About This Particular Macintosh 6.04 - eDisk
About This Particular Macintosh 6.04 - eDisk About This Particular Macintosh 6.04 - eDisk
“Done!”Good! You’ve destroyed the evidence! The copyright laws of most countries protect artists,and anyone else who creates something, against the unauthorized duplication of their work.A moment ago, we made copies of the ATPM logo and Sarah Michelle Gellar. The reason Ichose the Buffy picture will become apparent later. I chose the ATPM logo for the free advertising!“What’s the issue of copyright all about, then?”Well, without copyright laws, you or I could create a piece of work, spending lots of time andmoney on it, only to have some evil person copy the work and use it for any purpose theysaw fit, without any payment or credit to the creator. Copyright laws make it illegal for this tohappen.Without copyright laws, writers, artists, musicians, and other creative people would be discouragedfrom creating work, as anyone could profit from this work. Without copyrightlaws, we might never have had Steven King, Andy Warhol, or Alanis Morrisette.“No Alanis Morrisette! That’s a nice thought! Are you going to tell me how this relates tomy Web site? I’m trying to learn about graphics here.”The Internet (and in particular, the World Wide Web) is often thought of as a “Big Freebie,”and to a certain extent this is true. There’s a vast amount of information out there, availablefor zilch. You can find out what’s happening in the world, do research for a project, or watchsome hamsters dance up and down.Because of this apparent freedom of information, many people think that the Internet is easypickings. But the fact that you can drag it to your desktop and stick it on your Web sitedoesn’t make it right. Along the same lines, you could go into a shop, take a few CDs withoutpaying, then sell them to a third party who’ll buy with no questions asked.Copyright laws protect an artist’s right to several things, such as reproduction, distribution,display (in galleries, etc.), adaptation, and performance (of plays, movies, etc.). If youbreach one of those rights, then you’re infringing on the artist’s copyright.ATPM 6.04 ← 58 →Columns: Copyright
“OK, what if I ‘borrow’ a button from Amazon’s Web site and credit Amazon for theimage?”No, don’t do it.“What if I ‘borrow’ an image of Sarah Michelle Gellar, give credit, and provide a linkback to their site?”No, you cannot use any person’s or company’s image without written permission to do so.Imagine you’ve spent hours on your Web site graphics, giving your site a unique look. Howwould you feel if one day you found another site featuring your graphics? Even if they hadcredited you, the unique look that your site once had has been lost. On a similar note, ifyou’ve constructed a business site and you’ve taken images from another site, how honestand trustworthy will your business look to potential clients?“OK, I can understand not taking images from personal pages, as these people havespent a lot of time on these pages. But companies like Yahoo! and Fox have loads ofmoney—they aren’t going to miss a few images taken here and there. And besides, I’veseen millions of Web sites with pictures taken from Fox’s official Buffy site.”You’re right. Fox, Yahoo!, Disney, and the like have stacks of cash—they also have some verygood lawyers! Your second point is right too. There are lots of fan sites out there, featuringBuffy pictures and the like—and right now many of these sites are receiving a certified letterfrom Fox’s lawyers asking them to remove those images or face a copyright infringementsuit. A similar thing happened in 1997 when Fox got heavy with the X-files fan sites.“Whoa! That’s heavy! So what, exactly, am I supposed to put on my fan site?”Admittedly, it’s difficult. Let’s say, for example, we have a Tom Jones fan site. We can’t use anyimages we haven’t created ourselves.• So we can’t use official publicity shots. We would have to get in touch with Tom Jones’srecord company, or whoever owns the rights to these pictures.• We can’t use shots from magazines. Again, we would need to get permission from themagazine and/or photographer.ATPM 6.04 ← 59 →Columns: Copyright
- Page 8: WelcomeWelcomeWelcome to the April
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“OK, what if I ‘borrow’ a button from Amazon’s Web site and credit Amazon for theimage?”No, don’t do it.“What if I ‘borrow’ an image of Sarah Michelle Gellar, give credit, and provide a linkback to their site?”No, you cannot use any person’s or company’s image without written permission to do so.Imagine you’ve spent hours on your Web site graphics, giving your site a unique look. Howwould you feel if one day you found another site featuring your graphics? Even if they hadcredited you, the unique look that your site once had has been lost. On a similar note, ifyou’ve constructed a business site and you’ve taken images from another site, how honestand trustworthy will your business look to potential clients?“OK, I can understand not taking images from personal pages, as these people havespent a lot of time on these pages. But companies like Yahoo! and Fox have loads ofmoney—they aren’t going to miss a few images taken here and there. And besides, I’veseen millions of Web sites with pictures taken from Fox’s official Buffy site.”You’re right. Fox, Yahoo!, Disney, and the like have stacks of cash—they also have some verygood lawyers! Your second point is right too. There are lots of fan sites out there, featuringBuffy pictures and the like—and right now many of these sites are receiving a certified letterfrom Fox’s lawyers asking them to remove those images or face a copyright infringementsuit. A similar thing happened in 1997 when Fox got heavy with the X-files fan sites.“Whoa! That’s heavy! So what, exactly, am I supposed to put on my fan site?”Admittedly, it’s difficult. Let’s say, for example, we have a Tom Jones fan site. We can’t use anyimages we haven’t created ourselves.• So we can’t use official publicity shots. We would have to get in touch with Tom Jones’srecord company, or whoever owns the rights to these pictures.• We can’t use shots from magazines. Again, we would need to get permission from themagazine and/or photographer.ATPM <strong>6.04</strong> ← 59 →Columns: Copyright
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