22Priority 5: Strengthening ManagementStrategic Program Framework forCCG’s Maritime Services ProgramsTo strengthen the effectiveness and efficiency ofMaritime Services programs, we have developed aStrategic Program Framework that is based on thewidely accepted federal program management principlesoutlined in the Government of Canada ManagementAccountability Framework (MAF) (see Annex D).The Framework is our central focus for systematicallystructuring and reviewing Maritime Services programsfrom a strategic perspective on an ongoing basis.Using the Framework, we began in 2008-2009 asystematic examination of <strong>Coast</strong> <strong>Guard</strong> programs.As each program is reviewed, tailored plans aredeveloped to ensure that program management isstrengthened and our efforts are concentrated onpriority areas. This systematic examination will becompleted for all Maritime Services programs in2009-2010. We will also engage key partners of theprograms to reaffirm our common understanding ofour respective needs, capacities, roles, responsibilities,and accountabilities in meeting the objectives of theGovernment of Canada. Finally, we will examineperformance measurement systems for MaritimeServices and seek to improve them.Beginning in 2009-2010, with the results of thesystematic examination of our programs in hand,we will analyze the operations of Maritime Servicesprograms region by region, examining proceduresand services to ensure that they are delivered nationallyon a consistent basis.Commitment2009-2010Complete a systematic examination of all Maritime Servicesprograms, using the Strategic Program Framework anddevelop a plan for each program.Engage Maritime Services key partners to clarify needs,capacities, roles, responsibilities, and accountabilities.2010-2011Analyze the operations of Maritime Services programsregion by region, and ensure that procedures and servicesare delivered nationally on a consistent basis.LeadDG, MSDG, MSDG, MSStronger <strong>Canadian</strong> <strong>Coast</strong><strong>Guard</strong> IdentityThe <strong>Canadian</strong> <strong>Coast</strong> <strong>Guard</strong> continuously seeksopportunities to strengthen its identity and celebratethe traditions, values, and culture that make theAgency a proud national institution.In that context, 2012 will mark the 50th anniversaryof the <strong>Coast</strong> <strong>Guard</strong>. To celebrate this importantmilestone, the Agency will develop a comprehensivecommunications strategy in 2010-2011 to ensure thebroadest national participation in our silver jubilee.Hopes are also high that a proposal submitted overa year ago to the Royal <strong>Canadian</strong> Mint to strike acommemorative 50th anniversary <strong>Coast</strong> <strong>Guard</strong> coinin 2012 will prove successful.Commitment2010-2011Develop a communications strategy and requisite productsto help celebrate <strong>Coast</strong> <strong>Guard</strong>’s 50th anniversary in 2012.LeadDG, IBMSThe <strong>Canadian</strong> <strong>Coast</strong> <strong>Guard</strong> has been working onincreasing its visibility and identity through a strongernational web presence. During 2008-2009, CCGcontinued the transition to a national web presence, bycomplying with the government’s common look and feelstandards for websites and by implementing a high-levelarchitecture to seamlessly organize the functional andregional sites. In addition, a web governance model,publishing processes, and a sustainability plan weredeveloped to ensure a viable and enduring web presencefor CCG.In 2009-2010, we will implement the web governancemodel, publishing processes, and sustainability plan.The continuation of the transition to a national websitewill also include the conversion of dynamic pages toCommon Look and Feel 2.0 (CLF 2.0) standardswhere appropriate.Commitment2009-2010Implement the web governance model and publishingprocesses which will be the first step towards creatinga sustainable internet presence for CCG.LeadDG, IBMS<strong>Canadian</strong> <strong>Coast</strong> <strong>Guard</strong> — www.ccg-gcc.gc.ca
Priority 5: Strengthening ManagementThe <strong>Coast</strong> <strong>Guard</strong> uniform is an important symbol ofour identity. In 2007-2008, we developed guidelinesto ensure that the uniform is worn appropriately andin a consistent fashion. In 2008-2009, we worked withstaff and bargaining agents to promote awareness anda common understanding of these guidelines. In 2009-2010, we will conduct staff consultations regardingnext steps.Commitment2009-2010Conduct a review of applying the CCG uniform wear tothe Marine Communications and Traffic Services andEnvironmental Response program groups. Bring forwardfindings and recommendations to Senior Managementfor decision.LeadAC, NL23Commissioner’s CommendationAwarded to Keith CuddihyKeith Cuddihy dedicated over 25 years to the <strong>Canadian</strong> <strong>Coast</strong> <strong>Guard</strong>with distinction, and embodies the values of the <strong>Coast</strong> <strong>Guard</strong> and thecharacteristics of a public servant of the highest calibre. As a leader anda steadfast and trustworthy member of the organization, Keith conveyedcorporate memory through a great many Commissioners and numerousorganizational changes. His service was always marked by a powerfulability to cultivate positive relationships and to communicate effectivelywith everyone.Keith earned the respect of superiors and co-workers alike by consistentlyremaining objective, honest, and thoughtful, by providing advice andguidance with the bigger picture in mind, and by recognizing issues beforethey arose, using common sense and perception.Not surprisingly, when he announced his retirement in 2008, colleaguesacross the Agency noted the tremendous loss that his departure wouldmark for the organization.BUSINESS PLAN 2009-2012