news INSIDE >> Wednesday, September 22, 2010
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news INSIDE >> Wednesday, September 22, 2010
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<strong>Wednesday</strong>, <strong>September</strong> <strong>22</strong>, <strong>2010</strong>>> FRANK SAXEFrank@insideradio.com>> PAUL HEINEPaul@insideradio.com(800) 275-2840THE MOST TRUSTED NEWS IN RADIOExclusive Insider Outlook: August surges ahead, <strong>September</strong> stays positive.Despite growing worries that the economic recovery is losing steam, the radioindustry posted its best year-over-year revenue numbers in four months in August.The industry was up 7% last month compared to one year ago, according to datacollected from a sample of markets by analyst Jim Boyle for Inside Radio. That’sthe largest increase since May’s similar 7% gain. As has been the case for muchof the year, small markets again topped big markets in August. Small marketswere up an average 9% while the average big market was up 5%. The averagemid-sized market was up 7%. As for those stations that remained in negativeterritory, Boyle says they’re typically in cities where the economy is challenged byissues like real estate. “Some West Coast and Southwest markets had a toughtime,” he notes. Boyle says <strong>September</strong> pacings are “comparable” to last month,which is particularly encouraging since it’s another litmus test in radio’s recovery.The year-to-year mathematical comparisons are turning toward “less easy” compscompared to what radio faced for much of <strong>2010</strong>. Boyle says, “<strong>September</strong> is thenext big indicator for what may happen to radio revenue growth in the secondhalf of <strong>2010</strong> and into 2011.” Boyle is sticking with his third quarter forecast for<strong>news</strong> <strong>INSIDE</strong> >>>> FCC puts 147FMs up for grabsa 5% revenue increase, the same rate of recoveryhe’s projecting for <strong>2010</strong> as a whole. Based on hisprojections for <strong>September</strong> and October — evenwithout political dollars — Boyle concludes, “The ongoing radio rebound should continue.” Readour exclusive Insider Outlook and see a five-year comparison of big and small markets HERE.Impatience or over-estimation? Fresh worry political ads won’t live up to expectations. There’s little doubt that politicalspending will be robust in a number of markets this year. Kantar’s Campaign Media Analysis Group estimates it could hit$2.8 billion. But just how big a deal it will be is now less certain. In the first sign that perhaps expectations have exceededreality, television station operator Sinclair Broadcast Group yesterday dampened expectations for third quarter revenue. CFODavid Amy says a big culprit is lower-than-expected campaign spending. For some radio groups, it’s so far been a non-eventaltogether. “Political is not a significant part of our forward pacing,” Saga CFO Sam Bush told analysts last month. Executivesfrom Entercom, Entravision and other groups have cast doubt whether it will be a record-setting year for radio. Wells FargoSecurities analyst Marci Ryvicker says her own research shows political revenue has been “a little bit lighter” than predictedso far. “Our take is that political is still strong but expectations are high,” she tells clients in a research note, adding, “Politicalis coming in later than expected but is still likely to exceed prior years.” CMAG president Evan Tracey says three-quarters ofall political dollars come in the eight weeks leading up to Election Day and all his indicators “point up.” That’s especially truefor radio, which he predicts will take in between $280 million and $300 million this year. Tracey still believes political spendingwill beat 2008 and 2006 records overall, but typically three-quarters of election ad dollars are funneled to local TV stations.On the bright side, broadcasters report core advertising spending has been more robust than what they’d prepared for withbetter-than-expected spending in the automotive, retail, telecom and financial service categories. Ryvicker says she askedif this was a strategy to beat the onslaught of political ads, but for the most part there was no evidence that’s the case.MORE NEWS >> InsideRadio.compage
NEWS <strong>Wednesday</strong>, <strong>September</strong> <strong>22</strong>, <strong>2010</strong>Broadcasters ask court to reject FCC indecency appeal. The big four television networks are asking the U.S. Court ofAppeals for the Second Circuit in New York to toss out the FCC’s appeal. The agency late last month petitioned for the full courtto take a second look at the ruling. A three-judge panel in July ruled the FCC’s indecency policy is “unconstitutionally vague”and has had a “chilling effect” on radio and television stations. The broadcasters’ attorney, Robert Corn-Revere, argues theappeal should be rejected. He accuses the FCC of making the “hyperbolic assertion” that it will no longer be able to enforcebroadcast indecency restrictions. Instead, he says the court already got it right: broadcasters simply want some degree ofcertainty about what’s allowed. Corn-Revere says the Second Circuit decision also doesn’t prevent the Commission fromenforcing the 1978 Pacifica decision barring broadcasters from airing the so-called seven dirty words. The appellate courthas ordered the FCC to review its indecency policy and form new standards that don’t violate broadcasters’ First Amendmentrights. But Commission attorneys have called that a “seemingly impossible” task. Whatever the outcome of the SecondCircuit case, most broadcast attorneys believe the indecency issue will land on the steps of the Supreme Court, possibly assoon as the session that begins the first Monday of October.The internet turns African American media habits upside down. In what it calls “a dramaticshift in media behavior,” the Media Audit reports the average African American spends 4 hoursand 21 minutes per day online — 10% more than the amount of time for all U.S. adults. A similarstudy conducted in 2005 showed the typical amount of time spent online by African Americanswas 1 hour and 9 minutes per day. The new national study of 7,000 African American adults showsthey spend an average of 13 hours and 24 minutes per day exposed to all media. With the internetnow taking 32.5% of their total daily media time, the study underscores how traditional media hasbeen affected by rising internet use among African Americans. In 2005, television represented42.9% of their total daily media exposure while radio captured 31.4%. Today TV has declined to 35.2% and radio to 21.1%.“While media exposure is shifting among African Americans, the group continues to consume media at a higher rate than thetypical U.S. adult,” the Media Audit says. African Americans spend 13 hours and 24 minutes per day exposed to all mediacompared to 11 hours and 33 minutes for the typical U.S. adult. “This represents significant marketing opportunities foradvertisers, as the buying power of African Americans is expected to exceed $1 trillion by 2012,” the report says. Advertiserstargeting African Americans can increase their reach by combining traditional and new media in their campaigns, the MediaAudit suggests. African Americans represent significant buying power in several categories, including automotive, consumerelectronics, fast food and higher education.Strategic shift lowers rank, but Citadel Media chief says they’re on target. It’s not about size, it’s about quality. That’swhat increasingly matters to buyers of network radio inventory according to Citadel Media president John Rosso. Like anyexecutive he’d like to see all his properties at the top of the ranker. But a day after Arbitron released the critical RADAR ratingswhich advertising agencies use to make annual ad buys he’s not particularly worried that Citadel Media’s best-performingnetwork ranks 26th (A25-54). “The average quarterly rankings aren’t that important anymore,” Rosso says. “Back in the day,network radio was about reach. Today that’s not the case. It’s much more important for us to have more-focused, targetednetworks than it is to have giant audience numbers.” In June Citadel Media fine-tuned its network line-up, a reconfigurationthat takes effect on Monday. More changes are coming early next year part of a “long term transition plan” that Rosso deems“very effective” so far. He says they’ve spent the past three months selling it to advertisers and the response has beenpositive. Like Citadel Media, rivals Premiere Radio Networks and Westwood One have also narrowed network targets withmuch of the same reasoning. Across the board, Rosso says, “What’s important is having something that reaches a particulardemographic at a particular time of day.”After walking from Emmis, hedge fund eyes <strong>news</strong>paper. Alden Global Capital founder Randy Smith may have backedout of a deal to partner with Emmis CEO Jeff Smulyan on his planned buyout. But Smith is not out of the media business byMORE NEWS >> InsideRadio.compage
NEWS <strong>Wednesday</strong>, <strong>September</strong> <strong>22</strong>, <strong>2010</strong>any means. He’s reportedly set to be one of the bidders for the Philadelphia Inquirer <strong>news</strong>paper when it comes up for saleat a bankruptcy auction tomorrow. The New York Times notes it would be his second attempt to buy the paper. Earlier thisyear Alden and its financial partners ran into trouble with the Inquirer’s labor unions. Smulyan tells the Times he’s got doubtsabout how committed Smith is to this or any media deal. Smulyan has sued Alden, seeking to recoup tens of millions ofdollars in attorney costs and other fees associated with the aborted buyout. The firm hasn’t responded to the suit, but hassaid it walked away from the Emmis deal because it felt revised terms made the deal “not acceptable.” Had they gone along,Smulyan says he agreed to pay Alden a special $10 million fee.Arbitron reconfigures communications under Thom Mocarsky. The 27-year Arbitron vet is promoted to senior VP ofcorporate communications and investor relations, reporting to executive VP of organization effectiveness and corporatecommunications Marilou Legge. Mocarsky’s promotion follows the exit of senior VP of corporate communications DidiBlackwood, who arrived in the spring of 2009 as part of a new management team brought on board under former CEO MichaelSkarzynski. Arbitron is expected to announce a new senior head of press relations soon. The past 16 months have been aroller coaster ride for Mocarsky. In May 2009, he was pushed out the door as senior VP of press and investor relations, aspart of a new, integrated corporate communications plan implemented by then-executive VP/chief marketing officer AltonAdams. Two months later, Mocarsky rejoined the company as VP of investor relations. Now Arbitron unifies press, investorand corporate communications under Mocarsky, who has handled each function — separately or together — at the companybefore. “I’m delighted to be back in this role,” Mocarsky says. “And we wish Didi well.”FCC preps for Auction 91. The FCC will award 147 FM construction permits to the highest bidder when Auction 91 is heldnext year. Included in the offering are 37 signals that were offered but not sold during Auction 79 one year ago when therecession kept many buyers and speculators away. While the economy has improved somewhat, with financing still difficult tocome by it’s not clear just how many bidders will take part in this latest auction. The FCC is now taking comments on severalprocedural issues, such as whether it should require a minimum or reserve bid. Comments are due October 13 with replycomments due October 27. The FCC has set next March 29 as the start date for Auction 91. (AU Docket No. 10-183)Radio (class) dismissed: A growing number of colleges rethink station ownership. VanderbiltUniversity says student interest in WRVU, Nashville, TN (91.1) has waned, with most of its airtime nowoccupied by community programming. Last week, university officials stirred up some waves whenit announced it’s considering selling the FM license, which serves a big chunk of Middle Tennessee,and using the proceeds to endow newer media, including a streaming-only incarnation of WRVU. “Itis time to explore how WRVU could be transformed as well in order to keep pace with the times andanticipate new developments,” VSC board chairman Mark Wollaeger says. If sold, WRVU will joinseveral other high-profile college FMs being spun off to new owners. In Houston, Rice University isin the process of selling its 50-kw FM signal, KTRU (91.7), to the University of Houston’s NPR station,KUHF. Down the road from WRVU, Trevecca Nazarene University announced last month that it’sconsidering an offer to sell its FM signal, WNAZ (89.1). “The mission of WNAZ and the University’sother stations is to support the education of Trevecca students studying the broadcast field. That fieldis rapidly changing to digital broadcasts and Web-based focus,” Trevecca said in its announcement.The university also operates a religious AM station in Nashville, WENO (760). Meanwhile, Dartmouth College is handing thelicense for WDCR, Hanover, NH (1340) to the FCC for cancellation. Dartmouth will keep its bigger FM sister, WFRD (99.3).One Utah stations is working to keep college students engaged. Interest in radio may be fading on some campuses, butthe morning show at Simmons Media alternative “X96” KXRK, Salt Lake City is making an outreach to college students. Its“Radio From Hell” university and college tour broadcast live from Weber State University last Thursday morning. The show,MORE NEWS >> InsideRadio.compage
NEWS <strong>Wednesday</strong>, <strong>September</strong> <strong>22</strong>, <strong>2010</strong>which visits ten colleges or universities in Utah, handed out free station swag and food and put students, the football coachand the school’s director of <strong>news</strong> & media on the air. “We think of ourselves as independent from typical radio thought,”morning show producer and marketing director Richard “Ritchie” Steadman tells WSU <strong>news</strong>paper the Signpost. “We arethinking differently, but it still all plays out for radio.”Broadcaster Fisher Communications sees opportunity as a vendor. With aregional footprint of radio and television stations mainly in the Pacific Northwest, FisherCommunications CEO Colleen Brown has set her sights on growing the companydigitally. That’s led Fisher to take on a new role as an online technology and contentprovider. The Seattle-based broadcast group announces plans to begin offering stationsa portfolio of online content built off its morning <strong>news</strong> program “The Daily Buzz” — a syndicated morning television <strong>news</strong>and lifestyle program. Dubbed Buzz Brands, affiliates would get lifestyle-focused online vertical content, localized for eachmarket. For now, Fisher is making Buzz Brands available to the roster of TV stations airing the “Daily Buzz” program. But itplans to begin syndicating to other radio and TV stations in the coming months. Fisher VP of digital content Troy McGuire saysit sees an opportunity to attract stations without a <strong>news</strong> image. He thinks it will be especially attractive to stations buildingtheir web presence “given the increasing demand for lifestyle <strong>news</strong> and information.” It’s the latest move for Fisher, which lastyear struck a deal to buy the tech company DataSphere to develop a series of hyper-local sites tied to its properties. Thenearlier his year it began working with Acme Television. Fisher’s certainly not alone in seeing a role as a vendor. EmmisCommunications spun out its Emmis Interactive division to work with other broadcast groups.Fisher sees growing online future in lifestyle verticals. Fisher Communications has been among the biggest proponentsof developing hyper-local websites targeting online consumers down to the neighborhood level. But it’s also begun workingwith content experts to create original broadcast and digital content specifically designed for the lifestyle verticals. The goal isto give stations more website content to sell to advertisers. The video content is being produced at “The Daily Buzz” productionfacilities located on Full Sail University’s Orlando campus. The first vertical slated to launch next month is “GalTime.” It’s abrand committed to women’s lifestyles. It will be showcased with a website makeover for hot AC “Star 101.5” KPLZ, Seattlein the coming weeks. It’s the sort of Buzz Brands content Fisher hopes will turn fellow broadcasters into customers. “Thisinnovative model gives local broadcasters the ability to distribute and monetize content across TV, radio, and newly-createddigital platforms,” SVP of business development Randa Minkarah says. By syndicating a product designed as a lifestyle vertical,Minkarah says it aims to help station affiliates target advertisers to sponsor specific web pages and broadcast segments.Survey shows fewer people get <strong>news</strong> from radio. For the second time in two weeks new research indicates Americansare turning less to radio for <strong>news</strong>. A new Rasmussen national telephone survey finds just 9% of adults say radio is the bestway to get <strong>news</strong> and information. That compares to 44% who are partial to the internet, followed by television, which israted tops by 36% of respondents. The survey finds that while more people are turning to the internet for <strong>news</strong>, they’re lessconfident about what they read there. Less than one-third (29%) rate it as the most reliable <strong>news</strong> source. Men and youngpeople lean more toward the web, while women rely more on TV. Four-in ten people saw television as most trustworthy with<strong>news</strong>paper viewed that way by roughly two-in-ten people. Although <strong>news</strong>papers are struggling, Rasmussen says six-in-ten(61%) of Americans are confident if a paper goes out of business, other sources will make up the difference. That may bewhy there’s broad opposition to giving government support to the <strong>news</strong> media. The survey finds 84% reject the idea of atax on monthly cell phone bills to help <strong>news</strong>papers and other traditional journalism outlets. The survey of 1,000 adults wasconducted on <strong>September</strong> 15-16. The margin of sampling error is +/-3%.Radio <strong>news</strong> stations are optimistic about future staffing levels. More than two-thirds (68%) of radio <strong>news</strong> personnelthink their companies are willing to invest in <strong>news</strong>. Contrary to a RTNDA-Hofstra University report which finds the averageMORE NEWS >> InsideRadio.compage
NEWS <strong>Wednesday</strong>, <strong>September</strong> <strong>22</strong>, <strong>2010</strong><strong>news</strong>room has just one person serving three stations, a just-released News Generation survey of 100 all-<strong>news</strong>, <strong>news</strong>-talk andtalk stations in the top 50 markets finds the typical station has a ten-person <strong>news</strong> team. That’s a key figure since two-thirds(65%) said staff size plays a role in what they cover on-air. However, <strong>news</strong> is less important today on talk stations. Threein-tenhave no <strong>news</strong>room staff at all. News Generation’s survey also finds a growing reliance on unpaid interns. They’reresponsible for an average 3% of what’s put on the air.Famed improv troupe The Second City comes to radio. Ever since breakout stars John Candy and Martin Short burst ontothe national stage in the 1970s, The Second City have largely been a live theater group. After six seasons, their televisionseries ended in 1984. Now they return to broadcasting with a new weekly radio show for Tribune’s WGN, Chicago. Thecomedian-actors will use the pages of the Chicago Tribune <strong>news</strong>paper for their improvisational fodder. Hosted by veteranradio/TV personality Rick Kogan, the series of six 60-minute shows will be recorded in front of a live audience on Thursdaynights for broadcast on WGN over the weekend. Program director Kevin Metheny says, “We’re always looking for fascinatingChicago-focused stories to share with our listeners. Broadcasting ‘Chicago Live!’ on WGN radio will be a great opportunityfor captivating and engaging programming.” Tribune will also promote the events in the <strong>news</strong>paper and on WGN-TV. Thefirst “Chicago Live!” program airs October 14.Inside Radio News Ticker…First look at 2011: Flat…Wells Fargo Securities analyst Marci Ryvicker says preliminary 2011advertising budgets show marketers plan to hold spending in line with <strong>2010</strong>. Ryvicker notes the numbers can quickly changedepending on consumer spending patterns. But the good <strong>news</strong> is most brands are afraid of losing market share even in aslow economy…Goldline turns left…Conservative talk host Glenn Beck has been under fire for his live reads for preciousmetals retailer Goldline International by liberal groups. The company’s latest move could help silence some of that criticism.It’s announced plans to sponsor Fox News Radio’s liberal talk host Alan Colmes…Cal Academy buys radio…The CaliforniaAcademy of Sciences is using radio as part of its new ad campaign promoting one of the state’s biggest tourist attractions.No budget figures were released, but agency Ron Foth Advertising says it’s also buying TV, print, outdoor and online ads.The theme of the multi-media campaign is “Let the Wonder Begin”…FCC creates Parents’ Place…The FCC has createdan online portal to help parents find educational programming by Zip Code as well as learn how to receive information aboutsuch things as Amber Alerts. Consumer and Governmental Affairs Bureau chief Joel Gurin says the goal is to help parents“protect their children.” What the site doesn’t do: help parents file indecency complaints against radio and TV stations…BFAraises $150,000…The annual Broadcasters Foundation of America celebrity golf tournament netted more than $150,000 tofurther its cause helping broadcasters who face tough times. The event was held last week at the Siwanoy Country Club inBronxville, NY. Among the celebrities on hand were “Bond girl” and actress Rachael Grant, Spin Doctors lead singer ChrisBarron and several LPGA pros…WGN honors Orion Samuelson…Farmers are known for getting up early so perhaps it’sfitting that WGN, Chicago (720) will air “An Evening with Orion: Celebrating 50 years of Orion Samuelson on WGN Radio”on Sunday morning at 8am. The show is actually being recorded tonight at a private station event. A legendary farmbroadcaster with no plans to retire, Samuelson, 76, gives agri-business updates and hosts an early-morning show on WGNeach Saturday…AWM sets Gracie date… The Alliance for Women in Media will holds its annual Gracies Gala and AwardsMay 24-25 in Hollywood. AWM (formerly the AWRT) will also hold its 60th anniversary in New York in the fall of 2011.Inside Radio’s Deal Digest —Texas — The sale of the final Metropolitan Radio Group station has now been completed with a deal for KIJN-FM, Farwell,TX (92.3). The station has been sold to Dick Witkovski’s North Texas Radio Group for $50,000. KIJN-FM is a full 100,000-watt Class C1 signal in the Clovis, NM market. It’s currently off the air and isn’t expected to be back on until next spring.Metropolitan founder Gary Acker died in late-2000 and his son Mark has been selling the 30+ station group over the pastdecade. Brokers: John Pierce (for seller) and Dave Wagonvoord (for buyer).— Read More News, People Moves, Ratings and Job Listings at www.InsideRadio.com —MORE NEWS >> InsideRadio.compage
DIGITAL UPDATE <strong>Wednesday</strong>, <strong>September</strong> <strong>22</strong>, <strong>2010</strong>Bringing Social NetworksTo Your SiteOne of the topics you hear over and over at conventions is how to handle social mediainteractions. On the one hand you want to “fish where the fish” are and interact with yourlisteners on Facebook, YouTube, and Twitter. However, doesn’t doing that detract from theimportance of your site as a brand destination? What radio really needs is a tool that cantake all of those social network conversations and aggregate them dynamically on your site. Enter CellSpin.+ Triton has just announced a partnership with CellSpin, adding another pieceto Triton Social. CellSpin’s Social Media Hub widget brings all of a station’stouchpoints across social media—from Facebook to YouTube to Twitter—togetheron the station’s own page, providing a contextual snapshot of everything socialthat is going on across the web with the station, all in one spot.+ Cellspin’s Social Media Hub is multimedia enabled, meaning that Facebookphotos, Youtube videos, and all other media don’t just show up in the streamson your site—they play there, too. No more clicks that lead away from your ownbranded experience.+ Because the CellSpin Social Media Hub is part of a station’s own website, itallows radio companies to better monetize their social media efforts. Everything from social media sponsorship todisplay and even activity stream product placement can now be monetized by a radio station.+ For more information about Cellspin, contact Steve McDonald at stevemc@cellspinsoft.com. Click here for avideo of CellSpin in action... www.cellspin.net/smhplatform/What do Foursquare, Facebook, and Twitter all have in common?They know much more about their users than you know about your listeners.Page content provided byTriton Media GroupThat’s a problem, a big problem. In an age where advertisers are looking more and more at efficiency and targeting,radio needs to know more about their listeners. This has always been the case, of course, but a database ofsignificant size and quality is now a must...+ You need more than just a database of email addresses, a one-to-one relationship with your listeners is crucial.This is true of everything from advertising (where “Old Spice Man” interacts directly with Twitter followers) to content(where users can custom build versions of things they love) to marketing (where media interacts with customers ona personal basis). None of these are possible without a rich database that tells you who your listeners are and whatthey are interested in.+ This is one of the critical value propositions of Triton Loyalty, and the most robust and powerful way you can buildand engage with your listeners. You need to know who your listeners are, and how to communicate with them withrelevant and contextual knowledge. Quite frankly, without a database platform like Triton Loyalty, the future ofmedia will pass you by.MORE NEWS >> InsideRadio.compage
RATINGS <strong>Wednesday</strong>, <strong>September</strong> <strong>22</strong>, <strong>2010</strong>August ARBITRONS - PPMMiami-Ft. Lauderdale-Hollywood, FL (#12)Urban “99 Jamz” (+0.7) moves into third place; a three-waytie for fourth place; AC “Lite FM” (-0.4) remains #1.Rank Station Format Owner/LMA June July Aug1 WLYF AC Lincoln Fin. 8.6 8.2 7.82 WHQT urban AC Cox Media 6.3 6.3 6.93 WEDR urban Cox Media 5.9 5.1 5.84 WMXJ classic hits Lincoln Fin. 4.9 5.3 5.04 WHYI-F CHR Clear Channel 5.2 4.7 5.04 WFLC AC Cox Media 4.0 4.6 5.07 WAMR-F Span. hits Univision/BMP 5.3 4.8 4.48 WMGE Span. CHR Clear Channel 4.6 3.7 4.29 WPOW rhy. CHR Beasley 4.3 4.1 3.99 WCMQ-F Span. cl hits SBS 4.1 3.9 3.911 WMIB Span. hits Clear Channel 3.3 4.4 3.712 WRTO-F+ tropical Univision/BMP ** 3.2 3.513 WAQI Span. n/t Univision/BMP 3.7 4.1 3.413 WMIA-F rhy. AC Clear Channel 3.0 3.1 3.415 WLRN-F <strong>news</strong>/jazz Dade Cnty School Bd 3.3 3.2 3.216 WRMA romantica SBS 2.2 2.9 3.016 WBGG-F classic rock Clear Channel 3.0 2.8 3.018 WKIS country Beasley 3.3 2.9 2.619 WIOD <strong>news</strong>/talk Clear Channel 2.8 2.3 2.420 WXDJ tropical SBS 1.8 1.8 1.921 WSUA Span. n/t El Dorado 1.7 1.9 1.8<strong>22</strong> WQBA Span. n/t Univision/BMP 1.8 1.9 1.7<strong>22</strong> WHDR rock Cox Media 1.6 1.7 1.724 WKCP classical Amer. Public 1.7 1.6 1.425 WWFE Spanish Fenix 1.1 1.0 1.326 WQAM sports Beasley 0.9 1.3 1.126 WRMF hot AC Palm Beach 1.1 1.1 1.128 WAXY sports Lincoln Fin. 0.8 1.0 1.029 WEAT-F AC CBS Radio 0.9 0.8 0.930 WURN** Span. n/t New World 1.1 1.5 0.631 WACC Span. relig Radio Peace 0.4 0.5 0.532 WDNA jazz Bascomb Memorial 0.6 0.6 0.432 WKAT Span. relig Salem 0.3 0.2 0.434 WIRK-F country CBS Radio 0.4 0.3 0.335 WNMA Span. talk Multicultural 0.4 0.3 0.235 WFTL <strong>news</strong>/talk Crystal 0.3 0.3 0.235 WINZ sports Clear Channel 0.2 0.2 0.235 WMBM Black gospel New Birth 0.1 ** 0.239 WOCN Span. sports Independence Media 0.3 0.2 0.139 WLDI CHR Clear Channel 0.1 0.1 0.139 WMEN sports Crystal 0.1 0.1 0.139 WKGR classic rock Clear Channel 0.1 0.1 0.139 WOLL classic hits Clear Channel 0.1 0.1 0.139 WHIM religious Salem 0.1 0.1 0.139 WMBX rhy. CHR CBS Radio 0.1 0.1 0.139 WFLL sports Crystal ** ** 0.139 WBZT talk Clear Channel ** ** 0.1**WURN has a JSA with Actualidad Licensee 1020AM, LLC+Recent changes from the M-Street database: WRTO-F changes calls fromWURM in July.Cluster Analysis: Clear Channel (<strong>22</strong>.3). Cox Media (19.4). Lincoln Fin. (13.8).Seattle-Tacoma, WA (#13)AC “Star” (+0.2) remains in first place; there are four ties inthe top ten alone.Rank Station Format Owner/LMA June July Aug1 KPLZ-F hot AC Fisher 5.4 5.3 5.52 KBKS-F CHR Clear Channel 4.7 5.2 4.62 KJR-F classic hits Clear Channel 5.2 4.8 4.64 KMPS-F country CBS Radio 4.6 4.4 4.54 KKWF country Entercom 4.2 4.3 4.56 KRWM soft AC Sandusky 5.1 4.9 4.47 KZOK-F classic rock CBS Radio 4.9 4.7 4.27 KJAQ adult hits CBS Radio 4.2 4.1 4.29 KCMS c. Christian Crista 4.0 4.6 4.110 KUBE rhy. CHR Clear Channel 3.6 4.0 4.010 KISW rock Entercom 3.8 3.9 4.012 KNDD modern rock Entercom 2.9 3.7 3.813 KOMO <strong>news</strong> Fisher 3.7 3.5 3.513 KUOW-F <strong>news</strong>/talk Univ/Washington 3.8 3.4 3.513 KWJZ smooth jazz Sandusky 3.7 3.4 3.516 KQMV rhy. AC Sandusky 3.5 3.4 3.316 KIRO-F <strong>news</strong>/talk Bonneville 3.8 3.0 3.318 KIRO sports Bonneville 3.3 3.3 3.219 KPLU-F jazz/<strong>news</strong> Pacific Lutheran 2.4 2.3 2.720 KMTT adult altern. Entercom 2.6 3.0 2.621 KTTH talk Bonneville 2.5 2.4 2.5<strong>22</strong> KNBQ country Clear Channel 1.7 2.1 2.323 KJR sports Clear Channel 1.7 1.8 2.<strong>22</strong>4 KING-F** classical Classic Radio 2.2 2.0 1.925 KVI talk Fisher 1.2 1.2 1.426 KIXI standards Sandusky 1.1 1.0 1.<strong>22</strong>7 KPTK talk CBS Radio 0.9 1.0 1.028 KXXO AC 3 Cities 0.8 0.9 0.829 KEXP-F adult altern. Univ/Washington 0.5 0.7 0.729 KDDS-F reg’l Mex. Bustos Media 0.8 0.5 0.731 KKMO reg’l Mex. Salem 0.6 0.7 0.631 KNHC dance Seattle Pub. Schools 0.6 0.6 0.633 KFNK rock Clear Channel 0.8 0.7 0.534 KGNW religious Salem 0.3 0.4 0.434 KISM classic rock Saga 0.2 0.2 0.436 KCIS religious Crista 0.4 0.3 0.336 KAFE soft AC Saga 0.1 0.2 0.338 KTBK reg’l Mex. Bustos Media 0.3 0.2 0.238 KBCS variety Bellevue CC 0.2 0.2 0.238 KXOT <strong>news</strong> Univ/Washington 0.2 0.2 0.241 KMIH rhy. CHR Mercer Isl Schools 0.1 0.1 0.141 KYIZ urban AC C. Bennett 0.1 0.1 0.141 KWPZ c. Christ/relig Crista ** 0.1 0.141 KVTI+ classical/<strong>news</strong> WA State University 0.3 ** 0.141 KHHO sports Clear Channel ** ** 0.1**KING-F has a JSA with Fisher Broadcasting, Inc.+Recent changes from the M-Street database: KVTI flipped from CHR in JuneCluster Analysis: Clear Channel (18.3). Entercom (14.9). CBS Radio (13.9).6+ AQH Shares, Mon-Sun, 6 am to midnight.May not be quoted or reproduced without prior written permission from Arbitron. (c) <strong>2010</strong>.MORE NEWS >> InsideRadio.compage
CLASSIFIEDS <strong>Wednesday</strong>, <strong>September</strong> <strong>22</strong>, <strong>2010</strong>MARKET MANAGER - GREEN BAY, WISCONSINCumulus- Green Bay is searching for a recognizedperformer to drive sales for our 5 station cluster as aMarket Manager. This person must be a leader withthe vision to grow radio revenues through new directcategories using multiple market assets, have anappreciation for systems and performance monitoring/measurement. You must demonstrate exemplary recruitment andtraining with a proven track record in achieving sales budgets.Confidentially: recruitment@cumulus.com. E.O.E.GENERAL SALES MANAGER - KANSAS CITY101 The Fox KCFX and 103.7 The Dam - KANSAS CITYOne of America’s leading rock stations and the 21 year flagship ofthe Kansas City Chiefs Radio Network, combined with a newActive Rock dominating the market. If you are one of the best in thebusiness, Cumulus is hiring a GSM to lead these stations. This is trulya once in a career opportunity. This person must be aproven leader with the vision to maximize revenue this#1 market position. You must have a track recordachieving sales budgets and growing new revenueand demonstrate exemplary recruitment,training and coaching skills. E.O.ESend your resume in confidence to:recruitment@cumulus.com.GENERAL SALES MANAGER - NEW YORKClear Channel Radio, NY Cluster is looking for a Sales leader.• Do you have a track record of leading Sales teams toperformance excellence?• Do you enjoy pushing yourself and your team members tomarket leading results?• Can you lead from the front in helping themcreate integrated solutions for clients?• Can you recruit, train, and develop aggressive,developmentally-focused sellers?”If you can answer yes to these questions, you may be the rightcandidate for us. We’re looking for a unique, dynamic General SalesManager. Must have 5 years sales management experience. Moredetails/requirements at insideradio.com. If you’re up to the challenge,send cover letter and resume to:nyradio.jobs@clearchannel.com.Clear Channel Radio is an E.O.E. with a complete set of benefits.BUSINESS MANAGER ON THE BEACH!KFMK 105.9 - AUSTINNeeded: Sales Manager,Programming Director,Marketing/PromotionsDirector, EngineerIs there a place where you canrenew your enthusiasm andpurpose about radio? CRISTABroadcasting, part of CRISTAMinistries, is committed todoing radio the right way. Aleader in operating commercialContemporary Christian Musicstations, CRISTA Broadcastingis a place where your Christianfaith and vocation cometogether. Now, we’re launchingan exciting CCM station inAustin!Are you a major market radioprofessional whose performanceconsistently outperforms yourpeers? Are you a capableleader of integrity who leads byexample and inspires others?Do you want to be part ofsomething worthwhile doing?If this fits you, we are interestedin hearing from you.To learn more or to apply, visit:www.crista.org. E.O.E.<strong>INSIDE</strong> RADIO, Copyright <strong>2010</strong>. www.InsideRadio.com. All rights reserved. No partof this publication may be copied, reproduced,refaxed, or retransmitted in any form. Address:P.O. Box 442, Littleton, NH 03561. To advertise,call 800-640-8852. Classifieds, email: ads@InsideRadio.com. Subscribe to <strong>INSIDE</strong> RADIO for12 months. Monthly subscription $39.95 billed toyour credit card. Call (800) 248-4242 to subscribe.Managing Editor, Frank Saxe frank@insideradio.com 800-275-2840 x701/Senior Editor, Paul Heinepaul@insideradio.com, 800-275-2840 x703. GM/Publisher, Gene McKay 800-248-4242 x711.Triad Broadcasting of Biloxi, MSThe Gulf Coast’s fastest growing radio group has an immediate opening for an Accountant/BusinessManager. If you’re a business manager who loves to work in radio plus be treated with respect then,we want to hear from you. Accounting degree or equivalent with a minimum of 5 years experience inAccounting and HR Generalist functions required. Proficient in Excel, Word, general accounting softwareand preparation of financial statements, month-end closing, A/P, A/R payroll, budgets, credit approval &collections. Competitive compensation. If you are hardworking, organized, detailed and a team playerplease send your resume to: employment@MSMediaRadio.com, or fax: <strong>22</strong>8-896-9114. EOEMORE NEWS >> InsideRadio.compage