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Ordinance and Syllabus - Bhagat Phool Singh Mahila ...

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Paper Code: BPL-310Pharmaceutics-IX (Pharmaceutical Management)L -- T -- P Total Credits: 044 -- -- Total Marks: 100External Marks: 50Internal Marks: 50Paper Objectives:Pharmaceutical management enables the students to learn about different principles ofmanagement <strong>and</strong> marketing. This prepares the students as how to manage different tasks,planning of objectives, how to manage long Term <strong>and</strong> short Term targets in industry,marketing <strong>and</strong> retail set-ups, strategies to accomplish different goals <strong>and</strong> management ofdifferent tasks within a specified period of time.UNIT IPrinciples of Management (Co-ordination, Communication, Motivation,decision making, Leadership, innovation, Creativity, Delegation ofAuthority/Responsibility, Record Keeping., Managerial qualities. Identification ofkey points to give maximum thrust for development <strong>and</strong> perfection.UNIT IIAccountancy: Principles of Accountancy, Ledger posting <strong>and</strong> book entries.Economics: Principles of economics with special reference to the laws of dem<strong>and</strong><strong>and</strong> supply.UNIT IIIPharmaceutical Marketing: Functions; buying, selling, transportation, storage,finance, feedback information, channels of distribution, wholesale, retail,departmental store, multiple shop.Salesmanship: Principles of sale promotion, advertising, ethics of sales.UNIT IVManagement: The concept, scope, functions <strong>and</strong> principles of management,Management <strong>and</strong> administration, Evolution of management.Human Resource Management: A brief exposure of human resourcemanagement - HR planning, recruitment, selection, training, performanceappraisal, positive attitude.Note: Instruction for Examiner:The Semester examination in each theory subject shall be of 50 marks. The examiner will setnine questions. Student will attempt five questions. First question would be of short answertype question covering all four Units (2.5 Marks per Unit) & it would be compulsory. Twoquestions will be set from each unit & out of which c<strong>and</strong>idate will attempt one question. EachQuestion shall be of 10 marks.100

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