2004 PGA TOUR Media Guide

PGA TOUR Corporate MarketingSECTION 8 / MARKETINGOMEGASwiss watchmaker OMEGA, one of the oldest andmost prestigious watch manufacturers in the world, isthe “Official Timekeeper of the PGA TOUR andChampions Tour.”As the Official Timekeeper, OMEGA suppliesofficial timekeeping clocks at the majority of PGA TOUR events, serving as anintegral part of the smooth operation of each tournament.OMEGA also provides awards for first-time winners on the PGA TOURand Champions Tour and honors the winners of THE PLAYERS Championship,THE TOUR Championship presented by Coca-Cola, the Ford Senior PlayersChampionship and the Charles Schwab Cup Campionship with specialcommemorative OMEGA watches. First-time PGA TOUR and Champions Tourwinners receive a specially engraved Speedmaster Automatic in stainlesssteel, while winners of the four designated championships receive a specialDeVille CoAxial.PALMPalm, Inc. is the “Official ShotLink Supplier of the PGATOUR,” as well as an integral part of the technical alliancethat has developed the PGA TOUR ShotLink System.ShotLink made its debut on the PGA TOUR and ChampionsTour in 2002.As part of the overall partnership, the TOUR useswirelessly enabled Palm handhelds for data collection and informationtransmission within the ShotLink System. The handheld devices help offer theultimate in scoring mobility and flexibility to provide instant access to criticalscoring and statistical data.On-site volunteers use the Palm devices to collect a variety of real-timedata on every shot by every player during every tournament round. Thisinformation includes shape of shot, distance, location, lie and score. Weatherconditions also are factored in.The accumulation, packaging and presentation of expanded shot andcourse statistical data will provide a clearer picture of and better appreciation forthe skill level and strategy on both Tours through enhanced television broadcasts,more engaging on-site experience and expanded Internet-related businesses.PALMER & CAYDuring 2003, Palmer & Cay, Inc. partnered with thePGA TOUR as the "Official Health Insurance Broker/Consultant of the PGA TOUR, Nationwide and ChampionsTours." Established in 1868 and headquartered inSavannah, GA, Palmer & Cay, Inc. is one of the oldest,largest and most-respected professional services firms in North America.Palmer & Cay's commitment to a level of service noticeably exceeds itscompetitors and clients' expectations. It employs distinctively competentassociates and offers a full range of insurance, risk management,compensation, employee benefit and financial planning services. Itsreputation is based on one overriding factor – the ability to consistently deliverquality client service and cost-effective insurance solutions.PHYSIOTHERAPY ASSOCIATESPhysiotherapy Associates, one of thenation’s leading outpatient rehabilitationorganizations, is the proud sponsor of thePlayer Fitness and Therapy Program of thePGA TOUR and Champions Tour. Headquartered in Memphis, TN,Physiotherapy Associates offers physical, occupational and speech therapyservices to patients recovering from orthopedic or neurological illness andinjury. Physiotherapy Associates is a subsidiary of Stryker Corporation, aworldwide leader in the development and manufacture of specialty surgicaland medical products. Jack Nicklaus, who received a hip implantmanufactured by Stryker, said “I had my hip replaced to get back my life, notjust for golf.”The centerpiece of the Physiotherapy Associates/PGA TOUR relationshipis the staffing of two mobile 48-foot, state-of-the-art sports medicine facilitiesat each PGA TOUR and Champions Tour event. Physiotherapy Associatesprovides players with a full suite of rehabilitative, preventive care andpersonal conditioning programs within the facilities, as well as extensiveequipment, treatment tables, a multi-station gym and an entertainmentsystem.Players from both Tours also receive rehabilitation services throughaccess to over 370 Physiotherapy Associates locations throughout the country.Additionally, Physiotherapy Associates develops fitness programs for golferswho follow programs used by Tour players. For more information aboutPhysiotherapy Associates, please visit www.myphysio.comPRICEWATERHOUSECOOPERSPricewaterhouseCoopers enters itseighth year as the "Official ProfessionalServices Firm of the PGA TOUR" and ispresenting sponsor of the PGA TOUR's Fall Finish.The PGA TOUR Fall Finish presented by PricewaterhouseCoopersemphasizes the 12-event stretch run to the culmination of each TOUR season.Players will be vying for numerous season-long honors as the year comes to aclose during the PGA TOUR Fall Finish presented by PricewaterhouseCoopers.Additionally, top-performing players during this segment will share in a $1-million bonus pool. Vijay Singh earned double honors as the winner of both the2003 and 2002 Fall Finish, earning its $500,000 first prize for two consecutiveyearsṖricewaterhouseCoopers has an on-site presence at Fall Finish events. Italso entertains key clients through its use of pro-am spots and corporatehospitality packages. In addition to the Fall Finish, PricewaterhouseCoopers isa proud supporter of THE PLAYERS Championship and sponsor of theChampions Tour. PwC strengthens its brand through significant event-sitepresence and with advertising presence during PGA TOUR telecasts.PwC also is the TOUR's official tabulator of the votes for all annual playerawards.SOUTHERN COMPANYSouthern Company, the country’s most reliablegenerator of electricity, is the “Official EnergyCompany of the PGA TOUR and Champions Tour.”Southern Company features this TOURrelationship in television advertising during golf telecasts. Additionally, eachyear the company will fund the Payne Stewart Award grant, given annually tothe PGA TOUR member who best represents the professionalism andcommitment to charity, golf tradition and personal presentation that PayneStewart represented. The grant will support several initiatives in Stewart’snameȦrnold Palmer, Jack Nicklaus and Byron Nelson were recipients of thefirst Payne Stewart Award in 2000. Ben Crenshaw was the 2001 winner, NickPrice earned the award in 2002 and Tom Watson was named recipient of theaward in 2003.STARWOOD HOTELS & RESORTSStarwood Hotels & Resorts are the “OfficialHotels and Resorts of the PGA TOUR.” Starwoodbrands include Westin Hotels & Resorts, SheratonHotels & Resorts, Four Points Hotels by Sheraton, St.Regis, The Luxury Collection and W Hotels. All TOUR players are automaticallyenrolled as elite members of Starwood Preferred Guest, the company’sfrequent guest program, and are eligible for flat discounted rates. Exemptplayers also receive a bank of Starpoints, which can be used for free hotelstaysẆith more than 740 hotels and resorts in 80 countries, including premiergolf properties, Starwood is the hotel industry’s premier golf company.Starwood’s recently launched Starwood Golf Vacations offers golfers accessto selected Tournament Players Club Courses and to award-winning courses,including The Palmer Course at The Westin LaCantera and The Challenge atManele Course at The Manele Bay Hotel. For more information, please visitwww.starwood.com8-6 / 2004 PGA TOUR Media Guide WWW.PGATOUR.COM