2004 PGA TOUR Media Guide

PGA TOUR Corporate MarketingSECTION 8 / MARKETINGFedEx offers integrated business solutions through a network ofcompanies operating independently, including: FedEx Express, the world’slargest express transportation company; FedEx Ground, North America’ssecond-largest provider of small-package ground delivery service; FedExFreight, the largest U.S. provider of regional less-than-truckload freightservices; FedEx Custom Critical, the world’s largest provider of expedited timecriticalshipments; and FedEx Trade Networks, a provider of customsclearance, international freight forwarding and trade facilitation.GEORGIA-PACIFICGeorgia-Pacific is the “Official ForestProducts Provider of the PGA TOUR andChampions Tour.” In addition, Georgia-Pacific istitle sponsor of the Champions Tour’s Georgia-Pacific Grand Champions competition for playersat least 60 years old who are entered in the full-field tournament. The weeklywinner is determined by scores posted during the first two rounds ofcompetition. The weekly purse is $175,000.The top 16 players on the Grand Champions money list heading into theCharles Schwab Cup Championship compete in the Georgia-Pacific GrandChampions Championship, which offers a $400,000 purse this year. Isao Aokiwon the 2003 Georgia-Pacific Grand Champions Championship and $86,000.Tom Wargo led the season-long money list with $173,313. George Archer setthe overall record with $364,988 in 2000.HAWAII TOURISM AUTHORITYIn January 2001, the Hawaii Tourism Authorityentered into an Official Marketing Relationship withthe PGA TOUR. The relationship combines sixindividual TOUR-related golf tournaments heldannually in Hawaii into a marketing package that serves as the cornerstonefor the state’s $1-billion golf industry.The “Aloha Season” events occur at the beginning and end of the PGATOUR and Champions Tour schedules:January 5-11, 2004Mercedes Championships, MauiThe Plantation Course, KapaluaJanuary 12-18, 2004Sony Open in Hawaii, OahuWaialae Country Club, HonoluluJanuary 19-25, 2004MasterCard Championship, HawaiiHualalai Golf Course, KonaJanuary 31-February 1, 2004TV Date: February 15, 2004Wendy’s Champions Skins Game, MauiThe Gold Course, WaileaWinter, 2004The Grand Slam of Golf, KauaiPoipu Bay Golf Course, PoipuWinter, 2004/05Turtle Bay Championship, OahuThe Palmer Course at Kuilima, KahukuThe Hawaii/TOUR relationship represents a first for the PGA TOUR inthat no other state has established such a comprehensive agreement. Thethree main components of the agreement are:• Support for the six Hawaii-based tournaments through funding andtournament-asset purchases.• Media package acquisition from each of the tournaments and/orrespective televising networks in order to promote the Hawaii brandand tourism messaging.•Visitor development programs through TOUR media assets, retailpartners and corporate partners.The first PGA TOUR tournament in Hawaii was held in 1965. Called theHawaiian Open, it was held at Waialae Country Club in Honolulu and won byGay Brewer. The first Champions Tour event in Hawaii was held in 1987 at theRoyal Kaanapali Golf Club North Course, with Orville Moody capturing the title.8-4 / 2004 PGA TOUR Media Guide WWW.PGATOUR.COMIBMIBM is the world's largest information technology and services company,helping businesses gain competitive advantage throughinnovative technologies and on demand solutions. Asthe PGA TOUR's “OfficialInformation Technology Sponsor” for over 10 years, IBMhas helped the PGA TOUR enhance the fan experienceand provide greater services to players, spectators and on-site media throughseveral e-business solutions:TOURCast provides fans with on-demand access to live tournamentplay, scoring, player information, statistics and other details at the clickof a mouse on PGATOUR.COM. Fans can customize the interactiveexperience, calling for any player at any time. TOURCast is hosted onIBM's Linux Virtual Services, a flexible computing model which deliverspower as it's needed to meet actual consumer demand on the Web site.PGA TOUR ShotLink is the scoring system that tracks every shot byevery player in real time, using wireless and laser technology. Maps ofeach tournament course, developed with GPS technology, enable agraphic display of the detailed play. ShotLink supplies the data fornumerous PGA TOUR solutions including:• PGATOUR.COM• TOURCast•Tournament (see below)• MobileLink (wireless application for cell phones and PDA'savailable on PGATOUR.COM)Tournament Tracker is the TOUR's on-site intranet system, providingreal-time scoring and statistical information to media centers, broadcastcompounds and hospitality locations.PGA TOUR Links is a "virtual community" intranet system for PGATOUR and Champions Tour players and their managers. PGA TOUR Linksallows players, managers, tournaments and the TOUR to shareinformation electronically. PGA TOUR Links was launched in 1998 andhas quickly become a valued program for players, significantly reducingthe need for paper-based communication and increasing the timelinessand accuracy of that information.Applications include electronic registration for tournaments, travelarrangements, schedule planning, e-mail access and a wealth of on-lineinformation pertinent to players. Each qualifying player receives an IBMThinkPad to use at home and on the road so they can be easily connected toPGA TOUR Links.JELD-WEN ® WINDOWS & DOORSJELD-WEN is the “Official Door, Window andMillwork Provider of the PGA TOUR and ChampionsTour.” JELD-WEN began as a small Oregon millworkplant in 1960 and is now the world’s leadingmanufacturer of reliable windows and doors.This is the second year of JELD-WEN’s official relationship with the PGATOUR. JELD-WEN is the title sponsor of the JELD-WEN Tradition, a majorchampionship on the Champions Tour. In 2004 the event will be played August23-29 at the South Course at the Reserve Vineyards & Golf Club in Aloha, OR.The JELD-WEN Tradition Foundation supports innovative educationalprograms for kindergarten through 12th grades, and has a vision for improvingeducation in Oregon. JELD-WEN is also an Official Sponsor of the four WorldGolf Championships each year through 2006. Starting in 2003, a growingnumber of TPC properties will include the beauty and reliability of JELD-WEN ®windows and doors. JELD-WEN is proud to sponsor PGA TOUR player BenCrane, who is from the company’s home state of Oregon.For more information about JELD-WEN visit www.jeld-wen.com.