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Parks Victoria - Annual Report 2009-10

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Visitor advice and bookingsYearCalls to13 1963Email enquiriesansweredVisits toParkwebOnline bookings(introduced in 2007)<strong>2009</strong>-<strong>10</strong> 118,<strong>10</strong>4 8,131 3,140,727 8,7902008-09 111,919 8,163 2,776,713 6,4812007-08 123,000 6,400 2,762,404 5,5092006-07 117,152 6,<strong>10</strong>0 2,676,178 n/a2005-06 <strong>10</strong>2,265 5,000 1,716,807 n/a<strong>Parks</strong> <strong>Victoria</strong> also conducts a biennial onsitesatisfaction survey of approximately 3,800 visitors at 51parks or piers across the estate. The <strong>Parks</strong> SatisfactionIndex in <strong>2009</strong>-<strong>10</strong> was 71, slightly higher than 2007-08’s index of 66. This improvement was due to serviceimprovements made at sites, as well as factors that areoutside management control, such as the weather.The pier satisfaction index also improved four pointsfrom 52 to 56.The Visitor Number Monitor is a biennial surveycovering a sample of mostly <strong>Victoria</strong>ns but alsointerstate and overseas visitors. The survey was notconducted in <strong>2009</strong>-<strong>10</strong>. The count from the previousmonitor was 88.5 million annual visits to the <strong>Parks</strong><strong>Victoria</strong> estate, comprising 49 million visits to parks and39.5 million visits to piers. This is an average growthof 2.8 per cent per annum in visits since monitoringbegan in 2001.Visitor Numbers to parksand piers (millions)<strong>10</strong>090807069.166.473.576.188.5Visitor advice and bookings<strong>Parks</strong> <strong>Victoria</strong> operates a seven-day-a-week informationservice. The service provides general advice and currentinformation about parks, events and temporaryclosures. <strong>Parks</strong> <strong>Victoria</strong>’s Information Centre assisted118,<strong>10</strong>4 callers and answered 8,131 email enquiriesin <strong>2009</strong>-<strong>10</strong>.6001/02 02/0304/05 06/07 08/09Visits to <strong>Parks</strong> <strong>Victoria</strong>’s website have increased by morethan 1.4 million in the past five years. To keep up withnew technology and increasing demand, <strong>Parks</strong> <strong>Victoria</strong>began a project to upgrade its existing website.The new website will use web 2.0 technology and willbe a collaborative forum with information contributedfrom community partnerships, key stakeholders andactive parks users. The new website will be up andrunning next year.<strong>Parks</strong> <strong>Victoria</strong> - <strong>Annual</strong> <strong>Report</strong> <strong>2009</strong>-<strong>10</strong> 29

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