operations flexibility in process industries - Roland Berger Strategy ...
operations flexibility in process industries - Roland Berger Strategy ...
operations flexibility in process industries - Roland Berger Strategy ...
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Six trends <strong>in</strong> the consumer goods <strong>in</strong>dustry require more and more<strong>flexibility</strong> <strong>in</strong> <strong>operations</strong>1 2 3CONSUMERCAREVolatile demandShortened productIncreased productpatterns due tochang<strong>in</strong>g consumerbehaviour andseasonal variationslife cycles due to<strong>in</strong>creased competition,technologicalimprovements and<strong>in</strong>creas<strong>in</strong>g i customerdiversity due tocustomers demand<strong>in</strong>gmore and morepersonalizedproductsrequirements4 56Increased variety <strong>in</strong>packag<strong>in</strong>gdue to regionalregulations and<strong>in</strong>creaseddifferentiation needsExtended cross-boarder activitiesdue to further<strong>in</strong>ternationalizationand limited growthoptions <strong>in</strong> homemarketsImproved on-shelfavailability due to<strong>in</strong>creased competitionand decl<strong>in</strong><strong>in</strong>gcustomer loyaltySource: <strong>Roland</strong> <strong>Berger</strong>9