Four Edition Media Kit - Destination Melbourne

4 Melbourne Style – Four Edition Media KitReadership*Via the annual readership survey conducted, we are able to provide valuable insight into the publication readership base. The majority ofrespondents to the 2011/12 survey were female, aged between 55-64 years and with no children living at home. Over half of all households whoreceive Melbourne Style magazine have more than one person who reads it. Almost 50% of respondents had visited Melbourne within the pastmonth and all but 7% had visited the city in the past year.What is your gender?What is your age range?24.6%Male22.9%65+2.0%18-240.6%Under 186.4%25-3512.2%35-4419.4%45-5475.4%Female36.5%55-64*Source: Melbourne Style Readership Survey (Summer 2011-2012)