White Spaces Innovation in Sweden - Innovation policy for ... - Vinnova

WHITE SPACES INNOVATION IN SWEDENThings‟) in combination with MH entrepreneurs. Other ICT outward innovation linksinclude Qubulus, which is a system platform for Indoor Positioning (Fig. 3.7) on whichLocation Based Services (LBS) can be developed by Qubulus or by an application developercommunity through a shared application programming interface (API). Theplatform aggregates positioning input from a wide range of proprietary Qubulus technologiesranging from web services & mobile apps to hardware installations. By usingthe best technology to fit the usage and purpose of the customer case Qubulus can meettough demands and solve the problem of indoor positioning. Crowdsourced positioningactivities are a focus in designing space syntax for people flows, shopper movements inretail malls, „product finder‟ smartphone applications of the kind that Packbridge wouldlike to develop On this Mobile Heights is interacting with Gaevle‟s FPX GIS/GPS clustersupported by TILLVÄXTVERKET. The overall mantra of Teknopol is that the „OpposableMind Grips the Mystery and Grasps the Innovation‟ (see also Fig. 4.3).PackbridgeThis cluster focuses on packaging innovation, especially for smaller, specialist firmslike those engaged in „local food‟ markets for whom it is difficult to get innovativepackaging that show the values of the company on the package in small volumes. Onthis, Packbridge works with the Food Academy, a Lund University member of the SFINregional food network. Packbridge was founded in 2010 and has conducted an industrysurvey, research review and a database exercise of key actors in the market for theirkind of target businesses. In relation to „shocks‟ of an environmental nature, the researchshowed such business customers seek lower cost packaging, think recycling canbe important for their markets and factor in energy cost and type much more in theircost and ethical calculations. Alongside the Climate Change, Energy and SustainableCities crises, Health demographics influence Packbridge‟s strategy for its members.Accordingly, as well as SFIN, „relatedness‟ to the „Sustainable Hub‟ network is important.For example bioplastics have been developed that are liquid-tight, a problem hithertoand these can be introduced to organic product marketing in future. Then, in afood-packaging-cleantech interface with Media Evolution, Packbridge foresees interactivepackaging solutions involving mobile telephony for applications („apps‟) in respectof payment, provenance, traceability and food recipes rising in importance. In relationto Skåne‟s Life Sciences cluster and the broader Medicon Valley relation-building isalso on the Packbridge agenda. The idea of a „Food Finder‟ app was also of interestusing GIS/Interior Positioning platforms of a kind that, as noted, already exist as prototypesin the Qubulus family of platforms. Crowdsourcing is the key to achieving operabilitywith this concept. This will evolve to the extent Packbridge meets its aspiration ofengaging fully with the crowdsourcing platform, for example at the „Humanist Laboratory‟conference at Lund University. Related technologies of relevance in this dimensioninclude nanotechnological surfaces, molecules and barriers in relation to sustainablepackaging. Problems such as bacteria in liquids still occur in packaged goods as a51