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≥ surveyOn the condition that its prices werereduced or a lump-sum entrance feewas introduced, people would show moreinterest in the Balance Club. It is the highprice charged for a yearly membership thatexplains why over 75% of respondents havenever been there. Alternatively, some whoformerly attended the Balance Club haveterminated their membership and havebegun visiting a different fitness centre.Anyway, some people have demonstratedtheir interest in a certain kind of sport(some only demonstrating a sensehumour?): “I would appreciate if there werea high quality horizontal bar and parallelbars in the complex. I would be perhaps thehappiest person. Also, special “sleepingcorners” would be awesome – a spot whereyou could take a 30 minute nap after lunch.To work in such a place would be the job ofmy dreams.”How often do you visit thesports centre, Balance ClubBrumlovka?The chart is based onthe data fromall the respondents(N = 2,268).The developer’s response:Significant reduction in prices would attract a great number of new people to theBalance Club, but on the other hand it would lead to the overall decrease in the Clubrevenues which would trigger a number of negative changes. To remain profitable,we would have to limit services and reduce the level of facilities and hygiene alongwith shifting the overall direction of the club. This would certainly lead to thedisappointment and departure of numerous existing members. Everything isa matter of the quality to price ratio. BB Centrum is committed to offering thehighest humanly possible standard of services in the area. The Balance ClubBrumlovka is an integral part of this effort.≥ Who is most interested in the prospects of BB Centrum?One third of the respondents was madeup of people 30 to 35 years of age. Thosewithout children constituted themajority of the respondents; females andmale were absolutely equal in number.People taking part in the survey mostfrequently commute to work by meansof public transport, have their meals ata canteen at least three times a week anddo their shopping at Albert. They likegoing to Baar Park and occasionally visita restaurant situated within the complex,giving preference to the PizzeriaGrosseto or the Mango Chineserestaurant.What is your job description inthe company based atBB Centrum?Also interesting were responses to thequestion concerning the length of timethe participants have been workingwithin BB Centrum. The share of peopletaking part in the survey, who have beenworking at BB Centrum for over threeyears, amounts to 47%. The secondHow many years haveyou been working atBB Centrum?largest group of respondents (40%)comprises people working atBB Centrum for up to one year,the majority of them coming fromcompanies based in the new BuildingFILADELFIE.The complete results of theSatisfaction Survey and thewinners of the competitioncan be found atwww.bbcentrum.cz/en/6081/downloads9