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White Spaces Innovation in Sweden - Innovation policy for ... - Vinnova

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WHITE SPACES INNOVATION IN SWEDENFigure 3.5 Broader Skåne Media Cluster to which Media Evolution EDCO RelatesSource: Centre <strong>for</strong> Advanced StudiesThe pr<strong>in</strong>cipal tasks of EDCO <strong>in</strong>volve <strong>in</strong>teract<strong>in</strong>g with the broader Region SkåneMedia Cluster (Fig. 3.5), act<strong>in</strong>g as a conduit of EU Structural Funds allocations throughSwedish economic development agency (Tillväxtverket, <strong>for</strong>mer Nutek) and also withfund<strong>in</strong>g from its national cluster program, connect<strong>in</strong>g Media Evolution‟s more than onehundred „convergence-focused‟ firm members (subscription SEK1-8,000 per year),<strong>in</strong>clud<strong>in</strong>g Ericsson Multimedia, publish<strong>in</strong>g companies, advertis<strong>in</strong>g agencies and a regionalbank. These connect to the MINC <strong>in</strong>cubator, Malmö University Liv<strong>in</strong>g Laboratories,the Nordic Game programme, and the Film i Skåne <strong>in</strong>itiative (Fig. 3.5). The Net-Port game bus<strong>in</strong>ess development organisation unites the <strong>in</strong>terests of Karlshamn township,the games <strong>in</strong>dustry and Blek<strong>in</strong>ge Institute of Technology, and „Learn<strong>in</strong>g Bus<strong>in</strong>ess‟,a network of companies <strong>in</strong>volved <strong>in</strong> media and e-learn<strong>in</strong>g. Among the „shocks‟ confront<strong>in</strong>gMedia Evolution are the ICT corporate downsiz<strong>in</strong>g and entrepreneurship issuesfaced also <strong>in</strong> Mobile Heights and the rapid emergence of convergence requirementsacross <strong>Sweden</strong>‟s Modern Times Group (MTG) with its multi-channel, satellite and cabledemands and chang<strong>in</strong>g UX-UI and Internet protocol TV (IPTV) expectations <strong>for</strong> download<strong>in</strong>gto iPads, iPhones and other digital devices.48

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