2004 PGA TOUR Media Guide
2004 PGA TOUR Media Guide
2004 PGA TOUR Media Guide
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<strong>PGA</strong> <strong>PGA</strong> <strong>TOUR</strong> <strong>TOUR</strong> Corporate Retail Licensing Marketing<strong>PGA</strong> <strong>TOUR</strong> Retail Licensing has grown to encompass an outstandinggroup of manufacturers and retailers, showcasing the <strong>PGA</strong> <strong>TOUR</strong> andChampions Tour and its players throughout the world.In the domestic marketplace, the <strong>TOUR</strong> and its new, domestic licensingagency, Licensing Partners International, has a comprehensive brandpresence, with more than 50 licensees in such diverse categories as apparel,outerwear, eyewear, leather goods, luggage, golf accessories, publications,crystal and home furnishings. The <strong>PGA</strong> <strong>TOUR</strong> Home Collection segment hasgrown to be very successful, with a collection approach led by VanguardFurniture, Hooker Furniture, Salem Graphics, Roysons Corporation and otherleading manufacturers in the industry.The <strong>PGA</strong> <strong>TOUR</strong> is a major retailer in golf, with the success of its license withThe Paradies Shops Inc., and its more than 40 award-winning <strong>PGA</strong> <strong>TOUR</strong> Shopslocated in airports across the United States and Canada. Expanding at a rate ofthree to five new stores every year, the <strong>PGA</strong> <strong>TOUR</strong> Shops are seen annually bymore than 250 million travelers, promoting not only the <strong>PGA</strong> <strong>TOUR</strong> brand but alsoits players and tournaments. <strong>PGA</strong> <strong>TOUR</strong> merchandise is also available, alongwith all major brands in the golf world, at the 30,000 square-foot <strong>PGA</strong> <strong>TOUR</strong> Stopat the World Golf Village in St. Augustine, FL. This store continues to be ahallmark for the ultimate golf-shopping experience, and plans are underway forthe growth of this concept in major markets around the country.Just completed is a new master license agreement for Japan withBonmax Company Limited, and it will include not only apparel and accessoriesbut have a significant retail component, as well, with concept shops in anumber of retail channels.Other international licensing efforts, managed through SummitProperties International, include the establishment of more than 35 licenseesglobally. Summit continues to pursue quality companies with the resourcesand determination to enhance the <strong>PGA</strong> <strong>TOUR</strong> brand image around the world.New business initiatives in the United Kingdom, Spain, Portugal and Italy areproving worthwhile. It is embarking on a major licensing agreement in HongKong and China in <strong>2004</strong>. As the <strong>TOUR</strong>’s exposure grows internationally, thisarea will expand to meet diverse consumer interests in golf around the world.<strong>PGA</strong> <strong>TOUR</strong> OFFICIAL LICENSEES – DOMESTICAhead Headgear* - <strong>PGA</strong> <strong>TOUR</strong> HeadwearApplied Optical Technologies, Inc. - Brand Protection Holographic LabelsArt & Frame Direct - <strong>PGA</strong> <strong>TOUR</strong> Home CollectionBaxter Prints - World Golf Championship PrintsBBJM Golf Ventures, LLC - The Presidents Cup 2003 Limited Edition PrintBenator and Associates - <strong>PGA</strong> <strong>TOUR</strong> Facts and Fun Daily CalendarBobby Jones - <strong>PGA</strong> <strong>TOUR</strong> ApparelBoston Hannah - <strong>PGA</strong> <strong>TOUR</strong>, Champions Tour AnnualsBurton Golf - <strong>PGA</strong> <strong>TOUR</strong> Golf BagsCL Golf - Kids Coloring BookConcord Industries - <strong>PGA</strong> <strong>TOUR</strong> Leather Products and AccessoriesCutter and Buck - <strong>PGA</strong> <strong>TOUR</strong> ApparelDevant Ltd. - <strong>PGA</strong> <strong>TOUR</strong> Towels, Bibs and ThrowsElectronic Arts - <strong>PGA</strong> <strong>TOUR</strong> Electronic Golf GameGear For Sports - Sportswear and Event MerchandisingGem Dandy* - <strong>PGA</strong> <strong>TOUR</strong> Leather Belts and AccessoriesGift Box Corporation - Gift Wrap, Bags and RibbonsGreg Norman Collection - <strong>PGA</strong> <strong>TOUR</strong> Apparel<strong>Guide</strong> To Golf, Inc. - <strong>PGA</strong> <strong>TOUR</strong> Branded Regional Golf <strong>Guide</strong>sHooker Furniture - <strong>PGA</strong> <strong>TOUR</strong> Home CollectionIzod - <strong>PGA</strong> <strong>TOUR</strong> ApparelKidKraft, Inc. - <strong>PGA</strong> <strong>TOUR</strong> Juvenile Furniture and AccessoriesKravet Inc. - <strong>PGA</strong> <strong>TOUR</strong> Home Print and Woven FabricsLantis Corporation* - <strong>PGA</strong> <strong>TOUR</strong> EyewearLicensing Partners International - <strong>PGA</strong> <strong>TOUR</strong> Domestic Licensing AgencyLinks AGB - Collectible Oversize Autograph Golf BallMark-It Of Colorado* - Golf AccessoriesMasters Of Design - <strong>PGA</strong> <strong>TOUR</strong> Custom Designed JewelryMBNA America - <strong>PGA</strong> <strong>TOUR</strong> and Champions Tour MasterCardMercury Luggage* - <strong>PGA</strong> <strong>TOUR</strong> Luggage and AccessoriesMoretz Sportswear - <strong>PGA</strong> <strong>TOUR</strong> ApparelNike Golf - <strong>PGA</strong> <strong>TOUR</strong> Apparel and Golf BallsNorth American Membership Group - <strong>PGA</strong> <strong>TOUR</strong> Partners Club and MagazineThe Paradies Shops* - <strong>PGA</strong> <strong>TOUR</strong> Shops<strong>PGA</strong> <strong>TOUR</strong> Golf Academy - Golf School and Training AcademyPro Tour Memorabilia - Authentic Autographed Collectibles and MemorabiliaPro Quip - <strong>PGA</strong> <strong>TOUR</strong> OuterwearRagold Confections - <strong>PGA</strong> <strong>TOUR</strong> Mints and CandiesRoysons Corporation - <strong>PGA</strong> <strong>TOUR</strong> Home Collection Wall CoveringsSalem Graphics - <strong>PGA</strong> <strong>TOUR</strong> Home Framed Art and LithographsScoreboard Memories - <strong>PGA</strong> <strong>TOUR</strong> Personalized Tournament LeaderboardPrintsScott Medlock - Fine art and Limited Edition PrintsSea Gull Lighting - <strong>PGA</strong> <strong>TOUR</strong> Lighting FixturesShaw Industries - <strong>PGA</strong> <strong>TOUR</strong> Home Woven and Fabricated RugsSpalding Sports Worldwide - <strong>PGA</strong> <strong>TOUR</strong> Tournament Collection Golf BallsSport Scope - Golf Magnifying Sport ScopesSterling Cut Glass - Crystal Pieces, Picture Frames and Paper WeightsSun Mountain Sports* - <strong>PGA</strong> <strong>TOUR</strong> OuterwearTeam Effort* - Golf Umbrellas, Head Covers, Towels and Travel AccessoriesThe Game - <strong>PGA</strong> <strong>TOUR</strong> Headwear and Corporate CatalogTervis Tumbler - <strong>PGA</strong> <strong>TOUR</strong> Beverage Tumblers and MugsTitleist-FootJoy - <strong>PGA</strong> <strong>TOUR</strong> Tournament CollectionTommy Hilfiger - <strong>PGA</strong> <strong>TOUR</strong> ApparelTour Turf - Synthetic Putting GreensUpper Deck Company - <strong>PGA</strong> <strong>TOUR</strong> Branded Trading CardsVanguard Furniture* - <strong>PGA</strong> <strong>TOUR</strong> Home Upholstered Furnishings andAccessoriesW.C. Bradley Co. - <strong>PGA</strong> <strong>TOUR</strong> STOP Retail Store* Also <strong>PGA</strong> <strong>TOUR</strong> International Licensee<strong>PGA</strong> <strong>TOUR</strong> OFFICIAL LICENSEES – INTERNATIONALAnheuser-Busch, Canada - Golf Shirts, Wind Shirts, Rainsuits and CoatsBanca Serfin, South America - <strong>PGA</strong> <strong>TOUR</strong> MasterCard (in Mexico only)Benchmark Athletic, Inc., Canada - ApparelBonmax, Japan - Apparel, Accessories and RetailEnsemble Trading, Republic of South Africa - Board GameExacta Golfing Products, Ltd. - Gold, Silver and Bronze CoinsGem Dandy, Inc., Canada, Mexico, Singapore, Malaysia - Belts andOther Leather GoodsGrupo Hickok, South America, Mexico - Import and Dist. LicensedMerchandiseHardeen Publishing - Presidents Cup Coffee Table BookKing Stone Enterprises, Japan - Portable Gallery ChairsKumkang Shoe Mfg., Co., South Korea - Calendar and Other LicensedProductsMST Golf Sdn Bhd, Singapore, Malaysia, Brunei - Retail StoresMerkley Headgear, Canada - Caps andVisorsMerit Travel, Canada - Package to U.S. Inbound Holiday Tours From TerritoryMomentus Sports, South Africa - Licensed Product From <strong>PGA</strong> <strong>TOUR</strong>LicenseesMonarch Communications - Official Presidents Cup MagazineNuMetro Licensing, Ltd. - Master Licensee of Republic of South AfricaPrimesport, Thailand - Apparel, Golf Accessories, LeatherPro Tour Apparel, United Kingdom - <strong>PGA</strong> <strong>TOUR</strong> Men’s Apparel and <strong>PGA</strong><strong>TOUR</strong> AccessoriesTorkos Brothers, Inc., Canada - Golf Bags, Gloves, Towels, etc.TPK Inc., Canada - Golfers Kit, etc.Vanguard Furniture Co., Inc., Rep. of Ireland, United Kingdom -Furniture and Home AccessoriesVictor Sports International, Republic of China - Apparel, Leather Items,Golf Accessories<strong>PGA</strong> <strong>TOUR</strong> STOP, located at World Golf VillageWWW.<strong>PGA</strong><strong>TOUR</strong>.COM <strong>2004</strong> <strong>PGA</strong> <strong>TOUR</strong> <strong>Media</strong> <strong>Guide</strong> / 8-9SECTION 8 / MARKETING