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7In just a few years, mobile phones havemorphed from brick-sized luxuries used forvoice calls into multi-purpose devices that are,in essence, irreplaceable mobile life managementsystems.Today’s use cases are vast and evolving quickly.We take photos and videos, and send them tofamilies, friends, colleagues and customers. Wemake purchases with mobile wallets, check in forflights and join live video calls. I even have an appthat identifies the planets and constellations in thenight sky visible from my exact location.Such radical change in the way we exchangeinformation has presented clear opportunities formobile operators. However, with the constant appearanceof new ecosystem players looking for theirshare, operators must tackle three key challenges tomake the most of this revolution.Cont. on page 10