2004 PGA TOUR Media Guide

PGA TOUR Corporate MarketingST. PAUL COMPANIESThe St. Paul, “Insuring the Business of the PGATOUR and Champions Tour,” is the presenting sponsorof the PGA TOUR’s West Coast Swing. Kicking off theseason, the West Coast Swing includes ninetournaments, beginning with the MercedesChampionships in Kapalua, HI, and concluding withthe World Golf Championships–Accenture MatchPlay Championship in Carlsbad, CA, and the ChryslerClassic of Tucson in Tucson, AZ.As part of the sponsorship, The St. Paul awards the “King of the Swing”to the top performer during the West Coast Swing. Mike Weir won the title in2003. Previous West Coast Swing champions include Chris DiMarco, TigerWoods, Phil Mickelson and Davis Love III.The winner is determined by points accumulated at each of the first nineevents. Points are awarded to players with top-10 finishes each week; thewinners earn 100 points, on down to 10 points for 10th place.The St. Paul is considered the leader in providing property/liabilitycoverage for golf facilities through its Eagle 3 program. Since 1988, Eagle 3has insured PGA TOUR tournaments and the TOUR’s Tournament Players Clubsacross the country under its Tournament Liability Insurance Program.THERMACAREThermaCare is the "Official Back Pain Therapyof the PGA TOUR and Champions Tour."With the ability to provide powerful pain reliefand deep muscle relaxation, ThermaCare is aportable way to effectively use heat to treat painful, aching muscles.ThermaCare HeatWraps are air-activated and ultra-thin. ThermaCare isdesigned to conform to the body right where it hurts and provides at leasteight hours of low-level, consistent heat that increases circulation to push thepain out.ThermaCare is an ideal product for golfers. It can be worn the nightbefore to relax muscles before tee times, during a round to keep the backwarm throughout the day or even after finishing 18 holes to keep musclesrelaxed.ThermaCare's heat-generating discs are made from natural materials.ThermaCare is distributed by The Procter & Gamble Company, theworld's largest consumer products company. ThermaCare can be found in thepain relief aisle of all mass food and drug retailers.TOURTURFTourTurf is the “Official Synthetic Golf Turf of the PGATOUR and Champions Tour.” Its products include the golfindustry’s finest synthetic turf for use in tees, greens,practice ranges, landing areas and cart paths.As the TOUR’s official provider, TourTurf products arebeing used by the Tournament Players Club network and other tournamentvenues across the country. TourTurf is the “Official Manufacturer of SyntheticTurf for The First Tee.” As an official supplier to The First Tee, TourTurf activelysupports The First Tee by providing discounted pricing for products andservices used at certain First Tee learning facilities.THE WEATHER CHANNELThe Weather Channel is the “Official Forecaster forthe PGA TOUR, Champions Tour and Nationwide Tour” andsponsor of the PGA TOUR Weather Watch program.The Weather Channel’s participation helps the TOURexpand tournament coverage of its weather forecastingefforts to every PGA TOUR, Champions Tour and Nationwide Tour event. TheWeather Channel is the leading source of weather information, with a staff ofmore than 100 meteorologists, 24-hour tracking and state-of-the-art systemsfor instant on-site analysis of weather conditions. These efforts guarantee theTOUR’s ability to professionally forecast weather scenarios that could impactthe operation and safety of events.The Weather Channel and PGA TOUR also are working together in thecreation of enhanced material for both weather.com and PGATOUR.COM. Inaddition, the TOUR and its tournaments are showcased in The WeatherChannel programming segments.WWW.PGATOUR.COM 2004 PGA TOUR Media Guide / 8-7SECTION 8 / MARKETING