2004 PGA TOUR Media Guide

PGA TOUR Corporate MarketingPUBLICATIONSBOSTON HANNAHBoston Hannah publishes officialAnnuals for the PGA TOUR and ChampionsTour. The Annuals focus on previewing thecoming year of action on each Tour, and feature a broad range of editorialfeatures, analysis, statistics and insights.Boston Hannah is a contract-publishing group specializing in productionof top-quality magazines.Visit www.contractpublishing.com for more information.FORBESForbes is an “Official Business Publication ofthe PGA TOUR.” As part of this marketingrelationship, Forbes is producing advertorial spreadsthat feature business-related stories on the PGA TOUR, its players and events.These PGA TOUR spreads appear in North American editions of Forbes.Reaching 4.3-million readers, Forbes is America’s leading biweeklybusiness magazine whose mission has been to provide access to informationand insights that ensure readers’ success. Faithfully fulfilling that promise iswhat draws today’s most influential business leaders to Forbes. Forbes’ otherpublication properties include Forbes Global, Forbes ASAP and Forbes FYI.GOLF DIGESTThe PGA TOUR and Golf Digest have an official marketing partnershipthat allows for the creation of specialtypublications and joint marketing programsaimed at growing the game’s participationlevels and fan base. In addition to workingtogether to create Official Publications for the PGA TOUR and Champions Tour,Golf Digest has a Premier Partnership hospitality program with the PGA TOURand Tournament Players Club Network.Published since 1950, Golf Digest has continued to develop and grow itsrelationship with PGA TOUR players, currently boasting the following asexclusive playing editors: Tiger Woods, Phil Mickelson, Ernie Els, JustinLeonard, Nick Price, Tom Watson and many others.Golf Digest is every golfer’s complete guide to the good life. It iscommitted to publishing the best and brightest, the ideas and images of golf’sgreatest teachers, players and writers to its nearly six-million readers.An operating unit of Advance Magazine Publishers Inc., The Golf DigestCompanies includes Golf For Women, Golf World, Golf World Business, 25global affiliates in 50 countries, GolfDigest.com, Golf Digest Schools, GolfDigest Research Resource Center, Golf Digest Sports Marketing, TheDatabase of Golf in America and Golf Digest Licensing & Custom Publishing.GOLF MAGAZINEThe PGA TOUR and GOLF MAGAZINE Propertiesenter the pair’s 28th year of a relationship to produceTOUR Magazine, an official publication of the PGATOUR, and Champions Tour Magazine, an officialpublication of the Champions Tour. These publications appear within GOLFMAGAZINE in January and March, respectively.An enhanced version of TOUR that offers additional content andfeatures, entitled TOUR: Up Close, is distributed on-site to tournament guestsand spectators at more than 65 PGA TOUR and Champions Tour tournaments.GOLF MAGAZINE Properties is publisher of GOLF MAGAZINE. GMP alsopublishes the official publications of the U.S. Open. Other properties includeits Web site, GOLFONLINE.com; and various other golf-related broadcastentities. GMP is a publishing division of Time4 Media, the world’s leadingpublisher of leisure-time magazines. Time4 Media is a subsidiary of Time Inc.,which is a wholly owned subsidiary of Time Warner Inc.GUIDE TO GOLF, INC.Guide To Golf produces a series ofregional publications titled PGA TOURGuide To Golf. The guides provide avidgolfers and TOUR fans with news andinformation about the TOUR, its players, tournaments, The First Tee and othercharitable endeavors, while serving as an invaluable reference source on areagolf courses, real estate, accommodations and activities.PGA TOUR Guide to Golf is published two to three times annually in eachof 10 current markets. Expansion plans are underway to increase coverage to30 to 40 markets over the coming years. Approximately 250,000 guides aredistributed on a complimentary basis annually for each region.Visit www.guidetogolf.net for more information.NORTH AMERICAN MEDIA GROUPNorth American Media Grouppublishes PGA TOUR Partners, which isdistributed exclusively to members of thePGA TOUR Partners Club. The bi-monthlyPartners has become one of the mostpopular golf magazines in the U.S., providing avid golfers invaluable golfinstruction from TOUR players, along with an insider’s perspective of the PGATOUR, golf industry and Partners Club news.Visit www.pgatourpartnersclub.com for more information.SECTION 8 / MARKETING8-8 / 2004 PGA TOUR Media Guide WWW.PGATOUR.COM