White Spaces Innovation in Sweden - Innovation policy for ... - Vinnova

WHITE SPACES INNOVATION IN SWEDENanywhere. Designers were given broad stylistic freedom, to identify independent creativeclothing niches. Accordingly, Diesel‟s design team also rejected the market researchand consumer forecasting of the fashion establishment. Thus Diesel became aninnovator in developing styles, fabrics, manufacturing methods and quality control,guaranteeing an outstanding quality product.Lahti: Research-Based TheatreThe last brief example of „strange attractor‟ system innovations concerns a processinnovation practised in the public sector as pioneered in Lahti, Finland. The use of theatrein corporate management has grown during the 2000s (Schreyögg & Höpfl, 2004).In Lahti, confronted with the „adjacent possible‟ for future regional development, interestlies in creating novel intermediary techniques to aid communicativeness and connectivityto advance innovativeness. Instead of the mainstream „change management‟ alternativeworldviews distributed throughout the organization and facilitate creation andcommunication of rich shared, multi-voiced understanding. (See Fig. 8) Accordingly, akey challenge is how to create theatrical and narrative techniques which enrich collaborationand joint understanding?The chosen method is called research-based theatre. It is an interdisciplinary approachcombining organizational development and innovation management studies withart and cultural studies, applied theatre and social sciences. In RBT the understanding ofan individual is developed in a co-operative social context, and meanings are made ofthe experiences of the participants. The behaviour of individuals in groups and betweendifferent groups can be understood by getting to know the system of scripts and schemasbehind actions. The main effort is to interpret the system of meanings together withthe members of the organization and thus this approach of theatre is both communicativeand a dialogue.The key factor is a collective growth of joint, shared understanding constructed usingtheatre as a narrative approach. In this paper we propose a novel narrative techniqueof storytelling. The main idea is narration through images. The images are theatricalpictures made by applied theatre and drama students. In a storytelling situation theatricalpictures are interpreted as a text of social reality status, habits and practices. Storytellingis an attempt to reveal something we assume to be natural even it is a sociallyconstructed habit or attitude. Storytelling is creating meaning through images and itattempts to trace significant meanings in lived and experienced social life. The approachunderlines that an organization is a social, cultural and collective construction Dialogicalscripting is used as a means to produce a fictionalized narrative (i.e. script) through acollective interactive process.96