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Connected - IP UserGroup

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<strong>Connected</strong>InternationalElectronic Media from <strong>IP</strong> <strong>UserGroup</strong> InternationaleMarketing Works<strong>UserGroup</strong>InternationalPhysical Security & Safety Technology Forumwww.ipusergroup.comwww.ipusergroupusa.comwww.ipusergrouplatino.com


Dedicated Technologymarketing channels forSecurity, Safety andNetwork ProfessionalsElectronic Media from <strong>IP</strong> <strong>UserGroup</strong> InternationalDedicated Technology marketing channels for Security, Safety and NetworkProfessionals - from <strong>IP</strong> <strong>UserGroup</strong> International - the Centre for Information,Knowledge & Promotional OpportunitiesSince its inception in the spring of 2003 the <strong>IP</strong> <strong>UserGroup</strong> has remained anunbiased and independent organisation that continues to inform and educatea growing international community.We know your target audience, who are your most important customers,clients or prospects, and why you should be on thier radar! You know what isimportant to them and how to address their needs.eMarketing works!eBlast Marketing is an efficient and cost effective method tocommunicate with the <strong>IP</strong> <strong>UserGroup</strong>’s international membership,<strong>IP</strong>focus circulation and previous <strong>IP</strong>-in-Action LIVE visitors andexhibitors.With a quality distribution of nearly 30,000 individuals, companiesand organisations world-wide, eMarketing can alert our community toyour latest product, event attendance, case studies or News items. Aneffective method to raise awareness, increase visibility and buildbrand within the Security, Live Safety, IT and associated industries.The demographic includes end-users, installers, integrators,consultants and technologists and our community representsdecision makers, directors and managers at senior levels withinbusinesses of the very highest standard with projects in mind.The <strong>IP</strong> <strong>UserGroup</strong>, <strong>IP</strong>focus and <strong>IP</strong>-in-Action LIVE website’s dynamiccontent is a user driven experience that offers advertisers a lavishmenu of focused marketing opportunity.YOU can NOW benefit from these channels!We have several cost effective eMarketing solutions speciallydesigned to promote your company, services or products.


<strong>IP</strong> ConnectionsAdvertise in this uniqueeNewsletterWelcome to the all new eNews <strong>IP</strong> Connections,featuring the very latest developments innetwork centric security and safetytechnology. Circulated to a potential 30,000 knowledge hungry security practitioners,IT professionals, manufacturers, vendors and end user customers.Your company could be thrust into the spotlight via this cost effective marketing channel. Ifyou are an <strong>IP</strong> <strong>UserGroup</strong> Affiliate members you can benefit from significant discountsmaking <strong>IP</strong> Connections one of your most efficient communications tools.Present your New products to a focused AudienceWe know your target audience, who are your most important customers, clients orprospects, and why you should be on their radar! You know what is important to themand how to address their needs. In <strong>IP</strong> Connections we include a photo to make yourarticle even more appealing, provide you with banner advertisng to draw attention andinsert a link to your website page letting you track which topics attract the most interest.Exploit Past Successes and Strong PartnershipsTry using case studies, success stories, testimonials or examples of how others used yourproduct or service successfully. Or, offer to answer reader questions, and publish thequestions and the answers in your next issue. We will add a "Find out more..." link toadditional information on your website.Hot Topics, News and ViewsInclude articles on topics of interest to our readers, relevant news and events. If you findan interesting article on your Website, you can easily ask the author's permission tosummarize the article and link to it from our newsletter. Drive traffic to your website byentering teaser text for the article with a link to your website a view the full text.PR, <strong>IP</strong>focus Magazine and EventsUse this eNewsletter as a communication channel perhaps in association with <strong>IP</strong>focusmagazine and don't forget to forward information for use within the <strong>IP</strong> <strong>UserGroup</strong>website. Include articles on forthcoming events, invite customers to join you atexhibitions or to register for roadshows, seminars and training courses. Remember ourreaders are knowledge hungry and keen to learn.Book early, as a location on <strong>IP</strong> Connections is in great demandThere is ONE Premium position for your News Article and/or slim banner (600 x 40) for just £250 ($250USA/LATAM) per issue - Non <strong>IP</strong> <strong>UserGroup</strong> Affiliate or less 20% for Affiliates - it’s the Prime Slot!There are FOUR Standard positions for your News Article each with a banner (150 x 50) allocation forjust £200 ($200 USA/LATAM) - Non <strong>IP</strong> <strong>UserGroup</strong> Affiliate or less 20% for Affiliates per issueThere are FOUR Sponsor Banner positions for a banner (150 x 50) allocation with no Articleallocation for just £150 ($200 USA/LATAM) - Non <strong>IP</strong> <strong>UserGroup</strong> Affiliate or less 20% forAffiliates per issueeCampaign Bonus: Get 12 eNewsletter insertions for the price of 10


Bespoke eBlastsBased on the eNewsletter distributiontechnology, Bespoke eBlasts arecustomised to deliver ONLY yourmessage in a more eye-catchingmanner.This is the ideal medium wheregraphical imagery, HTML code and GIFanimation can be utilised to best effect.Fewer content rules apply here, so youcan tailor your message to targetspecific recipients, use the templates provided or provide “free form” data and sourcecode.We have extensive experience of Bestoke eBlasts and have succesfully deployed themto support product launches, events and particularly the <strong>IP</strong>-in-Action LIVE exhibitorsand sponsors.Simply submit your Text, HTML code with images in appropriate format, or for a smallfee, we can design the eBlast for you.For just £1200 ($1200 USA/LATAM) per issue for Non <strong>IP</strong> <strong>UserGroup</strong> Affiliates and £800 ($800USA/LATAM) for Affiliate Members, this is high impact advertising that works.eCampaign Bonus: Get 6 eBlasts for the price of 5Premium Sponsor AdvertsExpress yourself with a proactive slideshowbased advertising system toensure maximum exposure.Premium Sponsor Adverts are displayedspecifically on the <strong>IP</strong> <strong>UserGroup</strong> mainwebsite in the FOUR key locations.This high traffic solution is displayed onthe Homepage PLUS most of the other popular pages on the site, placement is monthlyand to emphasise this strategic promotional position is enhanced with Multi-bannersequencing ensuring a high level of interest at all times.With prominent eye-catching display area and animated timeline sequence, this is agreat opportunity for YOU to re-enforce your brands and illustrate products.Your Premium Sponsor Adverts will also remain active and highly visible even whenbrowsers drill down the layers within each section.For just £1500 ($1500 USA/LATAM) per month YOU can gain Premium Multi-Page <strong>IP</strong><strong>UserGroup</strong> website promotion, this is high performance advertising at its best (AffiliateMember Price £1200 ($1200 USA/LATAM)) .For just £1000 ($1000 USA/LATAM)per month, you get maximum exposure on any of theKey sections of our organisations other websites including <strong>IP</strong>-in-Action LIVE, <strong>IP</strong>focusand the Affiliate portals (Affiliate Member Price £800 ($800 USA/LATAM)) .eCampaign Bonus: Get 6 Sponsor adverts for the price of 5


<strong>IP</strong> <strong>UserGroup</strong> InternationalThe <strong>IP</strong> <strong>UserGroup</strong> is an International Security andSafety technology forum with hubs servicing theUK and Europe, USA and Canada and LatinAmerica. Our role is to Facilitate, Communicate,Educate and Influence, presenting the very latestin network centric security and safety technologyto an eager International Audience.With more that 30,000 subscribers worldwide the <strong>IP</strong> <strong>UserGroup</strong> is the fastestgrowing security technology forum in the world and having representedmore than 200 of the most progressive companies over the past eight years,the <strong>IP</strong> <strong>UserGroup</strong> has become one of the most respected and influentialindependent vender neutral organisations in the industry.Member ServicesThe <strong>IP</strong> <strong>UserGroup</strong> offers an extensive portfolio of services to its members,providing a combination of web-based, new media and print solutions plus anextremely popular calendar of road-shows and events across the globe.As more and more applications converge onto <strong>IP</strong> Networks the scope for <strong>IP</strong><strong>UserGroup</strong> involvement continues to grow, with products such as <strong>IP</strong>focusMagazine and eZine, <strong>IP</strong> Connections eNews and <strong>IP</strong>-in-Action LIVE road-showsproving to be both efficient and cost effective Sales and Marketing tools.A Unique CommunityWhether established players or new entrants into the security and safetymarketplace, the <strong>IP</strong> <strong>UserGroup</strong> has something to offer. The quality of theaudience is first class with some 80% of management and director level andencompasses; developers, manufacturers, distributors, resellers, integrators,installers, consultants and end-users from both the security and IT Sectors.The <strong>IP</strong> <strong>UserGroup</strong> has been instrumental in the success of many of themarket leading companies in the industry and has helped to bring a greaterunderstanding of security technology to companies and individuals acrossthe world.International <strong>IP</strong> <strong>UserGroup</strong> Contacts<strong>IP</strong> <strong>UserGroup</strong> InternationalPaul Hennings - paul.hennings@ipusergroup.comwww.theippeople.com<strong>IP</strong> <strong>UserGroup</strong> Latinoamérica:Pablo Reyes - pr@ipusergroup.comwww.ipusergrouplatino.com<strong>IP</strong> <strong>UserGroup</strong> USASusan Brady - susan.brady@ipusergroup.comwww.ipusergroupusa.com<strong>IP</strong> <strong>UserGroup</strong> UK / EUAndy Hennings - andy.hennings@ipusergroup.comwww.ipusergroup.com/live

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