Characteristics of Households - Childinfo.org

XIII ACCESS TO MASSMEDIA AND USEOF INFORMATION/COMMUNICATIONTECHNOLOGYThe 2010 Serbia MICS collected information on theexposure of women aged between 15–49 and men agedbetween 15–29 to the mass media and their use ofcomputers and the internet.This information will help to understand:• whether respondents are exposed to newspapers/magazines, radio and television• ever use and current/recent use of computers• ever use and current/recent use of the internet.Access to Mass MediaThe proportion of women who read a newspaper, listento the radio and watch television at least once a week isshown in table MT.1.At least once a week, 75 percent of women in Serbiaread a newspaper, 72 percent listen to the radio and 98percent watch television. Overall, 0.5 percent does nothave regular exposure to any of the three media, while58 percent are exposed to all the three types of mediaat least on a weekly basis.Women under the age of 25 are more likely than olderwomen to report exposure to all three types of massmedia combined. Differentials by residence, educationand socio-economic status are observed for exposureto all types of media, primarily due to differentials inexposure to print media. It seems that access to theprinted media is connected to higher living standards.Women with higher education are almost twice aslikely to have been exposed to all types of media thanwomen with primary education. Similarly, 65 percentof women in the highest wealth index quintile havebeen exposed to all three media forms, while thecorresponding proportion of women in the lowestwealth index quintile is only 35 percent. Largerproportions of women are exposed to all media typesin urban areas (60 percent) than in rural areas (54percent). Exposure of women to all three mass mediais greatest in Belgrade (69 percent) and lowest inSouthern and Eastern Serbia (48 percent).234MULTIPLE INDICATOR CLUSTER SURVEY 2010