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Office of Postsecondary Education - U.S. Department of Education

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Federal Register / Vol. 75, No. 209 / Friday, October 29, 2010 / Rules and Regulations66917WReier-Aviles on DSKGBLS3C1PROD with RULES2Comment: Some commenterssupported the proposed definition <strong>of</strong>misrepresentation in § 668.71(c), which,as applied in these regulations,prohibits making false, erroneous, ormisleading statements directly orindirectly to students, prospectivestudents, or any member <strong>of</strong> the public,an accrediting agency, a State agency orthe Secretary. They stated that thesechanges provide much needed updatesto the current regulations and that theremedies give the <strong>Department</strong> neededflexibility. The commenters noted thatthe <strong>Department</strong> should not tolerateinstitutions that knowinglymisrepresent facts and providemisinformation on purpose to students,their families and the public, and thatwe should hold institutions accountablethat encourage students to enroll but failto deliver on statements regardingaccreditation and employability.Other commenters expressed concernabout broadening the list <strong>of</strong> entities towhich an institution may not make afalse, erroneous, or misleadingstatement to include accreditingagencies, State agencies or any member<strong>of</strong> the public. These commentersremarked that the effect <strong>of</strong> thisregulatory change is that the list nowincludes anyone. The commentersargued that the determination <strong>of</strong>whether an institution has mademisleading statements to an accreditingagency or State agency should be madeby that agency, not the <strong>Department</strong>, andthat the agency should take appropriateaction. One commenter suggested thatthe list <strong>of</strong> entities should also includeparents who may be signing orcosigning loans.Discussion: The <strong>Department</strong> believesthat in its stewardship <strong>of</strong> the title IV,HEA programs, it is essential to monitorthe claims made by institutions not onlyto students and prospective students,but also those made to the <strong>Department</strong>’spartners who help maintain the integrity<strong>of</strong> these programs. While it is likely thatother oversight agencies will respondappropriately to any substantialmisrepresentations that are made tothem, only the <strong>Department</strong> has theoverall responsibility for preserving thepropriety <strong>of</strong> the administration <strong>of</strong> thetitle IV, HEA programs.In addition, because parents are alsomembers <strong>of</strong> the public, and most, if notall, statements made to them will alsobe made to students or prospectivestudents, the <strong>Department</strong> does notbelieve that further enumeration toinclude parents is necessary.Changes: None.Comment: Some commenters notedthat the term ‘‘misleading statement’’ isnot defined by the FTC, and opinedthat, because the term’s definitionmerely reiterates what has always beenrequired for a finding <strong>of</strong> a substantialmisrepresentation, it is unnecessary forthe <strong>Department</strong> to define the term in itsregulations. Some commenterssuggested that, instead, the <strong>Department</strong>follow the FTC’s practice <strong>of</strong>acknowledging that a finding <strong>of</strong>misrepresentation is a fact-specificinquiry based on a flexible standard.Many commenters appeared to beparticularly concerned about the use <strong>of</strong>the phrase ‘‘capacity, likelihood, ortendency to deceive or confuse’’ in thedescription <strong>of</strong> a ‘‘misleading statement’’.Some commenters stated that they donot believe that an enforceable ordefensible basis for misrepresentation iscreated by including the likelihood <strong>of</strong>any form <strong>of</strong> communication to confuseor ‘‘have the capacity’’ to confuse astudent or potential student. Onecommenter suggested we clarify that inorder to constitute misrepresentation,the statement must have the ‘‘capacity ortendency’’ to deceive or confuse and be‘‘likely’’ to deceive or confuse. Thecommenter cited examples <strong>of</strong> statementsfrequently made in marketing materialsby institutions, such as ‘‘there is a placefor everyone at XYZ.’’ Other commentersnoted that institutions provideinformation on a variety <strong>of</strong> complexissues that students and others may findconfusing. In particular, certain terms <strong>of</strong>art such as ‘‘cost <strong>of</strong> attendance’’ and‘‘graduation rate’’ may not be familiar tothe general public and may be confusingto them. Another commenter requestedthat we clarify that a misrepresentationis not made if confusion results from theaccurate reporting <strong>of</strong> disclosuresrequired under various laws.These commenters expressed concernthat attempts to comply with recentlypromulgated regulations on college cost,transparency, and outcomes measuresmay result in confusion and lead toreported complaints <strong>of</strong>misrepresentation.Several commenters argued that the<strong>Department</strong> needs to address the issue<strong>of</strong> misrepresentation through omissions<strong>of</strong> important information. Onecommenter suggested that we addlanguage in the description <strong>of</strong> the termmisleading statement to include anomission, if in the absence <strong>of</strong> anaffirmative disclosure is likely to resultin a person assuming something that isincorrect.One commenter stated that oralstatements should not be included inthe definition <strong>of</strong> misrepresentation. Thecommenter questioned how the<strong>Department</strong> would know that an oralmisleading statement was made.VerDate Mar2010 14:10 Oct 28, 2010 Jkt 223001 PO 00000 Frm 00087 Fmt 4701 Sfmt 4700 E:\FR\FM\29OCR2.SGM 29OCR2Many commenters expressed concernthat the proposed misrepresentationregulations will restrict their capabilityto use the Internet for fear <strong>of</strong>misrepresentation. These commentersnoted that their top lead source is theInternet and that Internet marketing isthe bloodline <strong>of</strong> all institutions. Thecommenters also pointed out thatInternet marketing has issues relating todomain name ownership, nameconfusion, and pirating, and that, whenthe <strong>Department</strong> enforces theseregulations, it needs to be careful inensuring that it has the correctinstitution.Discussion: The <strong>Department</strong> believesthat it is appropriate to define the termmisrepresentation in its regulations inorder to distinguish misrepresentationfrom substantial misrepresentation. Asdiscussed elsewhere in this preamble,the <strong>Department</strong> agrees that determiningwhether a misrepresentation has beenmade should be accomplished througha fact-specific inquiry and thatenforcement actions should only bebrought when reasonable.With regard to the comments whostated that the ‘‘capacity, likelihood, ortendency to deceive or confuse’’language will be confusing, we have noreason to believe that this language willhave any such effect. Moreover, we donot believe that it is necessary to revisethe regulations to state that a misleadingstatement must have both the capacityor tendency and likelihood to deceivebecause we believe that a statement thathas any <strong>of</strong> the characteristics <strong>of</strong> thecapacity, likelihood, or tendency todeceive or confuse is misleading.By adopting these proposedregulations, the <strong>Department</strong> is notseeking to create extraneous bases uponwhich it can initiate enforcementactions. Rather, we want to ensure thatthe regulations help, rather than hinder,our ability to protect students,prospective students, and others frommisleading statements made about aneligible institution, the nature <strong>of</strong> itseducational program, its financialcharges, or the employability <strong>of</strong> itsgraduates. The <strong>Department</strong> believes itcan be trusted to properly evaluatewhether a claim is confusing to a degreethat it becomes actionable. It is alsoimportant to remember that it is onlysubstantial misrepresentations that riseto the level where the <strong>Department</strong> maycontemplate action.As far as the failure <strong>of</strong> the proposedregulations to address affirmativeomissions, the <strong>Department</strong> believes thatthe purpose <strong>of</strong> these regulations is tomake sure that all statements aninstitution makes are truthful.Separately, the <strong>Department</strong> requires an

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