2004 PGA TOUR Media Guide

A Message to the MediaOn behalf of the players and staff, welcome to the 2004 PGA TOUR season. We appreciate your continued interest in our sport,and we clearly recognize the extent to which our success is tied to the thorough and professional coverage we receive from awide variety of global media outlets.As the PGA TOUR begins another great season, we can truly state that the image and competitive spirit of our players has ledto the healthiest state in the history of our organization.The Sports Business Journal recently reaffirmed this when it published the “2003 League Report Card,” a survey of corporatesponsors’ opinions of their investment in sports properties. The PGA TOUR ranked first in overall satisfaction among the 16 major sports.This is important as we continue to raise the exposure of our tournaments, provide significant value to our sponsors and showcase thewidespread excellence of our athletes.The competition level on the PGA TOUR in 2003 was at an all-time high, with season-ending honors going down to the wire.Tiger Woods recorded a season-high five victories and the lowest stroke average on TOUR and garnered a fifth consecutivePlayer of the Year honor. Vijay Singh won four times and captured his first money title. Davis Love III won a career-high four times, includingTHE PLAYERS Championship, making 2003 the first time in 30 years where three players won four or more times in a season.However, the depth of the TOUR was never more evident. Eleven players age 40 or older combined to capture 15 PGA TOURtitles. Mike Weir, Jim Furyk, Ben Curtis and Shaun Micheel won the Masters Tournament, U.S. Open, British Open and PGAChampionship, respectively, making for a first-timers’ sweep of the major championships for the first time since 1969. The season culminatedwith a fantastic display of great golf and sportsmanship at The Presidents Cup in South Africa, with captains Jack Nicklaus andGary Player agreeing to share the Cup after the match ended in a tie.These highlights offered a unique blend of veterans, young players and an international focus that fans can continue to be excitedabout. The 2004 season includes 48 official events offering nearly $240 million in prize money and includes new title sponsors suchas FBR, Booz Allen and Cialis. The World Golf Championships will hold two events in the United States, one in Ireland and another inSpain. The global reach of TOUR telecasts will extend to more than 140 countries around the world, including all three major networksin the United States and the top cable carriers. This exposure includes even more feature programming to profile our players and thesecond year of “PGA TOUR Sunday,” the one-hour preview show each Sunday on USA Network.The competitive accomplishments get most of the attention. But it’s the charitable effort that we cherish most of all. Through 2003,we will have contributed more than $800 million to charity since the first donation in 1938. But numbers don’t tell the whole story. It’splayers such as Tom Watson donating a portion of his $1-million Charles Schwab Cup annuity to help his longtime friend and caddie BruceEdwards battle ALS. Or Briny Baird teaming with his sponsor, Canon, to place the picture of a different missing child on his golf bag everyweek to raise awareness. It’s also the tournaments and volunteers making sure their respective communities benefit from our annual events.We look forward to working with you throughout the year. Our communications department staff at headquarters in Ponte VedraBeach, FL and at tournament media centers each week is ready to assist you. Please do not hesitate to ask for our help at any time.Thank you for your interest in the PGA TOUR and best wishes for a great year.Sincerely,Timothy W. FinchemCommissionerPGA TOURHenry HughesSenior Vice President and Chief of OperationsPGA TOURPGA TOUR • 112 PGA TOUR BLVD. • PONTE VEDRA BEACH, FL 32082 • 904-285-3700On the Cover: 2003 PGA TOUR Player of the Year Tiger Woods (center) with four-time champion Davis Love III (left)and four-time winner and Arnold Palmer Award winner Vijay Singh (right).