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Social eCommerce - Home

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Outline1. <strong>Social</strong> Networks and Online Communities2. Online Auctions3. <strong>eCommerce</strong> Portals8-13 8-14Online Auctions• Online auction sites among the most popular consumer-toconsumersites on the Internet• eBay: market leader• Several hundred different auction sites in the United Statesalone• Established portals and online retail sites increasingly areadding auctions to their sites8-15Defining and Measuring the Growth ofAuctions and Dynamic Pricing• Dynamic pricing– Airline tickets, coupons, college scholarships– Prices based on demand characteristics of customerand supply situation of seller• Many types of dynamic pricing– Bundling– Trigger pricing– Utilization pricing– Personalization pricing8-16

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