operations flexibility in process industries - Roland Berger Strategy ...
operations flexibility in process industries - Roland Berger Strategy ...
operations flexibility in process industries - Roland Berger Strategy ...
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1A manufacturer of pharmaceutical products uses a centralcoord<strong>in</strong>ation department to react to short term customer demandsInterview example: Pharmaceutical <strong>in</strong>dustrySITUATION/CHALLENGEComplex market conditions• High volatility <strong>in</strong> demand• Fast chang<strong>in</strong>g g customerneeds/preferences• Short product life-cycleSOLUTIONCoord<strong>in</strong>ationdepartment• Close work<strong>in</strong>g relationshipwith customers andfast communication ofcustomer needs <strong>in</strong>to theorganization via centralcoord<strong>in</strong>ation departmentCentral coord<strong>in</strong>ation departmentR&DProduc-Marke-Customertiot<strong>in</strong>g• Central coord<strong>in</strong>ation department as an "earlywarn<strong>in</strong>g system" to react to trendsEnhance production capabilities• Cont<strong>in</strong>uously improve production technology (e.g.• Best practice technologycross <strong>in</strong>dustry benchmark<strong>in</strong>g for productionis key important technology of flavors)• Contract manufactur<strong>in</strong>g• React to specific country regulations, produce big lotwith high volumesImprove sizes for one country and m<strong>in</strong>imize set-up times• Special regulations for technology • Standardize products <strong>in</strong> close relationship with<strong>in</strong>dividual countries and plann<strong>in</strong>g customers to improve plann<strong>in</strong>g <strong>flexibility</strong>have an impact on• Enhance workforce <strong>flexibility</strong>; multi-purpose use ofproduction strategyworker capabilities (can operate all l<strong>in</strong>es)Best practiceSource: <strong>Roland</strong> <strong>Berger</strong> <strong>in</strong>terviews, 200831