Detailed design System identity and sign design - Bournemouth

User scenariosThe user scenarios are intended tovalidate the initial design and planningwork carried out and enable us to detailthe information requirements for eachsign type.Responding to a variety of different userneeds helps create a robust system ofwayfinding and information that is bothflexible and relevant to all types of users.FunKnowledgeThe Cooper family, from the USA, are travelling down from Londonfor the day. They have come to see the Air Festival as dad is a pilot,but are also keen to have a proper day at the British seaside andhave some famous fish and chips with the family.Amy and her Mum are visiting Bournemouth University to see ifshe wants to apply to the performing arts course. They drive to theTalbot campus from their home in Basingstoke and afterwardsdecide to explore the town and see the beach.CuriosityMobilityMatt is a businessman, in the catering trade, and is visitingBournemouth with two colleagues for a conference.He is looking forward to eating out and socialising as he hasn’tbeen to Bournemouth in years. Before he leaves he downloads theBournemouth map App on his Smartphone that enables him tosearch for retail, bars and restaurants.Jack and Jill are a couple visiting Bournemouth for the weekend.Jill is in a wheelchair, therefore accessibility and planning will playa major role in any activities or trips that they take when inBournemouth.NavigationBen has recently moved back to the Dorset area (Poole) after livingand working in London for many years. He enjoys cycling as ahobby and looking forward to cycling in Dorset again. He ismeeting a friend along Bournemouth Seafront for lunch anddecides to take this opportunity to get back on his bike again.Applied©Detailed design4

The Cooper familyThe Cooper family, from the USA, aretravelling down from London for the day.They have come to see the Air Festival asdad is a pilot, but are also keen to have aproper day at the British seaside andhave some famous fish and chips withthe family.They arrive at bournemouth station ingood time, after an easy journey downfrom london.They are greeted at station with anarrival sign.“Where are we in relation to everythingelse?”“There is a map here with the whole ofbournemouth on. It outlines all the majorattractions and pin points landmarksusing 3D illustrations.”“Where is the best place to view the airshow from?”“This events sign shows us all theinformation we need about the show, andwhere best to view it from.”“But how do we get there?”“This connections map shows we couldget the bus, but these diagrams show thatthe majority of the route is dowhill andonly takes 20 minutes, we would like tosee a bit of bournemouth on route, so letswalk.”“We can follow this direction towards theseafront”Fingerpost directs them towards stationroundabout“What is that?”“Thats the big sculpture on the map, we mustbe on the right track..Lets go down there.”“Which exit do we take?”“This one is directing us towards the seafront”Large wall graphics, and integrated nonverbal communication in roundabout directthem out of the roundabout.They exit onto the north side of HoldenhurstRoad. They carry on down Holdenhurst Road,with Lansdowne roundabout in view . Theclock tower acts as another reference point.They are greeted by another area sign atLansdowne roundabout with directionalinformation.“Which exit from roundabout.”Fingerpost points their route down Bath Road.Area sign confirms they have taken the correctexit.When they get to Royal Bath roundabout thearea sign makes sure they carry on down thehill (Bath Road) towards the pier.At the bottom of Bath Road they are metwith graphics painted on underpass, and afingerpost directs them to the beach - untilthey reach the arrival pier at the pier.“We are here, what can we do now, where canwe go to have something to eat?“Harry Ramsdens is on the map, lets go there forsome lunch and finish in time to get a good spotto watch the air show.”Event signage shows various places to view theAir Festival and the times for displays, it showsthem the perfect location to watch the displayfrom.After a walk through the gardens, they notice allthe bus stops in the square, remembering thatthe journey back will be uphill.The transport connections map at the squareis easy to use and allows them to find thecorrect bus stop. After a long day enjoyingbournemouth, the children are tired so theydecide getting a bus back is the best option.The 5a bus takes them back to the station.Applied©Detailed design5

Amy – StudentAmy and her Mum are visitingBournemouth University to see if shewants to apply to the performing artscourse. They drive to the Talbot campusfrom their home in Basingstoke andafterwards decide to explore the townand see the beach.They were given a printed map of thetown at the university. They know theywant to go to the beach first, so theyfollow road signage to beach parking,parking at Bath Road South carpark.They are greeted at the car with a car parkarrival sign.“So where exactly are we and how do we get tothe beach from here?”“This map shows it is just down there”“Bournemouth seems to have a lot more tooffer than just the beach looking at this map.”“Lets spend a little longer here, maybe wecould get lunch?”Tariff information shows them how much itwill cost.They are directed down to the pier, where theyare greeted with the pier arrival signThey use this to orientate themselves,planning a trip through the gardens that theydidn’t know about before arriving.Firstly however they head to the beach, thenuse an area sign to find a place for lunch.They continue their route back through thegardens to the square.“Do we have time to go shopping?”They know they have an hour left on the carpark time.With this is mind, they can explore, knowing thesigns will allow them to keep track of how longit will take them to walk back.“Is my car park on the map, if so which one is it,if not, how do I get there?The car park locator allows them to plan aslightly different route back to the car park,allowing Amy to explore and learn even moreabout bournemouth before her planned move touniversity here.Applied©Detailed design6

Matt – Business ManMatt is a businessman, in the cateringtrade, and is visiting Bournemouth withtwo colleagues for a conference.He is looking forward to eating out andsocialising as he hasn’t been toBournemouth in years. Before he leaveshe downloads the Bournemouth mapApp on his Smartphone that enables himto search for retail, bars and restaurants.Matt and his collegues arrive by rail atBournemouth station.“We need to get there as quick aspossible, where can we get a taxi from?”A taxi totem catches his eye, they get ataxi to the BIC for his first meeting in halfan hour.Matt remembers key points on the routefrom previous visits, starting to orientatehimself with the help of the appHe uses his app to locate their hotel once theconference at the BIC has finished, beingcurous and with a bit of time to spare, theydecide to wander up to the Triangle as a detouron route to their hotel. They make their wayback to the square, which they know is a keymeeting point.They use the arrival sign at the Square to get agood overview of Bournemouth, they find theirhotel on the map, and head up Richmond Hillto where is is located.“Where shall we go for dinner?”Based on both recommendation from the hoteland the app, they find a restaurant on the appand book a table, deciding to go for dinner ata restaurant on Old Christchurch Road.“Where can we go now?”The app gives them information about whatis open past 11 o’clock. They find a bar andgo for a drink.The next day they use an area sign to walkback up to station, they are happy that thesigns show a short climb up Old ChristchurchRoad but the rest of the journey is flat.Matt thinks he has had a good night andthinks he might return with his family laterin the year for a trip to Bournemouth and theNew Forest.Applied©Detailed design7

Jack and JillJack and Jill are a couple visitingBournemouth for the weekend.Jill is in a wheelchair, thereforeaccessibility and the ability to plan theirroutes will play a key role in theiractivities in and around Bournemouth.They have visited Bournemouth beforeand like to explore new places.Jack and Jill arrive by car to their hotel inWest Cliff.They have chosen this location to be closeto the seafront and have also stayed herebefore.“What is this?”On their first trip out they find a footpathmarker, signing down a route that theyhaven’t been before.“It shows this route is flat and doesnthave any steps, lets go down here, itcomes out near the top of West cliff Zig-Zag”Another footpath marker at the top of theWest Cliff zig zag shows that there aresteps at the bottom.They use an area signlocated at the top of West Cliff zig- zag toplan a route down the slope to the pier.“We can use the West Cliff lift to get backup when we are ready to come back”They are not planning on venturing toofar, they are greeted by the arrival sign atthe pier. This allows them to plan someactivities for the next day.They spend some time at the seafront,they use the seafront miniliths to seewhere they are along the seafront, andwhat they can do along the route.Bearing in mind they didn’t want to goany further than the West Cliff lift.They see on the seafront minilithmap that they can have lunch at theWestbeach.After an enjoyable afternoon, they headback to their hotel.They use the same route back to there,the footpath marker acts as confirmationthat there are no accesibility issues, andit also points out that it is a lit route if itwas to be dark when they next return touse this route.Applied©Detailed design8

ldoiBen – CyclistBen has recently moved back to theDorset area (Poole) after living andworking in London for many years.He enjoys cycling as a hobby and islooking forward to cycling in Dorsetagain.He is meeting a friend along the Seafrontfor lunch but also wants to take theopportunity to get back on his bike.Ben sets off from Poole and has alreadyfigured out that he can use NCN Route 25to get to Bournemouth. He sets off in theright direction.He approaches Bournemouth and comesto a large junction.“Which exit do I need?”A highway sign catches his eye and henotices a blue patch of information forcyclists and he is confident he is headingin the right direction.He enters Bournemouth Town Centrethrough The Gardens.“Which way is the seafront?”He sees a fingerpost with the blue patchof information on and heads towards theSeafront.He approaches The Square.“Are cyclist allowed through here?”Another blue patch on a midilithreassures him that cycling is permittedand he continues onto his journey.After catching up with his friend in aSeafront cafe Ben thinks that is was soeasy to find his way here he might venturefurther down the coast as the weatheris good.“Where can I go now?”His friend point to an information huband Ben can see that he is not that far toBoscombe and can easily take NCN Route2. He heads off in the right directionconfident with the information he hasbeen given so far and thinks maybe hewill bring the whole family cyclingnext time.l a n s d oewssese xwxyaw a yw e l l i n g t o n r o a da dw i m b o r n e r o a dd ea np ar kw ayo w n e r oa dl a n s d o w n e r o a ds t p a u lsdr o adh o l d e n h u r s t r o as o u t hd r o a dxe s s e wya wb r a i d l e y rw e s s ex w a ym ad ie rar oa dh o l d e n h u r s t r o a dsts wt h u n ’ s r o a df rk n ystk r dd u r l e y r ov e n u en o ra dwic hw e sr o a dw e s t h it c l i f fl r o a db o un o r w i c h a v err o andea va v e n uc ot r ee n uem m e rg o n w e l l r o aer o ac idac r a nlpr oe x e t e rbr ia dr oo u r n eo rb e a cads t e pr dy r ohea dn ’s r dgR I C H M O N D H I L Le rHD CR I S T C H U RC HR OA Dp p e r h i n tr o ado nsrtoapdeO L Dtee a s t c l i f f p r o m e nr ’sCa d eHb a t h r o a dRr oI Sa dT C H U R CHR OA Db a t h r o a dc h r i s t c h u r c h r o a dg e r v i s r o a dg e r v i s r o aeal a n s d o w n e r ds t o ver cu n d e r c l i f f d r i v eg rl i f f d r i vo vee r o a dds t m i c h a e l ’ s r o a doBusn r dw e s tc l i fw e s t p r o m e n a d eWalkTrainCarTaxiBicycleApplied©Detailed design9

Information conceptThe information concept is a strategicoverview of the major nodes, linked bythe key routes.StationIt is a structural understandingof the requirement for and placementof information and is a development ofthe initial thinking, developed as part ofthe initial 2010 strategy.HorseshoeTriangleSquareLansdowneRoundaboutSeafrontMajor nodes:StationSquareSeafrontTriangleRoundaboutHorseshoeApplied©Detailed design10

Sign location planThe sign location plan, taken from theinformation strategy and based aroundthe structure identified in the informationconcept, indicates the optimumplacement and quantities of on streetinformation.The location plan is iterated as theinformation and product design develops.Information hubCar park arrivalTown centre midiFingerpostTaxi totemCoach totemSeafront midiGarden midiFootpath markerFootpath marker(fingerpost)Wall mounted/graphicApplied©Detailed design11

12Detailed designApplied©Boscombe Pier 25min19min WESTBOURNE7min West CliffEast Cliff 7minEast Cliff Zigzag 8minEast Cliff Lifts 8minSign typologyInformation hub:Arrival signInformation hub:Transportconnections mapInformationhub: TownmonolithInformationhub: EventspanelCar park arrival sign(freestanding)Car park arrival sign(wall mounted)TownmidilithSeafrontmidilithGardenmidilithFootpathmarkerWall mountedsignFingerpostFingerpostThe family of signs has been developedto cater for the range of information thatdifferent users in Bournemouth require.It can be considered in three sections –pedestrian, public transport and cyclesignage – though all are related and worktogether to support user needs.PedestrianEast Cliff 7minEast Cliff Zigzag 8minChristchurchPriory and HarbourAdventure WonderlandMoors ValleyRailwayKingston Lacy HouseTower ParkJurassic CoastStudland BayJurassicCoastCorfe CastleDurlestonCountry ParkMonkey WorldTank MuseumDurdle DoorBeaulieuExbury GardensTheLighthousePooleM27M3M27A303A357A35737A35A354A354A350A350A352A351A31A354A303A30A30A31A272A32A3A32A27A36A31A337A35A338A338A3090PORTSMOUTHSOUTHAMPTONEASTLEIGHROMSEYWINCHESTERSALISBURYISLE OF WIGHTRINGWOODDORCHESTERWEYMOUTHCerne AbbasSHAFTESBURYBLANDFORD FORUMWIMBORNE MINSTERSWANAGEStudlandIsle of PurbeckSandbanksPoole HarbourPoole Quay Compton AcresNEW FORESTPOOLECHRISTCHURCHBOURNEMOUTHLYMINGTONWAREHAMSalisbury CathedralNew ForestWildlife ParkMarwell ZooMoors ValleyCountry Park2319 ShaftesburyQuaint, cobbled and very steep, GoldHill is the star of the old Hovis advertand can be found in this beautifultown. Wander around the traditionalshops or enjoy a cream tea in one ofthe many cafes and restaurants.10 ChristchurchA small Saxon town with castle ruins,a quaint Quay, boutiques, celebrityrestaurants and an infamous foodfestival which takes place each year.Christchurch, rich in heritage andculture, boasts two rivers, a castle, abeautiful 11th Century Priory and amill of Saxon origin.Christchurch Quay overlooks the3 Corfe CastleOne of Britain’s most majestic ruins.The National Trust castle controlledthe gateway through the PurbeckHills in the time of William theConqueror.A favourite haunt for adults andchildren alike, you can’t fail to becaptivated by these romantic castleruins with breathtaking views.Discover 1,000 years of the castle’shistory as a royal palace and fortress– with fallen walls and secret places,there are tales of treachery andtreason around every corner. Spotthe ‘murder holes’ and count thearrow loops. Feel history come to lifeand see the wildlife which has set uphome in these fascinating castle ruins.Indulge in a homemade Dorset creamtea in our delightful 18th century tearooms. Enjoy the summer gardenwith unrivalled castle views or theglowing open log fire in winter.The picturesque village which sharesits name with the castle is well worthexploring.A royal playground for Williamthe Conqueror. It remains largelyunchanged with miles and miles ofunspoilt ancient landscapes, wildponies and deer, disused railways andleafy lanes.The ancient New Forest is England’snewest National Park and is around30 minutes’ drive from Bournemouth.There are plenty of pretty townsand villages to discover and thebeautiful open spaces, forest gladesand tranquil walks remain largelyunchanged from the days of Williamthe Conqueror.Kings, queens and their courts cameregularly to stay on the royal manorat Lyndhurst and it soon became the‘capital’ of the New Forest.The New Forest is a cyclist’s dream,with dedicated cycle-paths of variouslevels for all ages. Don’t miss theopportunity to experience NewForest produce all grown, reared,10 places to explore near Bournemouth3 910NCN 2NCN 2NCN 2 NCN 2NCN 2NCN 25NCN 25NCN 25NCN 25BCHBCH 2BCH 2BCH 2BCH 2BCH 2BCH 2BCH 2BCH 3BCH 3BCH 6BCH 6 BCH 6BCH 6BCH 5D H I L LW I M B O R N E R O A DD E ANPA RK CRE SCENTH I N T O NR O A DU P E R H I N T O N R OO L D CHRI S TC H U R C H R O A DP O S T O FIC E R DV E R U L A M PLG R A N V I L L E P LS TPETER’S R OA DS T.P H E N’ SRR I CH MO N D G D N SH M O N D H I L DRH I N T O N R O A DB R A I D L E Y R O A D B R A I D L E Y R O ADS T. S T E P H E N’ SW AYS T. S T E P H E N ’ S R O A DB O U R N E AV E N U EB O U R N E AV E NUEY E LVE R T O N R O A DA L B E R T RO A DLORNE PARKROA DC U M N O R R O A DT RIN I T Y R O A DS TA F O R D R O A DL D CHRI S TC H U R C H R O A DW O T O N G A R D E N SG L E N F E R N R O A DAV E N U E R O A DDO R C H A R D S TU P P E R T E R R A C E R O A DC R A N B O U R N E ROADT R E G O N W E L R O A DK E RLE Y R O A DS T M I C H A E L’ S R O A DW E S T C L I F F R O A DE XE R DE X E T E R O A DB E A C O N R O A DR OADT E R R A C E R O A DE X E T ER PARK ROADE X E T E RC R E S C E N TG E R V I S P LD U RAN T R O A DM AD E I R AROA DPA R S O N AGE R DS T P E T E R ’S R O A DW E S T O V E R R O A DE A S T OVER C L I F D R I VEM O A DM E Y R I C K R O A DL A N S D O W N E R O A DM A D E I R A R O A DS O U TC O T L A N D S R DC O T L A N D S R DYO R K R O A DS T. SWITHUN ’ S R O A DS T. SW I T H U N ’S R OAD SO U T HW E L I N GTO N R O A DW E S S E X WAYS U F F O L KR O A DG R O V E R O A DB ATH R OB AT H R O A DG E R V I S R O A DG E R V I S ROA DG R O VE R O A DH O L DEN H U R S T R O A DC H R I S T C H U R C H R O A DG E RV I S ROADT R E G O N W E L R O A DT R E G O N W E L L C LD U R L E Y R O A D S O U T HE L AD U R L EW E S T CLI F G ARD E N SD URLEY G ARDEN SW E S T C L I F GAR DENSW O O T T O N M O U N TC O M M E R C I A L R O A DPER N O R W I C H ROA DB OURNE AV E N UEC A M B R I D G E R OADS U F F O L K R O A DP O L E H I LT H E F I R SS T. PA U L’ S L A N EOX F O R D R O A DS T. PA U L’ S P LU N D E R C L I F D R I V EU N D E R C L I F D R I V EW E S T H I L ROA DW EST H I L L ROA DS T. M I C H A E L S ’ S R O A DP U R B E C K R O ADS T. M I C H AEL’ S R DW E S T HI L P LS T. M I C H A E L’ S L A N EH A H N E M A N N R O A DS O UTH VIE W P LC H I N E C R E S E NTW E S T C L I F F R O A DS O M E R V I L L E R O A DW E S T HI L R O A DN O R W I C H AV E N U EN O R W I C H AV E N U ENORWICH RDC R E S C E N TR O A DB R A D B URNE R DW E S T H I L L R O A DS T. PA U L’ S RDL A N S D O W N E R O A DC O A C H H O U S E P L A C EPA R K RO A DP R I O RY R O A DRUSS E L L- C O A T E SR DTheTriangleW E S S E X WAYW E S E X WAYW E S S E X WAY18 mins downhi l17 mins downhi l21 mins uphi l13 mins uphi l10 mins downhi l6 mins uphi l20 mins uphi lRICHMONDHILLGLEN FERNROADGLENFERNST STEPHEN’SRICHMONDGARDEN’SMADEIRAROADLANSDOWNEROADBOURNEMOUTHSTATIONBOURNEMOUTHSTATION PREMIUMCOTLANDSROADTOWN HALLANNEXEBRAIDLEYROADTOWN HALLEXTENSIONAVENUEROADTERRACEROADEXETERROADEDENGLENWESTHILLDURLEYROADBEACONROADBICWINTERGARDENSTERRACEMOUNTBATH ROADSOUTHBATH ROADNORTHPAVILIONTHEATREWESTOVERGARDENSCENTRALBERRYCOURTTHESQUARETOWNHALLBath HillRoundaboutSt. Peter’sRoundaboutBournemouthWest RoundaboutGervisRoundaboutLansdowneRoundaboutStationRoundaboutSt. Paul’sRoundaboutMadeiraRoundaboutSt. Swithun’sRoundaboutBICRoundaboutDurleyRoundaboutHorseshoeCommonRoundaboutTouristInformationCentreSeafrontOfficeHomelifeHouseUnisysClock Tower(The CollegeBournemouthand Poole)Russell-CotesArt Gallery& MuseumMarshallPointSt. Peter’sChurchBournemouthBalloonCatholic Churchof The Sacred HeartSt. Michael’sChurchEast CliffUnited ReformedChurchBournemouthTown HallChurchObscuraCaféBournemouthLibraryThe PavilionTheatreBICOceanariumThe PierCliffCliffCliffCliffCliffCliffCliffCliffBournemouthStationPierApproachTheSquareYou are here5 minute walk253461Boscombe2½ kmAlum Chine2 kmBournemouth Town Centre9 ShaftesburyQuaint, cobbled and very steep, GoldHill is the star of the old Hovis advertand can be found in this beautifultown. Wander around the traditionalshops or enjoy a cream tea in one ofthe many cafes and restaurants.ChristchurchA small Saxon town with castle ruins,a quaint Quay, boutiques, celebrityrestaurants and an infamous foodfestival which takes place each year.Christchurch, rich in heritage andculture, boasts two rivers, a castle, abeautiful 11th Century Priory and amill of Saxon origin.Christchurch Quay overlooks theCorfe CastleOne of Britain’s most majestic ruins.The National Trust castle controlledthe gateway through the PurbeckHills in the time of William theConqueror.A favourite haunt for adults andchildren alike, you can’t fail to becaptivated by these romantic castleruins with breathtaking views.Discover 1,000 years of the castle’shistory as a royal palace and fortress– with fallen walls and secret places,there are tales of treachery andtreason around every corner. Spotthe ‘murder holes’ and count thearrow loops. Feel history come to lifeand see the wildlife which has set uphome in these fascinating castle ruins.Indulge in a homemade Dorset creamtea in our delightful 18th century tearooms. Enjoy the summer gardenwith unrivalled castle views or theglowing open log fire in winter.The picturesque village which sharesits name with the castle is well worthexploring.A royal playground for Williamthe Conqueror. It remains largelyunchanged with miles and miles ofunspoilt ancient landscapes, wildponies and deer, disused railways andleafy lanes.The ancient New Forest is England’snewest National Park and is around30 minutes’ drive from Bournemouth.There are plenty of pretty townsand villages to discover and thebeautiful open spaces, forest gladesand tranquil walks remain largelyunchanged from the days of Williamthe Conqueror.Kings, queens and their courts cameregularly to stay on the royal manorat Lyndhurst and it soon became the‘capital’ of the New Forest.The New Forest is a cyclist’s dream,with dedicated cycle-paths of variouslevels for all ages. Don’t miss theopportunity to experience NewForest produce all grown, reared,3 910Content to TBDThe SeafrontTake in the bigger picture andexperience the town in a whole newway from the gondola of a gianthelium balloon! Tethered by a steelcable, the Balloon gently floats500 feet above the beautiful LowerGardens. 50 wordsGardensBournemouth’s Gardens are splitinto three areas starting with theLower Gardens, the Central Gardensand the Upper Gardens. The LowerGardens play host to many eventsand attractions during the summermonths. 50 wordsBournemouth has it all – a diverse array of shops, restaurants andhotels as well as major attractions including its golden sandy beachThe National Cycle Networkhas two routes that run throughBournemouth. Route 25 linksWiltshire to the Jurassic Coast.Route 2 is often referred to asthe South Coast Cycle Route andconnects Kent and Cornwall.The Bournemouth CycleHighways are a selection ofroutes that connect differentparts of Bournemouth towncentre as well as the town centrewith the greater area.2 The Pavilion TheatreThe Pavilion Theatre and Ballroom isBournemouth’s entertainment venue.Built in the 1920s, it retains its originalelegant styling and is home to thebest in West End shows, Opera, Ballet,Comedy and concerts. 50 words6 Russell-Cotes Art Gallery& MuseumBournemouth’s Gardens are splitinto three areas starting with theLower Gardens, the Central Gardensand the Upper Gardens. The LowerGardens play host to many eventsand attractions during the summermonths. 50 words4 OceanariumThe Oceanarium is the perfect allweather attraction. Discover themysterious beauty of life underthe sea in this spectacular aquaticjourney. A guaranteed hit with thekids! 50 words1 Bournemouth BalloonTake in the bigger picture andexperience the town in a whole newway from the gondola of a gianthelium balloon! Tethered by a steelcable, the Balloon gently floats500 feet above the beautiful LowerGardens. 50 words5 The PierSet in the middle of seven miles ofgolden sand, Bournemouth Pierhas stunning views across the bay. Itboasts a wide and varied selection ofattractions, entertainment and retailoutlets. 50 words3 BICThe BIC helps Bournemouth tomaintain its reputation as a premierconference, leisure and hospitalitydestination. It hosts large rockand pop concerts, conferences,exhibitions, opera and comedyperformance. 50 words1ShoppingYou can find a variety of shops fromlarge chain stores to independentretailers for a diverse shoppingexperience. If you’re looking for abargain or you’re in need of someretail therapy then make sure youstroll through the town centreshopping district.Spread between the retail outletsthere are cafes, restaurants and pubsto take a rest from pounding theshops.Shopping extends out from TheSquare in the Town Centre to thewest into The Triangle and east toLansdowne. 120 words123456Welcome to BournemouthLORNEPA RT R I N ITY R O A DS TA F O R DR I S T C H U R C HR O A DW O T E NW O T E N G A R D E N SDM E YRI C K R O A DL A N S D O W NE R O A DM A D I E R A R OADS O U TC O T L A N D SYO R K R O A DS T. S WI THUN ’ S R O A DS T. S W I T H U N ’ S R O AD S OUT HW E L L I N G T O N R O A DW E S S E X W AYB ATH R O A DH O L D E N H U R S T R O A DC H R I S T C H U R C H R O A DS T. PAU L’ S ROADW O O T E N M O U N TT H ES T. PA U L’S L A N EO X F O R D R O A DST. PA U L’ S P L A C EA N S D O W NE G D NSS T. PA U L’ S R O A DS T. PA U L’ S R O A DC O A C HH O U S EP L A C EPA R K R O A DC AV E N D I S H ROADStepsStepsStepsStepsRampRampSubwaySubwaySubwaySubwayLansdowneRoundaboutStationRoundaboutSt. Paul’sRoundaboutMadieraRoundaboutSt. Swithun’sRoundaboutRNMADIERAROADLANSDOWNEROADBOURNEMOUTHSTATION PREMIUMCOTLANDSROADBERRYCOURTRoyal Mail Delivery OfficeBeirut loungeLansdowne Dental CentreTesco ExpressNational ExpressCoffee RepublicWaverly HouseBournemouth Magistrates CourtRamada Encore HotelBritish Transport PoliceAmarettoO'neil'sThe Wave Restaurant & BarAskHeroesPizza ExpressDusk Till Dawn ClubGentlemans ClubThe Eye Of The TigerSherbet LoungeOcean DentalcareChabadMcColl'sAbbey Life AssuranceMayfair HotelEast CliffUnitedReformed ChurchLansdowne Baptist ChurchBurley Court HotelThe CollegeBournemouth and Poole LansdowneAsia ShopBournemouth University Royal London HouseBetfredTelecom HouseBournemouth Tourist InformationSonyAsdaSubwayBournemouth University Executive Business CentreCitygate ChurchCoroner's CourtBournemouth Police StationThe Lion's Head PubBournemouth University Crime Scene Investigation Training FacilityHolland HouseThe RoundhouseSynagogueGala BingoJob Centre PlusEmpire ClubHalfordsLloyds TSBThe Old Fire StationUnited TaxisYou are here5 minute walkBournemouthStationBournemouthStationBournemouthStationWimborneMinsterOakleyBroadstoneMerleyNewtownBearwoodKinsonEnsburyParkEastHoweWestHoweWintonMoordownCharminsterCastlepointShoppingCentreFerndownNorthbourneWest MoorsVerwoodBournemouthUniversityWallisdownBournemouthStationTheSquareLansdowneRoundaboutTheTrianglePierApproachBournemouthHospitalPokesdownIfordHighcliffeLymingtonNew MiltonChristchurchBrockenhurstSouthamptonBasingstokeWinchesterLyndhurstWokingHeathrow AirportLondonReadingOxfordBournemouthInternationalAirportRingwoodTo ManchesterLiverpoolBirminghamCoventryBoscombeBoscombePierSouthbournePooleUpperParkstoneAshleyCrossBranksomeWestbourneCanfordCliffsAlumChineWestCliffSandbanksSwanageWarehamWeymouthDorchesterFordingbridgeSalisburyBOURNEMOUTHNEW FORESTLONDONTHE NORTHMore Buses and Wilts&DorsetYellow BusesNational ExpressAirport BusesNational RailThis diagram shows the singlejourney public transportconnections from BournemouthTown Centre. It represents multipleservice providers for rail, bus andcoach and passengers shouldcontact the individual operators.Yellow Buses Yellow Buses Yellow BusesMore Buses and Wilts&DorsetNational RailNational Express provides regular coach servicesfrom the Travel Interchange to London, Heathrowand Gatwick Airports and many other destinationsthroughout the UK.nationalexpress.comThe main rail station is Bournemouth Station.South West Trains provide services betweenLondon and Weymouthsouthwesttrains.co.ukCross Country Trains provide services betweenBournemouth and Manchestercrosscountrytrains.co.ukNational Rail Enquiries for further informationwww.nationalrail.co.uk0845 748 4950For further transport information:www.travelinesw.com0871 200 22 33Airport BusesNational ExpressBus services can be picked up throughout the towncentre, with Gervis Place at The Square and therail station the two main interchanges. Detailedinformation about Yellow Bus services can be foundat the following website address or telephonenumber:bybus.co.uk01202 636000Bus services can be picked up throughout the towncentre, with Gervis Place at The Square and therail station the two main interchanges. Detailedinformation about More Bus and Wilts&Dorsetservices can be found at the following websiteaddress or telephone number:wdbus.co.uk01983 257005Bus services can be picked up throughout the towncentre, with Gervis Place at The Square and therail station the two main interchanges. Detailedinformation about More Bus and Wilts&Dorsetservices can be found at the following websiteaddress:bournemouth-airport-shuttle.co.ukTravelineBournemouth Transport ConnectionsStreet finderXXAlbert RoadXXBath RoadXXBath RoadXXBeacon RoadXXBeale PlaceXXBourne AvenueXXExeter CrescentXXExeter Park RoadXXExeter RoadXXGervis PlaceXXHinton RoadXXOld Christchurch RoadXXParsonage RoadXXPost Office RdXXRichmond HillXXSt Peter’s RoadXXTerrace RoadXXUndercliff DriveXXUpper Hinton RoadXXWestover RoadDestination finderXXABC Cinema BournemouthXXArlington HotelXXBealesXXBournemouth International CentreXXDebenhamsXXHarry Ramsden’sXXHermitage HotelXXHouse Of FraserXXLampeter HotelXXLloyds TSBXXLower GardensXXMethodist ChurchXXNatwestXXOdeon BournemouthXXPark Central HotelXXPremier InnXXPunshon MemorialXXRoyal Bath HotelXXRoyal Exeter HotelXXSixty Million PostcardsXXSt. Peter’s ChurchXXTesco MetroXXThe OceanariumXXThe Pavilion TheatreXXThe SeafrontXXThe SquareXXTourist Information CentreXXWest BeachXXWest Beach Ice CreamXXWhitehall HotelA B C D EABCDEBournemouthStationThe Square 17minsThe Seafront 18minsTaxisBusesCoachesThe Square 17minsThe Seafront 18minsTaxisBusesCoachesBath Road NorthChristchurchPriory and HarbourAdventure WonderlandMoors ValleyRailwayKingston Lacy HouseTower ParkJurassic CoastStudland BayJurassicCoastCorfe CastleDurlestonCountry ParkMonkey WorldTank MuseumDurdle DoorBeaulieuExbury GardensTheLighthousePooleM27M3M27A303A357A35737A35A354A354A350A350A352A351A31A354A30A30A30A31A272A32A3A32A27A36A31A337A35A338A338A3090PORTSMOUTHSOUTHAMPTONEASTLEIGHROMSEYWINCHESTERSALISBURYISLE OF WIGHTRINGWOODDORCHESTERWEYMOUTHCerne AbbasSHAFTESBURYBLANDFORD FORUMWIMBORNE MINSTERSWANAGEStudlandIsle of PurbeckSandbanksPoole HarbourPoole Quay Compton AcresNEW FORESTPOOLECHRISTCHURCHBOURNEMOUTHLYMINGTONWAREHAMSalisbury CathedralNew ForestWildlife ParkMarwell ZooMoors ValleyCountry Park231brewed, and caught in the area; easilyidentified by the New Forest Marque.6 Jurassic CoastlineWorld HeritageSiteOutstanding fossil localities andstunning rock and cliff formationsincluding the famous arched DurdleDoor.7 Cerne AbbasA charming village with abbey ruinsand Tudor cottages and a particularlyfamous giant carved into the chalkhillside.8 PortsmouthSpend a naval day in the city andexplore famous war ships in thehistoric Dockyard or shop ‘til youdrop.9 ShaftesburyQuaint, cobbled and very steep, GoldHill is the star of the old Hovis advertand can be found in this beautifultown. Wander around the traditionalshops or enjoy a cream tea in one ofthe many cafes and restaurants.10 ChristchurchA small Saxon town with castle ruins,a quaint Quay, boutiques, celebrityrestaurants and an infamous foodfestival which takes place each year.Christchurch, rich in heritage andculture, boasts two rivers, a castle, abeautiful 11th Century Priory and amill of Saxon origin.Christchurch Quay overlooks the1 BoscombeBournemouth’s neighbour, boaststhe UK’s most innovative seafrontattraction. The Overstrand beachfront complex, designed in 1958, hasbeen transformed into a year-roundleisure facility offering watersportsand a fantastic beach. In recent years,boutique hotels and restaurants havepopped up in the area.Boscombe is a long walk or shortbicycle ride away from Bournemouth.2 PooleBournemouth’s stylish neighbour, isfamous for the world’s second largestnatural harbour and for the area ofSandbank, one of the most expensiveplaces to live in the UK.Poole’s natural harbour, renownedfor its watersports and bustlingwith yachts and boats. Poole Quayis lined with beautiful merchanthouses that sit side-bys-side withmodern architecture. The Quayhas an abundance of ztop bistrosand restaurants, many offering thecatch of the day. Enjoy the cobbledstreets and take the Cockle Trail Walkor enjoy a boat ride to the NationalTrust’s Brownsea Island. With somuch going on in Poole, there’sdiverse accommodation to suit alltastes and budgets.3 Corfe CastleOne of Britain’s most majestic ruins.The National Trust castle controlledthe gateway through the PurbeckHills in the time of William theA favourite haunt for adults andchildren alike, you can’t fail to becaptivated by these romantic castleruins with breathtaking views.Discover 1,000 years of the castle’shistory as a royal palace and fortress– with fallen walls and secret places,there are tales of treachery andtreason around every corner. Spotthe ‘murder holes’ and count thearrow loops. Feel history come to lifeand see the wildlife which has set uphome in these fascinating castle ruins.Indulge in a homemade Dorset creamtea in our delightful 18th century tearooms. Enjoy the summer gardenwith unrivalled castle views or theglowing open log fire in winter.The picturesque village which sharesits name with the castle is well worth4 SwanageThis small town surrounds a beautifulcurved bay and has many attractionsincluding the Purbeck coast path,heritage centre, gardens and beautifulPurbeck stone buildings.The Swanage Railway offers a morefrequent heritage steam and dieseltimetable train service than any otherpreserved railway. Steam and dieselgalas, family fun events, plus regularevening and lunchtime Wessex Belledining services complement themedevents such as the popular SantaSpecial trains during the run up toChristmas. Stations at Norden, CorfeCastle, Harmans Cross, Herstonand Swanage provide access tohistoric villages, country walks andthe Jurassic Coast World HeritageSite, whilst also providing a valuabletransport service for the localcommunity.The heritage of the SouthernRailway and stunning views of Corfe,combined with a trip to Swanageand its award- winning beach offersthe perfect famiy day out. Take a tripbehind a restored steam locomotiveand enjoy the local history and natureduring your journey. Swanage Railwayis part of a great day out in beautifulPurbeck.5 The New ForestNational ParkA royal playground for Williamthe Conqueror. It remains largelyunchanged with miles and miles ofunspoilt ancient landscapes, wildponies and deer, disused railways andleafy lanes.The ancient New Forest is England’snewest National Park and is around30 minutes’ drive from Bournemouth.There are plenty of pretty townsand villages to discover and thebeautiful open spaces, forest gladesand tranquil walks remain largelyunchanged from the days of Williamthe Conqueror.Kings, queens and their courts cameregularly to stay on the royal manorat Lyndhurst and it soon became the‘capital’ of the New Forest.The New Forest is a cyclist’s dream,with dedicated cycle-paths of variouslevels for all ages. Don’t miss theopportunity to experience NewForest produce all grown, reared,10 places to explore near Bournemouth68457910BCH 6NCN 2NCN 2NCN 2 NCN 2NCN 2NCN 25NCN 25NCN 25NCN 25BCHBCH 2BCH 2BCH 2BCH 2BCH 2BCH 2BCH 2BCH 3BCH 3BCH 6BCH 6 BCH 6BCH 6BCH 5I C H I LW I M B O R N ED E ANPA RK CRE SCENTH I N T OR O A DU P E R H I N T O N DO L D CHR IS TC H U R C H R O A DP O S T O F I C E R DV E R U L AM P LGRA N V I L E P LS TPETER’S R OA DP H E N’ SR O A DR I CH MO N D G D N SO N D H I L DRH I N T O N R O A DB R A I D L E Y R O A D B R A I D L E Y R O ADS T. S T E P H E N’ SW AYS T. S T E P H E N ’ S R O A DB O U R N E AV E N U EB R N E AV E N U EY E LV E R T O N R O A DA LBE R T RO A DLORNE PARKROA DC U M N O R R O A DT R I N I T Y R O A DS TA F O R D R O A DCHR I S TC H U R C H R O A DW O T O N G A R D E N SG L E N F E R N R O A DAV E N U EO R C H A R D S TU P P E R T E R R A C E R O A DC R A N B O U R N E ROADT R E G O N W E L R O A DK E RLE Y R O A DS T M I C H A E L’ S R O A DW E S T C L I F R O A DE X T E R R DE X E T E R R O A DB E A C O N R O A DR O A DT E R A C E R O A DE X E T ER PARK ROADE X E T E RC R E S C E N TG E R V I S P LD U R A N T R O A DM AD E I R AROADPA R S O N A G E R DS T P E T E R ’ S R O A DW E S T O V E R R O A DE A S T OVER C L I F DM E Y R I C K R O A DM E Y R I C K R O A DL A N S D O W N E R O A DM A D E I R A R O A DS O U TC O T L A N D S R DC O T L A N D S R DYO R K R O A DS T. SWITHUN ’ S R O A DS T. S W I T H U N ’ S R O A D SO U T HW E L I NGTO N ROA DW E S S E X WAYS U F F O L KR O A DG R O V E RO A DB ATH R OB AT H R OADG E R V I S R O A DG E R VIS R O A DG ROV E R O A DH O L D E N H U R S T R O A DC H R I S T C H U R C H R O A DG E RV I S ROADT R E G O N W E L R O A DT R E G O NWE L L C LD U R L E Y R O A D S O U T HAV E N U E L AD U R L E Y R OA DW E S T C L I F GAR D ENSD U R L E Y G A RDE N SW EST C L I F G A R D E NSW O O T T O N M O U N TC O M M E R C I A L R O A DU P ER NO R W I C H R O A DB O U R N E AV E N U EC A MBR I D G E R OADS U F F O L K R O A DP O L E H I L LT H E F I R SS T. PA UL’ S L A N EOX F O R D R O A DS T. PA U L’ S P LU N D E R C L I F D R IVEU N D E R C L I F D R I V EWES T H I L R O A DW E S T H I L ROA DS T. M I C H A E L S ’ S R O A DP U R BEC K R O A DS T. M I C H AEL’ S R DW E S T H I L P LS T. M I C H A E L’ S L A N EH A H N E M A N N R O A DS OUT HV I E W PLC H I N E C R E S E NTW E S T C L I F F R O A DS O M E R V I L L E R OA DW E S T H I L R O A DN O R W I C H AV E N U EN O R W I C H AV E N U ENORWICH RDC R E S C E N TR O A DB R A D B U R N E R DW E ST H I L R O A DS T. PA U L’ S R DL A N S D O W N E R O A DC O A C H H O U S E P L A C EPA R K RO A DC AV E N D I S H ROADP R I O RY R O ADRUSS E L L- C O A T E SR DTheTriangleW E S S E X WAYW E S S E X WAYW E S S E X WAY18 mins downhi l17 mins downhi l21 mins uphi l13 mins uphi l10 mins downhill6 mins uphi l20 mins uphi lRICHMONDHILLGLEN FERNROADGLENFERNST STEPHEN’SRICHMONDGARDEN’SMADEIRAROADLANSDOWNEROADBOURNEMOUTHSTATIONBOURNEMOUTHSTATION PREMIUMCOTLANDSROADTOWN HALLANNEXEBRAIDLEYROADTOWN HALLEXTENSIONAVENUEROADTERRACEROADEXETERROADEDENGLENWESTHILLDURLEYROADBEACONROADBICWINTERGARDENSTERRACEMOUNTBATH ROADSOUTHBATH ROADNORTHPAVILIONTHEATREWESTOVERGARDENSCENTRALBERRYCOURTTHESQUARETOWNHALLBath HillRoundaboutSt. Peter’sRoundaboutBournemouthWest RoundaboutGervisRoundaboutLansdowneRoundaboutStationRoundaboutSt. Paul’sRoundaboutMadeiraRoundaboutSt. Swithun’sRoundaboutBICRoundaboutDurleyRoundaboutHorseshoeCommonRoundaboutTouristInformationCentreSeafrontOfficeHomelifeHouseUnisysClock Tower(The CollegeBournemouthand Poole)Russell-CotesArt Gallery& MuseumMarshallPointSt. Peter’sChurchBournemouthBalloonCatholic Churchof The Sacred HeartEast CliffUnited ReformedChurchSt. AndrewsChurchObscuraCaféBournemouthLibraryThe PavilionTheatreBICOceanariumThe PierCliffCliffCliffCliffCliffCliffCliffCliffBournemouthStationPierApproachTheSquareYou are here5 minute walk253461Boscombe2½ kmAlum Chine2 kmBournemouth Town Centrebrewed, and caught in the area; easilyidentified by the New Forest Marque.Jurassic CoastlineWorld HeritageSiteOutstanding fossil localities andstunning rock and cliff formationsincluding the famous arched DurdleDoor.Cerne AbbasA charming village with abbey ruinsand Tudor cottages and a particularlyfamous giant carved into the chalkhillside.PortsmouthSpend a naval day in the city andexplore famous war ships in thehistoric Dockyard or shop ‘til youdrop.9 ShaftesburyQuaint, cobbled and very steep, GoldHill is the star of the old Hovis advertand can be found in this beautifultown. Wander around the traditionalshops or enjoy a cream tea in one ofthe many cafes and restaurants.ChristchurchA small Saxon town with castle ruins,a quaint Quay, boutiques, celebrityrestaurants and an infamous foodfestival which takes place each year.Christchurch, rich in heritage andculture, boasts two rivers, a castle, abeautiful 11th Century Priory and amill of Saxon origin.Christchurch Quay overlooks theBoscombeBournemouth’s neighbour, boaststhe UK’s most innovative seafrontattraction. The Overstrand beachfront complex, designed in 1958, hasbeen transformed into a year-roundleisure facility offering watersportsand a fantastic beach. In recent years,boutique hotels and restaurants havepopped up in the area.Boscombe is a long walk or shortbicycle ride away from Bournemouth.PooleBournemouth’s stylish neighbour, isfamous for the world’s second largestnatural harbour and for the area ofSandbank, one of the most expensiveplaces to live in the UK.Poole’s natural harbour, renownedfor its watersports and bustlingwith yachts and boats. Poole Quayis lined with beautiful merchanthouses that sit side-bys-side withmodern architecture. The Quayhas an abundance of ztop bistrosand restaurants, many offering thecatch of the day. Enjoy the cobbledstreets and take the Cockle Trail Walkor enjoy a boat ride to the NationalTrust’s Brownsea Island. With somuch going on in Poole, there’sdiverse accommodation to suit alltastes and budgets.Corfe CastleOne of Britain’s most majestic ruins.The National Trust castle controlledthe gateway through the PurbeckHills in the time of William theA favourite haunt for adults andchildren alike, you can’t fail to becaptivated by these romantic castleruins with breathtaking views.Discover 1,000 years of the castle’shistory as a royal palace and fortress– with fallen walls and secret places,there are tales of treachery andtreason around every corner. Spotthe ‘murder holes’ and count thearrow loops. Feel history come to lifeand see the wildlife which has set uphome in these fascinating castle ruins.Indulge in a homemade Dorset creamtea in our delightful 18th century tearooms. Enjoy the summer gardenwith unrivalled castle views or theglowing open log fire in winter.The picturesque village which sharesits name with the castle is well worth4 SwanageThis small town surrounds a beautifulcurved bay and has many attractionsincluding the Purbeck coast path,heritage centre, gardens and beautifulPurbeck stone buildings.The Swanage Railway offers a morefrequent heritage steam and dieseltimetable train service than any otherpreserved railway. Steam and dieselgalas, family fun events, plus regularevening and lunchtime Wessex Belledining services complement themedevents such as the popular SantaSpecial trains during the run up toChristmas. Stations at Norden, CorfeCastle, Harmans Cross, Herstonand Swanage provide access tohistoric villages, country walks andthe Jurassic Coast World HeritageSite, whilst also providing a valuabletransport service for the localcommunity.The heritage of the SouthernRailway and stunning views of Corfe,combined with a trip to Swanageand its award- winning beach offersthe perfect famiy day out. Take a tripbehind a restored steam locomotiveand enjoy the local history and natureduring your journey. Swanage Railwayis part of a great day out in beautifulPurbeck.The New ForestNational ParkA royal playground for Williamthe Conqueror. It remains largelyunchanged with miles and miles ofunspoilt ancient landscapes, wildponies and deer, disused railways andleafy lanes.The ancient New Forest is England’snewest National Park and is around30 minutes’ drive from Bournemouth.There are plenty of pretty townsand villages to discover and thebeautiful open spaces, forest gladesand tranquil walks remain largelyunchanged from the days of Williamthe Conqueror.Kings, queens and their courts cameregularly to stay on the royal manorat Lyndhurst and it soon became the‘capital’ of the New Forest.The New Forest is a cyclist’s dream,with dedicated cycle-paths of variouslevels for all ages. Don’t miss theopportunity to experience NewForest produce all grown, reared,68457910Content to TBDThe SeafrontTake in the bigger picture andexperience the town in a whole newway from the gondola of a gianthelium balloon! Tethered by a steelcable, the Balloon gently floats500 feet above the beautiful LowerGardens. 50 wordsGardensBournemouth’s Gardens are splitinto three areas starting with theLower Gardens, the Central Gardensand the Upper Gardens. The LowerGardens play host to many eventsand attractions during the summermonths. 50 wordsBournemouth has it all – a diverse array of shops, restaurants andhotels as well as major attractions including its golden sandy beachThe National Cycle Networkhas two routes that run throughBournemouth. Route 25 linksWiltshire to the Jurassic Coast.Route 2 is often referred to asthe South Coast Cycle Route andconnects Kent and Cornwall.The Bournemouth CycleHighways are a selection ofroutes that connect differentparts of Bournemouth towncentre as well as the town centrewith the greater area.2 The Pavilion TheatreThe Pavilion Theatre and Ballroom isBournemouth’s entertainment venue.Built in the 1920s, it retains its originalelegant styling and is home to thebest in West End shows, Opera, Ballet,Comedy and concerts. 50 words6 Russell-Cotes Art Gallery& MuseumBournemouth’s Gardens are splitinto three areas starting with theLower Gardens, the Central Gardensand the Upper Gardens. The LowerGardens play host to many eventsand attractions during the summermonths. 50 words4 OceanariumThe Oceanarium is the perfect allweather attraction. Discover themysterious beauty of life underthe sea in this spectacular aquaticjourney. A guaranteed hit with thekids! 50 words1 Bournemouth BalloonTake in the bigger picture andexperience the town in a whole newway from the gondola of a gianthelium balloon! Tethered by a steelcable, the Balloon gently floats500 feet above the beautiful LowerGardens. 50 words5 The PierSet in the middle of seven miles ofgolden sand, Bournemouth Pierhas stunning views across the bay. Itboasts a wide and varied selection ofattractions, entertainment and retailoutlets. 50 words3 BICThe BIC helps Bournemouth tomaintain its reputation as a premierconference, leisure and hospitalitydestination. It hosts large rockand pop concerts, conferences,exhibitions, opera and comedyperformance. 50 words1ShoppingYou can find a variety of shops fromlarge chain stores to independentretailers for a diverse shoppingexperience. If you’re looking for abargain or you’re in need of someretail therapy then make sure youstroll through the town centreshopping district.Spread between the retail outletsthere are cafes, restaurants and pubsto take a rest from pounding theshops.Shopping extends out from TheSquare in the Town Centre to thewest into The Triangle and east toLansdowne. 120 words123456Welcome to BournemouthChristchurchPriory and HarbourAdventure WonderlandMoors ValleyRailwayKingston Lacy HouseTower ParkJurassic CoastStudland BayJurassicCoastCorfe CastleDurlestonCountry ParkMonkey WorldTank MuseumDurdle DoorBeaulieuExbury GardensTheLighthousePooleM27M3M27A303A357A35737A35A354A354A350A350A352A351A31A354A30A30A30A31A272A32A3A32A27A36A31A337A35A338A338A3090PORTSMOUTHSOUTHAMPTONEASTLEIGHROMSEYWINCHESTERSALISBURYISLE OF WIGHTRINGWOODDORCHESTERWEYMOUTHCerne AbbasSHAFTESBURYBLANDFORD FORUMWIMBORNE MINSTERSWANAGEStudlandIsle of PurbeckSandbanksPoole HarbourPoole Quay Compton AcresNEW FORESTPOOLECHRISTCHURCHBOURNEMOUTHLYMINGTONWAREHAMSalisbury CathedralNew ForestWildlife ParkMarwell ZooMoors ValleyCountry Park23110 places to explore near BournemouthBCH 6NCN 2NCN 2NCN 2 NCN 2NCN 2NCN 25NCN 25NCN 25NCN 25BCHBCH 2BCH 2BCH 2BCH 2BCH 2BCH 2BCH 2BCH 3BCH 3BCH 6BCH 6 BCH 6BCH 6BCH 5H I LW I M B O R N ED E ANPA RK CRE SCENTH I N T O NR O A DU P E R H I N T O N DO L D CHR IS TC H U R C H R O A DP O S T O F I C E R DV E R U L AM PLGRA N V I L E P LS TPETER’S R OA DP H E N’R I CHMO N D G D N SO N D H I L DRH I N T O N R O A DB R A I D L E Y R O A D B R AID L E Y R O A DS T. S T E P H E N’ SW AYS T. S T E P H E N ’ S R O A DB O U R N E AV E N U EB R N E AV E N U EY E LV E R T O N R O A DA L B E R T R O A DLORNE PARKROA DC U M N O R R O A DT R I N I T Y R O A DS TA F O R D R O A DC H R I S TC H U R C H R O A DW O T O N G A R D E N SG L E N F E R N R O A DAV E N U EO R C H A R D S TU P P E R T E R R A C E R O A DC R A N B O U R N E R OADT R E G O N W E L R O A DK E RLE Y R O A DS T M I C H A E L’ S R O A DW E S T C L I F R O A DE X E R DE X E T E R O A DB E A C O N R O A DR O A DT E R A C E R O A DE X E T ER PARK ROADE X E T E RC R E S C E N TG E R V I S P LD U R A N T R O A DM AD E I R AROADPA R S O N A G E R DS T P E T E R ’ S R O A DW E S T O V E R R O A DE A S T OVER C L I F D RM E Y R I C K R O ADM E Y R I C K R O A DL A N S D O W N E R O A DM A D E I R A R O A DS O U TC O T L A N D S R DC O T L A N D S R DYO R K R O A DS T. SWITHUN ’ S R O A DS T. SW I T H U N ’S R OAD S O U T HW E L I N G T O N R O A DW E S S E X WAYS U F F O L KR O A DG R O V E R O A DB AT H R O A DB AT H R OADG E RV I S R O A DG E R VIS ROA DG ROV E R O A DH O L DEN H U R S T R OADC H R I S T C H U R C H R O A DG E RV I S ROADT R E G O N W E L R O A DT R EGO NWE L C LD U R L E Y R O A D S OUT HAV E N U E L AD U R L E Y R OA DW E S T C L I F GAR D E N SD U R L EY G A RDE N SW E S T C L I F G A R D E N SW O O T T O N M O U N TC O M M E R C I A L R O A DU P ER NO R W I C H ROA DB O U R N E AV E N U EC A M B R I D G E R O A DS U F O L K R O A DP O L E H I LT H E F I R SS T. PA UL’ S L A N EOX F O R D ROA DS T. PA U L’ S P LU N D E R C L I F D R I V EU N D E R C L I F D R I V EWES T H I L L R O A DW E S T H I L R O A DS T. M I C H A E L S ’ S R O A DP U R B E C K R OADS T. M I C H AEL’ S R DW E S T H I L P LS T. M I C H A E L’ S L A N EH A H N E M A N N R O A DS O U THV I E W PLC H I N E C R E S E NTW E S T C L I F F R O A DS O M E R V I L L E R OA DW E S T H I L R O A DN O R W I C H AV E N U EN O R W I C H AV E N U ENORWICH RDC R E S C E N TR O A DB R A D B U R N E R DW E ST H I L R O A DS T. PA U L’ S RDL A N S D O W N E R O A DC O A C H H O U S E P L A C EPA R K R O A DC AV E N D I S H ROADP R I O RY R O ADRUSS E L L- CO A T E SR DTheTriangleW E S S E X WAYW E S S E X WAYW E S S E X WAY18 mins downhi l17 mins downhi l21 mins uphill13 mins uphi l10 mins downhi l6 mins uphi l20 mins uphi lRICHMONDHILLGLEN FERNROADGLENFERNST STEPHEN’SRICHMONDGARDEN’SMADEIRAROADLANSDOWNEROADBOURNEMOUTHSTATIONBOURNEMOUTHSTATION PREMIUMCOTLANDSROADTOWN HALLANNEXEBRAIDLEYROADTOWN HALLEXTENSIONAVENUEROADTERRACEROADEXETERROADEDENGLENWESTHILLDURLEYROADBEACONROADBICWINTERGARDENSTERRACEMOUNTBATH ROADSOUTHBATH ROADNORTHPAVILIONTHEATREWESTOVERGARDENSCENTRALBERRYCOURTTHESQUARETOWNHALLBath HillRoundaboutSt. Peter’sRoundaboutBournemouthWest RoundaboutGervisRoundaboutLansdowneRoundaboutStationRoundaboutSt. Paul’sRoundaboutMadeiraRoundaboutSt. Swithun’sRoundaboutBICRoundaboutDurleyRoundaboutHorseshoeCommonRoundaboutTouristInformationCentreSeafrontOfficeHomelifeHouseUnisysClock Tower(The CollegeBournemouthand Poole)Russell-CotesArt Gallery& MuseumMarshallPointSt. Peter’sChurchBournemouthBalloonCatholic Churchof The Sacred HeartEast CliffUnited ReformedChurchSt. AndrewsChurchObscuraCaféBournemouthLibraryThe PavilionTheatreBICOceanariumThe PierCliffCliffCliffCliffCliffCliffCliffCliffBournemouthStationPierApproachTheSquareYou are here5 minute walk253461Boscombe2½ kmAlum Chine2 kmBournemouth Town CentreContent to TBDThe SeafrontTake in the bigger picture andexperience the town in a whole newway from the gondola of a gianthelium balloon! Tethered by a steelcable, the Balloon gently floats500 feet above the beautiful LowerGardens. 50 wordsGardensBournemouth’s Gardens are splitinto three areas starting with theLower Gardens, the Central Gardensand the Upper Gardens. The LowerGardens play host to many eventsand attractions during the summermonths. 50 wordsBournemouth has it all – a diverse array of shops, restaurants andhotels as well as major attractions including its golden sandy beachThe National Cycle Networkhas two routes that run throughBournemouth. Route 25 linksWiltshire to the Jurassic Coast.Route 2 is often referred to asthe South Coast Cycle Route andconnects Kent and Cornwall.The Bournemouth CycleHighways are a selection ofroutes that connect differentparts of Bournemouth towncentre as well as the town centrewith the greater area.2 The Pavilion TheatreThe Pavilion Theatre and Ballroom isBournemouth’s entertainment venue.Built in the 1920s, it retains its originalelegant styling and is home to thebest in West End shows, Opera, Ballet,Comedy and concerts. 50 words6 Russell-Cotes Art Gallery& MuseumBournemouth’s Gardens are splitinto three areas starting with theLower Gardens, the Central Gardensand the Upper Gardens. The LowerGardens play host to many eventsand attractions during the summermonths. 50 words4 OceanariumThe Oceanarium is the perfect allweather attraction. Discover themysterious beauty of life underthe sea in this spectacular aquaticjourney. A guaranteed hit with thekids! 50 words1 Bournemouth BalloonTake in the bigger picture andexperience the town in a whole newway from the gondola of a gianthelium balloon! Tethered by a steelcable, the Balloon gently floats500 feet above the beautiful LowerGardens. 50 words5 The PierSet in the middle of seven miles ofgolden sand, Bournemouth Pierhas stunning views across the bay. Itboasts a wide and varied selection ofattractions, entertainment and retailoutlets. 50 words3 BICThe BIC helps Bournemouth tomaintain its reputation as a premierconference, leisure and hospitalitydestination. It hosts large rockand pop concerts, conferences,exhibitions, opera and comedyperformance. 50 words1ShoppingYou can find a variety of shops fromlarge chain stores to independentretailers for a diverse shoppingexperience. If you’re looking for abargain or you’re in need of someretail therapy then make sure youstroll through the town centreshopping district.Spread between the retail outletsthere are cafes, restaurants and pubsto take a rest from pounding theshops.Shopping extends out from TheSquare in the Town Centre to thewest into The Triangle and east toLansdowne. 120 words123456Welcome to BournemouthBath Road NorthRichmond Gardens Car ParkRichmond GardensFootpath Dalkeith Steps FP C044% Uphillincline20steps130metresLitrouteToRichmondGardensandRichmondGardensCar ParkAlternative stepfree route viaRichmond GardensShopping CentreDalkeithStepsFootpath C04Lit route20 steps130metresuphillincline4%DurleyChine I nJosephStepsBeachHutsBeachHutsBeachHutsBeachHutsEast CliffZig-ZagWestCliffLiftWestCliffZig-ZagH I N T O N R O A DT R E G O N W E L R O A DK E R L E YR O A DS T M I C H A E L’S R O A DW E S T C L I F F R O A DE X E T E R O A DE X E T E R O A DB EACON R DB AT H REA DA G E R OADW E S T O V E R R O A DE A S T OV E RCLI F D R IV ER O V E R O A DG R O V E R OADB AT H R O A DG E R VIS R O A DW E S T C L I FF G A R D E N SD U R L E Y G A R D E N SW E S T C L I F G A R D E N SU N D E R C L I F DRI V EU N D E R C LI F D R I V EW E S T H I L R O A DS T. M I C H A E LS’ S R O A DW E S T C L I F F R O A DW E S T C L I F F R O A DW E S T H I L R O A DR Y R O A DR U S S E L L - C O AT E S R O A DIbis HotelThe OrchidHotelBeaconStepsStepsStepsStepsStepsLiftStepspsStepsStepsStepsStepsRampBath Hi lRoundaboutSt. Peter’sRoundaboutBicRoundaboutDurleyRoundaboutBEACONROADBICWINTERGARDENSBATH ROADSOUTHBATH ROADNORTHPAVILIONTHEATREWESTOVERGARDENSEDENvGLENCliffCliffCliffCliffCliffCliffCliffCliffCliffCliffCliffCliffThePinedaleHotelRivieraBeau MondeBistro & BarRu se l-CotesArt Ga lery &MuseumThe PavilionTheatreThe PierRoyal Bath Hotel& GardensThe SavoyHotelAB CinemaBournemouthOdeonBournemouth1812Park CentralHotelHermitageHotelBest WesternCo naughtHotelWe sex HotelBrita niaHotelTheBelvedereHotelThe Gr enHouseTravelodgeBournemouthSeafrontHighcliff Ma riottThe Trouvi leHa pylandAmusementsHotel Pi cadi lyTheClaremontHotelKingsLangleyHotelBournemouthSandsHotelSixty MillionPostcardsDaysHotelBICBICThe OceanariumGalaCasinoRoyal ExeterHotelTheMarlinsPremier I nTheBr oklandsHotelCelebrityHotelCo lingw odCharlesworthHotelWe sexChristianCentreWestBeachNSeafrontOfficeUllswater HotelDurley Dean HotelSilver HowHotelWest CliffInnChequersHotelThe HedleyHotelThe Hop InnKiwi HotelBourne HallHotelDevon TowersHotelMountStuartHotelOcean PalaceHot RocksLampeter HotelArlington HotelWhitehall HotelHarry Ramsden'sWagamamaPrezzoPrezzoRussell Court HotelHotel MiramarThe GroveEssoYou are here5 minute walkBournemouth StationThe TriangleJosephStepsBoscombe 38minsBournemouth Pier 10minsAlum Chine 11minsAlum Chine 11minsAlum Chine 11minsLowerGardensThe Square 5minsCentral Gardens 6minsUpper Gardens 13minsR I C H M O N D H I LH I N T O N R O A DO L D C H R I S T C H U R C HR O A DP O S T O F ICE R DS T. S T E P H E NB R A I D L E Y R O A DS T. S T E P H E N ’ S R O A DB O U R N E AV E N U EB O U R N EAV E N U EA L B E R T R O A DU E R O A DC O M E R C I A L R O A DORC H A R D S T R E TU P P E R T E R R A C E R OADEXE T E R O A DE X E T E R R O A DB AT H R O A DT E R A C E R O A DT E RR AC E RO A DE XPROA DE X E T E RC R E S C E N TG E I S P LD URRAN T R O A DE S S EX W AYW E S T O V E R R O A DAV E N UE L A N EB O U R N E AV E N U EC R E S C E N TR O A DB R A D B U R N E R O A DG E R VI SP LTHE AVENUECENTREStepsStepsStepsStepsStepsStepsStepsStepsStepsStepsSteps StepsStepsLiftStepsStepsStepsStepsBath HillRoundaboutBICRoundaboutPlaygroundTOWN HALLEXTENSIONAVENUEROADTERRACEROADEXETERROADEDENGLENTERRACEMOUNTBATH ROADSOUTHBATH ROADNORTHTHEATREWESTOVERGARDENSTHETOWNHALLBournemouth LibraryTheatreCatholic Churchof The Sacred HeartBournemouthTouristInformationBournemouth Town HallObscuraCaféBournemouthHouseOf FraserParkCentralHotelIppon MMAFitness GymCenotaphMLSInternationalCollegeBournemouthTown Hall AnnexeLampeterHotelPrezzoFlirtCafé BarYellow BusesTicket &Information OfficeBeau MondeBistro & BarLloydsTSBGalaCasinoThe Brass HouseABC CinemaBournemouthHollywoodPartyCentreTescoExpressZaraBournemouth GardensTennis CentreWessexChristianCentreViper Lounge& Terrace BarV ClubKaren MillenSuperdrugArlingtonHotelRussell &BromleyAustinReedPrimarkBealesRoyal ExeterHotelPremierInnBo ConceptBootsRichmond Hill St. AndrewsUnited Reformed ChurchMarks & SpencerBournemouthIslamic Centre& Central MosquePizzaExpressArgosNewLookThe NorfolkRoyale HotelWaterstonesHotRocksAll Fired UpCeramics CaféBournemouthDaily EchoThe PrintRoomsBrasserieThe Slug& LettuceVision ExpressMcDonald'sWhitehallHotelCaffe NeroSantanderThe BournemouthSchool Of EnglishWagamamaSteamerTradingCharles FoxTheOceanariumSixty MillionPostcardsRoyal Bath HotelNatwestBakers ArmsDebenhamsLa TascaAnimal1812TescoMetroRBSThe Moon InThe SquareH&MHMVWestoverGalleryHermitageHotelValentinoRistoranteItalianoYou are here5 minute walkLansdowneRoundaboutR N E PA RKC U M N O R R O A DT R I N I TS TA F F O R DA DW O T E NW O T E N GAR D E N SP A R S O N A G E R O A DS T P E T ER’S R O A DE A S T OV E RCL I F F D R IV EC K R O A DM E Y R I C K R O A DL DM A D I E R A R O A DKC O T L A N D S R O A DYO R K R O ADS T. S W I THU N ’ S RO A D S O U T HG R O V E R O A DB AT H R O A DGERVI S R O A DG E R V I S R O A DH O L D E N H U R S T R O A DC H R I S T CHURCH R O A DW O O T E N M O U N TT H ES T. P A U L’ S L A N EO X F O R D R O A DS T. P A U L’ S P L A C EU NDE R C L I F D R I V EST. PAU L’S R O A DO A DStepsStepsStepsStepsStepsSubwaySubwaySubwaySubwayRampRampSt. Peter’sRoundaboutGervisRoundaboutLansdowneRoundaboutStationRoundaboutMadieraRoundaboutSt. Swithun’sRoundaboutCOTLANDSROADBE RYCOURTCliffFlt Lt Jon E ging MemorialBeirut lounge Lansdowne Dental CentreTescoExpre sNaWaverly HouseBournemouth Magistrates CourtRamada Encore HotelAmare toO'neil'sThe Wave Restaurant & BarThe Brita niaHeathlandsHotelAskHeroesza Expre sDusk Ti l Dawn ClubCarlton HotelThe Eye Of The TigerSherbet LoungeBrita nia HotelThe Belvedere HotelThe Gr en HouseOcean DentalcareMcCo l'sA bey Life A suranceMayfair HotelHotel Pi cadi lyBurley Court HotelThe Co legeBournemouth and P ole LansdowneAsia ShopBournemouth University Royal London HouseBetfredTelecomHouseBournemouSonyAsdaBournemouth University Executive Business CentreCoroner's CourtBournemouth Spiritualist National ChurchBournemouth Police StationBournemouth University Crime Scene Investigation Training FacilityHo land HouseThe RoundhouseThe Qu ens Hotel & SpaSynagogueGala BingoHotel CelebrityJobCentrePlusEast Cliff Physiotherapy CentreEmpireClubThe Old Fire StationYou are here5 minute walkStreet finderXXAlbert RoadXXBath RoadXXBath RoadXXBeacon RoadXXBeale PlaceXXBourne AvenueXXExeter CrescentXXExeter Park RoadXXExeter RoadXXGervis PlaceXXHinton RoadXXOld Christchurch RoadXXParsonage RoadXXPost Office RdXXRichmond HillXXSt Peter’s RoadXXTerrace RoadXXUndercliff DriveXXUpper Hinton RoadXXWestover RoadDestination finderXXABC Cinema BournemouthXXArlington HotelXXBealesXXBournemouth International CentreXXDebenhamsXXHarry Ramsden’sXXHermitage HotelXXHouse Of FraserXXLampeter HotelXXLloyds TSBXXLower GardensXXMethodist ChurchXXNatwestXXOdeon BournemouthXXPark Central HotelXXPremier InnXXPunshon MemorialXXRoyal Bath HotelXXRoyal Exeter HotelXXSixty Million PostcardsXXSt. Peter’s ChurchXXTesco MetroXXThe OceanariumXXThe Pavilion TheatreXXThe SeafrontXXThe SquareXXTourist Information CentreXXWest BeachXXWest Beach Ice CreamXXWhitehall HotelA B C123456DThe College BournemouthEast Cliff 6minsThe Seafront via East Cliff Lifts16minsWestover Road 9minsPier Approach 13minsLower Gardens 13minsThe Seafront 14minsBIC 15minsOld Christchurch Road13mins The Square

System identityApplied©Detailed design14

System identityColour paletteAs part of the wayfinding project anoverall system identity has beendeveloped that encompasses a colourpalette, graphic language, icons andtypographic standards.It is intended that this language is usedacross all wayfinding elements detailedas part of this project whilst also beingtaken forward for use on related projectsin order to create an easily recognisable,connected system for Bournemouth.core system coloursC 72 M 16 Y 9 K 0C 100 M 75 Y 25 K 15C 0 M 43 Y 100 K 0secondary coloursC 5 M 88 Y 72 K 0C 0 M 10 Y 90 K 0 C 35 M 5 Y 5 K 0 C 41 M 0 Y 70 K 0 C 45 M 10 Y 65 K 0base coloursC 0 M 0 Y 0 K 0 C 0 M 0 Y 0 K 10 C 0 M 0 Y 0 K 25Applied©Detailed design15

System identityGraphic deviceslocator iconsBournemouthStation1BournemouthInternationalCentre (BIC)BoscombeBournemouth’s neighbour,boasts the UK’s most innovativeseafront attraction. TheOverstrand beach front complex,designed in 1958, has beenwalking circle / you are here marker / north markeroff map tabs5 minute walkYou are hereNBournemouth StationHengistbury Head2.5kmpedestrian route markerscycle route marker18 mins downhill10 mins downhillBCN 221 mins uphill13 mins uphill17 mins downhill4 mins downhill20 mins uphill6 mins uphillApplied©Detailed design16

System identityIconsmodal iconsbus rail taxi coach cyclewalkutility iconsfootpath marker icons2% 4% 8%car parkbicycleparkinginformationpointpost office police station steps uphillsteps downhillshallowinclineinclinesteep inclinedistance ofroutefemale toiletmale toilettoiletbaby changedisabledtoiletlit routeunlit routeactive frontage iconscliff liftspetrol stationland train stopseafront onlyshowerseafront onlyshops cafe bar/nightclub hotels restaurantsApplied©Detailed design17