Mehri Paydar works on her design at - McCormick School of ...

McCormick / spring 201125Top left: Jeff Gellis gluestogether a model of anamphitheater.Lower left: Matt Shaxtedpresents to the jury in theSony Center.Left: Helmut Jahn discussesthe design challenge withNorthwestern students.Photos by Gordon Welters.and building some of the best structures of thepast 30 years.“I hope you had a good time this far,” Jahnsaid, smiling. “I hope you survived this.”Selling your designWhat happened next was more than a designcritique: it turned into a wide-ranging conversationon design, business, communication, and thedifference between art and science.When Shaxted presented his turbine idea,Sobek told him it would require a building muchlarger than the Sony Center.“Sometimes you get attached to an idea,” Boothtold Shaxted. “We all do. You get so caught up.”Jahn pointed out that Shaxted only had onedrawing to show the jury, a sketch of the turbineand the mathematical equations he thoughtwould show it worked. “If you’re trying to sellsomething to a client, he never takes the firstthing you show him,” Jahn said. “The process isvery important. If you come with one drawing,the client will think you didn’t take it seriously.”“You always must be aware that there mightbe a specialist in the jury who is not shocked bythe math,” Sobek said, pointing to Shaxted’s equations.He added that architects should always beable to clearly articulate their ideas. “You shouldtrain yourself to close your eyes, pick up a virtualphone, tell somebody how it <strong>works</strong>, and sell it tothem. Sooner or later you’ll realize that you needthe right key words or story.”When Lizzie DuBay (civil engineering ’11)presented her fashion show idea, Jahn asked whyshe drew her designs by hand.“It gives it more personality,” she said.“So you can throw your computer awaywhen you get back!” said Jahn, who is known fordesigning buildings using freehand drawings.“The computer is the worst equalizer. It makes itpossible for people who are not very good to dowell. It’s like putting fancy clothes on.”Sobek added: “On a flight from Frankfurt toChicago I drew all of the special structure for theSony Center. On one nine-hour flight. By hand.There was no computer.”Ultimately, the jury offered praise and adviceto each student—both of which, the studentsagreed, young architects and engineers need tobecome better designers. “Even when I got a lotof heavy criticism, it was really constructive,”Bertelsen said. “They really got to the core of theissues. I think I can use that to jump-start futureprojects.”Others were more pragmatic: “I can finallysleep,” Gellis said.Architecture is about communicationJahn said it was fun working with the studentsand hoped they learned something along the way.“I agreed to do this,” he said, “because they areinvolved in this relationship between architectureand engineering and how the integration ofthose disciplines can make better architects andengineers—and ultimately, better buildings. Wearchitects who are somewhat established havea responsibility to young people, and we tried toteach them that architecture is a business whereyou’ve got to sell something. The more successfulyou are at designing a good building, the easier itis to sell it.”The trip was judged so successful that McCormickplans to offer a similar trip next year. For thestudents, who headed back to Evanston to finishtheir studies and prepare for careers in engineeringand architecture, the trip provided a new pointof view on architecture.“Architecture really is about communication,”Bertelsen said. “If you have a brilliant designbut you can’t talk about it or draw a picture of it,nobody is going to build it. You need to be able totell a story. That’s probably the most useful thingI learned. And you need to have as many crazyideas as possible, and then use architecture andengineering to make those ideas concrete.”Patrick Rice (civil engineering ’11) believes thetrip will give him a leg up when he applies for civilengineering jobs after graduation. “Having experiencein an architecture studio will definitely help,”he said. “Employers can see I have a commitmentto design as well as this technical background.”Booth said he was “blown away” by howworthwhile the trip was for students. “It reallyhas become, in my mind, an integral part of theprogram.” M Emily Ayshford