Social eCommerce - Home

More documents

Recommendations

Info

Outline1. Social Networks and Online Communities2. Online Auctions3. eCommerce Portals8-37 8-38eCommerce PortalsTop 5 Portal/Search Engines in theUnited States• Most frequently visited sites on Web• Original portals were search engines• As search sites, attracted huge audiences• Today provide:– Navigation of the Web– Commerce– Content (own and others’)• Compete on reach and unique visitors• Enterprise portals– Help employees find important organizational content8-39Figure 11.5, Page 742SOURCE: Based on data from comScore, 20118-40
Types of PortalsTwo General Types of Portals: GeneralPurpose and Vertical Market Portals• General purpose portals:– Attempt to attract very large general audience– Retain audience by providing in-depth vertical content channels– E.g., Yahoo, MSN• Vertical market portals:– Attempt to attract highly focused, loyal audiences with specificinterest in:• Community (affinity group); e.g., iVillage.com• Focused content; e.g., ESPN.com8-41Figure 11.6, Page 7468-42Portal Business Models• ISP services (AOL, MSN)– Provide Web access, e-mail for monthly fee• General advertising revenue– Charge for impressions delivered• Tenancy deals– Fixed charge for number of impressions, exclusivepartnerships, “sole providers”• Commissions on sales– Sales at site by independent providers• Subscription fees– Charging for premium content• Applications and games8-43Figure 11.7, Page 748Revenue per Customer and Market Focus8-44
Page 1 and 2: COMP 6350 eCommerce systemsTeaching
Page 3 and 4: Ad spending on social networks (in
Page 5 and 6: Defining and Measuring the Growth o
Page 7 and 8: • English auctions:Types of Aucti
Page 9: Seller and Consumer Behaviorat Auct
Page 13: 4. List and briefly explain three o

Social eCommerce - Home

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?