training module for medical officers primary health centre - NVBDCP

Program Scope for community supportComponentReferral care Ensuring early transport of patientsof severe malaria to the correctreferral institution Helping the family avail ofgovernment schemes supportingcosts of transportation andtreatment*Scope for community monitoringDemanding and ensuring immediatecare for cases of severe malaria atinstitutionsEnsuring that untied funds at villageand subcenter levels under NRHM aremade available in a timely manner forpoor families needing referral.Behaviour Change Communication (BCC)BCC has been defined as a process of learning that empowers people to take rational and informeddecisions through appropriate knowledge; inculcates necessary skills and optimism; facilitates,stimulates pertinent action through changed mindsets, modified behavior and reinforces the same.Simplicity, brevity, do-ability and relevance are the cornerstones of effective communication for behaviorchange. Clear messages, communicated through different, credible channels are most likely to bringabout change.Simple mass communication before IRS and bed net distribution rounds may consist of recruitment oflocal folk media, NGOs and CBOs to explain the benefits and use of IRS and bed nets to communities.About 3-6 months after the roll-out, even as early as during the first transmission season, a quick butformal, independent assessment of the program interventions can be carried out in multiple locations, toidentify gaps in service availability, utilization and quality. Within a year of the roll-out of interventions,and before the second transmission season, a comprehensive BCC and Community Participation plancan be put in place, and assessed again during the transmission season to iron out the remainingwrinkles. During the first year, much of the monitoring of this activity will come from supervisory visits byPHC/MO, MPHW and MTS. Some of the assessments mentioned above can be conducted by the MTS.Receivers of BCC Villagers Housewives Mahila Mandals School children Small factory workers Opinion leaders and non-formal leaders (Paramount importance)Media mixPosters, folders, hand bills, charts, flip charts, flip booklets, stickers, book markers for schoolchildren, postal prints, etc.Exhibition, folk dance, puppet show, drama, bhajan, kirtan, etc.Video quickies, video on wheels, cable TV, etc.Salient points to be covered in BCC79