White Spaces Innovation in Sweden - Innovation policy for ... - Vinnova

WHITE SPACES INNOVATION IN SWEDENMedia EvolutionThis cluster is concentrated upon „Convergent Media‟ or what is also known as „NewMedia‟. It promotes the emergence and growth of start-ups in the relevant fields. Mostsuch new firms have entrepreneur leaders with at least two to three years past experiencein larger companies, a minority came from Lund or Malmö University. An examplewould be Jan-Erik Solem, founder of Polar Rose (see above). Polar Rose grewout of computer vision research - the analysis of digital images and video - at the Universitiesof Lund and Malmö. Polar Rose entered the Teknopol MH Business Centre in2004. Teknopol is a tailored business advice agency specialising in start-up activity,notably in regard to the Mobile Heights Business Centre, Cleantech in Sweden initiative,and Life Sciences Business Centre, each of which relates to Region Skåne‟s cluster-platformprogrammes. Teknopol is not an incubator but connects to appropriateincubators at IDEON Science Park, Lund. It supplies other high-tech business serviceslike investment, subsidies, customer identification and other enterprise support (seeTeknopol account below). Polar Rose was given an initial loan of €30,000 as a Sony-Ericsson spin-out, to develop academically originated face-recognition software. J-ESolem became the CTO of the company with Danish serial entrepreneur Nikolaj Nyholmas CEO. TAT, (also discussed above) which was recently purchased by Researchin Motion, responsible for BlackBerry smartphones, was only set up in 2002. TAT is aUX-UI, i.e. user experience-user interface firm. The UX field has its roots in humanfactors and ergonomics, which since the late 1940s has been focusing on the interactionbetween human users, machines and the contextual environments to design systems thataddress the user's experience. The term also has a more recent connection to usercentreddesign principles and also incorporates elements from similar user-centred designfields. As with the fields mentioned above, user experience design is a highly multi-disciplinaryfield, incorporating aspects of psychology, anthropology, sociology,computer science, graphic design, industrial design and cognitive science. Dependingon the purpose of the product, UX may also involve content design disciplines such ascommunication design, instructional design, or game design. The subject matter of thecontent may also warrant collaboration with a Subject Matter Expert (SME) on planningthe UX from various backgrounds in business, government, or private groups. TAT is setto enhance the BlackBerry PlayBook and smartphone platform. In 2009 Media Evolutionestablished its own firm EDCO.47