Annual Report 2012 - Tivoli

❖tivoli ANNUAL REPORT 2012 ❖HALLOWEEN GETS SCARYThe newest Tivoli season saw a record number ofvisitors and turned up the scary volume.Two novelties characterised the 2012 autumn season.Firstly, the season was extended with an extra week tospan two weeks of October. The great success experiencedby Halloween at Tivoli since the beginning of2006 led to an expectation that Danes who travel inthe traditional school holiday week in October wouldlike to experience Tivoli the following week. Moreover,the Swedish autumn holiday started on Friday of thatweek, which also spoke in favour of keeping Tivoliopen.The other novelty was a development of the Halloweenconcept targeting teens and young adults, a scaryHalloween. The autumn season originally presentedby Tivoli targeted families with small childrenunder the motto “unscary scares” with charmingwitches and friendly scarecrows. To catch slightlyolder children, Halloween must be scarier, andTivoli therefore opened Tivoli’s Scary Zone in theSkærsilden fun house and the Alley every day at 6 pmwhen the youngest visitors had probably gone home towatch children’s shows. The Skærsilden fun house wasturned into a haunted house with real actors and lotsof scary effects. Visitors went through the house ingroups of six to achieve the optimal scare. The smallcapacity turned out to be a challenge. Hundreds ofcourageous visitors were queuing, sometimes for hourson end. Luckily most of them found the scare worthwaiting for, but a capacity increase must be pursued.In the Alley our visitors were met by actors disguisedas visitors and employees, bringing small surprisessuch as a balloon that suddenly burst.The two novelties contributed towards achievingthe record number of 418,000 visitors for Halloweenat Tivoli.Unscary scares remained for the very youngestchildren at Halloween SquareAfter 6 pm Halloween atTivoli got scaryThe Skærsilden fun house was turned into a haunted house26