Graduate - Clarion University

Clarion University of Pennsylvania 35MGMT 622: Business Operations in a Multi-National Environment 3 s.h.A study of the nature, organization, and operation of multinational firms. Selected cases of foreign operations of multinationalcorporations are discussed and analyzed. Prerequisite: MGMT 320.MGMT 625: Labor Arbitration/Negotiation 3 s.h.A synthesis of industrial relations theory and practice. The union/employer relationship will be explored from the unionorganization drive through the continued negotiation of collective bargaining agreements, and attendant grievance arbitrationprocedures. Prerequisite: MGMT 320.MGMT 626: Operations Management and Information Systems 3 s.h.Addresses the understanding of how business information systems and business operations, with special emphasis on supplychain management, are integrated and managed in the modern enterprise. Utilizes both live-case and classroom instructionto facilitate student understanding of the material. Prerequisite: BSAD 503.MGMT 650: Quality Management 3 s.h.Examines Quality Management (QM), including the philosophies and principles of Deming, Juran, and Crosby. Focuses onthe management and continuous improvement of quality and productivity in manufacturing and service organizations. Includesquality measurement, quality assurance, giving employees responsibility for quality, the team approach to quality, employeerecognition, and various QM tools and process management techniques including Six Sigma. Prerequisite: MGMT 320. .Marketing CoursesMKTG 461: Marketing Research 3 s.h.Examines the application of scientific and statistical methods and tools to the solution of marketing and e-marketingproblems. Prerequisites: ECON 221, 222 and MKTG 360.MKTG 462: Personal Selling and Sales Management 3 s.h.Covers the process of personal selling and all aspects of the management of a sales force, including the selection and testingof sales representatives, training, devising compensation plans and expense accounts, territories, quotas, and evaluations. E-marketing topics are discussed. Prerequisite: MKTG 360.MKTG 465: Marketing Problems 3 s.h.Utilizes the case and/or simulation gaming methods to consider the problems faced by the producer and reseller, includingtraditional marketing and e-marketing issues. Prerequisites: MKTG 360, and senior standing.MKTG 468: Buyer Behavior 3 s.h.Examines theories, models, recent research, and research techniques in buyer motivation, decision making, and buyer-sellerinteraction, including consumer buyers, business and organizational buyers. Includes traditional consumer marketing, businessto-businessmarketing, and e-marketing issues. Prerequisites: MKTG 360 and PSY 211 or permission of the instructor.MKTG 469: International Marketing 3 s.h.Analytical approach to study marketing and e-marketing management decisions involving multinational operations. Focuseson the management of the marketing functions within the multinational corporation. Prerequisite: MKTG 360.MKTG 491: E-marketing 3 s.h.Examines concepts, vocabulary, and contemporary practices in e-marketing management, including e-marketing planning,e-marketing mix decision making, ethical and legal issues affecting the environment of e-marketing. Prerequisites: MKTG360. In rotation with other marketing electives.MKTG 500: Principles of Marketing 2 s.h.The process in our society by which needs and wants of consumers are anticipated and satisfied. An examination of asystems approach to and analysis of the organizational function and the set of processes for creating, communicating, anddelivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.Students develop an understanding of the increasing complexity of the modern marketing system, why it is essential and howit performs in both domestic and international marketing situations.MKTG 560: Marketing Decision Making 3 s.h.The analysis of marketing concepts and problems from a managerial point of view. Emphasis is placed upon planning,organizing, and controlling of marketing and e-marketing activities and their integration with the objectives and policies ofthe firm. Both domestic and multinational marketing concepts are addressed in this course. Prerequisite: MKTG 360 andECON 222.MKTG 562: Channels of Distribution 3 s.h.A study of components of a vertical marketing system and of the methods for making them effective. Also included aremeans of evaluating alternative marketing systems and the development of international marketing channels as well as e-marketing systems. Prerequisite: MKTG 360.MKTG 604: Marketing Research 3 s.h.Methods of solving marketing research problems, including library, survey, and experimental research methods; projectdesign; data collection, analysis, and interpretation; presentation of marketing research reports for managerial user. Problems ininternational marketing research, e-marketing research, and research ethics are also included. Selection, design, and completionof a marketing-oriented research project and computer work are required. Prerequisite: ECON 603.MKTG 661: Marketing Strategy 3 s.h.A study of strategies for attaining a suitable “marketing mix” for various types of entities including e-marketers. Marketingknowledge from previous courses and experiences will be applied to the formation of overall programs for dealing with bothinternational and domestic marketing problems. Prerequisite: MKTG 360.Business Administration