriendship. At the end of the day, our individual sponsorobjectives are realised in dollars, in both the long andshort term and every year the RNA looks forward tounderstanding and meeting those objectives.

Grand Champion Sponsors:Champion SponsorsBlue Ribbon Sponsors:he EkkA. This uniqueness is demonstrated in the very people it attracts.EkkA MarketingThe 2007 EkkA campaign was all about the things thatwe know and love about EkkA. From the fashion, thecompetitions, the food, the rides, the fun – the “That’sEkkA” tagline was born. Traditional elements such asagricultural competitions, Sideshow Alley, and freshfood and produce were all included in the That’s EkkAcampaign alongside recent or new elements includingAnimal Boulevard and Nova Live & loud @ EkkA. Eachelement of the EkkA was expressed through the campaignusing a specific visual and an accompanying tagline. Thefully integrated That’s EkkA campaign, launched on 26July 2007, utilised a comprehensive mix of mediumsto inform and entice the public to the upcoming Show.Billboards spanned Brisbane suburbs; bus shelters andinterior bus panels lined public transport routes whileinternet, radio and print media vehicles were also used.The synergistic approach to the campaign combiningpublic relations, advertising, promotions and sponsorship,ensured the That’s EkkA campaign received the rightexposure at the right time and through the right channels.EkkA TeamworkThe RNA has a permanent staff of 55 who manage thehundreds of events held on the RNA Showgrounds eachyear. In the months leading up to the EkkA, our staffgrows to more than 200 people incorporating casual staffand consultants. The RNA also has a team of just under900 volunteers during the EkkA, many of whom workhere year after year, taking leave from their ‘real’ jobs tobe a part of the fun. EkkA 2007 saw record volunteernumbers including 150 general volunteers, 370 Stewards,300 Judges and 75 Honorary Council Stewards.Volunteers come from all over Queensland and interstateto work with us over the ten days. With Mums, Dads andchildren often working together throughout the Show, theEkkA really is just one big fun family gathering.RNA Annual Report 2007 19

The Main EventEkkA! 2007 CONTINUEDWorthy causesEvery year the RNA selects three charities and providesthem with EkkA tickets and opportunities to raise funds.This year the RNA was proud to welcome members of theBrisbane Tram and Bus Special Children’s Association; theQueensland Police Legacy Scheme; and the Make-A-WishFoundation. The RNA was also proud to continue its workwith the Royal Children’s Hospital in 2007. On 8 August, aspecial event was hosted for patients and their families at thenew Animal Boulevard so they could enjoy the fun of theShow, prior to the gates opening for EkkA 2007. Thanks tothe many sponsors and exhibitors for dedicating their timeand produce to this extra special event.exhibitors exposing over 600 students to ruralindustry employment prospects and pathways. In2008, the Expo will have a new name, The RNACareer and Training Expo, to better reflect theRNA’s commitment to the education and ruralindustries sectors.The EkkA Rural Trail was a successful educationinitiative for 2007, and will be expanded in 2008 withthe introduction of a ‘Teachers Guide to the EkkA’. TheGuide will be developed in conjunction with teachersand form part of their planning process for the year ahead.More effective e-communication through the EducationQueensland network will be adopted in 2008, combinedVisitors to EkkA 2007 helped Coca-Cola Amatil raise$20,000 for Queensland farmers by recycling plasticbottles and writing messages of hope for farmers affectedby drought. The money raised will be used to continuethe Salvation Army’s support services in keeping ruralQueensland households together. The ‘Message in a Bottle’competition winner was 11 year old Bridget Greathead whowrote this poem…Be hopeful farmers that the drought will end,One day be sure the rain will descend.We’ll all pray for rain because it’s on you we rely,For our drinks, foods and maybe my dad’s tie.EkkA EducationLearning in a fun environment is always the focus of theannual EkkA. It’s an opportunity for city children to learnabout our rural industries and provides a great opportunityfor country children to come together socially. EkkA 2007had many educational aspects including:The Youth Rural Career and Training Expo was heldon the Main Arena on Tuesday 7 August 2007 for the firsttime. The Expo featured 20 educational and agriculturalwith selective mail outs and direction to the EkkA website.An ‘EkkA Education Kit’ will also be developed in 2008 toassist schools, students and parents to get more from theirEkkA visit and more information about the RNA generally.This is seen as a vitally important aspect of increasing familyinvolvement in the EkkA with a non-commercial focus.Showcamp provides the opportunity for Queensland’sbest English students to travel to the RNA Showgroundsfor a ten day writing camp. The students produce an EkkAnewspaper daily with stories and gossip from around theRNA Showgrounds. In 2008, Showcamp will celebrate its80th Anniversary.Education on Show is an official EkkA competition opento primary and secondary school students throughoutQueensland. In 2007 the central content theme of LifeSavers allowed the students to showcase their artisticexpression in a range of formats. The thematic approachallows teachers to make the event part of planned contentrather than just a competition.In close consultation with Education Queensland advisors,the 2008 competition schedule has been reworked to alignit as closely as possible with the current work program

EkkA AwardedProving that the RNA Showgrounds is well and truly in the businessof staging events, in 2007 it was listed as a finalist in the prestigiousQueensland Tourism Awards (Festivals and Events Category) for the2006 EkkA. This was the first year the RNA has entered the Awards andis thrilled with the result.within Queensland schools. Planet Earth will be theyear’s theme and will incorporate some fun elements.The inclusion of a solar car challenge will ask studentsto complete a design and construction task which is inline with the Planet Earth theme. This event requiresthe construction and manipulation of a construction kitdeveloped for middle to upper primary school.Keep Australia Beautiful and Education Queensland arecurrently running an initiative, Green and Healthy Schools.As this initiative is also in line with the theme Planet Earth,negotiations are underway to create a link between the twoevents and create a platform for the Green and HealthySchools Initiative to develop a higher profile outside ofthe education sector and move into the general domain.There are currently in excess of 550 schools involved inthe initiative and it is thought there are connections tomake between the RNA and the Keep Australia BeautifulInitiative which will be mutually beneficial.Animal Boulevard was enormously successful in 2007.The new branding and signage contributed greatly to itsvisual impact. The number of patrons attending the AnimalNursery alone is indicative of the success in this area. Morethan 10,000 patrons visited the animal nursery daily. TheAnimal Boulevard was and will continue to be a focalpoint of EkkA educational programs. Negotiations areunderway to develop an increased presence by QueenslandGovernment Departments in the Boulevard in 2008,promoting public awareness messages that support thenature of the boulevard.2007 Agricultural Scholarship winnersThe RNA Agricultural Student Bursary was establishedto assist rural families in their children’s education. Acash payment of $3,000 is provided to students studyingagriculture to assist in their everyday living expenses, whilestudying away from home. Four bursaries were offeredthis year to students from Dalby, Emerald, Longreach andBurdekin Agricultural Colleges.Ten students excelling in their agricultural studies at atertiary instituion were also awarded Australian Councilof Agricultural Societies Coca-Cola Regional Scholarships,with each receiving $2,000, thanks to Coca-Cola.RNA Annual Report 2007 21

On ShowYour space and your place of tomorrowThe RNA Showgrounds is Brisbane’s last major inner city developmentopportunity available for public enjoyment and activity. What happens herewill be pivotal to the evolution of Brisbane as a culturally exciting destination.The EkkA is here to stay. While the event is a wonderful celebration of competitiThroughout 2007, the RNA, in conjunction withthe Queensland Government’s Office of UrbanManagement, has been working diligently with a numberof stakeholders to align the Queensland Government’sBowen Hills Transit Orientated Developmentdemonstration project and the newly revised RNAShowgrounds Development Scheme Strategy.These plans will form a Development Scheme for theBowen Hills Urban Development Area, which includesthe RNA Showgrounds.The RNA Showgrounds is critical to the prosperity of theBowen Hills Transport Orientated Development MasterPlanning scheme and will become the vital link betweenBowen Hills, Fortitude Valley and Herston.The newly formed Urban Land Development Authoritywill have the role of planning, carrying out, promotingand controlling the development of land within thedeclared Urban Development Areas.Why we need to rejuvenate the RNAShowgrounds and the EkkAThe EkkA is here to stay. While the event is a wonderfulcelebration of competition, cultural tradition andlearning, it needs to evolve to attract new markets.The EkkA brand is strong. However, with risingoperational costs and a competitive market which seessome historical themes no longer relevant with today’syounger demographic, means the EkkA product mustcontinually evolve. We need to embrace the traditionsof this wonderful EkkA event, without becoming ‘stuck’in the past.Our showcase exhibition spaces such as the IndustrialPavilion and Beef/Dairy Pavilions are in particularneed of change and improvement. Development ofthese key spaces will result in improvements for livestockand exhibitors at Showtime, and will have a greater

on, cultural tradition and learning, it needs to evolve to attract new markets.capacity to attract events and activities all year round forQueenslanders to enjoy.The RNA Showgrounds Development Scheme Strategytackles the sensitivities associated with preserving thehistoric character and improving the performance of theRNA Showgrounds by rationalising land use to procurefunds for refurbishment and for new facility construction.This site is unique to Brisbane and has a unique useas the home of Queensland’s biggest and most lovedShow, the EkkA. The RNA, as the custodian of the RNAShowgrounds for all Queenslanders, is committed topreserving the heritage value and character of the site.One thing is certain, the EkkA is here to stay on the siteof the RNA Showgrounds and its character will resonatethrough any new development.Redevelopment at the RNA Showgrounds will progressin stages to enable the Show to develop each year.Key elements of the proposed RNAShowgrounds Development Scheme Strategyat the southern end of the site include:Public Accessibility and PermeabilityThe RNA Showgrounds in its present form could bemore inviting and welcoming. Outside Showtime, itswalls are imposing and send a strong message to ‘keepout’. Any redevelopment plan must address the issueof access and clear site lines throughout. Creation of‘spines’ from one end of the site to the other, will enticethe public to cycle, walk, run and meander through theRNA Showgrounds. Queenslanders will have access tothe RNA Showgrounds all year round. The proposedRNA Showgrounds Development Scheme Strategy aimsto recreate existing alignments to reveal an east-west andnorth-south ‘main street’, allowing ease of access andbreathing new life into the grounds all year round. Onlyduring the EkkA and other nominated events, will thenorth-south street be closed to traffic.RNA Annual Report 2007 23

Exhibition Space RefurbishmentConsolidation of exhibition space and replacement ofunworkable and cumbersome facilities will be a keyelement of the redevelopment, beginning with expansionof the historic John Reid Pavilion, to incorporate a lightand well ventilated outdoor exhibition area.Mixed Use DevelopmentThe land fronting St Pauls Terrace as well as Constance,Costin and Alexandria Streets will be released in stages formixed use redevelopment. By bringing together a rangeof public uses including retail, commercial and residential,will immediately bring activity, people and ‘life’ to anarea that is currently barren. Developments facingoutwards to the street will also serve to connect theRNA Showgrounds with its neighbouring precincts ofFortitude Valley, Green Square and Spring Hill.Key elements of the proposed RNADevelopment Scheme Strategy for the northernsector (North of Gregory Terrace) include:Showring No 1 (the Main Arena)The solid fence around the RNA Showground’s brandnew ‘green arena’ will be replaced with a transparent fencewhich can be opened to Gregory Terrace and viewedclearly from the streetscape.Showring No 1 SectorTo enliven the area surrounding the Main Arena, it isproposed to replace Machinery Hill and the AssemblyStands with new grandstands and exhibition space.There’s also an option to create new exhibition spacealong Gregory Terrace in conjunction with the existingheritage character, providing exciting new and old venuesfor both the EkkA and other events. A new pedestrianspine from Bowen Hills Station into this precinctwill encourage people movement from all directionsthroughout the grounds.Showring No 2 Sector (No.2 Oval andSideshow Alley)The development of a health facility along O’ConnellThe RNA is now working closely, via a Memorandum of Understanding with the StaIndustrial PavilionBetter known as the Showbag Pavilion during EkkA,this large scale pavilion space will be refurbished toincorporate a subterranean car park and a flat floorexhibition level, as well as new administration andmeeting facilities. There is also provision for a pedestrianlink to the Old Queensland Museum and a future hotel,making this space an attractive venue for the national andinternational meetings and major conference market.Historic Stands and EkkA SquareRefurbishment of the Ernest Baynes Stand, MembersStand and John MacDonald Stand will return thesemagnificent structures to their former glory. Theopen space outside these stands, where the currentRNA administration building stands, will become apublic ‘Square’ and a natural meeting place for peoplethroughout the year.Terrace (near Bowen Bridge Park) is logical use for thisarea given its proximity of the Royal Brisbane andRoyal Brisbane Womens Hospitasl. Some commercialdevelopment and new exhibition (Large Animal Pavillion)space along O’Connell Terrace is also being considered.Re-grading of the Sideshow Alley car park to providebasement car parkingunder a new deck, would giveway for a safe pedestrian and cycle access spineextending from Bowen Park and through the groundsto St Pauls Terrace.This strategy provides the RNA with extensive flexibilityand options which will require detailed functional,cost-benefit and geotechnical analysis over the nexttwelve months. The RNA Showgrounds DevelopmentScheme Strategy will need to be flexible to take intoaccount the ongoing investigations into the inner cityrail network, traffic and transport movements and thefuture infrastructure contributions arrangements with theUrban Land Development Authority.

Flexibility is also provided in the RNA ShowgroundsDevelopment Scheme Strategy to facilitate negotiationswith relevant authories including the Office of UrbanManagement, Environmental Protections Agency andBrisbane City Council, regarding:Heritage…To gain agreement on buildings and places to bedemantled, refurbished and / or conserved.Development…To enable new development to respond overtime to changing market demand and to fulfil theQueensland Government’s aspirations for mixed usecommercial, retail and longer term residentialdevelopment. All redevelopment options have totake into account the financial and logisticalconsiderations, as too much redevelopment at anypoint in time could impact the staging of the EkkAand other events.listening to the community to ensure the site and theEkkA remains relevant to today’s generation. A variety ofconsultation programs will be adopted during the next 12months to give Queenslanders a voice about their Show.While the heritage and character of the site and the EkkAcan not be lost, the RNA must assess the right courseof action to ensure a sustainable future for a site, rich inBrisbane’s social history.The RNA Showgrounds is part of an UrbanDevelopment Area that can truly put Brisbane on theworld map – helping to bring international business,sports and culture to the region.The EkkA and the RNA Showgrounds have to evolve tostay relevant in today’s new marketplace - we are aboutto enter a new era in the RNA Showgrounds’ history.te Government, to determine an Interim Land Use Plan for the RNA Showgrounds.Next StepsThe RNA is working closely, via a Memorandum ofUnderstanding with the Queensland Governmentin planning the Bowen Hills Development Scheme.During the next twelve to eighteen months, the initialdevelopment applications to be submitted by the RNAwill focus on appropriate heritage and planning consentsto refurbish the Industrial Pavilion and to develop thenew Large Animal Pavilion on O’Connell Terrace.On adoption of the RNA Development Scheme, via acommunity consultation process, the RNA will considerpartnering with the private sector to unlock ‘value’(over a fifteen year redevelopment period) from theRNA Showgrounds and harnessing the wider regionaland economic and competitive advantages of the site.As guardians of the RNA Showgrounds for allQueenslanders the RNA is committed to educating andRNA Annual Report 2007 25

GoveranceThe people behind the RNA showgroundsThe shaping of the RNAOn 13 August 1875 a group of colonists met at the Brisbane Town Hall toform The National Agricultural and Industrial Association of Queensland.The Association’s Charter, with Governor Sir William Cairns as its President,was to promote and encourage the agricultural and industrial developmentof Queensland; as well as provide a unique opportunity for country andurban residents to come together in a celebration of Queensland lifestyle.The RNA represents a membership of close to 5,000 peopThis Charter still guides the current RNA Council. Fromits formation, the Association was envisaged as a nationalorganisation representative of all aspects of Queenslandsociety and this was reflected in the diverse professionalbackgrounds of RNA Councillors then, and still is today.RNA MembershipThe RNA represents a membership of close to 5,000people from across Southeast and regional Queensland.In 2007 RNA life memberships increased by 67. RNAMembers enjoy a range of benefits at Showtime andthroughout the year, including free admission to EkkAfor the Member and a guest; access to the Members’Grandstand; free use of cloak room facilities throughoutthe Show; reduced entry fees for most EkkA competitionsections; discounted venue hire at the RNA Showgroundsthroughout the year; free parking at events held at theRNA Showgrounds outside of EkkA; and other offersand discounts in association with RNA sponsors.The RNA CouncilEvery aspect of the RNA’s operation and developmentis guided by the RNA Council who meet monthly.A voluntary role, the RNA Council is made up of13 Councillors and eight Executive Councillors,representing a broad cross section of the communityand professional experience.The Councillors are nominated and elected by the RNAMembers.Executive CouncilDr Vivian Edwards OAMMB BS Qld FRACPPresidentA Neurophysician by profession, VivianEdwards has dedicated a large part ofhis life to the RNA. A Councillor since1987 and RNA President since 2003, Dr Edwards andhis family have been actively involved in many facets ofthe Show over decades. In 1995 he founded the HorseBreeds Expo and organised this event until his electionto the Presidency and was the RNA Honorary MedicalOfficer for 26 years to 1987. He is a Member of theRacing Animal Welfare and Integrity Board within theQueensland Government’s Ministry for Racing and

Chairman of the Rural Futures Committee for South EastQueensland under the Co-ordinator-General’s Office ofUrban Management.Allan Warby OAMSenior Vice-PresidentA respected Queensland Grazier,Allan Warby, Principal of BillinbahPastoral Company, has dedicatedhis professional career to thedevelopment of our State’s cattle industry. He has beenan RNA Councillor since 1972, was appointed JuniorVice President in 2000 and Senior Vice President inOctober 2003. He is Chairman of the Beef Cattle;Joint Stock; and Meat Hall Committees and aMember of Development; Entries; Animal Boulevard;and QCAS National Finals Committees. Hiscommitment to the Show is evident in the growthof the EkkA’s cattle competition to becomeAustralia’s largest.Catering and House; and Appeals and DisciplinaryCommittees; Member Development; Horse and Arena;Joint Stock; National Animal Boulevard; and WoodchopCommittees. He is a Ring Councillor and convenor ofthe RNA Future Directions Committee.Alastair BassingthwaiteA Grazier and RNA Stud CattleExhibitor from Yarrawonga-WacoSanta Gertrudis Stud, MrBassingthwaighte has served on theRNA Council since 1981. He is anactive Member of the Entertainment, Marketing andSponsorship; Beef Cattle; Joint Stock; and Meat HallCommittees.Susan HennesseyMrs Hennessey brings to the RNACouncil considerable expertise inthe area of fine arts. A retired interiordesigner and past RNA Exhibitor andle from across Southeast and regional Queensland.David ThomasJunior Vice-PresidentSolicitor, and ImmediatePast President of the BrisbaneDevelopment Association, DavidThomas joined the RNA Councilin 2002 and was elected to the position of Junior Vice-President in 2006. He Chairs the RNA’s Development;Planning; and Woodchop Committees and is a Memberof the Entries; Appeals and Disciplinary; Space andLetting; and Veterinary Committees.Dan O’ConnorDipTchng BCAE BEdSt QldLLB QUT LLM QldHonorary Treasurer Dan O’Connoris a Barrister-at-Law and ChiefExecutive of the Bar Association ofQueensland. He has been an RNA Councillor since2000 and was appointed Honorary Treasurer in 2006.He is actively involved in the RNA and oversees manyaspects of Show planning including: Chairman of Budget;Education and Agricultural Development; Space andLetting; Entertainment, Marketing and Sponsorship;Steward, she was elected to Council in 2001 andwas appointed to the Executive Committee in 2006.Mrs Hennessey Chairs the Fine Arts Committee,incorporating fine art, cookery and photography, and isa Member of the Budget; and Chairs the Catering andHouse Committees.Philip Harpham BVSc QldVeterinarian, and cattle and sheepGrazier Philip Harpham hasdedicated much of his professionallife to improving animal welfare andagriculture in Queensland. Untilrecently he represented Agforce, the Sheep MeatsCouncil of Australia and Animal Health Australia to lobbygovernment for industry improvements. Mr Harphamhas been an RNA Councillor since 2001 and wasappointed to the Executive Committee in 2007. He alsoChairs the Veterinary and Young Judges Committees andis a Member of the Beef Cattle; Budget; Development;Planning; Joint Stock; Meat Hall; and QCAS NationalFinals Committees.RNA Annual Report 2007 27

CouncilAngus AdnamLivestock Exporter, Director of BeefAustralia Inc and Managing Directorof AAA Livestock Services, AngusAdnam has brought a wealth ofexperience and energy to the RNACouncil since his appointment in November 2005. AnRNA Steward and Honorary Council Steward since1978, his Council responsibilities include participationas Member on the Beef Cattle; Joint Stock; andPlanning Committees.Lionel BlumelLionel Blumel has been involved withthe RNA as a Steward since 1986 andwas elected to the RNA Council inNovember 2006. He is Chairman ofthe Canine Committee and CanineHealth Subcommittee and Member of the Joint StockCommittee. Mr Blumel is also a Councillor of CanineControl Council (Queensland) and past President of theNational Dalmatian Council of Australia. Outside of theRNA he is an avid dog exhibitor and is a project managerwithin the construction industry.Tony CarewMr Carew is a Business Consultant.He was elected to the RNA Councilin February 2004, where he is aRing Councillor and Member ofCatering and House; Space andLetting; Horse and Arena; and Future DirectionsCommittees.Greg DaltonAn Honorary Council Steward for 17years, Greg Dalton was elected to theRNA Council in November 2004.He is currently Chairman of the Fruit,District Exhibits and QueenslandYouth Exhibits; Apiculture; and Fruit Wines Committees.Greg is passionate about this aspect of the Show andin future years will work to introduce displays of newQueensland fruit varieties demonstrating the diversityof our State’s primary industries. He also wants to educatevisitors about Queensland’s export market potentialand how produce is packed for export. Greg is also VicePresident of the South East Queensland District ExhibitCommittee and Greenbank Show Society.Ross H DouglasAn RNA Councillor since2004, Grazier Ross Douglas isChairman of the Animal Nurseryand Farmyard Friends; and AnimalBoulevard Committees. He is aMember of the Budget; Education & AgriculturalDevelopment; and Joint Stock Committees.Tim V Fairfax AMFAICDTim Fairfax joined the RNA Councilin 2004 and is Chairman of theHorticulture Advisory and PiscicultureCommittee. He is a member ofthe Education and Agricultural Development; andEntertainment, Marketing and Sponsorship Committees.A Grazier and Company Director, Mr Fairfax is DeputyChancellor of the Sunshine Coast University, DeputyChairman of the National Portrait Gallery and Trusteeof the Queensland Art Gallery. He is Director ofBrickworks Limited, Chairman of the Salvation ArmyAdvisory Board and Director of the Foundation for Ruraland Regional Renewal.Ian FergusonBA Qld JP QualAn Officer with QueenslandPolice for more than 30 years andInspector since 2000, Ian has workedwith communities throughoutcentral Queensland and Brisbane. He was an activemember of Queensland Surf Lifesaving and Scouts formany years and is Chairman of the Carindale PoliceCitizens Youth Club. Ian is involved with the Mt GravattShowgrounds Trust and Show Society and is anA Grade Tentpegging Judge. Elected to the RNACouncil in 2006, Ian is a member of the Horseand Arena Committee and coordinator of the MainArena night program.