Annual Report 2012 - Tivoli
Annual Report 2012 - Tivoli
Annual Report 2012 - Tivoli
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❖tivoli ANNUAL REPORT <strong>2012</strong> ❖HALLOWEEN GETS SCARYThe newest <strong>Tivoli</strong> season saw a record number ofvisitors and turned up the scary volume.Two novelties characterised the <strong>2012</strong> autumn season.Firstly, the season was extended with an extra week tospan two weeks of October. The great success experiencedby Halloween at <strong>Tivoli</strong> since the beginning of2006 led to an expectation that Danes who travel inthe traditional school holiday week in October wouldlike to experience <strong>Tivoli</strong> the following week. Moreover,the Swedish autumn holiday started on Friday of thatweek, which also spoke in favour of keeping <strong>Tivoli</strong>open.The other novelty was a development of the Halloweenconcept targeting teens and young adults, a scaryHalloween. The autumn season originally presentedby <strong>Tivoli</strong> targeted families with small childrenunder the motto “unscary scares” with charmingwitches and friendly scarecrows. To catch slightlyolder children, Halloween must be scarier, and<strong>Tivoli</strong> therefore opened <strong>Tivoli</strong>’s Scary Zone in theSkærsilden fun house and the Alley every day at 6 pmwhen the youngest visitors had probably gone home towatch children’s shows. The Skærsilden fun house wasturned into a haunted house with real actors and lotsof scary effects. Visitors went through the house ingroups of six to achieve the optimal scare. The smallcapacity turned out to be a challenge. Hundreds ofcourageous visitors were queuing, sometimes for hourson end. Luckily most of them found the scare worthwaiting for, but a capacity increase must be pursued.In the Alley our visitors were met by actors disguisedas visitors and employees, bringing small surprisessuch as a balloon that suddenly burst.The two novelties contributed towards achievingthe record number of 418,000 visitors for Halloweenat <strong>Tivoli</strong>.Unscary scares remained for the very youngestchildren at Halloween SquareAfter 6 pm Halloween at<strong>Tivoli</strong> got scaryThe Skærsilden fun house was turned into a haunted house26