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Business Modelling: - tud.ttu.ee

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<strong>Business</strong> Model Research 2010:Purpose• Scope: 1765 CEOs and 2936 business leaders representing all majorcountries• Purpose:1) Understand use/role of a <strong>Business</strong> Model in a company2) Understand use/role of a <strong>Business</strong> Model in a companiesperformance3) Understand the connection of ones <strong>Business</strong> Model and acompanies innovation and transformation initiatives© SAP 2011 / Page 10Source: Real-world BPM in an SAP environment , The Importance of a <strong>Business</strong> Model, SAPpress, 2011 –Mark von Rosing, et al.

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