2004 PGA TOUR Media Guide

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PGA TOUR Corporate MarketingPUBLICATIONSBOSTON HANNAHBoston Hannah publishes officialAnnuals for the PGA TOUR and ChampionsTour. The Annuals focus on previewing thecoming year of action on each Tour, and feature a broad range of editorialfeatures, analysis, statistics and insights.Boston Hannah is a contract-publishing group specializing in productionof top-quality magazines.Visit www.contractpublishing.com for more information.FORBESForbes is an “Official Business Publication ofthe PGA TOUR.” As part of this marketingrelationship, Forbes is producing advertorial spreadsthat feature business-related stories on the PGA TOUR, its players and events.These PGA TOUR spreads appear in North American editions of Forbes.Reaching 4.3-million readers, Forbes is America’s leading biweeklybusiness magazine whose mission has been to provide access to informationand insights that ensure readers’ success. Faithfully fulfilling that promise iswhat draws today’s most influential business leaders to Forbes. Forbes’ otherpublication properties include Forbes Global, Forbes ASAP and Forbes FYI.GOLF DIGESTThe PGA TOUR and Golf Digest have an official marketing partnershipthat allows for the creation of specialtypublications and joint marketing programsaimed at growing the game’s participationlevels and fan base. In addition to workingtogether to create Official Publications for the PGA TOUR and Champions Tour,Golf Digest has a Premier Partnership hospitality program with the PGA TOURand Tournament Players Club Network.Published since 1950, Golf Digest has continued to develop and grow itsrelationship with PGA TOUR players, currently boasting the following asexclusive playing editors: Tiger Woods, Phil Mickelson, Ernie Els, JustinLeonard, Nick Price, Tom Watson and many others.Golf Digest is every golfer’s complete guide to the good life. It iscommitted to publishing the best and brightest, the ideas and images of golf’sgreatest teachers, players and writers to its nearly six-million readers.An operating unit of Advance Magazine Publishers Inc., The Golf DigestCompanies includes Golf For Women, Golf World, Golf World Business, 25global affiliates in 50 countries, GolfDigest.com, Golf Digest Schools, GolfDigest Research Resource Center, Golf Digest Sports Marketing, TheDatabase of Golf in America and Golf Digest Licensing & Custom Publishing.GOLF MAGAZINEThe PGA TOUR and GOLF MAGAZINE Propertiesenter the pair’s 28th year of a relationship to produceTOUR Magazine, an official publication of the PGATOUR, and Champions Tour Magazine, an officialpublication of the Champions Tour. These publications appear within GOLFMAGAZINE in January and March, respectively.An enhanced version of TOUR that offers additional content andfeatures, entitled TOUR: Up Close, is distributed on-site to tournament guestsand spectators at more than 65 PGA TOUR and Champions Tour tournaments.GOLF MAGAZINE Properties is publisher of GOLF MAGAZINE. GMP alsopublishes the official publications of the U.S. Open. Other properties includeits Web site, GOLFONLINE.com; and various other golf-related broadcastentities. GMP is a publishing division of Time4 Media, the world’s leadingpublisher of leisure-time magazines. Time4 Media is a subsidiary of Time Inc.,which is a wholly owned subsidiary of Time Warner Inc.GUIDE TO GOLF, INC.Guide To Golf produces a series ofregional publications titled PGA TOURGuide To Golf. The guides provide avidgolfers and TOUR fans with news andinformation about the TOUR, its players, tournaments, The First Tee and othercharitable endeavors, while serving as an invaluable reference source on areagolf courses, real estate, accommodations and activities.PGA TOUR Guide to Golf is published two to three times annually in eachof 10 current markets. Expansion plans are underway to increase coverage to30 to 40 markets over the coming years. Approximately 250,000 guides aredistributed on a complimentary basis annually for each region.Visit www.guidetogolf.net for more information.NORTH AMERICAN MEDIA GROUPNorth American Media Grouppublishes PGA TOUR Partners, which isdistributed exclusively to members of thePGA TOUR Partners Club. The bi-monthlyPartners has become one of the mostpopular golf magazines in the U.S., providing avid golfers invaluable golfinstruction from TOUR players, along with an insider’s perspective of the PGATOUR, golf industry and Partners Club news.Visit www.pgatourpartnersclub.com for more information.SECTION 8 / MARKETING8-8 / 2004 PGA TOUR Media Guide WWW.PGATOUR.COM
PGA PGA TOUR TOUR Corporate Retail Licensing MarketingPGA TOUR Retail Licensing has grown to encompass an outstandinggroup of manufacturers and retailers, showcasing the PGA TOUR andChampions Tour and its players throughout the world.In the domestic marketplace, the TOUR and its new, domestic licensingagency, Licensing Partners International, has a comprehensive brandpresence, with more than 50 licensees in such diverse categories as apparel,outerwear, eyewear, leather goods, luggage, golf accessories, publications,crystal and home furnishings. The PGA TOUR Home Collection segment hasgrown to be very successful, with a collection approach led by VanguardFurniture, Hooker Furniture, Salem Graphics, Roysons Corporation and otherleading manufacturers in the industry.The PGA TOUR is a major retailer in golf, with the success of its license withThe Paradies Shops Inc., and its more than 40 award-winning PGA TOUR Shopslocated in airports across the United States and Canada. Expanding at a rate ofthree to five new stores every year, the PGA TOUR Shops are seen annually bymore than 250 million travelers, promoting not only the PGA TOUR brand but alsoits players and tournaments. PGA TOUR merchandise is also available, alongwith all major brands in the golf world, at the 30,000 square-foot PGA TOUR Stopat the World Golf Village in St. Augustine, FL. This store continues to be ahallmark for the ultimate golf-shopping experience, and plans are underway forthe growth of this concept in major markets around the country.Just completed is a new master license agreement for Japan withBonmax Company Limited, and it will include not only apparel and accessoriesbut have a significant retail component, as well, with concept shops in anumber of retail channels.Other international licensing efforts, managed through SummitProperties International, include the establishment of more than 35 licenseesglobally. Summit continues to pursue quality companies with the resourcesand determination to enhance the PGA TOUR brand image around the world.New business initiatives in the United Kingdom, Spain, Portugal and Italy areproving worthwhile. It is embarking on a major licensing agreement in HongKong and China in 2004. As the TOUR’s exposure grows internationally, thisarea will expand to meet diverse consumer interests in golf around the world.PGA TOUR OFFICIAL LICENSEES – DOMESTICAhead Headgear* - PGA TOUR HeadwearApplied Optical Technologies, Inc. - Brand Protection Holographic LabelsArt & Frame Direct - PGA TOUR Home CollectionBaxter Prints - World Golf Championship PrintsBBJM Golf Ventures, LLC - The Presidents Cup 2003 Limited Edition PrintBenator and Associates - PGA TOUR Facts and Fun Daily CalendarBobby Jones - PGA TOUR ApparelBoston Hannah - PGA TOUR, Champions Tour AnnualsBurton Golf - PGA TOUR Golf BagsCL Golf - Kids Coloring BookConcord Industries - PGA TOUR Leather Products and AccessoriesCutter and Buck - PGA TOUR ApparelDevant Ltd. - PGA TOUR Towels, Bibs and ThrowsElectronic Arts - PGA TOUR Electronic Golf GameGear For Sports - Sportswear and Event MerchandisingGem Dandy* - PGA TOUR Leather Belts and AccessoriesGift Box Corporation - Gift Wrap, Bags and RibbonsGreg Norman Collection - PGA TOUR ApparelGuide To Golf, Inc. - PGA TOUR Branded Regional Golf GuidesHooker Furniture - PGA TOUR Home CollectionIzod - PGA TOUR ApparelKidKraft, Inc. - PGA TOUR Juvenile Furniture and AccessoriesKravet Inc. - PGA TOUR Home Print and Woven FabricsLantis Corporation* - PGA TOUR EyewearLicensing Partners International - PGA TOUR Domestic Licensing AgencyLinks AGB - Collectible Oversize Autograph Golf BallMark-It Of Colorado* - Golf AccessoriesMasters Of Design - PGA TOUR Custom Designed JewelryMBNA America - PGA TOUR and Champions Tour MasterCardMercury Luggage* - PGA TOUR Luggage and AccessoriesMoretz Sportswear - PGA TOUR ApparelNike Golf - PGA TOUR Apparel and Golf BallsNorth American Membership Group - PGA TOUR Partners Club and MagazineThe Paradies Shops* - PGA TOUR ShopsPGA TOUR Golf Academy - Golf School and Training AcademyPro Tour Memorabilia - Authentic Autographed Collectibles and MemorabiliaPro Quip - PGA TOUR OuterwearRagold Confections - PGA TOUR Mints and CandiesRoysons Corporation - PGA TOUR Home Collection Wall CoveringsSalem Graphics - PGA TOUR Home Framed Art and LithographsScoreboard Memories - PGA TOUR Personalized Tournament LeaderboardPrintsScott Medlock - Fine art and Limited Edition PrintsSea Gull Lighting - PGA TOUR Lighting FixturesShaw Industries - PGA TOUR Home Woven and Fabricated RugsSpalding Sports Worldwide - PGA TOUR Tournament Collection Golf BallsSport Scope - Golf Magnifying Sport ScopesSterling Cut Glass - Crystal Pieces, Picture Frames and Paper WeightsSun Mountain Sports* - PGA TOUR OuterwearTeam Effort* - Golf Umbrellas, Head Covers, Towels and Travel AccessoriesThe Game - PGA TOUR Headwear and Corporate CatalogTervis Tumbler - PGA TOUR Beverage Tumblers and MugsTitleist-FootJoy - PGA TOUR Tournament CollectionTommy Hilfiger - PGA TOUR ApparelTour Turf - Synthetic Putting GreensUpper Deck Company - PGA TOUR Branded Trading CardsVanguard Furniture* - PGA TOUR Home Upholstered Furnishings andAccessoriesW.C. Bradley Co. - PGA TOUR STOP Retail Store* Also PGA TOUR International LicenseePGA TOUR OFFICIAL LICENSEES – INTERNATIONALAnheuser-Busch, Canada - Golf Shirts, Wind Shirts, Rainsuits and CoatsBanca Serfin, South America - PGA TOUR MasterCard (in Mexico only)Benchmark Athletic, Inc., Canada - ApparelBonmax, Japan - Apparel, Accessories and RetailEnsemble Trading, Republic of South Africa - Board GameExacta Golfing Products, Ltd. - Gold, Silver and Bronze CoinsGem Dandy, Inc., Canada, Mexico, Singapore, Malaysia - Belts andOther Leather GoodsGrupo Hickok, South America, Mexico - Import and Dist. LicensedMerchandiseHardeen Publishing - Presidents Cup Coffee Table BookKing Stone Enterprises, Japan - Portable Gallery ChairsKumkang Shoe Mfg., Co., South Korea - Calendar and Other LicensedProductsMST Golf Sdn Bhd, Singapore, Malaysia, Brunei - Retail StoresMerkley Headgear, Canada - Caps andVisorsMerit Travel, Canada - Package to U.S. Inbound Holiday Tours From TerritoryMomentus Sports, South Africa - Licensed Product From PGA TOURLicenseesMonarch Communications - Official Presidents Cup MagazineNuMetro Licensing, Ltd. - Master Licensee of Republic of South AfricaPrimesport, Thailand - Apparel, Golf Accessories, LeatherPro Tour Apparel, United Kingdom - PGA TOUR Men’s Apparel and PGATOUR AccessoriesTorkos Brothers, Inc., Canada - Golf Bags, Gloves, Towels, etc.TPK Inc., Canada - Golfers Kit, etc.Vanguard Furniture Co., Inc., Rep. of Ireland, United Kingdom -Furniture and Home AccessoriesVictor Sports International, Republic of China - Apparel, Leather Items,Golf AccessoriesPGA TOUR STOP, located at World Golf VillageWWW.PGATOUR.COM 2004 PGA TOUR Media Guide / 8-9SECTION 8 / MARKETING
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A Message to the MediaOn behalf of
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SECTION 1 / INTROSection 1: INTRO20
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SECTION 1 / INTRO2004 PGA TOUR Tour
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SECTION 1 / INTRO2004 PGA TOUR Tour
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SECTION 1 / INTROName:PGA TOURWeb s
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SECTION 1 / INTRO1953 Ben Hogan win
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SECTION 1 / INTROTimothy W. Finchem
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All-Exempt TOUR Priority RankingsSE
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STEVE ALLANEXEMPT STATUS: 105th on
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Robert Allenby (cont.)SECTION 2 / P
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SECTION 2 / PLAYER BIOSBilly Andrad
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Tommy Armour III (cont.)SECTION 2 /
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Paul Azinger (cont.)SECTION 2 / PLA
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Craig Barlow (cont.)SECTION 2 / PLA
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RICH BEEMEXEMPT STATUS: Winner, 200
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David Berganio, Jr. (cont.)SECTION
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MARK BROOKSEXEMPT STATUS: Winner, 1
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Jonathan Byrd (cont.)SECTION 2 / PL
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Mark Calcavecchia (cont.)SECTION 2
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ALEX CEJKA (CHAY-kuh)EXEMPT STATUS:
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Stewart Cink (cont.)SECTION 2 / PLA
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Darren Clarke (cont.)SECTION 2 / PL
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John Cook (cont.)PGA TOUR TOP TOURN
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Ben Crane (cont.)SECTION 2 / PLAYER
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Ben Curtis (cont.)SECTION 2 / PLAYE
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MARCO DAWSONEXEMPT STATUS: 107th on
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Chris DiMarco (cont.)SECTION 2 / PL
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Joe Durant (cont.)PGA TOUR TOP TOUR
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STEVE ELKINGTONEXEMPT STATUS: Winne
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Ernie Els (cont.)SECTION 2 / PLAYER
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Niclas Fasth (cont.)PLAYER STATISTI
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STEVE FLESCHEXEMPT STATUS: 2003 tou
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Raymond Floyd (cont.)SECTION 2 / PL
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HARRISON FRAZAR (FRAY-zur)EXEMPT ST
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FRED FUNKEXEMPT STATUS: 2003 U.S. P
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Jim Furyk (cont.)PGA TOUR TOP TOURN
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BRENT GEIBERGEREXEMPT STATUS: 111th
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Retief Goosen (cont.)SECTION 2 / PL
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JAY HAASEXEMPT STATUS: 2003 U.S. Pr
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J.P. HAYESEXEMPT STATUS: 2002 tourn
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Tim Herron (cont.)SECTION 2 / PLAYE
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Scott Hoch (cont.)NATIONAL TEAMS: W
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HALE IRWINWORLD GOLF HALL OF FAME M
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Peter Jacobsen (cont.)PGA TOUR TOP
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BRANDT JOBEEXEMPT STATUS: 91st on 2
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KENT JONESEXEMPT STATUS: 122nd on 2
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Jonathan Kaye (cont.)SECTION 2 / PL
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Skip Kendall (cont.)SECTION 2 / PLA
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Hank Kuehne (cont.)SECTION 2 / PLAY
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Bernhard Langer (cont.)SECTION 2 /
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TOM LEHMAN (LAY-mun)EXEMPT STATUS:
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Justin Leonard (cont.)SECTION 2 / P
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Frank Lickliter II (cont.)PGA TOUR
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Davis Love III (cont.)Oaks CC, site
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Andrew Magee (cont.)SECTION 2 / PLA
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Shigeki Maruyama (cont.)SECTION 2 /
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Billy Mayfair (cont.)Year 01 02 03M
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Rocco Mediate (cont.)SECTION 2 / PL
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Phil Mickelson (cont.)SECTION 2 / P
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Jack Nicklaus (cont.)SECTION 2 / PL
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Greg Norman (cont.)SECTION 2 / PLAY
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SECTION 2 / PLAYER BIOSJose Maria O
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Arnold Palmer (cont.)SECTION 2 / PL
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Rod Pampling (cont.)PGA TOUR CAREER
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CRAIG PARRY (PERRY)EXEMPT STATUS: 2
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DAVID PEOPLESEXEMPT STATUS: 93rd on
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Craig Perks (cont.)PGA TOUR TOP TOU
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Chris Perry (cont.)PGA TOUR TOP TOU
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Tim Petrovic (cont.)PGA TOUR TOP TO
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Gary Player (cont.)SECTION 2 / PLAY
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BRETT QUIGLEYEXEMPT STATUS: 82nd on
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Loren Roberts (cont.)SECTION 2 / PL
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RORY SABBATINI (SAB-ih-TEE-knee)EXE
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Adam Scott (cont.)SECTION 2 / PLAYE
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Joey Sindelar (cont.)SECTION 2 / PL
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HEATH SLOCUMEXEMPT STATUS: 80th on
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Chris Smith (cont.)SECTION 2 / PLAY
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PAUL STANKOWSKIEXEMPT STATUS: 89th
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KEVIN SUTHERLANDEXEMPT STATUS: 2002
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HIDEMICHI TANAKA (hid-uh-MEE-chee t
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Esteban Toledo (cont.)SECTION 2 / P
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Kirk Triplett (cont.)SECTION 2 / PL
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Scott Verplank (cont.)SECTION 2 / P
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Tom Watson (cont.)SECTION 2 / PLAYE
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JAY WILLIAMSONEXEMPT STATUS: 101st
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Tiger Woods (cont.)SECTION 2 / PLAY
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Other Prominent PGA TOUR MembersSEC
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Prominent International PlayersSECT
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2004 International PGA Prominent TO
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PGA TOUR West Coast Swing Presented
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2003 FORD CHAMPIONSHIP AT DORAL[10t
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2003 THE HONDA CLASSIC[11h of 48 of
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2003 BAY HILL INVITATIONAL PRESENTE
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2003 THE PLAYERS CHAMPIONSHIP[13th
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2003 BELLSOUTH CLASSIC[14th of 48 o
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2003 MASTERS TOURNAMENT[15th of 48
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2003 MCI HERITAGE[16th of 48 offici
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2003 SHELL HOUSTON OPEN[17th of 48
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2003 HP CLASSIC OF NEW ORLEANS[18th
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2003 WACHOVIA CHAMPIONSHIP[19th of
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EDS BYRON NELSON CHAMPIONSHIPSECTIO
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BANK OF AMERICA COLONIALSECTION 3 /
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2003 FBR CAPITAL OPEN[23rd of 48 of
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2003 U.S. OPEN CHAMPIONSHIP[24th of
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U.S. OPEN CHAMPIONSHIPSECTION 3 / S
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BUICK CLASSICSECTION 3 / SUMMARIESN
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FEDEX ST. JUDE CLASSICSECTION 3 / S
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WESTERN OPENSECTION 3 / SUMMARIESNO
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2003 GREATER MILWAUKEE OPEN[28th of
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2003 BRITISH OPEN CHAMPIONSHIP[29th
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BRITISH OPEN CHAMPIONSHIPSECTION 3
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2003 B.C. OPEN[30th of 48 official
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2003 GREATER HARTFORD OPEN[31st of
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2003 BUICK OPEN[32nd of 48 official
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2003 THE INTERNATIONAL[33rd of 48 o
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PGA CHAMPIONSHIPSECTION 3 / SUMMARI
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WGC-NEC INVITATIONALNOTESWith their
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Fall Finish Presented by Pricewater
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FUNAI CLASSIC AT WALT DISNEY WORLD
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2003 CHRYSLER CHAMPIONSHIP[47th of
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2003 WORLD GOLF CHAMPIONSHIPS-WORLD
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2003 FRANKLIN TEMPLETON SHOOTOUT[Un
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2003 THE SKINS GAME[Unofficial even
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PGA TOUR QUALIFYING TOURNAMENTSECTI
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2003 PGA GRAND SLAM OF GOLF[Unoffic
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¤2003 WENDY’S 3-TOUR CHALLENGE[U
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International Federation of PGA Tou
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The Presidents Cup The Presidents C
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The Presidents Cup - 1996 The Presi
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Ryder Cup MatchesThe 35th Ryder Cup
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Official World Golf RankingThe Offi
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Winners of Major U.S. Amateur Event
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SECTION 5 / 2003 RECORDS2003 Offici
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SECTION 5 / 2003 RECORDS2003 PGA TO
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SECTION 5 / 2003 RECORDS2003 PGA TO
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SECTION 5 / 2003 RECORDSMOST CONSEC
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SECTION 5 / 2003 RECORDS2003 Statis
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SECTION 5 / 2003 RECORDSWest Coast
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SECTION 5 / 2003 RECORDSLEGENDDid n
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SECTION 5 / 2003 RECORDSRANKHOLE #T
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All-Time RecordsSECTION 6 / ALL-TIM
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All-Time Records (cont.)SECTION 6 /
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All-Time Records (cont.)SECTION 6 /
Page 360 and 361: All-Time Records (cont.)SECTION 6 /
Page 362 and 363: Past Leading Money WinnersSECTION 6
Page 364 and 365: PGA TOUR Wins By Former Nationwide
Page 366 and 367: The Last TimeSECTION 6 / ALL-TIME R
Page 368 and 369: The Last Time (cont.)Last to win us
Page 370 and 371: Individual Playoff Records (cont.)S
Page 380 and 381: Tournament Playoff Records (cont.)S
Page 382 and 383: Tournament Playoff Records (cont.)S
Page 384 and 385: Facts and Figures (1970-2003)SECTIO
Page 398 and 399: PGA TOUR AwardsPGA TOUR Player of t
Page 400 and 401: Other Awards Won by PGA TOUR Player
Page 402 and 403: Multiple Players of the MonthDavid
Page 404 and 405: PGA TOUR Corporate MarketingSECTION
Page 412 and 413: PGA PGATOUR.COM/New Corporate Marke
Page 414 and 415: SECTION 9 / ADDITIONAL INFOCharity:
Page 416 and 417: SECTION 9 / ADDITIONAL INFOHualalai
Page 418 and 419: SECTION 9 / ADDITIONAL INFO2004 Pri
Page 420 and 421: SECTION 9 / ADDITIONAL INFO2004 Pri
Page 422 and 423: SECTION 9 / ADDITIONAL INFOPrize Mo
Page 424 and 425: SECTION 9 / ADDITIONAL INFOPhoto cr
Page 426 and 427: SECTION 9 / ADDITIONAL INFOThe PGA
Page 428 and 429: SECTION 9 / ADDITIONAL INFOThe PGA
Page 430 and 431: SECTION 9 / ADDITIONAL INFOOpen sin
Page 432 and 433: SECTION 9 / ADDITIONAL INFOWorld Go
Page 434 and 435: SECTION 9 / ADDITIONAL INFOWorld Go
Page 436 and 437: Office of the CommissionerEdward L.
Page 438 and 439: Key Staff (cont.)COMPETITIONS AND R
Page 440 and 441: Future EventsMASTERS TOURNAMENT2005
Page 442 and 443: IndexSECTION 10 / MISCELLANEOUSAAll
Page 444 and 445: IndexSECTION 10 / MISCELLANEOUSPGA
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