Current Opinion - Lippincott Williams & Wilkins

Current Opinion2010 Rates and DataPublished byLippincott Williams & Wilkins • 530 Walnut Street, Philadelphia, PA 19106Display Advertising Sales: The Point of DifferencePhone: +44 (0) 20 8542 3200 • Fax: +44 (0) 20 8543 3810 • E-mail: pointofdiff@btinternet.comRecruitment Advertising Sales Representative: Melissa MoodyPhone: 1 (800) 269-4339 • Fax: (410) 558-6245 • E-mail: melissa.moody@wolterskluwer.comGENERAL INFORMATON■ DESCRIPTION:The Current Opinion journals all serve as the on-goingreference library that provide comprehensive and criticalappraisal of all new developments in each of their fields.Each issue consists of reviews that are concise and wellillustrated,summarizing the past year’s literature andemphasizing those developments that are of the greatestinterest and importance.■ ISSUANCE:CIRCULATION TITLEBimonthly/Even Months (February - December)418 Current Opinion in Allergy &Clinical Immunology947 Current Opinion in Anesthesiology920 Current Opinion in Critical Care292 Current Opinion in Endocrinologyand Diabetes495 Current Opinion in Infectious Disease465 Current Opinion in Lipidology909 Current Opinion in Neurology559 Current Opinion in Obstetrics & Gynecology926 Current Opinion in Organ Transplantation480 Current Opinion in Otolaryngology& Head and Neck Surgery543 Current Opinion in PediatricsCIRCULATION TITLEBimonthly/Odd Months (January -November)948 Current Opinion in Cardiology250 Current Opinion in Clinical Nutritionand Metabolic Care3,919 Current Opinion in Gastroenterology616 Current Opinion in Hematology363 Current Opinion in HIV and AIDS527 Current Opinion in Nephrology &Hypertension765 Current Opinion in Oncology628 Current Opinion in Ophthalmology512 Current Opinion in Psychiatry405 Current Opinion in PulmonaryMedicine1,351 Current Opinion in Rheumatology325 Current Opinion in UrologyQuarterly (March -December)277 Current Opinion in Supportive &Palliative CareRATES■ RATES:Frequency Full Page Half Page Quarter Page1 x $985 $725 $4753 x $970 $710 $4606 x $935 $680 $43512 x $890 $645 $40024 x $835 $620 $360■ COLOR RATES:Page or FractionStandard Color $580Matched Color $7703 & 4 Color $1,275

Current Opinion2010 Rates and Data■ INSERTS:a. 2-Page: 2.5 times earned B/W page rate.b. 4-Page: 4.5 times earned B/W page rate.c. 6-Page: 6.5 times earned B/W page rate.d. Back-Up Rates Per Page: one-half earned B/W rate.e. Larger units, gate-folds, tip-ins, die cuts: rates uponrequest.f. Special handling charges, etc.: for unusual inserthandling, rates upon request.g. Business Reply Cards: earned B/W rate.h. Larger Size Business Reply Cards: 2 times earnedB/W rate.■ COVER AND PREFERRED POSITION RATES:(non-cancelable, 10% penalty applied).Back cover: earned rate plus 50%.Second cover: earned rate plus 25%.Third cover: earned rate plus 25%.Opposite TOC: earned rate plus 15%.Preferred position is granted on a first-come, first-servedbasis subject to mechanical considerations of color layout.■ CORPORATE RATE PROGRAM:LWW is pleased to offer a Corporate Discount Programbased on prior year print and online advertising spend withLWW journals. Discount structure and spending levels areas follows:Prior Year Spending Level Discount$ 500,000 1.0%$ 750,000 1.5%$1,000,000 2.0%$1,250,000 3.0%$1,500,000 4.0%$2,000,000 5.5%$2,500,000 7.0%This discount is guaranteed for the calendar year and will bededucted from the gross for each invoice.MECHANICAL REQUIREMENTS■ TRIM SIZE: 8 1 /8 " x 10 7 /8 "■ PAGE SIZES:Page SizeNon-Bleed SizeFull Page 7 " x 10 "1/2 Page (Horizontal) 7 " x 4 7 /8 "1/2 Page (Vertical) 3 3 /8 " x 10 "1/4 Page 3 3 /8 " x 4 7 /8 "Full Page Spread 15 " x 10 "1/2 Page Horizontal Spread 15 " x 4 7 /8 "(Bleeds across gutter only)Page SizeBleed SizeFull Page 8 3 /8 " x 11 3 /16 "1/2 Page (Horizontal) 8 3 /8 " x 5 1 /2 "1/2 Page (Vertical) 4 1 /4 " x 11 3 /16 "Full Page Spread 16 1 /2 " x 11 3 /16 "1/2 Page Horizontal Spread 16 1 /2 " x 5 1 /2 "Bleed sizes include 1 /8" trim from outside, bottom, topand gutter. Keep live matter 1 /2" from trim.■ BINDING: Notched/Perfect.■ PRINTING: Offset Lithography.■ HALFTONE SCREEN: 133-150.■ INSERT REQUIREMENTS:All inserts other than standard size must be approved bythe publisher. Unusual inserts may require an extra chargefor handling.■ SUBMISSION OF ADS:We prefer and strongly recommend the submission of adsvia High-Resolution Digital Media as follows: Requiredformat is PDF/Acrobat 4.05 & 5.0, made to LWWspecifications. Media Requirements: ZIP 100 / 250 MBor CD-ROM, PC formatted. Electronic Transfer: Internet- FTP. Please contact your Advertising Coordinator priorto submitting a file via FTP or email.

Current Opinion2010 Rates and Data• Laser proof must accompany all digital file submissions • Ads must becomplete and sized at 100% • Ad size needs to include necessary bleeds(minimum bleed allowance =1/8” each side) • All fonts and graphicsmust be embedded • Ads must be saved as high resolution for printpublication (600 dpi for images containing pictures and text, 1200 dpi forblack & white text) • Four color solids should not exceed SWOP densityof 280%, maximum 300% • Convert all RGB to CMYK • Color adsmust be accompanied by SWOP certified proof (Chromalin / Matchprint,Kodak Approval Proof, IRIS, etc.) • For additional digital submissioninformation, including distiller options for PDF files, please contact yourAdvertising Coordinator. If you need additional help or have a questionnot covered, please contact your Advertising Coordinator.■ CLOSING DATES: Reservations: The 15th two months prior tothe month of issue (i.e. Nov. 15th for Jan. issue).■ DISPOSITION OF MATERIALS: Material will be held for oneyear, then destroyed, unless otherwise specified by the advertiser.Current Opinion journals are the onlypublications that provide doctors withsystematic access to the most relevant papers,the latest developments, and the most reliableanalysis on all aspects of their medicalspecialty—bridging the gap between primarysource literature and daily practice.It’s easy to see why these ground-breakingjournals should be a part of your advertisingprogram…LOYAL READERSHIP—For more than 16 years, clinicians aroundthe world have trusted the Current Opinionpublications to cull the latest research andmost significant clinical developments in arange of specialties from more than 2 millionjournal articles published annually.INTERNATIONAL CIRCULATION—Because Current Opinion journals reacha worldwide audience, your ad provides aunique opportunity to broaden your markets.DISCIPLINE-SPECIFIC COVERAGE—Each Current Opinion journal focuses on aspecific specialty, allowing you to target youradvertising message to the audience you wantto reach.EXPERT COMMENTARY—Our readers trust the authoritativecommentaries and annotated references foundin Current Opinion journals to provide themwith solutions to their toughest professionalchallenges. There’s no better time to reachreaders in need of your product or service!ADDRESSESa) Contracts and insertion orders should be sent to: The Point ofDifference Phone:+44 (0) 20 8542 3200, Fax: +44 (0) 20 8543 3810,E-mail: pointofdiff@btinternet.comb) Send all printing materials to: Advertising Coordinator (Journal Title__________ issue), Lippincott Williams & Wilkins, 3rd Floor, 250Waterloo Road, London SE1 8RD, United Kingdom, Phone: +44 (0) 207981 0600.c) Send all inserts for Clinical Nutrition and Metabolic Care; CriticalCare; Gastroenterology; Hematology; HIV and AIDS; Nephrologyand Hypertension; Neurology; Obstetrics & Gynecology; Oncology;Ophthalmology; Pediatrics; Pulmonary Medicine and Supportive &Palliative Care; to: Markono Group, (Journal Title__________ issue), 21 Neythal Road, Singapore 628586, Singapore,Attn: Cecelia Niu, Phone: (+65) 6281-1118, Fax: (+65) 6286-6663.Send all inserts for Allergy and Clinical Immunology; Anesthesiology;Cardiology; Endocrinology & Diabetes; Infectious Disease; Lipidology;Organ Transplantation; Otolaryngology & Head and Neck Surgery;Psychiatry; Rheumatology and Urology to: COS Printers, (Journal Title__________ issue), 9 Kian Treck Crescent, Singapore 628875,Singapore, Attn: Faithe Ng.All insert boxes must have their own separate invoice and be markedwith the journal title and issue date.Sender is responsible for all costs (postage, VAT, fees, etc) associatedwith international mail. To ensure proper delivery please fill out allforms correctly. Any packages that are not pre-paid by the senderwill be refused. If you have any questions, please contact The Pointof Difference +44 (0) 20 8542 3200.