Cornell University 2011-2012 Annual Report - DFA Home - Cornell ...

parents, and friends and to tie together the university’sstrategic plan and the Cornell Now campaign priorities.Alumni EngagementThe Alumni Affairs strategic plan, approved in fall 2008,continued to guide the strategic strengthening and growthof the alumni engagement program in FY12. In additionto traditional class and regional programs, the focus is onexpanded engagement initiatives directed to students/young alumni and affinity groups. Full implementation ofthese plans will take three to five years to complete.The division continued to strengthen and enhance itsvolunteer programs in support of its alumni engagementand fundraising programs, guided by the recommendationsIt also used the expanded fundraising and AlumniAffairs presence in New York City, serving the NortheastCorridor, and its expanded presence on the West Coastto provide targeted programming and engagementopportunities, focused attention, and increased face-to-facecontact in the areas where the largest concentration ofalumni, parents, and friends, including tracked prospects,live and work.In response to our society’s rapidly changingcommunications and networking environments,Alumni Affairs and Development is leveragingincreased opportunities for the strategic use of digitalcommunications and social media. Employing theseapproaches and tools is a key strategy for increasingalumni, parent, and friend engagement, especially withyounger alumni, and to broaden the donor base andincrease donor participation.Facilities ServicesEnergy & SustainabilityEnergy & Sustainability continued to safely supplyreliable and efficient energy and water to the campus inFY12 while transitioning to more sustainable systemsthrough energy conservation and moving beyond coal. Thedepartment managed sustainability campus programs toengage faculty, staff, and students in a living laboratory.Facilities ManagementFacilities Management enjoyed many successes andaccomplishments while facing continued financial andorganizational challenges. This was the department’s firstfull year with the Zone Management structure in place anda clear charge for the Project Services Group to focus onand other methods of delivery.Grounds had a challenging year with record rainfalls inthe fall, a very mild winter, and an extremely hot and drysummer.in their staff while managing the first full year ofhaving Student and Academic Services’ housekeepingresponsibilities.FROM TOP TO BOTTOM: Open house at the Kenneth Post Greenhouse formembers of the Cornell community; Food preparation at Hotel Ezra Cornell 87for Saturday’s “Lunch at Tiffany’s”; The 2012 groundbreaking ceremony for thenew Computing and Information Science building; Jose Edmundo Paz-Soldan,professor of romance studies.17