fहndi - Mahatma Gandhi Antarrashtriya Hindi Vishwavidyalaya

Globe on Potter's Wheel : ClimbingSteps of MediaPradeep Trikhafgndi •Madhav Hada's Seediyaan Chadhataa Media is a landmarkcontribution to the media studies in Hindi. This is a timely andwelcome addition to the current wave of books on a range ofcontemporary issues. It demonstrates the method of literary andcultural evaluation as multiple ways of shaping popular consciousness.It is a known fact that media have played an important role in theprocess of globalization and there is ever growing academic materialon the subject but rarely do we find a formal, systematic andconvincing detailed study on the issue. He has elevated media to thecentre stage of globalization discourse. This is also an attempt to fillthe gap in the burgeoning globalization literature. Hada definesglobalization as 'the process in which worldwide economics, political,cultural and social relations have become increasingly mediated acrosstime and space'. This is a first-rate resource book for research studentsand for general readers and even the beginners who are interested indetails of contemporary issues on media. He traces the process ofglobalization to the beginning of the fifteenth century, with theonset of European powers for trade with the rest of the world and insearch of new countries. According to him a fresh phase started in1492 with Christopher Columbus' voyage to America that ended in1800. The second phase came to an end in the year 2000 and sincethen the third phase has started which in literal sense gave rise to aunified globe due to steep decline in prices, of personal computers,cell phones, satellites, fiber optical cables and expansion of worldApril-June 2013 :: 151