2004 PGA TOUR Media Guide

PGA TOUR Corporate MarketingCAREY INTERNATIONALThis is the third year of a long-termrelationship between Carey International, theworld’s largest chauffeured vehicle servicecompany, and the PGA TOUR. As the “Official Chauffeured TransportationProvider of the PGA TOUR and Champions Tour,” Carey provides transportationmanagement and services to players and develops special customtransportation programs for tournament events and title sponsors. CareyInternational serves 480 cities throughout 75 countries.Since 1921, Carey has been synonymous with convenience, safety,security and superior quality. Consistent outstanding service has made Careythe preferred provider for a wide range of customers—from Fortune 500executives and heads of state to professional sports teams. Carey specializesin airport transfers, offers an unprecedented city-to-city program and providescustom ground transportation management services for meetings,conventions, promotional tours, special events and incentive-travel programs.Because PGA TOUR players are among the most highly traveled in sports, theCarey partnership represents a strategic fit and a valuable benefit for theplayers and the TOUR.CELEBREXCelebrex enters its fifth year as an officialsponsor of the PGA TOUR and Champions Tour in2004. Celebrex will leverage the PGA TOURmarks and assets, incorporating them in tournament activities, advertising andPGA TOUR-themed promotions throughout the year.CHARLES SCHWAB & CO.Charles Schwab & Co., Inc. is the“Official Investment Firm of the PGA TOURand Champions Tour.” In the eighth year of this successful partnership,Schwab continues its support of the tournaments, players, administrators andfans of golf.Charles Schwab provides investment education services, one-on-oneconsultations with Schwab investment specialists and a variety of investmenttools to PGA TOUR and Champions Tour players, as well as to TOURadministrators and employees. In addition, through this sponsorship, Schwabsupports many of the individual tournaments that comprise the PGA TOUR.On the Champions Tour, the Charles Schwab Cup returns for its fourthyear. Tom Watson was triumphant in 2003, becoming the third CharlesSchwab Cup recipient. The Charles Schwab Cup program includes not only thesponsorship of a season-long, points-based competition culminating in theCharles Schwab Cup Championship, the Champions Tour’s season-endingevent, but also marketing and advertising support of local tournaments andtournament telecasts. Schwab showcases various players, their investmentneeds and Schwab’s solutions.©2003 Charles Schwab & Co., Inc. All rights reserved. Member:SPIC/New York Stock Exchange. (003-13030)CIALISLilly ICOS is an official partner of the PGA TOUR andChampions Tour. To support the partnership, the PGATOUR and Lilly ICOS are developing a series of golfthemedvignettes featuring top players from both Tours,which will air during PGA TOUR telecasts throughout2004 and will be featured on PGATOUR.COM.Additionally, Cialis will have a dedicated ad panel on the electronicscoreboards at PGA TOUR and Champions Tour events, and will be titlesponsor of the Western Open.Lilly ICOS LLC, a joint venture between ICOS Corporation and Eli Lilly andCompany, is developing Cialis ® (tadalafil) for the treatment of erectiledysfunction. Cialis received approval from the U.S. Food and DrugAdministration in November 2003. Cialis is also approved for sale in more than45 countries, including countries in Europe and in Australia, Brazil, Mexico,Russia, and Saudi Arabia.COCA-COLACoca-Cola is the “Official Soft Drink of thePGA TOUR, Champions Tour and NationwideTour.” The integrated marketing relationshipprovides Coca-Cola with a series of officialdesignations, including the soft drink, juice, isotonic beverage, sports drink,energy drink and water categories.In addition to the marketing relationship, Coca-Cola is the presentingsponsor of THE TOUR Championship, which will be held at East Lake Golf Clubin Atlanta in 2004 and 2005. Coca-Cola’s PGA TOUR relationship also includesa significant sponsorship of the World Golf Foundation’s The First Tee programfor youth.Headquartered in Atlanta, the Coca-Cola Company (NYSE: KO) is theworld’s leading manufacturer, marketer and distributor of nonalcoholicbeverage concentrates and syrups. Coca-Cola North America is the largest ofthe company’s five geographic operating groups, comprising 32 percent ofworldwide sales during 1999. Coca-Cola ® Classic, the company’s flagshipbrand, is the No. 1-selling soft drink in North America, as well as around theworld. Other key brands include Diet Coke ® , Sprite ® , Minute Maid ® soda,Barq’s ® , Dasani ® and Powerade ® .Among the 230-plus products in the beverage giant’s portfolio are softdrinks and noncarbonated beverages, such as sports drinks, juices and juicedrinks, water products, teas and coffees. The Coca-Cola Company’s Web siteaddress is coca-cola.com.CRESTORCRESTOR(r) (rosuvastatin calcium) begins itsinaugural year as an Official Sponsor of the PGATOUR and Champions Tour in 2004. The linchpin ofCRESTOR’s relationship with the TOUR is the brand’scommitment to the local communities the TOUR visitseach year and to the TOUR’s overall philosophy of “Giving Back.”CRESTOR belongs to the AstraZeneca family of leading pharmaceuticalbrands. The CRESTOR program builds on the two-year relationship thatAstraZeneca has had with the PGA TOUR.WWW.PGATOUR.COM 2004 PGA TOUR Media Guide / 8-3DELTAAs the “Official Airline of the PGATOUR,” Delta offers special fares andSkyMiles benefits to TOUR players and staff.Delta and the PGA TOUR have implemented many joint initiatives, such as theinstallation of putting greens in select Crown Room Clubs, a Presidents Cupsweepstakes and PGA TOUR-themed promotions throughout the year.Other initiatives include airing PGA TOUR features on Delta in-flightvideo programs, printing PGA TOUR, Champions Tour and Nationwide Tourschedules each month in Delta’s on-board magazine, Sky, and providing theseschedules in Delta Crown Room Clubs.FEDEXFedEx, the premier global provider oftransportation, e-commerce logistical supportand supply-chain management services, is the“Official Shipping Company of the PGA TOUR andChampions Tour.”FedEx uses its TOUR sponsorship to reinforce its legendary reliability viaPGA TOUR-themed FedEx advertising, promotions and customercommunications. The biggest challenge in golf is developing and maintaininga reliable swing. PGA TOUR professionals constantly strive for the pinnacle ofreliability, and they deliver. Reliability has always been the cornerstone ofsuccess at FedEx. PGA TOUR professionals are the most reliable players in thegolf world, just as FedEx is “The Most Reliable Player in the Game.”FedEx also continues to be the title sponsor of the FedEx St. Jude Classicheld each year at the Tournament Players Club at Southwind in Memphis, TN.Since 1970, the event has raised more than $14 million for St. Jude Children’sResearch Hospital, one of the world’s premier centers for research andtreatment of catastrophic diseases in children, primarily pediatric cancers.SECTION 8 / MARKETING