Graduate - Clarion University

72 Clarion University of PennsylvaniaMass Media Artsand JournalismMMAJ 445: Digital/Film Producing 3 s.h.Explores all aspects of the role of the producer for film. The student will examine the business of film production, from thedeveloopment of script proposals through final distribution. The student will become involved in all areas of script breakdown,storyboard development, planning, budgets, and legal aspects. Prerequisite: MMAJ 302.MMAJ 455: Digital/Film Directing 3 s.h.Provides students with hands-on experience as a single-camera director. Students will critique professional directors andexamine directing theories and techniques and will apply theory and techniques of script breakdown, directing talent andblocking, camera placement, shot execution, and communication of the director’s vision to crew and talent. Students willdirect a narrative short or one-act screenplay. Prerequisite: MMAJ 351.MMAJ 470: Visual Literacy 3 s.h.Examines the theoretical basis for encoding and decoding visual statements, both temporal and spatial. Analyzes thetechnology that has expanded and enhanced the powers and pervasivenesss of visual communication. No prerequisite.MMAJ 476: Digital/Film Production 3 s.h.A film-production course in which students make up a crew and produce a feature-style film short. This capstone coursein the film concentration applies previous coursework and experience to the creation of a major work and allows students thefull expression of the concentration. Prerequisite: MMAJ 440, 450.MMAJ 525: Mass Communication Theory 3 s.h.Provides introduction and examination of the major theories relevant in the study of mass communication. Studentsunderstand the application and relevance of these theories in the industries, practices, and effects of the mass media.MMAJ/ED 540: Principles of Instructional Design in Educational Technology 3 s.h.Focuses on systematic procedures for designing, developing, evaluating and revising instruction to meet identified goalsand objectives for promoting educational technology. Instructional design theories and applications are examined. Theappropriateness and production of both projected and non-projected multimedia are explored in the production of instructionalsolutions for the targeted audience including the K-12 community and other training and development learning environments.Fall, annually.MMAJ 548: Media Strategies for Distance Communication 3 s.h.Explores the various media strategies used to deliver distance learning and other distance communications. Learners willexamine the various modes of delivering information from printed correspondence to the newer media technologies. Media willbe analyzed to determine the best delivery system for specific audiences and various communication goals. Every other year.MMAJ 551: Public Relations Message Design 3 s.h.Provides advanced instruction in persuasion techniques in the design of public relations. Successful case studies areanalyzed in terms of persuasion techniques used.MMAJ 558: Society, Law, and Media Technology 3 s.h.Examines the social impact and regulation of media technology in society. The course explores the relationships betweensocietal uses of media technology, the law that addresses media technology issues, and the role of media in larger communicationand mass media systems. Every other year.MMAJ 559: Management of the Communication Process 3 s.h.Defines and applies the general principles of management—planning, organizing, staffing, directing, and controlling—tothe design and administration of communication organizations and communication functions. The course relates behavioralvariables to the understanding and motivation of employees.MMAJ 560: Audio and Television Production 3 s.h.Develops basic skills in audio, ENG, and television production. A variety of projects in both media concentrates on properequipment operation and recording and editing techniques.MMAJ 565: Photography and Graphics Production 3 s.h.Provides an integrated introduction into graphic and photographic production techniques. Layout, design, and compositiontechniques will be developed.MMAJ 572: Designing World Wide Web Media 3 s.h.Prepares students to design World Wide Web-based media. Students will learn to structure Websites, layout copy, usecolor and text effectively, position images, and deploy sound and video on pages as necessary.MMAJ 580: Applied Design and Production 3 s.h.Prepares students to design and produce multimedia programs for communication functions. Explores researchconcerning interactive multimedia as a delivery medium, and examines key elements of program design, pre-production, andevaluation.MMAJ 591: Independent Study 1-2 s.h.Allows the imaginative student to structure an independent research project in the area of communication with a minimumof faculty supervision. A proposal specifying objectives, methods, and evaluation techniques must be submitted and approvedby the student’s advisor prior to enrolling in the course. 1 or 2 credit hours.MMAJ 621: Mass Communication Research 3 s.h.Examines research in mass communication and develops competencies in research methods. Topics include statisticalanalysis, experimental and survey research methods in communication, content analysis, and evaluation of mass mediatechnology in communication.MMAJ 641: Professional Communication Writing 3 s.h.Provides advanced instruction in communication writing for use in a range of media-related careers. Focuses on themethodology and execution of specific projects professionals are likely to encounter in the workplace including speeches,grants, visual presentations, and research reports. Prerequisites: COMM 525 and 551.