format to submit your business plan

BUSINESS PLANEXECUTIVE SUMMARY1. Brief outline of the project:i. Location (existing activities & proposed project)ii. Product/Servicesiii. Technology areaiv. Target/ Potential market2. Promoters/ management team (their track record & existing activities)3. Existing business indicating legal status, nature of business, ownership patternetc.4. Presents Proposal (in terms of expansion/market development/new productcommercialization/enhancement of existing product/Capitalinvestment/working capital etc.)5. Total Requirement of Funds6. Means of Financei. Promoters contributionii. Venture Capitaliii. Others7. SSI Status8. Proposal regarding exit & indications on return on investmentBACKGROUNDA. (Existing company/business if applicable)1. Detailed write write-up on the existing business:i. Evolution of business since incorporationii. Industry profileiii. Company’s current position vis-à-vis the marketiv. Expertise & skill levelsv. Financial performance and position (over last 3 years)

2. Detailed write-up on promoters and management:i. Experience of promoter and key management givingacademic background, professional trackrecord, special accomplishments etc.(Resumes to beenclosed.)ii. Organizational structure indicating roles and responsibilitiesiii. Gaps in current management setup, if any (& ways to fillthe gap)3. Details of skill set of key employees (total employee strength, qualificationexperience and attrition orate over past three years) & segmented bydepartment4. Details of funding i.e. source and use of funds (over last 3 years)5. Shareholding pattern6. SWOT Analysis7. Core competencies (i.e. skills/strength contributing to sustainable competitiveadvantage)8. Business interests of the group9. References (Professional and Business associates)B. (Proposed Start-up Company)1. Detailed write-up on the promoters:i. experience in the proposed areaii. expertise & skill levelI. PRESENT PROPOSAL1. Detailed write-up on present proposal:i. Product/Servicesii. Users & market segmentiii. Type of project (Product upgradation/Market development/Capitalinvestment/Expansion)

iv. Manpower planning & Staffingv. Revenue Modelvi. Sustainability & Scalability of revenues requirementsvii. Break-up of fundsviii.ix.x.xi.xii.xiii.xiv.xv.xvi.xvii.xviii.xix.xx.xxi.xxii.xxiii.xxiv.xxv.xxvi. Implementation schedulexxvii. Forecast (with detailed assumptions) of profitability, cash flow& balance sheets for next five yearsxxviii. Sensitivity analysis and risk mitigation measuresII. PRODUCT/SERVICES1. Detailed description of products/services2. Customers

i. Existing & prospective customersii. Details of products installed or services rendered(detailing date/time of installation, Value etc. till date)iii. Contract details3. Unique selling proposition indicating unique features ofproduct/services4. Technology involved-history of development & competitive5. Comparative analysis vis-à-vis competitive products (interms of features, cost, technology etc.)6. Entry barriers (in case of new product/market)III. MARKET ANALYSIS1. Detailed write-up on current market:i. SWOT Analysisii. Market size & structure (target market i.e. domestic/international)iii. Future growth prospects (validated by research reports)iv. Competitors and competitive scenariosv. Overall demand – supplyvi. Key success factorsvii. Substitute products (if any)viii. Technology indicating trends and future developmentsix. Government regulationsIV. BUSINESS STRATEGY1. Business Developmenti. Strategy for identification and targeting the market segmentsii. Market developmentiii. Sales & Marketing (pricing and business model by target markets andsegments)iv. Size and experience of sales force

v. Latest corporate brochures2. Niche area (technology, services, market if any)3. Marketing alliances & association (agreement terms and conditions, ifany )4. Quality accreditation (existing/planned, if any)5. Sustainable Competitive advantages vis-a vis the market6. Strategies pricing/costing & product positioningV. MANAGEMENT1. Organization chart2. Board of Directors (induction of professionals, if any, in future)3. Proposal for retention and development of personnel (i.e. ESOP, MSOP etc.)VI. FINANCE1. Means of finance (in terms of instruments)2. Capital structure (pre and post-investment)VII. EXIT PLAN1. Buy – back/Strategic Sales/IPO2. Timing3. Return to the fund.