2004 PGA TOUR Media Guide

PGA TOUR Corporate MarketingJOHN DEEREJohn Deere is the “Official Golf CourseEquipment Supplier, Landscape Product Supplier andGolf Course Equipment Leasing Company of the PGATOUR.”John Deere provides equipment to the PGATOUR network of Tournament Players Clubs and Courses (TPCs) and is titlesponsor of the John Deere Classic.Deere provides a full range of golf and turf equipment, along with utilityvehicles and selected construction equipment, on an exclusive basis to eachof the TOUR’s owned and operated TPC courses. As courses are added to theTPC network around the world, each new course will be groomed with JohnDeere equipment.KINKO’SKinko’s is the “Official Document ServicesProvider of the PGA TOUR and Champions Tour.” Assuch, Kinko’s provides the TOUR, its tournamentsand affiliated businesses with professional copying and printing servicesthrough its more than 1,100 locations nationwide.Headquartered in Dallas, Kinko’s also sponsors the Champions Tourevent in Texas, the Kinko’s Classic of Austin.For more than 30 years, Kinko’s has provided crisp, clean, professionalcopying and printing services to meet the ever-changing needs of consumersand businesses across the country. Kinko’s unmatched service capabilities arecalled upon by the TOUR to prepare and deliver such products as officestationery, printed forms, pairing sheets and bound sales presentations, aswell as signs and banners. Kinko’s works with the TOUR to maintain a TOURwideintranet called the DocStore to facilitate efficient design and ordering ofmany of these items.MASTERCARDMasterCard International’s commitment to PGATOUR fans includes many prominent programs andevents. As the “Preferred Payment System of the PGATOUR,” MasterCard joins IBM in providing thescoreboards for fans and contestants at more than 70events each year. Additionally, PGA TOUR MasterCard cards are issued toTOUR fans. TOUR officials use MasterCard Corporate Cards for their travel andentertainment needs, and TOUR players use MasterCard Small Business Cardsto manage their expenses. MasterCard has assembled a portfolio of highprofilegolf sponsorship assets to appeal to a broad range of consumers. Theseinclude the PGA TOUR and Champions Tour and golf tournaments such as theMasterCard Championship in Hawaii, the MasterCard Classic in Mexico andthe Bay Hill Invitational, where it is the presenting sponsor. MasterCardInternational is a leading global-payments-solutions company that provides abroad variety of innovative services in support of our global members’ credit,deposit access, electronic cash, business-to-business and related paymentprograms. MasterCard International manages a family of well-known, widelyaccepted payment cards brands, including MasterCard ® , Maestro ® ‚ andCirrus ® . It serves financial institutions, consumers and businesses in over210 countries and territories. The MasterCard award-winning Priceless‚advertising campaign is now seen in 98 countries and in 46 languages, givingthe MasterCard brand a truly global reach and scope. For more information goto www.mastercardinternational.com.MBNA BANKPGA TOUR MasterCardThe PGA TOUR and Champions Tour MasterCard creditcards, issued by MBNA America and MBNA Canada Banks,offer consumers extremely competitive interest rates, noannual fee and a variety of other benefits. Purchases withTOUR MasterCards help provide approximately $1.7 millionin annual support for tournament-designated charities.NATIONAL CAR RENTALNational Car Rental is the “Official CarRental Company of the PGA TOUR andChampions Tour.” National provides TOURplayers with deeply discounted rates on car rentals, as well as complimentarymembership in the Emerald Club, National’s highest level of service.National utilizes its PGA TOUR sponsorship in the development ofconsumer promotions, such as sweepstakes programs, around selectedtournaments and special offers to Emerald Club members.NATIONWIDEIn its second year of partnership with the PGA TOUR,Nationwide, one of the country’s largest insurance and financialservice companies, is the sponsor of the Nationwide Tour.The Nationwide Tour is one of the most competitiveprofessional golf tours in the world and counts prominentPGA TOUR players David Duval, Tom Lehman and John Dalyamong its alumni. The 2004 schedule includes official events in NorthAmerica, Panama, Australia and New Zealand, with 15 broadcasts on the GolfChannel.Nationwide brings more than 75 years of being on the side of itscustomers with high-quality insurance and financial service products. Itsmission is to provide advice and products that help customers protect andmanage the most important assets in their lives: their homes, their cars, theirfamilies and their incomes after they retire.Nationwide offers products in all 50 states, the District of Columbia,Europe, Asia and Latin America, with a focus on three core businesses—theproperty/casualty insurance, life and retirement savings, and assetmanagement.Nationwide also has a long-standing tradition of supporting charitablecauses and community involvement. Since its inception, the NationwideFoundation has contributed more than $150 million to nonprofit organizations.More than $300 million has been invested to revitalize urban neighborhoodsin cities across the country where Nationwide does business.Nationwide, a Fortune 500 company headquartered in Columbus, OH,offers a broad range of personal and commercial insurance and retirementsavingsproducts. Its Web site is www.nationwide.com.NATURE VALLEY GRANOLA BARSNature Valley Granola Bars is the “OfficialNatural Energy Bar of the PGA TOUR, ChampionsTour and Nationwide Tour.” Partnering with theTOUR allows Nature Valley to reach activeconsumers around the country. Nature Valley will provide more than fivemillion granola bars to players, volunteers and spectators throughout the yearand will highlight its TOUR sponsorship with PGA TOUR-themed packaging, aseasonal print campaign and a mobile marketing vehicle visiting 40professional events per year. Nature Valley Granola Bars are a great-tasting,wholesome snack available in Crunchy, Chewy Trail Mix, and Chewy Granolawith Yogurt varieties.NORTH AMERICAN MEMBERSHIP GROUPThe North American Membership Groupmanages and markets the PGA TOUR Partners Clubon behalf of the PGA TOUR. NAMG, headquarterednear Minneapolis, is the nation’s leader in affinityclub marketing to special-interest groups, and has animpressive track record building successfulmembership clubs.The PGA TOUR Partners Club features a wide variety of exclusive PGATOUR and golf-related benefits, including PGA TOUR Partners. The club isfocused on improving members’ golf games and their overall enjoyment of thesport, all while providing an inside perspective on the PGA TOUR and thegame’s best players.Membership in the Club has grown to more than 450,000 members underthe direction of the NAMG, which assumed management and marketingresponsibilities of the program through a license with the PGA TOUR in 1997.WWW.PGATOUR.COM 2004 PGA TOUR Media Guide / 8-5SECTION 8 / MARKETING