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Parks Victoria - Annual Report 2009-10

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COMMERCIAL OPERATIONS<strong>Parks</strong> <strong>Victoria</strong> aims to improve its financialposition and the services offered to visitors toparks, through its commercial operations. <strong>Parks</strong><strong>Victoria</strong>’s goal in this program area is to growquality, commercial services to support parks.Commercial operationsThe kiosk at the Twelve Apostles Visitor Centre nearPort Campbell opened on 17 December <strong>2009</strong>, offering arange of refreshments and personal convenience itemson the site for the first time.This section focuses on <strong>Parks</strong> <strong>Victoria</strong>’sdevelopment of commercial services andproducts to generate additional revenueand provide new services and experiences topark visitors.External funding was secured to implement a newcommercial business system. <strong>Parks</strong> <strong>Victoria</strong> undertookdetailed planning and an expression of interest processduring the year. The new system will include onlinebookings, point of sale and commercial transactions.Significant progress was made towards improvingfacilities and services at Tidal River. The TidalRiver General Store was refurbished to create acontemporary retail environment – improving thequality of customer service and daily managementoperations. The refurbishment included the takeawayand supermarket sections, as well as implementingprojects that have significantly reduced energy use.A strategic directions plan for Tidal River was released<strong>Parks</strong> <strong>Victoria</strong> - <strong>Annual</strong> <strong>Report</strong> <strong>2009</strong>-<strong>10</strong> 39

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