2004 PGA TOUR Media Guide

PGA PGATOUR.COM/New Corporate Marketing MediaPGATOUR.COMPGATOUR.COM is the No. 1 global online golfdestination. The “Official Web site of the PGA TOUR,Champions Tour and Nationwide Tour,” PGATOUR.COMkeeps fans connected with the game through real-timescoring, in-depth tournament coverage, extensive playerinformation, real-time fantasy games and our new exclusiveTOURPass premium package. This allows you to get insidethe ropes with a wide variety of live events, video highlights, audio interviewsand our revolutionary TOURCast application.PGATOUR.COM launched on January 8, 1997. Since its inception,PGATOUR.COM has been the world’s leading site on the Internet for golf fansand players alike. Traffic has steadily increased, with a 39-percent rise in 2003over the previous year.From scores to stats and news to games, PGATOUR.COM content includes:OFFICIAL LIVE SCORING: The only site on the Web where fans aroundthe world can follow their favorite players with our official real-timescoring.FANTASY GAMES: Pick a team of your favorite players and competeagainst your friends from all over the world for a chance to win greatweekly prizes. Or choose one winner each week and see where youstack up.IN-DEPTH PLAYER INFORMATION: From behind-the-scenes playerprofiles to individual statistics, PGATOUR.COM lets fans get up-closeand-personalwith their favorite players.TOURPass: This is your chance to get inside the ropes at the PGA TOURand experience the thrill and excitement like no where else online. It'syour all-access pass to the game, featuring TOURCast—therevolutionary online application that allows you to follow all the greataction live online, and your pass to exclusive video highlights and audiointerviews, instructionals and more—only from PGATOUR.COM.COMPREHENSIVE STATISTICS: PGATOUR.COM offers in-depth statson players and tournaments, as well as extensive historical data, givingfans all the information they need to analyze their favorite players’performances.CUTTING-EDGE MULTIMEDIA: To catch up on the day's excitingtournament action, PGATOUR.COM offers video highlights each day sofans can relive the drama. You can also listen to live audio programmingand exclusive player interviews, or use our live web cams! PGATOUR.COMalso sets the standard with its live, streaming events—most notablyLive@17 from the infamous island hole on The Staduim Course at theTournament Players Club at Sawgrass during THE PLAYERS Championship.COMPLETE TOURNAMENT COVERAGE: Every tournament on thePGA TOUR, Champions Tour and Nationwide Tour has its own Web siteon PGATOUR.COM that offers tee time and ticket information, courselayouts and sponsorship information in advance of the event, as well ascomplete coverage of the action when the pros come to town. Thesesites also promote charitable contributions and recruit volunteers.NEW MEDIANew Media is responsible for enhancing the fan experience and faninteraction with the TOUR via development of new content, platforms andbusiness initiatives. Building strategies and relationships are key in futuresuccess to:• Syndication and licensing of PGA TOUR content• Increasing distribution platforms, such as the Internet, wireless,interactive television and game platforms• Development of new products and applications• Creation of fan database for greater fan communication andinvolvement• Creation and coordination of on-site tournament fan enhancements• Creation of other new business opportunitiesExisting partner relationships that are part of the New Media missioninclude:Tiger Woods PGA TOUR 2004 from EA SportsEA Sports continues its exclusive partnership with the TOUR to deliverthe most realistic golf simulation for fans of console and PC golf. Thisyear’s game includes 12 different courses and 15 TOUR professionals. Inaddition to PC and console games, EA Sports has launched PGA TOURgolf titles on wireless platforms, free-standing arcade units, with othernew platforms coming soon. Other new 2004 features include “create alayer,” where you can create yourself inside the game, as well as aconsole-to-console component available on PS2 that allows you to playsomeone over the Internet.PGA TOUR Official Online Store at PGATOUR.COMThe official online store of the PGA TOUR is a one-stop-shoppingdestination for every golfer’s needs, offering an assortment ofmerchandise including top-line equipment, apparel, memorabilia, andPGA TOUR logoed merchandise. Through a partnership with The GolfWarehouse the TOUR is offering a broad selection at low prices withexcellent customer service and delivery.PGA TOUR Official Online Auctions at PGATOUR.COMThe TOUR has proven continued success in raising money for charitywith auctions on eBay. With initial tests in 2002, and 6 marquis auctionsin 2003, the TOUR is looking forward to offering some exciting one-of-akinditems in 2004. Daily auction have just launched, so while you’rewaiting for the next great marquis auction to start, you can find deals onshoes, equipment, and more, everyday. Check PGATOUR.COM auctionstab for upcoming events and daily auction items.SECTION 8 / MARKETINGGet connected to the game. Log on to PGATOUR.COM.8-10 / 2004 PGA TOUR Media Guide WWW.PGATOUR.COM