Full Text (PDF) - Mississippi Library Association

Full Text (PDF) - Mississippi Library Association Full Text (PDF) - Mississippi Library Association

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Page 9 Vol. 68, No. 1, Spring 2004 Mississippi LibrariesAffect of ServiceLIBQUAL SUMMARY CHARTAccess to InformationMinimum service expectation 6.95University Libraries 7.36Desired service expectation 8.34ACCESS TO INFORMATIONOverall, the Access to Informationcomponent revealed minimal satisfactionwith library resources. Access to informationincludes library materials, servicehours, and timely document delivery. Inthe summary radar chart, UniversityLibraries did not meet the minimumexpectations for the following statements:• “Print and/or electronic journal collectionsI require for my work.”• “The printed library materials I needfor my work.”For the entire group of questions in thiscategory, the result means indicate thefollowing:Minimum service expectation 6.93University Libraries 6.99Desired service expectation 8.37Library as Placeradar chart above. The four dimensionsassessed are defined, and the differencesin a respondent’s minimum expectationand the University Libraries’ rating aregraphically represented.LIBRARY AS PLACEAs the summary radar chart indicates,for all surveyed the Library as Place mostmarkedly exceeds the respondent’s minimumexpectations. The relationshipbetween the minimum expectation andthe perceived rating of the UniversityLibraries is greater than the maximumexpectation and the perceived rating.The large shaded area indicates serviceadequacy in this category. These resultsindicate that the library is a facility conducivefor study, learning, and research.The mean summaries are as follows:Minimum service expectation 6.64University Libraries 7.63Desired service expectation 7.94AFFECT OF SERVICEQuestions in this category focus oncourteous, dependable, knowledgeablelibrary employees. Although the degreePersonal Controlof service adequacy is less than indicatedin the previous aspect, the perceived servicefalls well within the respondents’zone of tolerance. The Affect of Servicecomponent also indicates that the libraryis more than meeting minimum expectations.In this category, the summary datameans are:Minimum service expectation 6.84University Libraries 7.33Desired service expectation 8.18PERSONAL CONTROLSurvey questions in the Personal Controlcomponent concern convenience,Web site usability, and independent learning.In this component, the library isexceeding minimum expectations andwithin the zones of tolerance, but to alesser degree than in previously mentionedcategories.When the access to information surveyresponses are further analyzedaccording to the demographics of undergraduatestudents, graduate students, andfaculty, the negative adequacy gap foraccess to information is more clearly portrayed.The means for each group areshown in the chart below.The most important factor to note isthat while The University of SouthernMississippi’s information resources availablemay be somewhat adequate forundergraduate students, the informationneeds for faculty and graduate studentsare not being minimally addressed.THE SOLUTIONAn influx of funds for library materialswould appear to be the simple solution.For over fifteen years, flat and reducedlibrary materials funding, coupled with anannual serials inflation of near ten percent,has greatly diminished purchasingpower. Within the past ten years, librarybudgets have been significantly impactedUndergraduate Graduate Faculty TotalMinimum service expectation 6.71 7.06 7.04 6.93University Libraries 7.23 6.66 6.80 6.99Desired service expectation 8.01 8.52 8.44 8.37

Mississippi Libraries Vol. 68, No. 1, Spring 2004 Page 10by the cost of electronic resources. Whileelectronic resources provide a greaternumber of access points, these resourcesare expensive.New funding resources need to be substantial,sustained, and incrementallyincreased for the library to meet the needsof its faculty and students. Funding sourcesmay include state funded support throughthe University E&G budget or externalfunding through endowments and grants.Another consideration is more complex.Close scrutiny of the existingresource use must be addressed as well.Simply put, are we buying the rightthings? Are the resources currently availableno longer appropriate for the collection?Is there a need to discontinue someresources and use funds to purchaseitems more germane to the teaching,learning and research needs of the faculty?Analysis of current expenditures is animportant aspect to maximizingresources. Such analysis includes thestudy of database use, journal use, collectiondevelopment policy revision for academicdepartments, increased awarenessof and redirected support for documentdelivery, and careful assessment of theUniversity’s mission relative to the informationsupport offered via the library.Other areas for evaluating existingresources may also include continuedinnovation, decisions to delay purchases,cooperative collection development, andtaking advantage of publishers’ resourcebundling for greater purchasing power.SUMMARYThe summary information above onlyscratches the surface of the eighty-threepage LibQUAL+ survey report for TheUniversity of Southern Mississippi. Participatingin the ARL LibQUAL+ surveyprovided an excellent opportunity for TheUniversity of Southern MississippiLibraries to utilize a Web-based instrumentdesigned to assess library services andresources for our faculty, staff, and students.In addition, a file of more than 125open-ended responses was providedthrough the Web survey that addressedmore specific Southern Miss libraryresources. Data provided in the full reportincludes analysis for each question byother demographic information, includingthe respondent’s discipline.Even with the abundance of data providedby the LibQUAL+ survey, the local dataindicates that The University of SouthernMississippi Libraries’ greatest deficit is in thearea of library materials support. In particular,print, non-print and electronic resourcesprovided by the University Libraries are notadequately meeting the needs of those whoresponded to the survey.On the national level, aggregate datafor the survey is provided to each participatinginstitution. Assessment of our servicemarks relative to all other participantsis possible and yields some interestinginsights. The summary data indicates thatother colleges and universities are facingsimilar situations in the aspect of access toinformation, while demands for increasedinformation continue to be a major issuefor academic libraries. Information gatheringand analysis of data from those weserve provides leverage for increasedfunding. Reports to university administratorsfrom surveys such as LibQUAL+ areevidence of our constituencies’ beliefs,and serve as useful benchmarks regardinglibrary service. Meaningful improvementof library services is not easily gained withoutgathering feedback from library users.The best way to gain this knowledge is tolisten, analyze what is said, and then createa strategy based on this information.Whether it be surveys, focus groups, electronicsuggestion boxes, or public forums,new ways of listening give new perspectiveson the library and its mission.

<strong>Mississippi</strong> Libraries Vol. 68, No. 1, Spring 2004 Page 10by the cost of electronic resources. Whileelectronic resources provide a greaternumber of access points, these resourcesare expensive.New funding resources need to be substantial,sustained, and incrementallyincreased for the library to meet the needsof its faculty and students. Funding sourcesmay include state funded support throughthe University E&G budget or externalfunding through endowments and grants.Another consideration is more complex.Close scrutiny of the existingresource use must be addressed as well.Simply put, are we buying the rightthings? Are the resources currently availableno longer appropriate for the collection?Is there a need to discontinue someresources and use funds to purchaseitems more germane to the teaching,learning and research needs of the faculty?Analysis of current expenditures is animportant aspect to maximizingresources. Such analysis includes thestudy of database use, journal use, collectiondevelopment policy revision for academicdepartments, increased awarenessof and redirected support for documentdelivery, and careful assessment of theUniversity’s mission relative to the informationsupport offered via the library.Other areas for evaluating existingresources may also include continuedinnovation, decisions to delay purchases,cooperative collection development, andtaking advantage of publishers’ resourcebundling for greater purchasing power.SUMMARYThe summary information above onlyscratches the surface of the eighty-threepage LibQUAL+ survey report for TheUniversity of Southern <strong>Mississippi</strong>. Participatingin the ARL LibQUAL+ surveyprovided an excellent opportunity for TheUniversity of Southern <strong>Mississippi</strong>Libraries to utilize a Web-based instrumentdesigned to assess library services andresources for our faculty, staff, and students.In addition, a file of more than 125open-ended responses was providedthrough the Web survey that addressedmore specific Southern Miss libraryresources. Data provided in the full reportincludes analysis for each question byother demographic information, includingthe respondent’s discipline.Even with the abundance of data providedby the LibQUAL+ survey, the local dataindicates that The University of Southern<strong>Mississippi</strong> Libraries’ greatest deficit is in thearea of library materials support. In particular,print, non-print and electronic resourcesprovided by the University Libraries are notadequately meeting the needs of those whoresponded to the survey.On the national level, aggregate datafor the survey is provided to each participatinginstitution. Assessment of our servicemarks relative to all other participantsis possible and yields some interestinginsights. The summary data indicates thatother colleges and universities are facingsimilar situations in the aspect of access toinformation, while demands for increasedinformation continue to be a major issuefor academic libraries. Information gatheringand analysis of data from those weserve provides leverage for increasedfunding. Reports to university administratorsfrom surveys such as LibQUAL+ areevidence of our constituencies’ beliefs,and serve as useful benchmarks regardinglibrary service. Meaningful improvementof library services is not easily gained withoutgathering feedback from library users.The best way to gain this knowledge is tolisten, analyze what is said, and then createa strategy based on this information.Whether it be surveys, focus groups, electronicsuggestion boxes, or public forums,new ways of listening give new perspectiveson the library and its mission.

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