Carrier Market : Benhur Mesfin - Motorola Wireless Network Solutions
Carrier Market : Benhur Mesfin - Motorola Wireless Network Solutions
Carrier Market : Benhur Mesfin - Motorola Wireless Network Solutions
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<strong>Motorola</strong> <strong>Wireless</strong> Broadbandfor <strong>Carrier</strong> CustomersFor Fixed and Mobile <strong>Network</strong> Operators
Contents• <strong>Market</strong> Definition & Background• <strong>Motorola</strong> Go-to-<strong>Market</strong> For <strong>Carrier</strong> Customers• Business Opportunities for WiBB PartnersPoint-to-Point presentation July 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved. 18 July 2008
<strong>Market</strong> Definition and BackgroundPoint-to-Point presentation July 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved. 18 July 2008
<strong>Market</strong> Definition & BackgroundFixed Line OperatorsTraditional Fixed Teleco, CableOperatorsMobile OperatorsGSM, CDMA, 3G and 4G….Broadband Operators-WiMAXGreenfield Operators- Fixed & Mobile<strong>Carrier</strong>s, Service Providers, Telcos Important Customer Base30% of APAC <strong>Wireless</strong> Broadband RevenuePoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
<strong>Motorola</strong> Go-To-<strong>Market</strong>Enterprise Mobility SolutionAPCO, Tetra, WiBB, EWLAN,Scanner, 2-way RadioHome & <strong>Network</strong>s MobilityGSM, CDMA, LTE, WiMAX, SettopBox, Cable InfrastructureMobile DevicesMobile Phones, devices,ChipsetsGovernment, Enterprise,Public Safety, Mines,Transportation, ServiceProvidersService Providers, Fixed,Mobile, BroadbandConsumers, MobileOperatorsPoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
Serving <strong>Carrier</strong> CustomersEstablish Clear Rules of EngagementMinimize Conflict between <strong>Motorola</strong> Go-to-<strong>Market</strong> TeamsCreate clear direction for Channel PartnersCreate and execute business plans tooptimize salesRules Of Engagement At a GlanceNamed Accounts- to be served by <strong>Motorola</strong>H&NM OrganizationNon-Named Accounts to be served by<strong>Motorola</strong> EMS OrganizationDirectChannel PartnersOptimize how we serve <strong>Carrier</strong> Customers & RevenuePoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
The <strong>Carrier</strong> Business OpportunitiesPoint-to-Point presentation July 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved. 18 July 2008
The Service Provider LandscapeApplications<strong>Network</strong>& Back Management OfficeConvergenceGateways<strong>Network</strong>Transport<strong>Network</strong>sEnterpriseWiFiAccess<strong>Network</strong>sDevicesExperiencesPSTNCellularApplications& ContentIMSIP CoreWiBB\WiMAXGAMAServiceManagementSubscriberDatabaseInternetDSLBack OfficeMobilityCableApplications& Back OfficeConvergence<strong>Network</strong>Transport<strong>Network</strong>sAccess<strong>Network</strong>sDevicesExperiencesPoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
Backhaul and AccessBack Haul<strong>Network</strong>sAccess<strong>Network</strong>sTDM & IP BackhaulLow Cost IP BackhaulDifficult to reach IP and TDMIP AccessLow cost and Low capexIn APAC Backhaul and PTP Access the big opportunitiesPoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
Worldwide Licensed MicrowaveEquipment Revenue*Worldwide Licensed Microwave Equipment Revenue$10,000$9,000$8,000$7,000$6,000$5,000$5,213$5,823$4,000$5,137$5,330$4,541$3,000$2,000$1,000$500 $590 $680 $674 $685$0CY07 CY08 CY09 CY10 CY11Revenue ($M)Worldwide Ethernet and Dual Ethernet/TDM MicrowaveEquipment Revenue$3,710$2,576$1,911$1,458$1,033$103$159 $236$304 $398$0CY07 CY08 CY09 CY10 CY11$8,000Revenue ($M)$4,000AccessBackhaul/transportAccessBackhaul/transportWorldwide PDH/SDH Microwave Equipment Revenue$4,000$3,500$3,000$3,509 $3,679$2,500$3,302$2,755$2,000$2,113$1,500$1,000$397 $431 $445 $500$370 $287$0CY07 CY08 CY09 CY10 CY11AccessBackhaul/transportPoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the *Infonetics property of Research their respective 2008 owners. Microwave © <strong>Motorola</strong>, Equipment Inc. 2008. <strong>Market</strong> All rights Outlook reserved. 3-05-09Revenue ($M)‣ CAGR of 7% ’07-’11, reaching$6.5B in 2011‣ Growth driven by Mobile backhaulAccess <strong>Market</strong> expected to reach$400M in 2011‣ Declining PDH/SDH; growthaddressed by Ethernet
Asia Pacific Licensed MicrowaveEquipment Revenue*Asia Pacific Licensed Microwave TAM5% CAGR '07-'11$2,500,000,000$2,000,000,000$1,500,000,000$1,000,000,000$500,000,000$0CY2007 CY2008 CY2009 CY2010 CY2011Total Access Total Backhaul/TransportAsia Pacific Ethernet and Dual Ethernet/TDMTAM$1,600,000,000$1,400,000,000$1,200,000,000$1,000,000,000$800,000,000$600,000,000$400,000,000$200,000,000$0CY2007 CY2008 CY2009 CY2010 CY2011AccessBackhaul/Transport$2,500,000,000$2,000,000,000$1,500,000,000$1,000,000,000$500,000,000Asia Pacific PDH/SDH vs. Ethernet Microwave EquipmentTAM-13% CAGR '07-'1140% CAGR '07-'11$0CY2007 CY2008 CY2009 CY2010 CY2011‣ Growth in Licensed Microwavemirrors global trend‣ Transition to Ethernet morepronounced and aggressive‣ Access expected to be a $139M<strong>Market</strong> Segment by 2011PDH/SDH Microwave EquipmentEthernet and Dual Ethernet/TDM Microwave EquipmentPoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the *Infonetics property of Research their respective 2008 owners. Microwave © <strong>Motorola</strong>, Equipment Inc. 2008. <strong>Market</strong> All rights Outlook reserved. 3-05-09
<strong>Market</strong> DriversNEXT GENERATION NETWORKS:Migration to all IPNeed for increased capacityOPEX PRESSURE:Migration from leased line backhaulIncreasing site and civil works costsCONVERGING MOBILE AND BROADBAND:Increasing competitionNeed for market responsivenessINCREASING COVERAGE:Rural base stationsNon-line-of-sight challengesTODAY’S BACKHAUL PROVIDERS MUST RESPOND TOOPERATORS’ BUSINESS NEEDS AND PROVIDE A BEST-IN-CLASSTECHNICAL SOLUTION IN A COST-EFFECTIVE MANNERPoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
Other Use CasesIn Addition to WiMAX/LTE/3G backhaul, PTP Series isideal forBackup for fibre and microwave, or reducing network bottlenecksTrial rollouts or speedy early stage network deploymentsTemporary deployments or short term capacity increasesPoint-to-Point:connecting the worldPoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
<strong>Motorola</strong>’s <strong>Wireless</strong> Backhaul WorldBreadth of offeringMultiple frequency bands: 2.5 to 38GHz, licensed and unlicensedRange of capacity: 10 to 400Mbit/s full duplexDepth of performanceHigh capacity, ideal for demanding urban marketsUnparalleled performance, ideal for challenging and NLOS linksFive 9s carrier-class performance throughoutRange of network compatible solutionsUseful in any configurationCombine with network management, PMP, cellular equipmentPick solution to meet requirements throughout the networkPoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
What <strong>Motorola</strong> OffersPoint-to-Point presentation July 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved. 18 July 2008
The <strong>Motorola</strong> PedigreeThe Company81 years of telecommunications$31 billion sales in 2008 66,000 employeesSupplier to leading operators around the worldHuge investment in R&D, many industry milestones achievedComprehensive wireless portfolioPoint-to-multipoint, point-to-point, mesh fixed wirelessMobile cellular, including LTE, and WiMAX equipmentMission-critical public safety networks Astro and TetraEnd user handsets and devices<strong>Network</strong> planning and management systemsNo. 1 market share in unlicensed point-to-pointNo. 1 market share in point-to-multipoint wireless broadbandPoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
CapabilityHigh capacity?Highly challenging link?Licensed spectrum?Unlicensed spectrum?Indoor?Outdoor?<strong>Motorola</strong> offers a complete breadthand depth of productsPoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
: Case StudiesPoint-to-Point presentation July 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved. 18 July 2008
Cellular Backhaul in ChinaGUOMAI COMMUNICATIONS (CHINA SATCOM)CELLULAR BACKHAUL: INTERFERENCEThe Challenge Tall buildings prevented line-of-sight linkover 4.8 mile (7.8km) linkHigh levels of RF interference fromnearby airportThroughput in excess of 10Mbps neededFast deployment essentialThe Solution One end of link on 1.8m (6 foot) mast on7 story buildingOther end of link on tower mast on 4story building<strong>Motorola</strong> PTP 400* link installed in lessthan 3 hoursModulation set to 16QAM to ensure99.999% availability despite interference* PTP 400 now superseded by current product rangePoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
Cellular Backhaul in ChinaInterferencefrom airportBuildingsobstructingline-of-sight7.8km (4.8 mile) non-lineof-sight<strong>Motorola</strong> linkXu Jing site:1.8m mast on 7story buildingFeng Xi site:tower mast on4 story factoryThe Result10.5Mbps link running error-free for more than one year: ROI 10 monthsPoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
Cellular Backhaul in NigeriaM-TEL GSM BACKHAUL: RURAL LONG DISTANCEThe Challenge Long distance link needed, nearestSDH connection 67km awayRural rainforest environment, with hightrees obstructing pathReliability essential, as base stationwas only telecoms service in regionThe Solution Link split into two to avoid increasingcell site height, using mid-point basestation; traffic from this base stationwas also backhauledConnectorised PTP 600 for 49km NLOSlink between Ayangba and AnkpaIntegrated product for 34km linkbetween Ankpa base station and SDHconnectionPoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
Other Examples: 1Bolloré Telecom is using <strong>Motorola</strong> for WiMAX backhaultrial in urban Paris area: currently planning extensionPoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
Ultra-Long-Distance ConnectivityXinjiang Province, ChinaRequirements:Communications across 56 miles (90 km) of open desertHigh speeds equal to multiple E1/T1 linesCost-effective solution for tight budgetDeployment:PTP 400 Series, Connectorized models, with external antennaeSpatially diverse antennaeEthernet MUX 504 E1/T1PTP 400 Series bridgeinstalled with dual-polarizedantenna in Aqiang VillageResults:All requirements were metAqiang Village is able to connect to the outside world for the first timeMaximum net rate of the PTP 400 bridges reaches 43 MbpsPoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.Taklimakan Desert inXinjiang Autonomous Region
Other Examples: 2Sprint in USA is using both licensed and unlicensed linksfor WiMAX backhaulPoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
Other Examples: 3More than 1000 <strong>Motorola</strong> PTP links deployedMix of licensed and unlicensed linksPTP 600 used in 5.8GHz band to overcome blocked Fresnel ZonePoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
Other Examples: 4<strong>Motorola</strong> network for WiMAXWorld 2007 backhauled withunlicensed PTP radiosWith 100% performancePoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
Other Examples: 5Alltel USA backhauling WiMAX and CDMAPoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
Point-to-Point Products in DetailPoint-to-Point presentation July 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved. 18 July 2008
Complete Point-to-Point Portfolio<strong>Carrier</strong> and operator backhaul moving to IP-centric model<strong>Motorola</strong> leading in delivering end-to-end solution design<strong>Motorola</strong> is strategically focused on WiMAX and LTE:Portfolio of solutionsMaximum flexibility with full range of licensed and unlicensed frequencyband optionsBest in class performance and reliabilityAward-winning technology and design to overcome environmentalconditions<strong>Motorola</strong> offers full pre- and post-sale engineering and deploymentsupportIncluding unique link planning and open standard NMS toolsEmpower your wireless network with <strong>Motorola</strong> equipmentPoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
Sure does…..!!......Upon arriving onsite it wasdetermined that the antenna masthad completely sheered off inSaturday's storms.The antenna is dangling down andpointed at the top of the water tank.Apparently is has enough multipathto get a usable signal, although slow.The techs are preparing to replacethe mast with a new one.It's hard to believe we remained up atall.Gotta love the <strong>Motorola</strong>/OrthogonOFDM linksBobbyPoint-to-Point presentation August 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved.
Thank You !Point-to-Point presentation July 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service namesare the property of their respective owners. © <strong>Motorola</strong>, Inc. 2008. All rights reserved. 18 July 2008
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