Travel & Tourism PR Firms O'Dwyer's Profiles Of - Odwyerpr.com

O’Dwyer’sProfiles ofTravel & Tourism PR firmsAgnes Huff Communications Group pilots QantasAirways’ campaign to bring the anticipated AirbusA380 aircraft to Los Angeles on its maiden flight tothe U.S. Pictured from left to right are AirbusChairman Allan McArtor, Qantas Airways SeniorExecutive Vice President Wally R. Mariani and LosAngeles Mayor Antonio Villaraigosa as they greet theaircraft shortly after touching down at LAX.AGNES HUFFCOMMS. GROUP6601 Center Dr. West, #100Los Angeles, CA 90045310/641-2525Agnes Huff, PhD, President/CEOHarry Chittick, VPAnna Jerden, Account DirectorLocated in Los Angeles, AgnesHuff Communications Group is afull-service public relations,marketing and crisis managementfirm established in 1995.With more than 20 years ofexperience serving a wide rangeof government agencies, local,national and internationalclients in most major industries,AHCG has established expertisein special events, strategic publicrelations counseling, mediarelations, marketing, productlaunches, promotions and communityoutreach.BCA sells its agency services a la carte, allowing it towork in AOR and non-AOR roles. Staffers Evelyn Galli andSarah Woodruff oversaw South African Airways’ participationat National Geographic's Experience Africa event inGrand Central Terminal.The agency’s specialty travelpractice offers highly personalizedaccount service andSmarter PhD Marketing Solutions ©for internationally recognizedclients such as Qantas Airways,Qatar Airways and WorldAirways. With a commitment topartnership with clients, passionfor measurable results and creativecommunications solutions,AHCG helps clients achieve andexceed their business goals,while maximizing brand awarenessand share of voice in theirrespective industries and marketplace.The agency is a foundingmember of the PR AgencyNetwork, with affiliate officesin Boston, Chicago, Dallas, LosAngeles, Miami, New York, andWashington, D.C.Travel industry client experienceincludes airBC,Bahamasair, British Airways,FedEx, Los Angeles WorldAirports, Loew’s Santa MonicaBeach Hotel, Mojave Airport,Singapore Airlines, TurkishAirlines, Qantas Airways, QatarAirways and World Airways,among others.ALLISON &PARTNERS450 Sansome St., #200San Francisco, CA 94111415/217-4500Since 2001, Allison &Partners’ travel and tourismdivision has been the cornerstoneof its burgeoning consumerpractice. The firm hasconducted activities for a widerange of well-known brandsincluding Southwest Airlines,SideStep, Kimpton HotelGroup, Joie de Vivre andTravelodge.Allison & Partners’ currenttravel and tourism client rosterincludes Best WesternInternational (world’s largesthotel chain), ARAMARKHarrison Lodging (collection ofconference centers, hotels,national parks and resortsnationwide), the MichelinGuide (exclusive hotel andrestaurant guides) and AffinityGroup, Inc. (serving the needsof the recreational vehicle market).Among the firm’s mostnotable recent achievements:Multi-faceted PR campaign totake Best Western through itsmilestone 60th Anniversary; 18-month-long media relationscampaign to celebrate MesaVerde National Park’sCentennial; Successful WestCoast launch of the MichelinGuides in the San Francisco BayArea, Los Angeles and LasVegas.BCA370 Lexington Ave., 12th flr.New York, NY 10017212/286-9300www.bca.travelJames Cronin, PresidentLyla Naseem, PR DirectorBCA is a marketing communicationsfirm that offers creativesolutions to results-oriented travelindustry clients. Whether thesolution involves public relations,advertising, or interactive— or an integrated mix of all three— BCA brings over 20 years ofexpertise in the promotion oftravel products and destinations.The agency has an extensive networkof contacts and sourcesamong media outlets (consumerand trade), events and industrygroups. Over the years, BCA hasworked for hotels, resorts, spas,tour operators, airlines, luxurytrains, and more in Europe, theCaribbean, Africa, and the UnitedStates.BENNETT &COMPANY230 N. Westmonte Drive, Ste. 1000Altamonte Springs, FL 32714407/478-4040Laura Phillips Bennett, PresidentBennett & Company is celebratingthe agency’s 25thanniversary with expandedservices and an enhanced commitmentto our craft and ourcommunity. They say that onceyou’re in the hospitality business,you’ll never leave. Youbecome permanently attached tothe people, the pace and thework. After decades of hoteland restaurant openings, new22JULY 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION

CM CommunicationsContinued from page 23Armenia. CM Communications isthe recipient of numerous awardsincluding the Adrian Award from theHospitality Sales & MarketingAssociation International, and theBell Ringer Award from the NewEngland Publicity Club.DCI215 Park Avenue South, 10th Flr.New York, NY 10003212/725-0707Andrew Levine, PresidentPeggy Bendel, Senior Vice PresidentKaryl Leigh Barnes, Vice PresidentDevelopment CounsellorsInternational (DCI) is the leader inmarketing places, representing morethan 350 countries, states, regions,cities, CVBs and private sectorclients since 1960.This year’s move to larger officesnear Union Square encouraged theexpansion of DCI’s technologicalcapabilities and range of marketingcommunications services, including:branding, crisis communications,media relations, consumerpromotions, media training and specialevents, exclusively to travel andeconomic development clients.Current tourism clients includeChile, Dubai, Northern Ireland andTasmania; Pennsylvania; America’sByways; Acoma/Sky City (NM);Denver, Finger Lakes (NY) WineCountry, Huntsville (AL),Indianapolis, Metro PortlandTourism Alliance, Greater Miamiand the Beaches, St.Petersburg/Clearwater Convention& Visitors Bureaus; and PremierTours.EDELMAN1500 BroadwayNew York, NY 10036212/819-4853Fax: 212/704-0126www.edelman.comEdelman is the world’s largestindependent public relations firm,with 2700 employees in 48 officesworldwide. The firm was namedNumber One Ranked IndependentPR Firm by O’Dwyer’s, PRWeek’sLarge Agency of the Year for2006 and the Holmes’ Group’sLarge Agency of the year for2006. AdvertisingAge namedEdelman the best PR firm in itsProfiles of Travel & Tourism PR Firms2005 “Best Agencies” issue andPRWeek awarded the firm its“Editor’s Choice” distinction.Edelman’s PR-centric approachbrings together expertise from awide range of business practicesand industries. The Edelman networkalso includes four specialtyfirms - Blue (advertising), First &42nd (management consulting),StrategyOne (research) andBioScience Communications(medical education and publishing)- to provide clients with acomprehensive spectrum of communicationsservices. Edelman isamong the PR industry’s leadersin developing client programs thatintegrate new media platformsand user-generated media such asblogs, podcasts, and social networks.EVINSCOMMUNICATIONS635 Madison AvenueNew York, NY 10022212/688-8200Fax: 212/935-6730Mathew L. Evins, Chairman & CEOLouise R. Evins, Vice Chairman &COOOver the course of the lasttwenty years, EvinsCommunications has representedmany of the world’s most preeminentand prominent hotels,resorts, spas and travel consortia,including Bacara Resort & Spa,Cornelia Day Resort, EssexHouse Hotel, Four Seasons NewYork, Hotel & Resorts ofHalekulani, Hotel Bel Air, Hotelde Crillon, Park Hyatt Hotels –North America, Preferred Hotels& Resorts, Rosewood Hotels &Resorts, The Lanesborough, TheMansion on Turtle Creek and TyWarner Hotels & Resorts. Inaddition, the Agency has representedsuch industry innovatorsand pioneers as Exclusive Resortsand Marquis Jet.Evins has garnered numerousawards and accolades for itsbrand marketing communicationsand lifestyle public relations programsin the prestige travel andhospitality sectors. Most recently,the Agency received theesteemed “Chairman’s Award”from The Leading Hotels of theWorld for its development andpromotion of the Vera Wang Suiteat Halekulani, which was alsovoted the best hotel brand extensionin a survey by Brand Weekand the New York-based brandingfirm, TippingSpring.Evins has achieved great successfor its travel and hospitalityclients because we employ a multidisciplinaryexperientiallifestyle marketing communicationsand public relations paradigmbased upon the premise that“Consumer Adoption” is far morepowerful and enduring than“Consumer Incursion.” We catalyzeand harness the power of“Consumer Preference” ratherthan “Consumer Promotion” tobreak through the competitiveclutter in the marketplace.Evins’ knowledge of the affluentmarketplace and mindset isunparalleled. We have a uniqueunderstanding of, as well as theinsights of how to market to, theaspirational, inspirational, anderudite traveler, as well as theinfluencer travel trade. Theresults we have achieved for ourclients over the last twenty yearsspeak for themselves.FLEISHMAN -HILLARD200 North BroadwaySt. Louis, MO 63102314/982-1700www.fleishman.comJohn Graham, ChairmanDave Senay, President & CEODiana Conconi, SVP & Partner,CanadaDella Sweetman, SVP, USARonald Wong, VP, Asia PacificFleishman-Hillard has developeda reputation as a results focused,communications partner for its travelindustry clients. Over the years,the firm has represented a variety oftravel- and tourism-related clients,ranging from government tourismboards and associations, to airlinesand cruise lines, to hotel chains,theme parks, spas and resorts.The Omnicom company specializesin distinguishing travel destinationsand hotels by communicatingtheir unique characteristics andappeals in ways that relate to theconsumer’s lifestyle and build consumerconfidence.The firm develops and executesconsumer programs involving partner/industryrelations, media andagent familiarization trips, speakers’bureaus, grassroots marketing, specialevents, and media relations.These programs are supported bythe relationships F-H professionalsmaintain with influential travel writersand reporters. The firm has alsocreated investment promotion programsand handled crisis managementassignments.Since 2005, Fleishman-Hillard’sTravel and Tourism client base hasrapidly grown to include leadinginternational airlines, overseas anddomestic tourism boards, luxurydestination resort properties, andmajor hotel chain brands.FRENCH / WEST /VAUGHAN112 E. Hargett St.Raleigh, NC 27601919/832-6300www.fwv-us.comRick French, President/CEOLauren Taylor, Executive VP,PartnerDavid Gwyn, Executive VP, PartnerJack Glasure, Chief MarketingOfficerFrench/West/Vaughan (FWV) isone of the nation’s largest independentpublic relations, publicaffairs and emerging media agencies.Headquartered in Raleigh,N.C., the agency also has offices inNew York City and Tampa.Founded in 1997, FWV celebratesits 10th anniversary this year.FWV’s dedicated travel andtourism practice boasts extensivedestination marketing experience,specializing in lifestyle and leisuremarketing and public relations.Travel and tourism industry experienceincludes work withGatlinburg, Tennessee; CabarrusCounty, North Carolina – home toNASCAR’s Lowe’s MotorSpeedway; Oakland County,Michigan; Tweetsie Railroad –North Carolina’s Oldest ThemePark; Branson, Missouri; the OldSalem Moravian village in NorthCarolina; the Greater Raleigh CVB;and America’s Historic Triangle,located in Williamsburg, Virginia.In addition to ranking as thenation’s 19th largest independentlyownedPR firm, FWV was named a2006 finalist for PR Week magazine’s“Midsize PR Agency of theYear” and was named the HolmesReport’s 2004 National ConsumerAgency of the Year. FWV workswith many of the world’s leadingcompanies and brands, includingthe Global Water Foundation, theCoca-Cola Company (Nestea,Gold Peak, Minute Maid, Dasaniand Simply Orange), Ford MotorCompany, Wrangler, the JustinBoot Company, Canada Post,Speedo, Diageo (BulleitBourbon), Pfizer, United StatesPlaying Cards, Gemstar-TVGuide, ASTROTURF andbioMérieux.24JULY 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION

Cote de Pablo, star of CBS’s hit drama NCIS (in whichshe plays an Israeli Mossad officer), recently visitedIsrael as a guest of the Israel Ministry of Tourism, acampaign led by Geoffrey Weill Associates.GEOFFREY WEILLASSOCIATES27 West 24th St.New York, NY 10010212/288-1144Geoffrey Weill, PresidentAnn-Rebecca Laschever, SR VPEric Goldberg, Exec. VPTania Philip, VPJanet Rodgers, VPGeoffrey Weill Associates hasseen a period of growth, in terms ofclients, staff and office space in thelast 18 months. New clients includethe Israel Ministry of Tourism,Taj/CC Africa, Orient-ExpressTrains and Cruises, Jet Airways,Austrian Airlines, Ashford Castle,Ireland; Merrion Hotel, Dublin; St.Regis in Washington, DC;Panoramic Hotel in Iguazu,Argentina; and AquaExpeditions inPeru. Other clients includeMedjetAssist; Cape Grace Hotel inCape Town; Inkaterra, Peru; PezulaHotel Resort & Spa, South Africa;Hassler Hotel, Rome; and CanadianMountain Holidays.WEILL is proud to representProfiles of Travel & Tourism PR Firmsmany clients who practice sustainabletourism, many who have beenforerunners in the field of ecotourism.WEILL staff members arealso involved in Global Kids, anorganization that works in NYCschools to teach kids about internationalaffairs and provide leadershipskills. And, instead of traditionalholiday gifts to clients, WEILLmade donations in their names toAmericaShare and City-Meals-on-Wheels.Major hits in 2006-2007 includeexclusives in Architectural Digestand Travel+Leisure and the premiershow of Trip of a Lifetime on theTravel Channel.HERMANASSOCIATES PR470 Park Ave. S., 2nd Flr SouthNew York, NY 10016212/404-6550Paula Herman, CEOStu Herman, PresidentMario Almonte, Account DirectorFounded in 1986, HermanAssociates Public Relations(HAPR) is a boutique agency specializingin travel, tourism and hospitality.HAPR’s clients haveincluded foreign government touristboards, hotel chains, internationalairlines, tour operators, niche marketcruise lines, as well as leadingtravel industry associations. Theagency’s immersion in the traveland tourism business is perhaps bestrepresented by its over 20-year relationshipwith the United States TourOperators Association. AmongHAPR’s current clients areEuropean Waterways, Europe’sleading luxury barge cruise companyand the Student & Youth TravelAssociation (SYTA).HAPR is headed by a team ofseasoned PR professionals who areattuned to today’s multi-mediacommunications environment andthe latest technology for disseminatingnews. Years of experiencehave honed their skills at developingmedia relationships and attractingthe media’s attention. As aresult, many travel editors, freelancejournalists, and broadcastersrecognize HAPR as a credible, reliablenews source, and an effectivecommunications bridge betweenthem and their clients. The bottomline: over two decades of publicrelations success stories.KTCPR77 North Centre Ave., Suite 215Rockville Centre, NY 11570516/594-4100Richard S. Kahn, PresidentHilari Graff, Accounts DirectorKahn Travel Communications,also known as KTCpr, is a 17-yearoldpublic relations, marketing andpublishing company formed byRichard S. Kahn, former Editor-in-Chief and Associate Publisher ofTravel Agent Magazine.Kahn, having spent 22 years as areporter, writer and editor for newspapersand magazines, has a strongunderstanding and connection tothe media – the end game for anypublic relations agency.KTCpr was launched with a purpose– to be responsive to the mediaand act as a resource. In that way,the company has been able to sustaina steady growth based on thesuccess of achieving results, in largepart thanks to Kahn’s relationshipswith the media. KTCpr employeeshave all been indoctrinated into thefold, and response time on mediaqueries is basically zero.Our expertise covers media relations,the creation of promotions(print, radio and Internet), thelaunch of new hotels and resorts,marketing consultation, crisis communication,speech writing andpublishing services.Staff loyalty at KTCpr is unprecedentedin the industry. Out of thecompany’s 10 employees, all buttwo have been with KTCpr a minimumof five years, with four ofthem at the company over 10 yearseach.A testament to KTCpr’s qualityof work and the tireless dedicationof the staff, clients are also veryloyal – Bolongo Bay Beach Club inSt. Thomas (17 years and the company’sfirst client), the CaribbeanTourism Organization (12 years),the Hospitality Sales & MarketingAssociation International (7 years),Vacation.com (9 years) and LaCabana Beach & Racquet Club inAruba (15 years). Other clientsinclude the Philippine Departmentof Tourism (2 years), the ChinaNational Tourist Office (2 years),Victoria Cruises (7 years), TravelImpressions (2 years), Ritz Tours (7years), Sceptre Ireland Tours (3years), Spice Island Beach Resort inGrenada (10 years), Blue HorizonsGarden Resort in Grenada (10years), Mango Bay in Barbados (8years), Interval International (10years) and SureCruise.com.Key placements over the yearshave been TV exposure on“Today,” “The Early Show” andlocal New York news stations aswell as coverage in The New YorkTimes, The Washington Post, TheLos Angeles Times, Newsday, TheBoston Globe, Travel + Leisure,Coastal Living and many more inaddition to all the major travel tradepublications.KETCHUM1285 Ave. of the AmericasNew York, NY 10019646/935-3900Ketchum is a global PRagency with one of the world’sleading brand marketing practices.Included in the practice isa travel and lifestyle specialtygroup, which utilizes its expertiseand creative programming to garnerthe best results for its growingportfolio of clients. Based onyears of expertise in the hotel, airline,and cruise industries, theprofessionals of the travel groupare able to deliver outstandingresults.Ketchum’s travel clientsreceive hands-on attention andcare of an “agency within an Continued on page 2826JULY 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION

KWE Group’s new celebrity service spearheaded astar-studded anniversary celebration for RivieraMaya’s Paraiso de la Bonita. Pictured (L to R) is TeriHatcher, star of Desperate Housewives, and KarenWeiner Escalera of KWE Group.KetchumContinued from page 26agency” with the bonus of access toresources of a global public relationsfirm. The team has a broadrange of capabilities, such ascelebrity and third-party spokespersonrelations, negotiation of strategicpartnerships and endorsements,issues and crisis counseling, mediatraining, entertainment and sportsmarketing, full service graphic andvideo design, and new mediaexpertise. Furthermore, the grouphas built relationships with keynational media and travel trade outlets,focused on securing high profileresults for clients in the print,broadcast, and online arenas.Present clients include: CanyonRanch, Carnival Cruise Lines, DeltaAir Lines, Hyatt Hotels & Resorts,and the SkyTeam Airline Alliance.Profiles of Travel & Tourism PR FirmsKUNDELLCOMMUNICATIONS330 Madison Avenue, 6th Flr.New York, NY 10017212/877-2798 or 646/495-5300www.kundellcommunications.comLinda Kundell, PresidentLDPR team supports local community soup kitchens byplanting vegetable garden at Bissel Gardens in the Bronx.Kundell Communications providesstrategic counseling, marketingcommunications, editorial content,speechwriting and media relationsservices including print,broadcast, and new media.Specializing in travel, tourism, hospitalityand lifestyle accounts, thefirm is backed by a network of senior-level,independent associates.The firm’s public speaking divisionprovides performance-driven trainingand coaching using theatrebasedtechniques. Current travelclients include the U.S. TourOperators Association (USTOA),the US Travel InsuranceAssociation, Gate 1 Travel, andAfrican Travel, Inc.KWE GROUP4425 Ponce De Leon Blvd., Ste. 260Coral Gables (Miami), FL 33146305/476-5424Fax: 305/476-5434Karen Weiner Escalera, Presidentand CEOFor over 28 years, first in NewYork City and now in Miami, KWEGroup has been among the nation’sleading travel and tourism publicrelations and marketing experts.We counsel organizations on how todevelop and exploit their marketingstrengths and tap into the lifestyletrends of luxury travelers. Fromluxury resorts and destinations totour operators, airlines, spas andniche travel products, KWE developsstrategies for clients to standoutin the ultra-competitive travel andtourism business. We help clientsdetermine what to do and what tosay. When appropriate, we apply arigorous, fast-paced process to identifywhat special services, facilitiesand marketing programs should beoffered to consumers by clients.And when it comes to executingPR/marketing campaigns, no one ismore effective at maximizing clientvisibility through publicity, promotions,special events and specializedB2B campaigns. New this year:KWE Group launched its newcelebrity service, as well as an internationallysyndicated luxury traveland lifestyle trends newsletter andblog. The firm is also a foundingmember of Tourism Trademark, thefirst global marketing communicationsnetwork of independent agenciesspecializing in travel.LAURA DAVIDSONPUBLIC RELATIONS72 Madison Ave., 11th flr.New York, NY 10016212/696-0660Laura Davidson, PresidentLeslie Cohen, Executive VPMeghna Patel, SVPLisa Caruso, VPVenturing beyond the limits ofconventional PR, LDPR is a leaderof a new breed of PR agency – lean,fast, enthusiastic, smart, visionary,creative and assertive. LDPR callsits methodology “media marketing,”reinventing the concept ofPR, exploiting new technologies,searching for new solutions, workinghand-in-hand with its clients’marketing teams to achieve astonishingresults and awards, reflectedthis year with two HSMAIPlatinum Adrian Award wins.Current clients include many ofthe most prestigious destinationsand resorts in the world: Australia,Scotland, Montréal, the island ofMustique, Curtain Bluff in Antigua,The Ritz-Carlton resorts in Orlandoand Naples, Marriott International,and RockResorts among others.LOU HAMMOND &ASSOCIATES39 E. 51st StreetNew York, NY 10022212/308-8880www.louhammond.comLou Rena Hammond, Founder /ChairmanStephen Hammond, PresidentTerry Gallagher, Executive VPA dedication to both substanceand style has made Lou Hammond& Associates (LH&A) a leadingtravel and lifestyle agency since1984. Experience, independence, acommitment to client service, andaward-winning results are hallmarksof the company.Under the leadership of Chairmanand Founder Lou Rena Hammondand President Stephen Hammond,the agency’s 40 employees offerexpertise in public relations, publicaffairs, crisis management, marketingcommunications and specialevents. LH&A boasts a blue-chiproster of clients, with special focuson premium travel products, destinations,real estate and hotels/resorts.Home décor, retail, culinary andother lifestyle accounts are alsomajor areas of LH&A’s profile.The firm’s travel and luxurylifestyle experience has aided inlanding and servicing an influx ofclients in the high end-real estateindustry. Buyers of luxury first andsecond homes are increasingly optingfor amenities, design, and comfortthat are on the order of five-starhotels and resorts. New LH&Aclients in this arena include: GreatCamps, in the pristine mountains ofNorth Carolina; Promontory, a private,legacy-home community inPark City, Utah featuring legendaryskiing and world class golf; andTivoli Properties and Mezzo inAtlanta, which specialize in upscalevertical communities.28JULY 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION

LH&A’s travel practice continuesto thrive – and grow. The firm’simpressive list of prominent clientshas been joined recently by OneKey, a high-end and innovative destinationclub, and Remote Lands,offering luxury bespoke travel andprivate jet journeys accompanied bycelebrity speakers to Asia.Joining the hospitality practiceare Sofitel Hotels & Resorts withover 200 properties worldwide, TheEmerson Resort and Spa, GrandCascades Lodge, The Greenbrier,The Mount Washington Resort andThe Tudor Hotel.Also in the airline world, theagency recently helpedFlyglobespan launch new service toIreland West Airport Knock fromNew York and Boston. These newflights represent the first time travelersfrom the States have directaccess to the beautiful West andNorthwest of Ireland.LUCKIESTRATEGIC PR600 Luckie Drive, Suite 150Birmingham, AL 35223205/ 877-9870www.luckie.comBrian Pia, SVP & DirectorJim Taylor, Account DirectorLuckie Strategic Public Relationsis ranked #30 on the O’Dwyer’s listof top travel PR operations in theU.S. The firm’s work on AlabamaBureau of Tourism’s Year ofAlabama Food campaign won aTravel Industry AssociationMercury Award for special promotion.Luckie PR team experienceincludes: Alabama Bureau ofTourism and Travel, AlabamaDepartment of Conservation, SixFlags over Georgia, Six Flags GreatAmerica near Chicago, as well as anumber of Marriott Resort Hotels.The Luckie PR team has a trackrecord of getting high profile coveragein USA Today, The Wall StreetJournal, CBS Early Show, NBC’sToday, Budget Travel, in-flight magazinesand local media coverage inkey drive markets.MARX LAYNE31420 Northwestern Hwy., #100Farmington Hills, MI 48334248/855-6777www.marxlayne.comMichael Layne, PartnerMarx Layne & Co.’s success inthe travel and tourism sector is aProfiles of Travel & Tourism PR Firmsresult of providing clients responsive,individualized, intelligentand energetic marketing and PRservices.ML&C’s travel, tourism andhospitality practice encompassesnational, regional and local campaignsfor large organizations,nationally recognized resorts,award-winning restaurants andhotels and individual tourist destinations.The firm has initiated campaigns,grand openings, mediarelations, promotional activities,special events, strategic marketingand media training programsfor Travel Michigan, NorthwestAirlines, Shanty Creek, BoyneUSA Resorts, Detroit Zoo,Townsend Hotel, and DetroitScience Center.Established in 1987, ML&Chas more than 35 PR pros.MDP PUBLICITY21 East 87th Street, #5ANew York, NY 10128www.mdppublicity.com917/359-3512Fax: 212/534-3227meryl@mdppublicity.comMeryl D. Pearlstein, PresidentMDP Publicity specializes in thehospitality, travel, food andlifestyle industries, representingdistinctive tourism clients includingluxury hotels and resorts,restaurants, destinations and touroperators.The Agency is known for itsexpertise in media relations includingmedia tours, media receptionsand marketplaces, deskside meetingsand press trips. Elegantlywritten press and editorial materials,for distribution and publication,are another agency hallmark.Additional capabilities includemarketing-based public relations,brand awareness programs, productlaunches and relaunches, photoshoots, special events, promotionaland marketing partnerships, andniche marketing.The Agency works closely withits clients to develop targeted programssuch as girlfriend getawaysfor the Wayfarers walking tours,Hastings House in BritishColumbia, and Triple Creek Ranch(Relais & Châteaux, Montana); theculinary reinvention of Grace BayClub with Chef Gerry Gnassi; thelaunch of the new Grand Spa andnewly upgraded resort at TabacónGrand Spa Thermal Resort inCosta Rica; and exciting mediaevents for St. Augustine,MDP’s press trip to launch the new Girlfriends’Getaway program for the Wayfarers took journaliststo beautiful New Mexico.Clearwater and the Beaches; LakeCharles and Lafayette, Louisiana,and Tourism British Columbia.Other clients include FrenchCountry Waterways luxury bargetours, Go Ireland (tours in Ireland);Memorable Costa Rica (tours inCosta Rica); Physical Advantage(massage spa); and CorinneMcCormack Eyewear.M. BOOTH &ASSOCS.300 Park Avenue South, 12th Flr.New York, N.Y. 10010212/481-7000Fax: 212/481-9440info@mbooth.comwww.mbooth.comMargi Booth, PresidentJoan Brower, Sr. Vice PresidentJoan Bloom, Sr. Vice PresidentThe Travel & Lifestyle Practiceat M Booth integrates tourism andhospitality expertise with leisureproducts and lifestyle experiencesthat are essential partners in today’stravel environment. Clients includedestinations, hotels/resorts, spas,tour operators, cruise lines, travelInternet sites, and luxury brands inwine, spirits and gourmet food.The agency’s newest practice utilizesnew media to reach consumers,providing tourism clientswith added value.Among noteworthy activities in2007: M Booth promoted the $550million expansion of Harrah’sAtlantic City, unveiling a 4-acredomed pool, entertainment complexand one of the largestElizabeth Arden Red Door Spas inthe country; orchestrated a majorNYC media event for the MyrtleBeach Area of South Carolina and3-state tour resulting in press coverageand visits; and gave Yahoo!Travel record-breaking visibility bylaunching its new TripRecommendations module, thefirst such comprehensive onlinetravel feature.Additional M Booth travelclients include easyCruise, (sailingthe Mediterranean, Caribbean andAegean, and rivers in Belgium andThe Netherlands), U.S. VirginIslands Department of Tourism,Turkish Ministry of Culture &Tourism, MGM MIRAGE (LasVegas), and the international visitorscenters of Champagne Piper-Heidsieck and Charles Heidsieck,Masi Wines, and The Macallan,Highland Park and The FamousGrouse Scotch whiskies.MIDDLETON &GENDRON545 Fifth Avenue, Suite 1000New York, NY 10017212/ 980-9060www.mg-pr.comYvonne Middleton, ChairmanMary Gendron, PresidentBurns Patterson, Executive VicePresidentThere have been manyremarkable years in the agencylife of Middleton & GendronBrand Communications – but2007 stands apart.For the agency itself – theyear began on a high note, aschairman Yvonne Middletonwas honored by HSMAI withthe Winthrop W. Grice LifetimeAchievement Award for PublicRelations Excellence. Agencycampaigns for Eos Airlines,Orbitz.com and Mohegan Sunalso earned honors.M&G’s reputation for excel- Continued on page 30ADVERTISING SECTION • JULY 2007 • WWW.ODWYERPR.COM 29

MMG Mardiks launched the “Hertz Rent-A-Racer” programin 2006, which resulted in major coverage generatingmore than 200 million impressions. CarrollShelby, auto racing legend and founder of ShelbyAutomobiles (right) joins Frank Camacho, Staff VicePresident, Marketing, Hertz (left) and Lisa Diliberto,Senior Director, Marketing Communications (center)in unveiling the Shelby Mustang GT-H at the New YorkInternational Auto Show.Middleton & GendronContinued from page 29lence in the travel and lifestylesectors proved compelling – andvery current- for a range of newclients who have enlisted M&Gas a PR partner in 2007. Theseinclude: Trump HotelCollection, Sea Island Resorts,Flight Options, WhitefaceLodge, The Colonnade, andOcean Reef Club, among others.It has also been gratifying in2007 to see Horst Schulze’svision for Capella Hotels andProfiles of Travel & Tourism PR FirmsResorts, an M&G client, cometo life. Schloss Velden, aCapella Hotel, opened in May inVelden, Austria to wide acclaim.Capella Castlemartyr, in Ireland,is set for an August opening.At M&G, a passionate team ofPR professionals combinesunparalleled media relationshipswith specialized expertise innews bureau operations, promotions,event planning, newmedia and crisis management.The agency’s overriding focus isto build brands by forging anemotional connection betweenclient and constituents.Zero Gravity Corporation flew world-renowned physicist,cosmologist, and best-selling author ProfessorStephen Hawking into weightlessness on April 26,performing eight parabolas, out of the Kennedy SpaceCenter. It was the first time Professor Hawking, theworld’s leading expert on gravity, had an opportunityto experience zero gravity.MMG MARDIKS245 Fifth Avenue, Suite 902New York, NY 10016212/219-7560www.mmgmardiks.comCharles Mardiks, Managing DirectorMara Begley, Vice PresidentLauren Garvey, Vice PresidentMMG Mardiks is a creative collaborationof some of the sharpestminds in travel and tourism publicrelations. A subsidiary of MMGWorldwide, a global marketingcommunications agency servingmany of the world’s premier travel,tourism and hospitality brands,MMG Mardiks is a travel-focusedstrategic communications firm withpersonalized senior-level serviceand a depth of large agencyresources. MMG Mardiks offerscomprehensive public relations,media relations and marketing communicationsservices, as well as crisiscommunications, event marketing,sales promotion, partnershipmarketing, viral marketing andproduct placement. Clients include:Regent Seven Seas Cruise Lines,Regent Hotels and Resorts, HertzCorporation, Rezidor SASHospitality, Carlson HotelsWorldwide, Midwest Airlines,Travel Guard International, ElegantHotels of Barbados, SarasotaConvention and Visitors Bureau,Colorado Tourism Office, EliteTraveler, The May Fair Hotel,Remington Hotels and HyattRegency Tamaya Resort.M. SILVERASSOCIATES747 Third Avenue, 23rd FloorNew York, NY 10017www.msilver-pr.comMorris Silver, Chairman & CEOVirginia M. Sheridan, PresidentRosalie Hagel, Executive VPFor more than 30 years, M. SilverAssociates has distinguished itself intravel and tourism, luxury lifestyleand consumer products and services,providing customized, highlyimpactful and cost-effective PR,marketing and branding programs.The agency’s client base includesgovernment tourist boards, ministriesof tourism, convention andvisitors bureaus, hotels/resorts, airlines,cruise lines, attractions, andindustry associations. M. Silver isheadquartered in New York with aFort Lauderdale, Florida office.Recent notable achievementsinclude the creation of coast954, aninnovative NYC pop up storedesigned to promote Greater FortLauderdale, a client for 20+ years; anaward winning Explore ChinatownNYC campaign to restore this area oflower Manhattan post 9/11; the repositioningof the iconic Biltmore hotelin Miami; the rebranding of the cityof Baltimore; and the creation of theWorld’s Largest Cruise Night forCruise Lines InternationalAssociation that helped generatethousands of dollars in cruise bookingsacross the country. Anotherachievement that garnered nationwideattention was the promotion ofa once-in-a-lifetime experience forrenowned physicist StephenHawking aboard a Zero-Gravityflight. The special event generatedmajor network feature segments andworldwide front page coverage.MSA has received more than 270awards for excellence, and agencyprincipals Morris Silver and VirginiaM. Sheridan, have been honoredwith Lifetime Achievement awardsby Hospitality Sales & MarketingAssociation (HSMAI).Current clients include AmericanExpress, Baha Mar Ltd., CableBeach Resorts, Cruise LinesInternational Association,Connecticut, Greater FortLauderdale, Emirates Airline,Jumeirah Hotels, Ritz-Carlton hotelsin the Caribbean and Florida, RivieraNayarit, Sol Melia, ParadisusResorts, Victory Dallas and Zero-Gravity Corporation.MSA is a member of theWorldcom PR Group, a worldwidealliance of some 104 partners in 88cities on 6 continents.MWW GROUPOne Meadowlands PlazaEast Rutherford, NJ 07073201/507-9500www.mww.comMichael W. Kempner, Presidentand CEOFor more than 20 years, MWWGroup has developed destinationmarketing, travel public relationsand lifestyle communicationsprograms for organizationsworldwide.Whether it’s brand building orcreating innovative travel experiences,MWW Group specializesin developing PR initiatives thatre-energize destinations andincrease market share. Our teamof travel industry experts offersstrategic counsel that connectstourism brands with leisure- andbusiness-minded consumers.30JULY 2007 • WWW.ODWYERPR.COM

We represent a diverse roster oftravel organizations, includingVisit Scotland Business TourismUnit, Cape May Tourism Board,Washington WinegrowersCommission, MeadowlandsXanadu, Continental Airlines,California Travel IndustryAssociation, Time Warner Centerand Gateway to LA and more.NANCY FRIEDMANPUBLIC RELATIONS304 Park Ave. South, Suite 200New York, NY 10010212/228-1500www.njfpr.cominfo@njfpr.comNancy J. Friedman, PresidentKristen Hammer, Senior VPFor 20 years, NJFPR, has providedtargeted, strategic and effectivepublic relations campaignsfor clients in the travel, hospitalityand lifestyle industries. Mediaspecialists and savvy strategists,the agency leaves no stoneunturned when it comes to creatingand executing award-winningPR programs. We combinefocus, passion and integrity withindustry expertise and a nationalnetwork of media relationships togive our clients the recognitionthey merit and enable their businessesto grow.Clients include: Apple CoreHotels, New York; Comfort InnMidtown; Super 8 Hotel TimesSquare; La Quinta Inn Manhattan;Ramada Inn East Side; Red RoofInn Manhattan; Borgata, AtlanticCity; Cooperstown, New York;Village of: The Otesaga; TheCooper Inn; Fenimore ArtMuseum: The Farmer’s Museum;The National Baseball Hall ofFame and Museum andGlimmerglass Opera; Canoe Bay,Relais & Châteaux, Chetek,Wisconsin ; Desert Springs JWMarriott Resort & Spa, PalmDesert, California; HotelGansevoort, New York;Gansevoort South, Miami;Gansevoort South, Condo HotelUnits; JW Marriott Starr PassResort & Spa, Tucson, Arizona;JW Marriott Desert Ridge Resort& Spa, Phoenix, Arizona;Molasses Reef, a Ritz-CarltonReserve, West Caicos, Turks &Caicos Islands; Occidental Hotels& Resorts (Caribbean andMexico); Palm Desert, California;Quikbook.com; Spring CreekRanch and The WildernessAdventure Spa at Spring CreekProfiles of Travel & Tourism PR FirmsRanch, Jackson Hole, Wyoming;St. Lucia, West Indies; St. RegisResort, Fort Lauderdale, Florida;The Camelback Inn, a JWMarriott Resort and Spa,Scottsdale, Arizona; The DylanHotel, Dublin, Ireland; TheFranklin, New York; The Jameshotels, Chicago; The LanghamHotel, Hong Kong; TheMansfield, New York; The PodHotel, New York; The Ritz-Carlton, Rancho Mirage Resort &Residences, Rancho Mirage,California; The Shoreham, NewYork; The Pollard, Red Lodge,Montana; The Residences at TheRitz-Carlton, Rancho Mirage;West Caicos Reserve, Turks &Caicos Islands; Westin Hotels andResorts.NEW WEST950 Breckenridge LaneLouisville, KY 40207502/891-2500Fax: 502/891-2514www.newwestagency.comRebecca Simpson,Principal/CEOTom Howell, Principal/COONew West specializes in branddevelopment, market expansionand reputation management. Itsstaff has worked with two differentstate tourism programs, theVisitors and Convention Bureauof one of America’s Top 10 conventioncities, one of Florida’smajor destination cities, plushotels and attractions. The firm isresponsible for the successfulbranding and marketing campaignfor the state of Kentucky.Over the last three years, theUnbridled Spirit Campaign hashelped boost the economicimpact of tourism on Kentucky’seconomy by 23.8 percent to $10billion a year according to theTravel Industry Association.New West clients include government,healthcare, industrial,commercial, business to businessand consumer companies andorganizations.NOVOM MARKETING8033 Sunset Blvd., #863Hollywood, CA 90046323/882-8333Nancy Friedman and team enjoying multiple awards forpublic relations excellence at the 2007 HSMAI awards.Novom Marketing is an integratedhospitality marketing and publicrelations firm with expertise in providingwinning programs for luxuryhotels and resorts, tourism destinations,resort real estate developments,shopping centers and relatedprojects. Novom approaches PRfrom the viewpoint of both marketpositioning and driving revenue forclients. The agency is known toguide clients from inception tocompletion, providing valuablemarketing input, creating signatureservices, and delivering outstandingpublicity placements. Havingserved over 100 clients since 1993,the agency also serves as the WestCoast office of Yesawich,Pepperdine, Brown & Russell, theleading marketing agency for traveland leisure companies.O’CONNELL &GOLDBERG450 North Park Road, Suite 600Hollywood, FL 33021954/964-9098www.oconnellgoldberg.comJim O’Connell, PrincipalBarbara W. Goldberg, PrincipalWe know travel & tourism. Wehave successfully representedmajor hotels, including the firstRitz-Carlton to open in Miami aswell as the legendary FontainebleauMiami Beach and under-developmentFontainebleau Las Vegas.The O’Connell & Goldberg imprintalso is evident at Pelican GrandBeach Resort, Noble House Hotelsand, perhaps most proudly, theworld-renowned Atlantis Resort &Casino (Paradise Island, TheBahamas), which began with rebrandingthe property and evolvedinto a 12-year relationship.We helped introduce TurnberryAssociates to Las Vegas and establishedthe company as a “player”through creative representationincluding “The Ride,” an interactive,multi-media tour that wowedLas Vegas audiences. The effortsresulted in such additional projectsas Signature at MGM Grand andthe new Town Square at Las Vegas.O’Connell & Goldberg is an independent,full-service public relationsfirm established in 1993 byJim O’Connell and BarbaraGoldberg. We consistently rankamong the top independent PRfirms of our size nationwide. Ourtop priority is helping clients reachtheir primary business objectivesand dozens of travel/tourism clientshave benefited from that philosophy.Our strengths lie in a “What If?”approach to PR. This ability toview clients from entirely differentperspectives results in out-of-theordinarycampaigns that generateattention. Particularly recognizedfor our creative flair, we were theonly Florida firm to receive twoawards in the same year from PRWeek for orchestrating headlinegrabbingevents.ADVERTISING SECTION • JULY 2007 • WWW.ODWYERPR.COM 31

Members of the Quinn & Co. Travel DreamTeamcelebrate top honors at HSMAI Awards.PAINEPR19000 MacArthur Blvd., 8th FloorIrvine, CA 92612949/809-6854www.painepr.comDaryl McCullough, CEOEric Borsum, GM, Los AngelesBeth Balsam, GM, New YorkJustin McCarthy, VP BusinessDevelopmentPainePR, regarded as one of thenation’s leading mid-sized firms,has a reputation for delivering premierclient service, creative programmingand strategic brandbuilding. The firm has more thantwo decades of ongoing experienceProfiles of Travel & Tourism PR Firmswithin the travel and tourism category,with a broad range of experienceworking with the airline industry,hotels, visitor bureaus and more.PainePR is current agency ofrecord for Hilton Garden Inn, thefastest growing brand in the Hiltonportfolio of hotel properties. Inaddition, the firm created and executedthe award-winning launch ofShuttle by United and conductedinternational launch activities surroundingthe delivery of the firstBoeing 777 aircraft to UnitedAirlines. Our specialties includestrategic counsel and media relations,international and nationallaunch events, crisis communicationsand influencer marketing, andfully integrated diversity/HispanicTo commemorate the Queen Mary 2’s San Franciscomaiden call on February 4th, Redpoint Marketing PRorchestrated an event that drew hundreds of thousandsof spectators to witness the ship make historyas the largest vessel to sail under the Golden GateBridge. National media coverage of the eventreached more than 50 million consumers in one day.capabilities.The firm also is widely regarded forits lifestyle marketing practicesreaching targeted women and men’sdemographics. The firm has executedPR campaigns that includeviral and grassroots marketing,online influencer/blogger outreach,and other new communicationsstrategies that reach the consumerwhere they live, work and play.A subsidiary of the CossetteCommunication Group, PainePRhas core offices in New York City,Los Angeles, Boston and OrangeCounty (Irvine), Calif.QUINN & CO.520 8th Ave.New York, NY 10018212/868-1900Fax: 212/465-0849fquinn@quinnandco.comFlorence Quinn, Founder/PresidentCarla Caccavale Reynolds,Partner/TravelJohn Frazier, EVP/TravelQuinn & Co. produces resultsorientedtravel PR work that isstrategic, creative and goal-oriented.Our innovative initiativesenhance the brand and garner significantpublicity in leading mediaoutlets with a high return on investment.Our initiatives have been recognizedby peers and journalists. Wewon the prestigious HSMAI Bestof Show Award (best travel PRcampaign worldwide) the last twoyears in a row as well as the 2007Gold Bulldog Award for Tourism.We create the concepts that drivethe publicity.Our considerable media contactscomplement our creative abilitiesto produce optimum PR results.We consistently make importantplacements in leading media outlets,including cover stories andhard-to-get TV segments.Our clients include brands suchas The Waldorf=AstoriaCollection, Club Med, ConradHotels, Four Points by Sheraton,Aruba Tourism Authority,kayak.com and Qatar Airways;individual branded hotels (Westin,Sheraton, Hilton, JW Marriott,Renaissance, Marriott, Regent andLoews); independent hotels in theUS, the Caribbean and worldwide;as well as tour operators and othertravel-related entities.The Quinn & Co. culture ofteamwork, innovation and accessibilityfosters a highly productiveatmosphere among the 32+ professionals,from account staff to thefirm’s partners. Everyone getsreviewed and participates in trainings.We are as disciplined andservice-oriented as we are creative.Don’t take our word for it!Here’s what our clients have to say:“Once in a career, you should befortunate enough to work with acompany like Quinn & Co.! Theirability to truly understand and communicatethe ‘WOW’ and drivemedia buzz is second to none.”…“22 million impressions in onemonth!!!” … “Their level ofexpertise combined with theirknack for the unique and creativedelivers the perfect choice for a PRagency.” … “You have fantasticcreative ideas!!!” … “They are anessential part of our success and atrue partner.”REDPOINTMARKETING PR161 Ave. of the Americas, Ste. 1305New York, NY 10013212/229-0119www.redpointpr.comVictoria Feldman de Falco, PrincipalChristina Miranda Diaz, PrincipalMaria Andriano, Senior VPGabriella McNamara, Senior VPAgatha Siegel, Vice PresidentSpecializing in travel, hospitality,interior design, and home furnishings,Redpoint is a full servicemarketing PR firm with an entrepreneurialstyle, brand buildingexpertise, and a passion forresults.Select hospitality clientsinclude Princess Cruises, CunardLine, Loews Hotels, AffiniaHospitality, Swissotel Hotels &Resorts, The Principality ofMonaco, The Regency (NY), TheBenjamin (NY), The SagamoreResort, TAG Galyean AIA, NewEngland Inns and ResortsAssociation, The LoewsPhiladelphia Hotel, GlobalRescue, WineCountry.com, andGateway Canyons Resort.Redpoint executives bring a“nose for news” to every clientchallenge, ensuring that marketingideas have just the right dashof risk to make them significantlynewsworthy without being operationallychallenging to implement.Feature media coverage forclients includes national and internationaloutlets including theToday Show, Good MorningAmerica, TV Food Network,BBC-Worldwide, CNN, USAToday, The New York Times, WallStreet Journal, Newsweek, Timeand more.32JULY 2007 • WWW.ODWYERPR.COM

Dave Price, host of CBS’ The Early Show, raced a formerAmerica’s Cup yacht in the famed sailing waters of NewZealand, a trip spearheaded by Spring, O’Brien. During CBS’“All-Access” series, Price trekked by horseback high in theAtlas mountains of Morocco; practiced martial arts with akung fu master in Hong Kong; and swam with dolphins.RICHMOND PUBLICRELATIONS1411 Fourth Ave., Suite 610Seattle, WA 98101206/682-6979www.richmondpr.comLouis B. Richmond, CEOLorne S. Richmond, PresidentKirsten A. Bell, Senior AccountManager/TravelRichmond Public Relations(RPR), a WorldCom PublicRelations Group Partner and awardwinningtravel and tourism firm, hascoordinated many successful publicitycampaigns for hotel and resortopenings, as well as developed corporatestrategies and branding campaignsfor luxury properties throughoutthe United States and Canada.Most recent awards for RPRinclude a Silver Anvil from theHospitality Sales & MarketingAssociation Industry (HSMAI) forits Cave B Inn at SageCliffe grandopening campaign in 2006. RPRalso received a Bronze Anvil fromHSMAI in 2005 for publicity surroundingthe renovation and grandre-opening of Alderbrook Resort &Spa on Hood Canal.Previous awards have includedthe “Georgie Award” fromWashington State Tourism; “TheSoundie Award” from Puget SoundRadio Broadcasters Association; andthe “Gold Quill Award” and “Awardof Excellence” from theInternational Association ofBusiness Communicators.Current travel clients are: MTMLuxury Lodging (Alderbrook Resort& Spa, Cave B Inn at Sage Cliffe,Profiles of Travel & Tourism PR FirmsHotel 1000, Willows Lodge,Woodmark Hotel, Yacht Club &Spa); Rosario Resort & Spa; SalishLodge & Spa, Sheraton Seattle Hotel& Towers; Skamania Lodge; TheLodge at Suncadia; Tourism WallaWalla; and Wenatchee Valley CVB.Previous travel clients haveincluded: Kimpton Hotel Groupproperties in Seattle and Portland;Starwood Hotels & Resorts; TheWestin Seattle; Monterey Bay Inn;Harvest Inn; Noble House Hotels &Resorts; Holland America Line; andGray Line of Seattle and Alaska.ROGERS & COWAN8687 Melrose Avenue, 7th FloorLos Angeles, CA 90069310/854-8149Fax: 310/854-8106inquiries@rogersandcowan.comwww.rogersandcowan.comTom Tardio, CEOTara Walls, EVPFran Curtis, EVPRogers & Cowan offers significantexperience in creating and executingintegrated marketing and PRcampaigns for clients in the traveland tourism industries, including airlines,cruise ships, hotels, resorts,spas, destinations, visitor bureausand publishing companies.The agency works with clients toposition their countries as perfecttravel destinations through productplacement and promotional tie-inswith films and television shows,build awareness for hotels, resortsand spas through celebrity seedingprograms, execute consumer sweepstakestied to entertainment brandsand manage participation in entertainmentevents. Our distinctiveapproach to travel and tourism PRcombines these integrated marketingstrategies with media relations tocommunicate brand attributes toconsumers through the power andinfluence of entertainment.Current and past clients haveincluded American Airlines, MiamiConvention & Visitors Bureau,Miami Boutique Hotels, The Islandsof the Bahamas, Canadian TourismCommission, Fiji Audio/VisualCommission, Qantas, RoyalCaribbean, Celebrity Cruises andCondé Nast Traveler magazine.RUDER FINN301 East 57th StreetNew York, NY 10022212/593-6400www.ruderfinn.comGail L. Moaney, APR, ExecutiveVP/Director, Travel & EconomicDevelopmentFor more than 55 years, RuderFinn has identified and met the communicationsand marketing challengesof the travel industry. TheAgency has developed results-drivenprograms for domestic and internationaltravel-related clients,including national and regionaltourism organizations, hotel andlodging establishments, individualresorts and attractions, internationalairlines, cruise lines, and high-profileinternational events. All programsare designed to spotlight aclient’s unique characteristics.In addition, Ruder Finn hasdeveloped communications programsin support of economic developmentinitiatives. We have workedfor national, regional, and municipalefforts on location marketing (airports,industrial sites, seaports, corporateparks, and residential developments),and in export promotion(for foods, wines, luxury goods,industrial products, machine tools,automobiles, and information technologyamong many other productcategories).The Travel & EconomicDevelopment Group’s currentclients include Air France, AirJamaica, Counterpart International,Embassy Suites, Homewood Suites,Jamaica Tourist Board, SouthAfrican Airways, The Orphalese,Travel Alberta International, and theUniversity of Johannesburg.SAWCHUK BROWNASSOCIATES41 State Street, Suite 500Albany, NY 12207518/462-0318www.sawchukbrown.comPamela Sawchuk Brown,President & CEOShane Williams-Ness, VPElizabeth Mankin, Assistant VPSawchuk Brown Associates(SBA) has a Lifestyle Practice thatserves travel and tourism clients’diverse needs through strategicmedia relations, crisis communications,government relations andissues management, branding campaigns,integrated marketing, eventplanning, reputation managementand public awareness campaignssince 1979.Recent experience includes developingthe “We Are Tech Valley. WeAre the Future” pride campaign,launching The Saratoga Hotel &Conference Center and Albany’s 74State hotel, work with WarrenCounty Tourism, promoting theSaratoga Rowing Association’s rowingchampionship regatta, marketingcommunications for the Lodge atEcho Lake, promoting theDowntown Albany “WorthDiscovering Since 1609” initiative,work on the French and Indian WarCommemoration and projects forAlbany International Airport. Thefirm also has worked with EmpireState Plaza Convention Center,Albany Capital City Bicentenary,Albany Tulip Festival, RensselaerCounty Historical Society, Dressageat Saratoga, Mohawk Valley HistoricCorridor, Albany TricentennialCelebration, Hudson Valley Hot AirBalloon Festival and Seaway Trail.SBA has served hospitality clientsincluding Mirror Lake Inn and Spain Lake Placid, N.Y., Albany’sHilton, Marriott and Omni hotelsand the Mansion Hill Inn.Other travel and tourism promotionexperience includes New Yorkstate’s I Love NY campaign, NewYork State Hospitality & TourismAssociation, Tourism IndustryCoalition of New York and regionaltourism agencies serving Albany,Dutchess, Orange and Sullivancounties and the greater HudsonValley.SPRING, O’BRIEN50 West 23rd Street, 11th FloorNew York, New York 10010212/620-7100www.spring-obrien.comChris Spring, PresidentDavid Kleinman, Executive VP, TravelLauren Kaufman, VP, TravelShantini Ramakrishnan, VP, TravelNora Brossard, Editorial DirectorSpring, O’Brien has a sterling reputationfor delivering results to itstravel clients through creative think-34JULY 2007 • WWW.ODWYERPR.COM

ing and sound media relations. InSpring 2007, its travel PR teamleveraged its relationship with CBS’The Early Show host Dave Price,landing four destinations clients (outof seven!) on the network’s “AllAccess” series. Media coverage onHong Kong, Morocco, New Zealandand Tahiti (and national carrier, AirTahiti Nui), totaled $2+ millionworth of national airtime. Broadcastcoverage of destination clients is frequent- and frequently in-depth - vianetwork ‘cable’ TV programming.Since 1982, this integrated marketingagency has represented leadingbrands in every sphere of traveland the luxury lifestyle - reachingbeyond traditional PR with a passionateflair for developing strategicpartnerships. It recently paired thehigh-end resort community of PuntaMita, Mexico, with fashion designerMichelle Smith, who created the“Punta Mita Collection” of resortwear for the upscale Milly label.Current clients are: Air Tahiti Nui,American Express Travel, EuropeanTravel Commission, Eurail, HarborView Hotel & Resort (Martha’sVineyard), Hong Kong TourismBoard, International Expeditions,INTRAV, Moroccan NationalTourist Office, Northwest Florida,Punta Mita, Royal Air Maroc,Smithsonian Journeys, St. Vincent &The Grenadines, SuperClubsResorts, Tourism New Zealand,Tourism Victoria (Australia), TravelBound, Tripology.com and theWatercolor Inn (Seagrove Beach,Florida).SUSAN BRUSTMAN& ASSOCS.4500 Biscayne Blvd., #360Miami, Florida 33137305/573-0658www.brustmanpr.comSusan Brustman, PresidentLawrence Carrino, Vice PresidentFounded in 1985, SusanBrustman & Assocs. is a full-service,bilingual, Miami-based PR firm witha proven track record in creatingpublicity and special event marketingprograms from the local to thenational level for a prestigious groupof culinary, hospitality, arts andentertainment clients.The firm helped bring the Delanointo the media spotlight, launchedMandarin Oriental Miami, and TheHotel, designed by fashion guruTodd Oldham. SB&A also introducedOcean Drive Magazine to theworld and gained South Florida’srestaurants, Wish, Johnny V’s, Markand Azul, global media coverage.Profiles of Travel & Tourism PR FirmsSB&A handles celebrity relations,and has worked on client events withMadonna, Calvin Klein, CameronDiaz, Antonio Banderas, ZZ Top,Tito Puente and Celia Cruz. Thefirm also represented clients thathave made Miami the arts and entertainmenthub of Latin America.These include Art Miami, the MiamiFilm Festival, MIDEM Americas,The Recording Academy and theLatin Recording Academy, BMI,Universal Music and BMG US-Latin.TJMCOMMUNICATIONS1312 Town Plaza CourtWinter Springs, FL 32708407/265-1823Fax: 407/265-1824treva@tjmcommunications.comTJM Communications is aboutique public relations firmspecializing in travel andtourism, and food and wine. Weare based in Florida (Orlandoarea). Our goal is to supportour clients’ sales and marketingobjectives with a public relationsprogram that is targetedto the needs of the core product,while maintaining top-ofmindawareness. This ultimatelyimpacts the bottom line.We represent a range of internationaland domestic destinationsand entities, from Torontoto South Africa to Orlando.We are a team of seasonedand passionate communicationsprofessionals who have beenrecognized in the industry forour work. Organizations thatembark upon our services areassured of a quality productand the expertise to ensurecommunications success.Our commitment to ourclients rests on the principles ofquality service, professionalismand a real value for yourinvestment.VOLLMER PR808 Travis , Suite 501Houston, Tx 77005713/ 970-2100212/ 715-2222Weber Shandwick’s work with the Canadian TourismCommission resulted in this Quebec tree for theBryant Park Pond, complete with 30,000 lights and3,200 ornaments. Mounties were on hand for the Nov.28 Tree Lighting Ceremony.For more than two decades,VOLLMER has made a name foritself in the travel and tourism sector.Today, we’re proud to be ranked asone of the nation’s top public relationsfirms in destination marketing,media outreach, travel trade promotions,product launches, online travelretailing as well as industry issuesand management.We have a passion for travel thatinspires us to drive awareness of andsales for those companies we represent.Working in small teams fromour offices in Texas and in NewYork, our travel specialists buildtrue, lasting partnerships with ourclients. Our in-house media andpresentation team works to ensurethat travel spokespersons are preparedto communicate on messagewith confidence. In addition toexpertise in the domestic market, wehave existing contractual agreementswith travel specialist firms inthe U.K., Mexico, Canada,Germany, Latin America and theAsia Pacific to support our clients’needs worldwide.Current travel clients includeTravelocity, Sabre, Texas Tourism,Get There, Air Partner, Groople, W-Victory Hotel, Bliss Spa, HotelCrescent Court, Hotel ICON,ATME and French QuarterHospitality. VOLLMER has a handleon travel. We’re proud to representleaders in the travel industryand to be known for generatingresults on their behalf.WEBER SHANDWICK640 Fifth AvenueNew York, NY 10019212/445-8000www.webershandwick.comRene Mack, President, Travel &Lifestyle MarketingWeber Shandwick’s Travel &Lifestyle Marketing practice setsitself apart from other communicationsfirms with its client servicecommitment, big agencyresources and a global reach. Thepractice frequently taps the skillsand expertise of its sister agencies,Rogers & Cowan (leading entertainmentagency), FutureBrand (global Continued on page 36ADVERTISING SECTION • JULY 2007 • WWW.ODWYERPR.COM 35

The Zimmerman Agency “cooling off” after a five-dayPR photo shoot across the 60 islands represented inthe British Virgin Islands in January 2007.Weber ShandwickContinued from page 35brand consultancy) and Octagon(leading sports marketingagency) to create customizedcommunications, marketing andspecial event programs thatbuild awareness and secureheadlines that drive the bottomline.Weber Shandwick’s Travel &Lifestyle Marketing practice isknown for its strategic creativity,innovative approaches andconsistent track record thatincludes winning major awardsin the industry, from SilverProfiles of Travel & Tourism PR FirmsAnvils and PR Week awards to10 Platinum HSMAI awardsdominating every major category.In 2005, Rene Mack washonored by HSMAI with a lifetimeachievement award for hiscontribution to the travel industry.The following year, the practiceearned the first PodcastPRSA Bronze Anvil.From launching the world’slargest ships, sending off theworld’s longest flights andunveiling the world’s largestgolf complex in China, to bringing“The Streetcar NamedDesire” to Times Square, repositioningAtlantic City as “AlwaysTurned On” and anchoringCanada in the center ofManhattan over the holidays,YPartnership executives launch the NYLO Hotelbrand before industry elite at a press conference duringthe 2006 Lodging Conference. With the inauguralNYLO Hotel slated to open in December 2007, thebrand has reached more than 25 million people worldwidethrough features in major media outlets.Weber Shandwick always putspassion and expertise intoaccounts and projects large andsmall.Weber Shandwick also fieldsone of the best crisis managementand corporate positioningteams in the business.Clients include: AmericanAirlines, The Islands Of TheBahamas, Beverly HillsConference & Visitors Bureau,Canadian Tourism Commission,Hard Rock Park, Hilton HeadIsland Chamber of Commerce,InterContinental Hotels &Resorts, InterContinental HotelsGroup (Holiday Inn, HolidayInn Express, Crowne Plaza,Indigo Hotels, StaybridgeSuites, Candlewood Suites),New Orleans MetropolitanConvention & Visitors Bureau,South Peak Resort, RoyalCaribbean International andSingapore Airlines.YPARTNERSHIPPUBLIC RELATIONS423 S. Keller RoadOrlando, FL 32810407/875-1111www.ypartnership.com/PRPeter Yesawich, CEOChris Davidson, CCOThe Ypartnership, formerlyYesawich, Pepperdine, Brown &Russell (YPB&R), ranks amongAmerica’s largest integrated marketingcompanies specializing inthe travel, tourism, hospitality andleisurecategories.Headquartered in Orlando,Ypartnership celebrates its 25thanniversary in 2008.The Public Relations Divisionof Ypartnership is comprised of 18publicists, including four veteransenior vice presidents who overseefour individual public relationsteams. Ypartnership servesmore than 20 public relationsclients in travel and tourism andrelated categories such as realestate development and leisurerelatedproducts and services.Ypartnership publicity professionalsextensively utilize the firm’sresearch information to guidestrategic and tactical plans. Thecompany co-authors, withYankelovich Partners, theNational Leisure Travel Monitorand National Business TravelMonitor, now in their 15th year ofpublication.Ypartnership PR provides comprehensivepublic relations planning,budgeting, plan developmentand implementation.Tactical services range from traditionalpress kit and press releasedevelopment and distribution tocomplex broadcast publicity programsincluding satellite mediatours and facilitation of on-airprogramming featuring clients.The PR firm also creates and managesfocus events, online communicationsprograms (Web sites,online news rooms, distribution),editorial deskside interviews,trade show publicity and mediarelations, and special events.During 2006, YPB&R hostedmore than 80 media on pressfamiliarization tours for destinationclients.Clients include destinationslike Honduras, Antigua-Barbuda,Cancun, Cozumel, La Romana(Dominican Republic) andPanama City Beach, Fla., hoteliersand resort operators includingGrupo Posadas, Isla Navidad(Puerto Vallarta, Mexico), GrandTraverse Resort (Mich.),International Plaza Hotel(Orlando), All-Star VacationResorts, and JMC’s SandPearlResort, Clearwater Beach, Fla.Travel and leisure clients includethe American Association forNude Recreation, and iBAHN, thenation’s largest provider of inroomInternet services to the lodgingindustry.THE ZIMMERMANAGENCY1821 Miccosukee CommonsTallahassee, FL 32308850/668-2222www.zimmerman.comCarrie Zimmerman, PresidentRanked by O’Dwyer’s as thelargest independent hospitalitypublic relations firm in the UnitedStates, The Zimmerman Agencyenters its 20th year of enticing thebest of the best to its portfolio.Destination clients range fromthe British Virgin Islands, SailingCapital of the World, to theEmerald Coast, named SouthernLiving’s Favorite Beach inAmerica 12 years in a row, andNorth Carolina’s Crystal Coastwith Outer Banks enticementsincluding historic Beaufort andShackleford, the island ofSpanish ponies.Concentrating on the luxurytier, the agency represents iconicbrands such as Bertram Yachts,PGA TOUR, Novus Jets and LXRproperties.Whether it’s aligning its clientswith co-brand partnerships fromDisney Productions to Crocs orutilizing its 22-person interactivedivision for viral PR initiatives —The Zimmerman Agency producesresults. 36JULY 2007 • WWW.ODWYERPR.COM

O DWYER S RANKINGSTO P TRAVEL & TOURISM PR FIRMSFirm Net Fees 061. Edelman New York $11,474,9812. The Zimmerman Agency Tallahassee 4,800,0003. M. Silver Assocs. New York 4,465,6484. Development Counsellors Int. New York 4,227,1825. Lou Hammond & Assocs. New York 4,101,3126. Dan Klores Comms. New York 4,000,0007. Ruder Finn New York 3,088,0008. Spring O’Brien & Co. New York 2,397,2499. Vollmer PR Houston 2,095,91510. M Booth & Assocs. New York 2,044,86011. YPartnership Orlando 1,970,00012. Quinn & Co. New York 1,804,60413. French|West|Vaughan Raleigh 1,453,63914. Coyne PR Parsippany, NJ 1,188,71115. Davies Los Angeles 1,000,00016. Richmond PR Seattle 953,35917. 5W Public Relations New York 925,00018. Morris + King Co. New York 674,72119. New West Louisville, KY 600,00020. Jackson Spalding Atlanta 563,75021. Zeno Group New York 508,69822. Padilla Speer Beardsley Minneapolis 478,97423. Praco PR Colorado Springs, CO 470,00024. Regan Comms. Group Boston 463,00025. Paine PR Los Angeles 360,70426. McNeely Piggott & Fox Nashville 249,37327. Clifford PR New York 205,00028. Carmen Group Wash, D.C. 128,85029. v-Fluence Interactive PR St. Louis 124,55930. Luckie PR Birmingham, AL 108,00031. Bridge Global Strategies New York 84,87232. Thorp & Co. Coral Gables, FL 71,99533. Transmedia Group Boca Raton, FL 70,00034. Moore Consulting Tallahassee 56,02335. Landis Comms. San Francisco 48,000' 2007 J.R. O Dwyer Co.