Logo Color Match Pantone Samples PMS 186 Red - TESCO ...

President’s MessageCorporate Identification Standards ManualOver the years, Tesco has enjoyed substantial growth and diversity. The increasing importance of our organizationin the marketplace is the direct result of the innovation and quality of the products and servicesmarketed by our company. Tesco is best described as a technology driven, international company servingthe needs of the oil and gas industry. Under the Tesco umbrella are a number of products and servicesrequired by the energy sector in various countries around the world. Each operation must communicateinformation about its products or services to special segments of the market and also must identify itselfas Tesco.As Tesco continues to grow, we want more people to recognize us and to understand the full scope of theproducts and services we market. We also want those who deal with Tesco to anticipate equal service orproduct quality from any of our other entities. Tesco will benefit from the cumulative effect of these relationshipsonly if there is a recognizable visual continuity in everything we do. A clear, consistent method ofidentification for all operations helps avoid consumer confusion and promotes better understanding amongall audiences. It also maximizes Tesco’s marketing efforts because all communications will be mutually reenforcingthrough the consistent use of the Tesco name and trademark.PURPOSE AND USE OF MANUALThis manual outlines the method we wish to implement to achieve a consistent identity for Tesco, itsoperating subsidiaries, services and products. By following the rules in the manual for the use and applicationof corporate and subsidiary signatures, product names, typography and colour in all communications,a consistent corporate image will be achieved. Formalizing the identification program in manual form willhelp to ensure consistent and correct usage of the identification system throughout the Tesco group ofcompanies.All employees are responsible for observing the rules and guidelines set forth. The manual cannot coverevery design situation specifically. If you have any questions regarding usage or if you need assistance insolving design problems, please contact the Advertising Manager, at 6204 – 6A Street, S.E., Calgary, AlbertaT2H 2B7, Telephone (403)233-0757.R.M. (Bob) TessariPresident & Chief Executive OfficerOctober 1, 2004 Tesco Corporate Identification Standards Manual - Page 3

Logo Tag LinePrint Layout SpecificationsATESCO The Drilling Innovation CompanyTESCO The Drilling Innovation CompanyTESCO The Drilling Innovation CompanyNOTE:Place tag line text away from the logo by at least themeasurement of “2A”. A white hairline “.25A wide”surrounding the blue and red boxes will appear on allbackgrounds except white. The “T” inside the threeboxes must be in white.FONT:TESCO & Tag Line - Gill Sans Extra BoldAll text is 100% Pantone Process Black or White ona dark background. The Tag Line font should not beless then 1/2 the height of the TESCO font.COLOURS:PMS 186 Red,PMS Process BluePMS Process BlackThe “T” inside the three boxes must be whiteNOTES:The Logo is the ONLY graphic to be used in theidentification of Tesco Corporation and all of itssubsidiaries, branches or affiliates. Please follow allspecifications. Any deviation in font and colour usageis strictly prohibited. The use of the Tag Line in someapplications is optional.TESCO The Drilling Innovation CompanyThe Drilling Innovation CompanyOctober 1, 2004 Tesco Corporate Identification Standards Manual - Page 5

LogoPrint SpecificationsCOLOURS:4.5% PMS 186 Red,6% PMS Process BlueThe “T” inside the three boxes must be whiteFor use as Black and WhiteThe top box is 65% screen PMS Process Blackand the two lower boxes are 45% screen PMS Process BlackBox is rotated -39 degreesNOTES:The Logo is the ONLY graphic to be used in theidentification of Tesco Corporation and all of its subsidiaries,branches or affiliates. Please follow all specifications. Any deviationin font and colour usage is strictly prohibited.October 1, 2004 Tesco Corporate Identification Standards Manual - Page 7

LogoColor Match Pantone SamplesPMS 186 RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedPantonePMS 186RedNote:The color on this page is laser reproduced, please refer to a Pantone Color match book for accurate color referencesOctober 1, 2004 Tesco Corporate Identification Standards Manual - Page 8

LogoColor Match Pantone SamplesPMS BlackPantonePMSBlackPantonePMSBlackPantonePMSBlackPantonePMSBlackPantonePMSBlackPantonePMSBlackPantonePMSBlackPantonePMSBlackPantonePMSBlackPantonePMSBlackPantonePMSBlackPantonePMSBlackPantonePMSBlackPantonePMSBlackPantonePMSBlackPantonePMSBlackPantonePMSBlackPantonePMSBlackPantonePMSBlackPantonePMSBlackPantonePMSBlackNote:The color on this page is laser reproduced, please refer to a Pantone Color match book for accurate color referencesOctober 1, 2004 Tesco Corporate Identification Standards Manual - Page 10

Logo SpecificationsOn an Image BackgroundXTESCO TESCO TESCO XXTESCO XTESCO TESCO XXTESCO October 1, 2004 Tesco Corporate Identification Standards Manual - Page 11

Business CardsSpecifications3 Boxes and fonts will be embossedPlease see Logo Specification for information on logo3 1/2”1/8”1/8” 5/8”1/8”1/8”1/2”7/8”2”TESCO Box: pms process blue 6% screenBoxs: pms 186 red 4.5% screen1/8”1/8”Note: Box corners are touching the edge ofthe card edge and rotated -39 degreesNOTE:All business cards must conform to this specification for stock, embossing, colours, screens %, and usageThere is no facility for 2 sets of contact information (a second card must be ordered for the second address)Business Cards will have NO printing on the back side.PAPER:Classic Crest solar white fine finish 80lb2nd Choice: Beckett Cambrick white 80lbCOLOURS:PMS 100% 186 Red, 100% PMS Process Blue and 100% BlackThe “T” inside the three boxes must be whiteEMBOSSING DETAILS:On requestOctober 1, 2004 Tesco Corporate Identification Standards Manual - Page 12

Business CardsSpecifications1.125”1/4”Put Name Here, P.Eng., PhD.Executive Vice President &Chief Operating OfficerStock Symbols only on SeniorManagement CardsWeb Address on all cards1/8”1/8”TESCO TSE “TEO”NASDAQ “TESOF”www.tescocorp.comTesco Corporation (US)11330 Brittmoore Park DriveHouston, Texas, USA 77041Phone: 281 721 3977Cell: 713 204 5875Res: 936 449 5495Fax: 713 849 0075Email: mark_fischer@tescocorp.comTESCO TSE “TEO”NASDAQ “TESOF”www.tescocorp.comPut Name Here, P.Eng., PhD.Vice PresidentServices DivisionTesco Corporation (US)11330 Brittmoore Park DriveHouston, Texas, USA 77041Direct: 281 902 3002Phone: 713 849 5900Fax: 281 721 3952Cell: 713 819 3772Email: nigel_lakey@tescocorp.comName & Academic DesignationJob TitleDivisionCompany Name,Location and/or mailing addressContact Information (order must be followed)Phone No. Direct -First OptionSwitchboard -Second OptionIf no direct no. available useSwitchboard no.Fax No.Cell No. / Mobile No. / Pager No. OptionalResidence No.OptionalEmail:If availableNOTE:Font and font size must be observed.No facility for two sets of contact information (Two Locations requires two cards)October 1, 2004 Tesco Corporate Identification Standards Manual - Page 13

Business CardsSpecificationsGill Sans normal/bold 6ptGill Sans normal/bold 6ptGill Sans bold 7ptTESCO TSE “TEO”NASDAQ “TESOF”www.tescocorp.comPut Name Here, P.Eng., PhD.Executive Vice President &Chief Operating OfficerTesco Corporation (US)11330 Brittmoore Park DriveHouston, Texas, USA 77041Phone: 281 721 3977Cell: 713 204 5875Res: 936 449 5495Fax: 713 849 0075Email: mark_fischer@tescocorp.comGill Sans bold 10ptGill Sans Italic 9ptGill Sans bold 8ptGill Sans bold 8ptGill Sans bold 8ptGill Sans normal 8ptGill Sans normal/bold 6ptGill Sans normal/bold 6ptGill Sans bold 7ptTESCO TSE “TEO”NASDAQ “TESOF”www.tescocorp.comPut Name Here, P.Eng., PhD.Vice PresidentServices DivisionTesco Corporation (US)11330 Brittmoore Park DriveHouston, Texas, USA 77041Direct: 281 902 3002Phone: 713 849 5900Fax: 281 721 3952Cell: 713 819 3772Email: nigel_lakey@tescocorp.comGill Sans bold 10ptGill Sans bold 8ptGill Sans bold 8ptGill Sans bold 8ptGill Sans normal 8ptNOTE:All fonts and font size must be followed with no exceptions.October 1, 2004 Tesco Corporate Identification Standards Manual - Page 14

Date:___________________________Employees Name: ___________________________Job Title: ___________________________New Card: Yes (new or changes) Repeat card (no changes)Quantity: 100 200 300 500Business CardOrder Form__________________, Name________,Academic Designa-___________________________________Job Title, Dept.___________________________________Division or GroupTESCO TSE “TEO”NASDAQ “TESOF”www.tescocorp.com___________________________________Company Name___________________________________Location and/or Mailing Address___________________________________City, Prov. / State / Country / Postal CodeDirect Phone: ___ ____ ________Phone: ___ ____ ________Fax: ___ ____ ________Mobile: ___ ____ ________Residence:* ___ ____ ________Email: ____________________@tescocorp.comINVESTOR INFORMATION“TEO” - “TESOF”*Optionalonly on officers of the corporation cardsweb address will be on all cardsSupervisor’s Authorization & Approval of InformationName: (print) ___________________________Signature: ___________________________Dept Costing Code ______________________Date: ___________________________UNICOM GRAPHICS LIMITEDPhone: 403 287 2020Fax: 403 287 1700Marketing___________________________October 1, 2004 Tesco Corporate Identification Standards Manual - Page 15

Envelopes Specifications# 10 Window / Top Opening5/8" 3/4" 1/4"1/4"TESCO TESCO CORPORATION (US)11330 Brittmoore Park DriveHouston, Texas, USA 77041GILL SANS 12 PT BOLDGILL SANS 10 PT1/4"October 1, 2004 Tesco Corporate Identification Standards Manual - Page 16

Envelopes Specifications# 10 / Top Opening5/8" 3/4" 1/4"1/4"TESCO TESCO CORPORATION (US)11330 Brittmoore Park DriveHouston, Texas, USA 77041GILL SANS 12 PT BOLDGILL SANS 10 PT1/4"October 1, 2004 Tesco Corporate Identification Standards Manual - Page 17

Envelopes Specifications5.75 x 9.50 / Right Side Opening7/8" 1" 1/4"1/2"1 11/32"TESCO TESCO CORPORATION (US)11330 Brittmoore Park DriveHouston, Texas, USA 77041GILL SANS 15 PT BOLDGILL SANS 12.5 PT1/4"October 1, 2004 Tesco Corporate Identification Standards Manual - Page 18

Envelopes Specifications9 x 12 / Right Side Opening7/8" 1" 1/4"1/2"TESCO TESCO CORPORATION (US)11330 Brittmoore Park DriveHouston, Texas, USA 77041GILL SANS 15 PT BOLDGILL SANS 12.5 PT1/4"October 1, 2004 Tesco Corporate Identification Standards Manual - Page 19

Envelopes Specifications10 x 13 / Right Side Opening7/8" 1" 1/4"1/2"TESCO TESCO CORPORATION (US)11330 Brittmoore Park DriveHouston, Texas, USA 77041GILL SANS 15 PT BOLDGILL SANS 12.5 PT1/4"October 1, 2004 Tesco Corporate Identification Standards Manual - Page 20

Envelopes Specifications12 x 16 / Right Side Opening7/8" 1" 1/4"1/2"TESCO TESCO CORPORATION (US)11330 Brittmoore Park DriveHouston, Texas, USA 77041GILL SANS 15 PT BOLDGILL SANS 12.5 PT1/4"October 1, 2004 Tesco Corporate Identification Standards Manual - Page 21

Letterhead Specifications8.5” x 11”NOTE:All letterhead must conform to this specification for stock, colours, screens %, fonts and usagePAPER:First Choice: Classic Crest solar white fine finish 22.5 lbSecond Choice: Beckett Cambrick white 22.5 lbCOLOURS:Logo (top left):Logo (bottom right):PMS 186 Red,PMS Process BluePMS Process BlackThe “T” inside the three boxes must be whitePMS 186 Red, 4.5% screenPMS Process Blue, 6% screenThe “T” inside the three boxes must be whiteBox corners are touching the edge of the paper and rotated -39 degreessecond sheet letterhead1/2” 7/8” 7/8” Note: Box corners are touching the edgeTESCO first page letterhead1/2”Note: Box corners are touching the edgeof the card and rotated -39 degrees7/8”of the card and rotated -39 degreesGILL SANS 10 PT BOLDGILL SANS 9 PT3”3”1” 3/4”TESCO CORPORATION (US)11330 Brittmoore Park Drive, Houston, Texas, USA 77041 / Phone:713 849 5900 / Fax: 713 849 0075 / www.tescocorp.comOctober 1, 2004 Tesco Corporate Identification Standards Manual - Page 22

Letterhead SpecificationsA4 / 8.268” x 11.693”NOTE:All letterhead must conform to this specification for stock, colours, screens %, fonts and usagePAPER:First Choice: Classic Crest solar white fine finish 22.5 lbSecond Choice: Beckett Cambrick white 22.5 lbCOLOURS:Logo (top left):Logo (bottom right):PMS 186 Red,PMS Process BluePMS Process BlackThe “T” inside the three boxes must be whitePMS 186 Red, 4.5% screenPMS Process Blue, 6% screenThe “T” inside the three boxes must be whiteBox corners are touching the edge of the paper and rotated -39 degrees1/2” 7/8” 7/8” Note: Box corners are touching the edgesecond sheet letterheadTESCO first page letterheadof the card and rotated -39 degrees3”1/2”Note: Box corners are touching the edgeof the card and rotated -39 degrees3”7/8”GILL SANS 10 PT BOLDGILL SANS 9 PTTESCO CORPORATION (US)11330 Brittmoore Park Drive, Houston, Texas, USA 77041 / Phone:713 849 5900 / Fax: 713 849 0075 / www.tescocorp.com1” 3/4”October 1, 2004 Tesco Corporate Identification Standards Manual - Page 23

Shipping LabelsSpecifications1/4”1/4”3/4” 1/4”TESCO TESCO CORPORATION (US)11330 Brittmoore Park DriveHouston, Texas, USA 77041GILL SANS 12 PT BOLDGILL SANS 10 PTOctober 1, 2004 Tesco Corporate Identification Standards Manual - Page 24

Shipping ContainerLogo IdentificationSpecifications24” 25”12”32”TESCO The Tesco Logo will be located in the top left corner of allShipping Containers on all 4 sides.The logos on the long sides is larger (25” x 32”) than the logoon the ends (9 x 12”).The Tesco logo on the long side is 12” down from the topleft corner of container and is in 24” from the left side. TheTesco logo on the ends is 12” down from the top left cornerof the container and is in 12” from the top left side of thecontainer.Refer to logo specifications for colors and sizing (Page 4)All other container markings per shipping dept specifications.Shipping container paint color is PMS 289 (Painter mustmatch color as close as possible)12”12”12” 9”TESCO PMS 186 BlueOctober 1, 2004 Tesco Corporate Identification Standards Manual - Page 25

VehicleLogo SpecificationsTESCO TESCO TESCO TESCO TESCO TESCO TESCO TESCO TESCO October 1, 2004 Tesco Corporate Identification Standards Manual - Page 26

Coveralls, Hardhat LogoSpecificationsSample CrestsField Left chestCoverall CrestsShop & Field Hardhat CrestsField Left shoulderCoverall CrestsShop Back Coverall CrestsField Back Coverall CrestsOctober 1, 2004 Tesco Corporate Identification Standards Manual - Page 27

Advertising SpecialityLogo SpecificationsAdvertising speciality - “remembrance” advertising or novelities and souvenirsitems such as pens, calendars, caps and other materials that carrying theTESCO name should be selected with care. While such items can be used togood effect, this type of promotion can also harm the companie’s reputation ifmisused. Quality and good taste should be key criterion in the choice of theseitems, keep in mind adherence to the Tesco Logo Identification standards aremaintainedTESCO TESCO TESCO TESCO October 1, 2004 Tesco Corporate Identification Standards Manual - Page 28

Icon LogoSilk Screen / EmbroideredSpecificationsOctober 1, 2004 Tesco Corporate Identification Standards Manual - Page 29

Career / ClassifiedNewspaper AdvertisingBlack & White LayoutTESCO CORPORATION is a global leader in the design,manufacture and service of technology basedsolutions for the upstream energy industry. TheCompany’s mandate is to change the way people drillwells by delivering safer and more efficient solutionsthat add real value by reducing the costs of drillingfor and producing oil and gas.We are revolutionizing drilling and need an experiencedtechnical salesperson to promote TESCO’sproductsThe individual we are seeking is dynamic and performancedriven with a demonstrated knowledge ofcapital equipment sales in the oil field drilling environment.This will be accompanied with a businessand/or technical diploma/degree.SENIOR DRILLING PRODUCTSSALES REPRESENTATIVEwill be responsible for:• Identifying new sales opportunities• Maintain current target accounts• Prepare and deliver Top Drive presentations• Preparation and follow up requests for salesquotations• Superior customer serviceWe require our Sales Representatives to have initiativeand a pro-active approach to sales and customerservice as well as the “go the extra mile” attitude.All interested candidates are invited to submit an updatedresume along with salary expectations, quotingcompetition # TCP06B by July 3, 2001 to:TESCO Tesco CorporationHuman Resources6204 - 6A Street SECalgary, AB T2H 2B7Fax: (403) 252-2129E-mail: careers@tescocorp.comNo telephone or agency solicitations, please. Weappreciate your interest, however, only those selected foran interview will be contacted.AA-342477TESCO CORPORATION is a global leader in the design,manufacture and service of technology basedsolutions for the upstream energy. The Company’smandate is to change the way people drill wells bydelivering safer and more efficient solutions that addreal value by reducing the costs of drilling for andproducing oil and gas. With a history of technicalinnovation and superior customer service, TESCOcontinues to set new standards.We are looking for a bright, energetic and wellroundedsupport professional for the position ofJUNIOR HELP DESK ANA-LYSTResponsibilities will include:• Installation and configuration of new computerrunning Windows 2000Pro• Installation and configuration of software at thedesktop• Help Desk (i.e. Network connectivity, Office97/2000, third-party applications, printers)• Supporting the current IT support Analystswithday to day dutiesThis position requires the individual to have excellentwritten and verbal communication skills, strongproblem solving skills and a post secondary diploma/certificate in Information Technology or equivalent.Oil and gas experience would be an asset.Interested candidates are invited to submit theirresume, quoting Competition # TCC07A by July 16,2001 to:TESCO Tesco CorporationHuman Resources6204 - 6A Street SECalgary, AB T2H 2B7Fax: (403) 252-2129E-mail: careers@tescocorp.comNo telephone or agency solicitations, please. Weappreciate your interest, however, only those selected foran interview will be contacted.October 1, 2004 Tesco Corporate Identification Standards Manual - Page 30

Product / Service TradeMagazine Advertising LayoutOctober 1, 2004 Tesco Corporate Identification Standards Manual - Page 31