Four Edition Media Kit - Destination Melbourne
Four Edition Media Kit - Destination Melbourne
Four Edition Media Kit - Destination Melbourne
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MS Winter 2012.indd 129/05/12 10:48 AM8 <strong>Melbourne</strong> Style – <strong>Four</strong> <strong>Edition</strong> <strong>Media</strong> <strong>Kit</strong>DistributionA total of 250,000 copies of the <strong>Melbourne</strong> Style magazine are distributed each season.240,000 copies of the magazine are released in the first week of the season through regional insertions in theHerald Sun. It covers all of Regional Victoria including Geelong. The Herald Sun is Victoria’s number one sellingnewspaper, with a total readership of 1,118,000 (Monday - Friday)*.10,000 copies are also distributed at staffed V/Line stations in the first week of the season.*Source: Roy Morgan Research June 2012.<strong>Melbourne</strong> Style eDMs:Our research has found that one of the most popular sections among readers of <strong>Melbourne</strong> Style is the seasonalaccommodation offers. Each season, <strong>Melbourne</strong> Style advertisers have the opportunity to participate in an eDM(electronic direct mail) that will target the Regional Victoria market to reinforce the themes and offers each edition.These eDMs will provide advertisers with an additional opportunity to reach the Regional Victoria market.SpringMELBOURNEStyleSummer<strong>Melbourne</strong>StyleAutumn<strong>Melbourne</strong>StyleWinter<strong>Melbourne</strong>StyleSpring Racing CarnivalSummerof Sport2012 Formula 1 Australian Grand Prixannie the musical
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