messaging in africa mms explosion financial clearing upgrades

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8F I N A N C I A L C L E A R I N GAutomation Upgrades Add Value to Financial Clearing Services“The changeswe’ve made willsignificantlyimprove the wayoperators managetheir roamingbusinesses, enablingthem to be moreefficient andeffective”Mary ClarkVice PresidentClearing and Fraud ControlEach monthmillionsof voice,messaging and dataroaming transactionsthat require financialclearing and settlementservices occurbetween operatorroaming partners.With growingdemand for seamless global connectivity bysubscribers, the average number of roamingpartners per operator has climbed to morethan 300. To address the associated increasingcomplexity of financial clearing, manyoperatorsaround theworld offloadthis task toSyniverse– a neutral,trusted thirdparty.“Clearing and settlement is one of Syniverse’sspecialties, and our top priority ismeeting the diverse and evolving needs of ourcustomers,” said Mary Clark, Vice Presidentof Clearing and Fraud Control. “We recentlyinvested heavily in strengthening the automationcapabilities of our Syniverse MORE SMFinancial Clearing Services to ensure we cansuccessfully meet this objective.”The newly upgraded clearing platformensures reliability by leveraging financialindustry best practices and state-of-the-artwork-flow tools. Syniverse’s financial clearingteam is highly experienced, and Mary pointedout that the newly implemented tools minimizehuman intervention, resulting in fewer errors.“Our staff is now focusing on exceptionmanagement and customer requests,” Mary said.“As a result, our customers can expect a higherlevel of support with the newly upgraded platformthat delivers fast, secure and controlledfinancial settlement.”The recent improvements also haveresulted in greater efficiency and accuracy,with 80 percent of receivable positions allocatedautomatically and 90 percent of payableinvoices reconciled automatically. These highpercentages lead to quick and consistent transactionprocessing. In addition Syniverse hasadapted its dynamic reporting tool Analyzerfor financialclearing, materiallyincreasingtransparency,functionalityand customreportingcapabilities.Ultimately, Mary said the upgrades toSyniverse’s financial clearing solution ensure acustomer can focus on its core roaming business,instead of spending time performingmanual, routine processes.“The changes we’ve made will significantlyimprove the way operators manage their roamingbusinesses, enabling them to be more efficientand effective,” she said. “By handing offthe huge task of clearing roaming transactionsto Syniverse, our customers can rest easy knowingtheir transactions are being settled withthe right partner, for the right fee, and on timeeach month.” J
9C U S T O M E R C O N N E C T I O NApp Maker Pinger Capitalizes on Messaging PopularityThe popularity of mobile messaging is undeniable,especially among teenagers. Infact, teens that own mobile devices in theUnited States are sending an estimated 3,146 textmessages per month, according to Nielsen – preferringthis medium to traditional voice calls. Unfortunatelyfor thosefooting the bill,the rate at whichthese heavy usersare sending andreceiving SMSmessages can resultin enormousmonthly charges,especially if userssurpass their allotted maximumamount of texts.Pinger, a member of Syniverse’sgrowing customer roster ofnew entrants to mobile, is helpingto eliminate this with its TextfreeUnlimited application for theiPhone and iPod Touch. This freeapp allows users to send and receivean unlimited number of SMS messagesover an Internet connection.“What sets Textfree apartfrom the hoard of other textingapplications is that each user is issued an actual10-digit phone number from which the messagesare sent, rather than an email address,” said GregWoock, CEO and co-founder, Pinger. “And withSyniverse’s SMS-IP solution as the power behindthe app, the messages can be sent to or receivedfrom any mobile operator in the United States withthe high quality of service and delivery they expectwhen sending an SMS.”RGreg said Pinger selected Syniverse for its SMSinterworking needs because the company offered ahighly scalable, cost-effective solution with a quickimplementation timeline, and because of the unparalleledreliability that Syniverse’s carrier-grade callprocessing platform brought to the table.“Our users know messages sent via Textfree willreach their destination, which is not always the casefor other similar apps that use less-dependable deliverysolutions,” he said.Thanks to Syniverse-ensured reliability, andPinger’s innovativead-supportedbusiness modelthat keeps the appfree for consumers,Textfree hasbecome wildlypopular. In fact,Pinger distributed1.6 million Textfreephone numbers tousers in the firsttwo months it wasintroduced. Theapp also has beenconsistently rankedamong the top appsin the Apple iTunesstore, and was a runner up in the TechCrunch DisruptCup conference.The Textfree story continues to evolve as Pingerincorporates new functionalities and looks to expandgeographically. As it does, Greg said Syniverse will playan important role.“We’ve really enjoyed our experience workingwith Syniverse, and look forward to continuing ourrelationship together as we grow,” he said. JGreg WoockCEO and Co-Founder of Pinger“What sets Textfreeapart from the hoardof other textingapplications is thateach user is issued anactual 10-digit phonenumber from whichthe messages are sent,rather than an emailaddress.”
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Page 6 and 7: 6By Jeff GordonChief Technology Off
Page 10: 10REVOLUTION Cont. from pg. 7Jeff G

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